Summary

Tortilla Market Research Report Information By Type (Industrial, and Artisanal), by Processing Type (Fresh and Frozen), Product Type (Tortilla Mix, Pre-Cooked Tortilla, Tostadas, Tortilla Chips, Taco Shell, and Others), By Nature (Organic and Conventional), By Source (Corn and Wheat), By Category (Standard/Regular, and Gluten-Free), By Distribution Channel (B2B, and B2C), And By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa) - Forecast Till 2032
Market Overview
By 2032, the Tortilla Industry is anticipated to expand from USD 2024 to USD 66,464.53 million, with a compound annual growth rate (CAGR) of 4.41% over the forecast period (2024-2032). The increasing demand for gluten-free and healthful alternatives is the primary factor driving the consistent demand for tortillas. In recent years, there has been a significant change in the preferences of consumers regarding their cuisine, with an increasing emphasis on healthier alternatives. This transformation is being influenced by a heightened awareness of health concerns and dietary requirements. The proliferation of applications that are experiencing rapid growth is a significant trend within this movement. Due to the increasing awareness of these issues, there has been a substantial increase in the demand for gluten-free alternatives, resulting in substantial growth in the tortilla market.
The tortilla market is being transformed by the introduction of innovative flavors and fillings, which are leveraging consumer interests and broadening its culinary appeal. Businesses are experimenting with specific flavors to accommodate the changing preferences and preferences of customers who seek adventurous consumption experiences.
Market segment insights
The Tortilla Market has been divided into two categories: Industrial and Artisanal, based on type.
The Tortilla Market has been divided into Fresh and Frozen segments based on the type of processing.
Market segmentation has been conducted according to product type, including tortilla mix, pre-cooked tortillas, tostadas, tortilla crisps, taco shells, and others.
The Market has been divided into organic and conventional segments in accordance with the natural world. The Market has been segmented into Corn and Wheat based on the source. The Tortilla Market has been segmented into standard/regular and gluten-free categories. The market has been segmented into B2B and B2C based on the distribution channel.
Regional Perspectives
In 2023, the North American Tortilla market is anticipated to have the highest market share at 73.04% and a compound annual growth rate (CAGR) of 4.17%. The tortilla market in North America is a dynamic landscape that is influenced by cultural heritage and evolving consumer preferences, which is situated at the intersection of tradition and innovation.
In recent years, the tortilla market in Europe has experienced substantial growth, which has been influenced by a variety of important factors. Initially, the demand for a variety of cuisines, such as Mexican and Tex-Mex dishes, has increased as a result of the growing influence of globalization and multiculturalism. Tortillas are a fundamental component of these dishes.
The Asia Pacific tortilla market has experienced substantial development in recent years, primarily due to the shifting consumer preferences toward healthier alternatives, the growing urbanization, and the increasing popularity of Mexican cuisine.
The South American tortilla industry is a dynamic and diverse landscape that is influenced by economic factors, cultural influences, and unique regional preferences.
The tortilla market in the Middle East and Africa (MEA) is undergoing rapid expansion, which is primarily due to the increasing adoption of Western culinary trends, urbanization, and changing consumer preferences.
Major Players
Paulig Group (Finland), Signature Flatbreads Ltd (London), General Mills Inc. (USA), Grupo Bimbo S.A.B. de C.V. (Mexico), Tyson Foods Inc. (US), GRUMA S.A.B. DE C.V. (Mexico), Dona Cholita (Australia), Aranda's Tortilla Company Inc. (US), PepsiCo Inc. (US), Ole Mexican Foods Inc. (Georgia), Easy Foods Inc. (US), Catallia Mexican Foods (US), and La Tortilleria (Australia).

