Summary

Potato chips Market Research Report Information by Type (fried and baked), By Category (organic, and regular), By Flavor (flavored, and plain/salted), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032

An Overview of the Market

From 2024 to 2032, the potato chips industry is anticipated to experience a compound annual growth rate (CAGR) of 5.41%, with a total increase of USD 34,7047 million to USD 50,286.00 million. Potato chips are consistently in demand due to the surge in the grazing trend. Demand for clean label foods and product innovation and diversification is on the rise, which is driving their global demand. Further, the growing demand for nutritious munchies is a substantial factor in the growth of potato chips.
At the forefront of the snack industry revolution, potato chips are the all-time favored snack of consumers worldwide. There is a significant increase in the global market for potato chips, which is predominantly due to the increase in snacking trends among population. Changing lifestyles, a growing demand for convenient and ready-to-eat food products, and evolving preferences are the primary factors driving this shift in the eating habits of individuals. Potato chips have been tremendously benefited by this trend and are one of the most popular refreshment products. The modern population's increasingly hectic lifestyle is the primary growth catalyst for the snacking trend. Convenient, ready-to-eat munchies, such as potato chips, are becoming increasingly popular among consumers due to their hectic schedules and limited time for traditional sitting-down meals.

Market segmentation insights

Potato crisps are segmented by type, including fried and baked.
The market segmentation is categorized as organic and regular.
Based on flavor, the Potato Chips Market is segmented into plain/salted and flavored. Supermarkets and hypermarkets, convenience stores, and online are the components of the market segmentation, which is determined by distribution channels.

Region Specific Analysis

In 2023, the North American potato crisps market represents the largest market share at 32.32% and is anticipated to grow at a compound annual growth rate (CAGR) of 4.62% because of the increasing American workforce. In France and the United States, 86% of individuals ingest potato chips or crisps, according to a separate survey. Additionally, in 2023, the employment rate in the United States was 60.3%.
Germany, the United Kingdom, France, Spain, Italy, and the Rest of Europe will experience moderate growth in the potato chips market in the coming years. This is due to the presence of major players in the region, who are providing a variety of potato chips and are implementing increasingly aggressive expansion strategies to meet the increasing consumer demand.
During the forecast period, the Asia-Pacific market value is expected to increase at a compound annual growth rate (CAGR) of 6.52%, from USD 9,807.19 in 2023 to USD 16,257.46 in 2032. Given the widespread consumption of potato chips among a variety of consumer groups, India continues to maintain a substantial market share in the potato chips sector.
South America commands a substantial portion of the potato snacks market and is anticipated to expand at a compound annual growth rate (CAGR) of 6.24% throughout the forecast period.
GCC Countries, Turkey, Northern Africa, and Southern Africa are among the main countries that comprise the Middle East and Africa.

Prominent Participants
Key companies in the potato chips market include PepsiCo (US), The Campbell Soup Company (US), EuropeSnacks (United Kingdom), LaSalle Capital (Chicago), KP Snacks (United Kingdom), Calbee Inc. (Japan), Kellanova (US), Priniti Foods Pvt. Ltd. (Haryana), Utz Brands Inc. (US), and Bikaji Foods International Ltd. (Germany).

