Summary

The watermelon seeds market was valued at $1.9 billion in 2023, and is projected to reach $4.2 billion by 2033, growing at a CAGR of 8.2% from 2024 to 2033.
Watermelon seeds, often overlooked as remnants of the summer fruit, are rich in nutrients and offer a wide array of health benefits. Harvested from watermelons, these seeds are packed with essential nutrients, including protein, healthy fats, vitamins, and minerals like magnesium, iron, and zinc. Available in black, brown, or white, watermelon seeds can be roasted or sprouted to make them edible and even more nutritious. They are also used in various culinary applications, providing a crunchy texture and a mildly nutty flavor.

The global watermelon seeds market is witnessing robust growth due to rise in health consciousness, which is shifting consumer preference toward nutrient-dense foods, including watermelon seeds. In addition, surge in demand for plant-based protein sources, especially among vegetarians, vegans, and flexitarians, is fueling the growth of the global market. According to a 2023 article published in Vegconomist—the vegan business magazine—in the last 10 years, plant-based alternatives have increased by 62%. Plant-based food options are now served in approximately 42% of the restaurants in the U.S. With the growing demand for plant-based food, 30% of the food service providers plan to add more plant-based meals in their menus. Furthermore, expansion of the functional foods market is contributing to the demand for nutrient-rich ingredients like watermelon seeds. Moreover, rise in demand for healthy snack alternatives such as roasted or flavored watermelon seeds augments the market growth. Increase in use of watermelon seeds in cosmetics and personal care further propels the growth of the market. For instance, watermelon seed oil is valued for its hydrating and antioxidant properties and is increasingly used in skincare and haircare products. However, availability of more popular seed varieties such as like chia, flax, and pumpkin seeds restrains the growth of the market. In addition, potential allergies and digestive issues caused by watermelon seeds limit their adoption as a snack or food ingredient, especially among consumers with food sensitivities. On the contrary, companies are exploring new ways to incorporate watermelon seeds into products, from protein powders to baked goods, enhancing their appeal in diverse markets and increasing consumption. Such initiatives are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.

The global watermelon seeds market is segmented into nature, type, distribution, and region. By nature, the market is bifurcated into organic and conventional. On the basis of type, it is segregated into raw seeds, roasted seeds, and flavored seeds. Depending on distribution channel, it is divided into hypermarkets & supermarkets, specialty stores, convenience stores, online retailers, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings
By nature, the conventional segment held the major share of the market share in 2023; however, the organic segment is projected to exhibit the highest CAGR from 2024 to 2033.
On the basis of type, the raw seed segment dominated the market. in terms of share, in 2023; however, the flavored seeds segment is anticipated to register the highest CAGR during the forecast period.
Depending on distribution channel, the hypermarkets & supermarkets segment garnered the largest share in 2023; however, the online retail segment is likely to grow at a notable pace in the coming years.
Region wise, Europe was the major revenue generator in 2023.
Competition Analysis
Competitive analysis and profiles of the major players in the global watermelon seeds market include Syngenta AG, Bayer Crop Science AG., Sakata Seed Corporation, BASF SE, Rijk Zwaan, Johnny's Selected Seeds, Harris Seeds, Seedway, HM Clause, and East-West Seed. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.


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● Regulatory Guidelines
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
● Average Selling Price Analysis / Price Point Analysis
● Brands Share Analysis
● Criss-cross segment analysis- market size and forecast
● Expanded list for Company Profiles
● Historic market data
● Import Export Analysis/Data
● Key player details (including location, contact details, supplier/vendor network etc. in excel format)
● List of customers/consumers/raw material suppliers- value chain analysis
● Market share analysis of players at global/region/country level
● Per Capita Consumption Trends
● Product Consumption Analysis
● Reimbursement Scenario
● SWOT Analysis
● Volume Market Size and Forecast
Key Market Segments
By Nature
● Organic
● Conventional
By Type
● Raw Seeds
● Roasted Seeds
● Flavored Seeds
By Distribution Channel
● Hypermarkets and Supermarkets
● Specialty Stores
● Convenience Stores
● Online Retailers
● Others
By Region
● North America
○ U.S.
○ Canada
○ Mexico
● Europe
○ France
○ Germany
○ Italy
○ Spain
○ UK
○ Russia
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ South Korea
○ Australia
○ Thailand
○ Malaysia
○ Indonesia
○ Rest of Asia-Pacific
● LAMEA
○ Brazil
○ South Africa
○ Saudi Arabia
○ UAE
○ Argentina
○ Rest of LAMEA
● Key Market Players
○ Syngenta AG
○ Bayer Crop Science AG.
○ Sakata Seed Corporation
○ BASF SE
○ Rijk Zwaan
○ Johnny's Selected Seeds
○ Harris Seeds
○ Seedway
○ HM Clause
○ East-West Seed