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 30
1.1 MARKET ATTRACTIVENESS ANALYSIS 31
1.1.1 GLOBAL TORTILLA MARKET, BY TYPE 32
1.1.2 GLOBAL TORTILLA MARKET, BY PROCESSING TYPE 33
1.1.3 GLOBAL TORTILLA MARKET, BY PRODUCT TYPE 34
1.1.4 GLOBAL TORTILLA MARKET, BY NATURE 35
1.1.5 GLOBAL TORTILLA MARKET, BY SOURCE 36
1.1.6 GLOBAL TORTILLA MARKET, BY CATEGORY 37
1.1.7 GLOBAL TORTILLA MARKET, BY DISTRIBUTION CHANNEL 38
2 MARKET INTRODUCTION 40
2.1 DEFINITION 40
2.2 SCOPE OF THE STUDY 40
2.3 RESEARCH OBJECTIVE 40
2.4 MARKET STRUCTURE 41
3 RESEARCH METHODOLOGY 42
3.1 OVERVIEW 42
3.2 DATA FLOW 44
3.2.1 DATA MINING PROCESS 44
3.3 PURCHASED DATABASE: 45
3.4 SECONDARY SOURCES: 46
3.4.1 SECONDARY RESEARCH DATA FLOW: 47
3.5 PRIMARY RESEARCH: 48
3.5.1 PRIMARY RESEARCH DATA FLOW: 49
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 50
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 50
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 51
3.6.1 CONSUMPTION & NET TRADE APPROACH 51
3.6.2 REVENUE ANALYSIS APPROACH 51
3.7 DATA FORECASTING 52
3.7.1 DATA FORECASTING TECHNIQUE 52
3.8 DATA MODELING 53
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 53
3.8.2 DATA MODELING: 54
3.9 TEAMS AND ANALYST CONTRIBUTION 56
3.10 TEAMS AND ANALYST CONTRIBUTION 57
4 MARKET DYNAMICS 59
4.1 INTRODUCTION 59
4.2 DRIVERS 60
4.2.1 SURGING APPLICATIONS PUSHING THE GROWTH 60
4.2.2 INCREASING DEMAND FOR ORGANIC PRODUCTS 61
4.2.3 GROWING POPULARITY OF ETHNIC CUISINES 61
4.3 RESTRAINTS 63
4.3.1 PRICE VOLATILITY 63
4.3.2 AVAILABILITY OF SUBSTITUTES 63
4.4 OPPORTUNITY 65
4.4.1 EXPANSION OF ONLINE RETAIL AND E-COMMERCE 65
4.4.2 HEALTH AND WELLNESS TRENDS 65
4.5 CHALLENGES 66
4.5.1 STRINGENT GOVERNMENT REGULATIONS 66
4.5.2 MAINTAINING PRODUCT QUALITY AND CONSISTENCY 66
4.6 STRATEGIC INSIGHTS 67
4.6.1 TECHNOLOGY UPDATE 67
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 68
4.7 REGULATORY UPDATE 68
4.8 MARKET TRENDS 69
4.8.1 INTRODUCTION OF INNOVATIVE FLAVORS AND FILLINGS 69
4.8.2 INCREASING ADOPTION OF PLANT-BASED DIETS 69
4.9 IMPACT ANALYSIS OF COVID-19 70
4.9.1 IMPACT ON OVERALL FOOD INDUSTRY 70
4.9.1.1 ECONOMIC IMPACT 70
4.9.2 IMPACT ON GLOBAL TORTILLA MARKET 71
4.9.3 IMPACT ON SUPPLY CHAIN OF TORTILLA 71
4.9.4 IMPACT ON MARKET DEMAND OF TORTILLA 71
4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 72
4.9.4.2 CONSUMER SENTIMENTS 72
4.9.5 IMPACT ON PRICING OF PRICING OF TORTILLA 72
4.9.6 CONSUMER BEHAVIOR ANALYSIS 73
5 MARKET FACTOR ANALYSIS 74
5.1 VALUE CHAIN ANALYSIS 74
5.1.1 RAW MATERIALS 74
5.1.2 OPERATIONS 74
5.1.3 PACKING 75
5.2 SUPPLY CHAIN ANALYSIS 75
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 76
5.2.1.1 RAW MATERIAL SUPPLIERS 76
5.2.1.2 MANUFACTURERS 76
5.2.1.3 DISTRIBUTION CHANNELS 76
5.2.1.4 END USER 76