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 20
1.1 MARKET ATTRACTIVENESS ANALYSIS 21
1.1.1 GLOBAL POTATO CHIPS MARKET, BY TYPE 22
1.1.2 GLOBAL POTATO CHIPS MARKET, BY CATEGORY 23
1.1.3 GLOBAL POTATO CHIPS MARKET, BY FLAVOR 24
1.1.4 GLOBAL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL 25
2 MARKET INTRODUCTION 26
2.1 DEFINITION 26
2.2 SCOPE OF THE STUDY 26
2.3 RESEARCH OBJECTIVE 26
2.4 MARKET STRUCTURE 27
2.5 KEY BUYING CRITERIA 27
3 RESEARCH METHODOLOGY 28
3.1 OVERVIEW 28
3.2 DATA FLOW 30
3.2.1 DATA MINING PROCESS 30
3.3 PURCHASED DATABASE: 31
3.4 SECONDARY SOURCES: 32
3.4.1 SECONDARY RESEARCH DATA FLOW: 33
3.5 PRIMARY RESEARCH: 34
3.5.1 PRIMARY RESEARCH DATA FLOW: 35
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 36
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 36
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 37
3.6.1 CONSUMPTION & NET TRADE APPROACH 37
3.6.2 REVENUE ANALYSIS APPROACH 37
3.7 DATA FORECASTING 38
3.7.1 DATA FORECASTING TECHNIQUE 38
3.8 DATA MODELING 39
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 39
3.8.2 DATA MODELING: 40
3.9 TEAMS AND ANALYST CONTRIBUTION 42
4 MARKET DYNAMICS 44
4.1 INTRODUCTION 44
4.2 DRIVERS 45
4.2.1. SURGE IN SNACKING TREND 45
4.2.2. BURGEONING DEMAND FOR HEALTHY SNACKS 46
4.2.3. DRIVER IMPACT ANALYSIS (2020-2032) 48
4.3 RESTRAINTS 48
4.2.4. AWARENESS REGARDING HEALTH IMPACTS 48
4.2.5. RESTRAINT IMPACT ANALYSIS (2020-2032) 49
4.4 OPPORTUNITY 49
4.4.1 INCREASING DEMAND FOR CLEAN LABEL SNACKS 49
4.2.6. PRODUCT INNOVATION AND DIVERSIFICATION 50
4.5 CHALLENGES 51
4.5.1 ADVERSE CLIMATIC CONDITIONS 51
4.6 COVID-19 IMPACT ANALYSIS 51
4.6.1 IMPACT ON PRODUCTION 51
4.6.2 IMPACT ON SUPPLY CHAIN 52
4.6.3 IMPACT ON PRICING 52
4.6.4 IMPACT ON APPLICATION AREAS 52
4.6.5 IMPACT ON SALES CHANNEL 52
4.6.6 IMPACT ON MANUFACTURERS, & ECONOMIES 53
5 MARKET FACTOR ANALYSIS 54
5.1 VALUE CHAIN ANALYSIS 54
5.1.1 RAW MATERIALS 55
5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING 55
5.1.3 PACKING 56
5.2 SUPPLY CHAIN ANALYSIS 57
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 57
2.2.1.1. RAW MATERIAL SUPPLIERS 57
2.2.2.2. MANUFACTURERS 58
2.2.2.3. DISTRIBUTION CHANNEL 58
2.2.2.4. END-USER 58
5.2.2 INTEGRATION LEVELS 58
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 59
5.3 PORTER’S FIVE FORCES MODEL 60
5.3.1 BARGAINING POWER OF SUPPLIERS 60
5.3.2 BARGAINING POWER OF BUYERS 60
5.3.3 THREAT OF NEW ENTRANTS 61
5.3.4 THREAT OF SUBSTITUTES 61
5.3.5 INTENSITY OF RIVALRY 61
6 GLOBAL POTATO CHIPS MARKET, BY TYPE 64
6.1 INTRODUCTION 64
6.2 FRIED 65
6.3 BAKED 66
7 GLOBAL POTATO CHIPS MARKET, BY CATEGORY 68
7.1 INTRODUCTION 68
7.2 ORGANIC 69
7.3 REGULAR 69
8 GLOBAL POTATO CHIPS MARKET, BY FLAVOUR 71
8.1 INTRODUCTION 71
8.2 FLAVORED 72
8.3 PLAIN/SALTED 73
9 GLOBAL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL 75