5.2.2 INTEGRATION LEVELS 77
5.2.2.1 VERTICAL INTEGRATION 77
5.2.2.2 HORIZONTAL INTEGRATION 77
5.2.2.3 DIVERSIFICATION 77
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 77
5.3 PORTER’S FIVE FORCES MODEL 78
5.3.1 BARGAINING POWER OF SUPPLIERS 78
5.3.2 BARGAINING POWER OF BUYERS 79
5.3.3 THREAT OF NEW ENTRANTS 79
5.3.4 THREAT OF SUBSTITUTES 79
5.3.5 INTENSITY OF RIVALRY 79
5.4 PRICING ANALYSIS 80
5.5 CROSS SEGMENTATION ANALYSIS, BY TYPE (SOURCE), BY REGION (VALUE & VOLUME) 81
5.6 CROSS SEGMENTATION ANALYSIS, BY TYPE (CATEGORY), BY REGION (VALUE & VOLUME) 85
5.7 ANALYSIS OF SELF LIFE OF INDUSTRIAL TORTILLA, AT GLOBAL LEVEL 89
5.8 ANALYSIS ON SHELF LIFE OF PRODUCTS, BY BRAND 89
6 GLOBAL TORTILLA MARKET, BY TYPE 93
6.1 INTRODUCTION 93
6.2 INDUSTRIAL 94
6.2.1 HOT-PRESSING 95
6.2.2 DIE-CUTTING 95
6.2.3 HAND-STRETCHING 95
6.3 ARTISANAL 96
7 GLOBAL TORTILLA MARKET, BY PROCESSING TYPE 98
7.1 INTRODUCTION 98
7.2 FRESH 99
7.3 FROZEN 100
8 GLOBAL TORTILLA MARKET, BY PRODUCT TYPE 102
8.1 INTRODUCTION 102
8.2 TORTILLA MIX 104
8.3 PRE-COOKED TORTILLA 105
8.4 TOSTADAS 106
8.5 TORTILLA CHIPS 107
8.6 TACO SHELL 108
8.7 OTHERS 109
9 GLOBAL TORTILLA MARKET, BY NATURE 110
9.1 INTRODUCTION 110
9.2 ORGANIC 111
9.3 CONVENTIONAL 112
10 GLOBAL TORTILLA MARKET, BY SOURCE 114
10.1 INTRODUCTION 114
10.2 CORN 115
10.3 WHEAT 116
11 GLOBAL TORTILLA MARKET, BY CATEGORY 118
11.1 INTRODUCTION 118
11.2 STANDARD/REGULAR 119
11.3 GLUTEN-FREE 120
12 GLOBAL TORTILLA MARKET, BY DISTRIBUTION CHANNEL 122
12.1 INTRODUCTION 122
12.2 B2B 123
12.2.1 RESTAURANTS 124
12.2.2 CAFES 124
12.2.3 OTHERS 124
12.3 B2C 125
12.3.1 SUPERMARKETS 126
12.3.2 SPECIALTY STORES 126
12.3.3 ONLINE 126
12.3.4 OTHERS 126
13 GLOBAL TORTILLA MARKET, BY REGION 128
13.1 OVERVIEW 128
13.2 NORTH AMERICA 129
13.2.1 US 136
13.2.2 CANADA 140
13.2.3 MEXICO 145
13.3 EUROPE 150
13.3.1 NETHERLAND 157
13.3.2 GERMANY 162
13.3.3 FRANCE 166
13.3.4 UK 170
13.3.5 SPAIN 174
13.3.6 ITALY 178
13.3.7 REST OF EUROPE 183
13.4 ASIA PACIFIC 187
13.4.1 CHINA 195
13.4.2 INDIA 199
13.4.3 JAPAN 203
13.4.4 SOUTH KOREA 208
13.4.5 AUSTRALIA & NEW ZEALAND 212
13.4.6 REST OF ASIA PACIFIC 216
13.5 SOUTH AMERICA 221
13.5.1 BRAZIL 228
13.5.2 ARGENTINA 233
13.5.3 REST OF SOUTH AMERICA 237
13.6 MIDDLE EAST & AFRICA 243
13.6.1 GCC COUNTRIES 250
13.6.2 TURKEY 254
13.6.3 NORTHERN AFRICA 258
13.6.4 SOUTHERN AFRICA 263
14 COMPETITIVE LANDSCAPE 270
14.1 INTRODUCTION 270
14.2 COMPETITION DASHBOARD 270
14.2.1 PRODUCT PORTFOLIO 272
14.2.2 REGIONAL PRESENCE 272
14.2.3 STRATEGIC ALLIANCES 272
14.2.4 INDUSTRY EXPERIENCES 272
14.3 MARKET SHARE ANALYSIS, 2023 272
14.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 273
14.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 273
14.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 273
14.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 274
14.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 274
14.8.1 PRODUCT LAUNCH 274
15 COMPANY PROFILES 277
15.1 PAULIG GROUP 277
15.1.1 COMPANY OVERVIEW 277
15.1.2 FINANCIAL OVERVIEW 278
15.1.3 PRODUCTS OFFERED 278
15.1.4 KEY DEVELOPMENTS 279
15.1.5 SWOT ANALYSIS 280
15.1.6 KEY STRATEGIES 280
15.2 SIGNATURE FLATBREADS LTD 281
15.2.1 COMPANY OVERVIEW 281
15.2.2 FINANCIAL OVERVIEW 281
15.2.3 PRODUCTS OFFEREDS 282
15.2.4 KEY DEVELOPMENTS 282
15.2.5 SWOT ANALYSIS 282
15.2.6 KEY STRATEGIESS 283
15.3 GENERAL MILLS INC 284
15.3.1 COMPANY OVERVIEW 284
15.3.2 FINANCIAL OVERVIEW 285
15.3.3 KEY DEVELOPMENTS 286
15.3.4 SWOT ANALYSIS 287
15.3.5 KEY STRATEGIES 287
15.4 GRUPO BIMBO SAB DE CV 288
15.4.1 COMPANY OVERVIEW 288
15.4.2 FINANCIAL OVERVIEW 289
15.4.3 PRODUCTS OFFERED 289
15.4.4 KEY DEVELOPMENTS 290
15.4.5 SWOT ANALYSIS 291
15.4.6 KEY STRATEGIES 291
15.5 TYSON FOODS, INC 293
15.5.1 COMPANY OVERVIEW 293
15.5.2 FINANCIAL OVERVIEW 294
15.5.3 PRODUCTS OFFERED 294
15.5.4 KEY DEVELOPMENTS 295
15.5.5 SWOT ANALYSIS 295
15.5.6 KEY STRATEGIES 296
15.6 GRUMA, S.A.B. DE C.V 297
15.6.1 COMPANY OVERVIEW 297
15.6.2 FINANCIAL OVERVIEW 298
15.6.3 PRODUCTS OFFERED 299
15.6.4 KEY DEVELOPMENTS 299
15.6.5 SWOT ANALYSIS 300
15.6.6 KEY STRATEGIES 300
15.7 DONA CHOLITA 301
15.7.1 COMPANY OVERVIEW 301
15.7.2 FINANCIAL OVERVIEW 301
15.7.3 PRODUCTS OFFERED 302
15.7.4 KEY DEVELOPMENTS 302
15.7.5 KEY STRATEGIES 302
15.8 AZTECA FOODS 303
15.8.1 COMPANY OVERVIEW 303
15.8.2 FINANCIAL OVERVIEW 303
15.8.3 PRODUCTS OFFERED 303
15.8.4 KEY DEVELOPMENTS 304
15.8.5 KEY STRATEGIES 304
15.9 ARANDA'S TORTILLA COMPANY INC 305
15.9.1 COMPANY OVERVIEW 305
15.9.2 FINANCIAL OVERVIEW 305
15.9.3 PRODUCTS OFFERED 305
15.9.4 KEY DEVELOPMENTS 305
15.9.5 KEY STRATEGIES 306
15.10 PEPSICO INC. 307
15.10.1 COMPANY OVERVIEW 307
15.10.2 FINANCIAL OVERVIEW 308
15.10.3 PRODUCTS OFFERED 308
15.10.4 KEY DEVELOPMENTS 309
15.10.5 SWOT ANALYSIS 310
15.10.6 KEY STRATEGIES 310
15.11 OLE MEXICAN FOODS INC 311
15.11.1 COMPANY OVERVIEW 311
15.11.2 FINANCIAL OVERVIEW 311
15.11.3 PRODUCTS OFFERED 312
15.11.4 KEY DEVELOPMENTS 312
15.11.5 KEY STRATEGIES 312
15.12 EASY FOODS INC 313
15.12.1 COMPANY OVERVIEW 313
15.12.2 FINANCIAL OVERVIEW 313
15.12.3 PRODUCTS OFFERED 313
15.12.4 KEY DEVELOPMENTS 314
15.12.5 KEY STRATEGIES 314
15.13 CATALLIA MEXICAN FOODS 315
15.13.1 COMPANY OVERVIEW 315
15.13.2 FINANCIAL OVERVIEW 315
15.13.3 PRODUCTS OFFERED 315
15.13.4 KEY DEVELOPMENTS 316
15.13.5 SWOT ANALYSIS 316
15.13.6 KEY STRATEGIES 317
15.14 LA TORTILLERIA 318
15.14.1 COMPANY OVERVIEW 318
15.14.2 FINANCIAL OVERVIEW 318
15.14.3 PRODUCTS OFFERED 318
15.14.4 KEY DEVELOPMENTS 319
15.14.5 KEY STRATEGIES 319
15.15 DATA CITATIONS 321