9.1 INTRODUCTION 75
9.2 SUPERMARKETS & HYPERMARKETS 76
9.3 CONVENIENCE STORES 77
9.4 ONLINE 78
10 GLOBAL POTATO CHIPS MARKET, BY REGION 80
10.1 OVERVIEW 80
10.2 NORTH AMERICA 82
10.2.1 US 85
10.2.2 CANADA 86
10.2.3 MEXICO 87
10.3 EUROPE 89
10.3.1 GERMANY 92
10.3.2 UK 94
10.3.3 FRANCE 95
10.3.4 SPAIN 96
10.3.5 ITALY 97
10.3.6 REST OF EUROPE 98
10.4 ASIA PACIFIC 99
10.4.1 CHINA 103
10.4.2 JAPAN 104
10.4.3 INDIA 105
10.4.4 AUSTRALIA & NEW ZEALAND 106
10.4.5 SOUTH KOREA 107
10.4.6 REST OF ASIA PACIFIC 108
10.5 SOUTH AMERICA 109
10.5.1 BRAZIL 112
10.5.2 ARGENTINA 113
10.5.3 REST OF SOUTH AMERICA 113
10.6 MIDDLE EAST & AFRICA 115
10.6.1 GCC COUNTRIES 119
10.6.2 TURKEY 120
10.6.3 NORTHERN AFRICA 121
10.6.4 SOUTHERN AFRICA 121
11 COMPETITIVE LANDSCAPE 124
11.1 INTRODUCTION 124
11.2 COMPETITIVE BENCHMARKING 124
11.3 COMPANY MARKET SHARE ANALYSIS, 2023 126
11.4 KEY DEVELOPMENTS & GROWTH STRATEGIES 126
11.4.1 COLLABORATION/ PARTNERSHIP 126
11.4.2 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 128
11.4.3 BUSINESS EXPANSION/ ACQUISITION 129
12 COMPANY PROFILES 131
12.1 PEPSICO 131
12.1.1 COMPANY OVERVIEW 131
12.1.2 FINANCIAL OVERVIEW 132
12.1.3 PRODUCTS OFFERED 132
12.1.4 KEY DEVELOPMENTS 133
12.1.5 SWOT ANALYSIS 134
12.1.6 KEY STRATEGIES 134
12.2 THE CAMPBELL SOUP COMPANY 135
12.2.1 COMPANY OVERVIEW 135
12.2.2 FINANCIAL OVERVIEW 136
12.2.3 PRODUCTS OFFEREDS 136
12.2.4 KEY DEVELOPMENTS 136
12.2.5 SWOT ANALYSIS 138
12.2.6 KEY STRATEGIES 138
12.3 EUROPESNACKS 140
12.3.1 COMPANY OVERVIEW 140
12.3.2 FINANCIAL OVERVIEW 140
12.3.3 KEY DEVELOPMENTS 141
12.3.4 KEY STRATEGIES 141
12.4 LASALLE CAPITAL 142
12.4.1 COMPANY OVERVIEW 142
12.4.2 FINANCIAL OVERVIEW 142
12.4.3 PRODUCTS OFFERED 142
12.4.4 KEY DEVELOPMENTS 143
12.4.5 KEY STRATEGIES 143
12.5 KP SNACKS 144
12.5.1 COMPANY OVERVIEW 144
12.5.2 FINANCIAL OVERVIEW 144
12.5.3 PRODUCTS OFFERED 144
12.5.4 KEY DEVELOPMENTS 145
12.5.5 KEY STRATEGIES 146
12.6 CALBEE 147
12.6.1 COMPANY OVERVIEW 147
12.6.2 FINANCIAL OVERVIEW 148
12.6.3 PRODUCTS OFFERED 148
12.6.4 KEY DEVELOPMENTS 149
12.6.5 SWOT ANALYSIS 150
12.6.6 KEY STRATEGIES 150
12.7 KELLANOVA 151
12.7.1 COMPANY OVERVIEW 151
12.7.2 FINANCIAL OVERVIEW 152
12.7.3 PRODUCTS OFFERED 152
12.7.4 KEY DEVELOPMENTS 152
12.7.5 KEY STRATEGIES 153
12.8 PRINITI FOODS PVT. LTD 154
12.8.1 COMPANY OVERVIEW 154
12.8.2 FINANCIAL OVERVIEW 154
12.8.3 PRODUCTS OFFERED 154
12.8.4 KEY DEVELOPMENTS 154
12.8.5 KEY STRATEGIES 154
12.9 UTZ BRANDS INC 156
12.9.1 COMPANY OVERVIEW 156
12.9.2 FINANCIAL OVERVIEW 157
12.9.3 PRODUCTS OFFERED 157
12.9.4 KEY DEVELOPMENTS 158
12.9.5 SWOT ANALYSIS 159
12.9.6 KEY STRATEGIES 159
12.10 BIKAJI FOODS INTERNATIONAL LTD 160
12.10.1 COMPANY OVERVIEW 160
12.10.2 FINANCIAL OVERVIEW 161
12.10.3 PRODUCTS OFFERED 161
12.10.4 KEY DEVELOPMENTS 162
12.10.5 KEY STRATEGIES 162
12.11 DATA CITATIONS 164