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: WATERMELON SEEDS MARKET, BY NATURE
4.1. Market Overview
4.1.1 Market Size and Forecast, By Nature
4.2. Organic
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast, By Region
4.2.3. Market Share Analysis, By Country
4.3. Conventional
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast, By Region
4.3.3. Market Share Analysis, By Country
CHAPTER 5: WATERMELON SEEDS MARKET, BY TYPE
5.1. Market Overview
5.1.1 Market Size and Forecast, By Type
5.2. Raw Seeds
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast, By Region
5.2.3. Market Share Analysis, By Country
5.3. Roasted Seeds
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast, By Region
5.3.3. Market Share Analysis, By Country
5.4. Flavored Seeds
5.4.1. Key Market Trends, Growth Factors and Opportunities
5.4.2. Market Size and Forecast, By Region
5.4.3. Market Share Analysis, By Country
CHAPTER 6: WATERMELON SEEDS MARKET, BY DISTRIBUTION CHANNEL
6.1. Market Overview
6.1.1 Market Size and Forecast, By Distribution Channel
6.2. Hypermarkets And Supermarkets
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.2.2. Market Size and Forecast, By Region
6.2.3. Market Share Analysis, By Country
6.3. Specialty Stores
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.3.2. Market Size and Forecast, By Region
6.3.3. Market Share Analysis, By Country
6.4. Convenience Stores
6.4.1. Key Market Trends, Growth Factors and Opportunities
6.4.2. Market Size and Forecast, By Region
6.4.3. Market Share Analysis, By Country
6.5. Online Retailers
6.5.1. Key Market Trends, Growth Factors and Opportunities
6.5.2. Market Size and Forecast, By Region
6.5.3. Market Share Analysis, By Country
6.6. Others
6.6.1. Key Market Trends, Growth Factors and Opportunities
6.6.2. Market Size and Forecast, By Region
6.6.3. Market Share Analysis, By Country
CHAPTER 7: WATERMELON SEEDS MARKET, BY REGION
7.1. Market Overview
7.1.1 Market Size and Forecast, By Region
7.2. North America
7.2.1. Key Market Trends and Opportunities
7.2.2. Market Size and Forecast, By Nature
7.2.3. Market Size and Forecast, By Type
7.2.4. Market Size and Forecast, By Distribution Channel
7.2.5. Market Size and Forecast, By Country
7.2.6. U.S. Watermelon Seeds Market
7.2.6.1. Market Size and Forecast, By Nature
7.2.6.2. Market Size and Forecast, By Type
7.2.6.3. Market Size and Forecast, By Distribution Channel
7.2.7. Canada Watermelon Seeds Market
7.2.7.1. Market Size and Forecast, By Nature
7.2.7.2. Market Size and Forecast, By Type
7.2.7.3. Market Size and Forecast, By Distribution Channel
7.2.8. Mexico Watermelon Seeds Market
7.2.8.1. Market Size and Forecast, By Nature
7.2.8.2. Market Size and Forecast, By Type
7.2.8.3. Market Size and Forecast, By Distribution Channel
7.3. Europe
7.3.1. Key Market Trends and Opportunities
7.3.2. Market Size and Forecast, By Nature
7.3.3. Market Size and Forecast, By Type
7.3.4. Market Size and Forecast, By Distribution Channel
7.3.5. Market Size and Forecast, By Country
7.3.6. France Watermelon Seeds Market
7.3.6.1. Market Size and Forecast, By Nature
7.3.6.2. Market Size and Forecast, By Type
7.3.6.3. Market Size and Forecast, By Distribution Channel
7.3.7. Germany Watermelon Seeds Market
7.3.7.1. Market Size and Forecast, By Nature
7.3.7.2. Market Size and Forecast, By Type
7.3.7.3. Market Size and Forecast, By Distribution Channel
7.3.8. Italy Watermelon Seeds Market
7.3.8.1. Market Size and Forecast, By Nature
7.3.8.2. Market Size and Forecast, By Type
7.3.8.3. Market Size and Forecast, By Distribution Channel
7.3.9. Spain Watermelon Seeds Market
7.3.9.1. Market Size and Forecast, By Nature
7.3.9.2. Market Size and Forecast, By Type
7.3.9.3. Market Size and Forecast, By Distribution Channel
7.3.10. UK Watermelon Seeds Market
7.3.10.1. Market Size and Forecast, By Nature
7.3.10.2. Market Size and Forecast, By Type
7.3.10.3. Market Size and Forecast, By Distribution Channel
7.3.11. Russia Watermelon Seeds Market
7.3.11.1. Market Size and Forecast, By Nature
7.3.11.2. Market Size and Forecast, By Type
7.3.11.3. Market Size and Forecast, By Distribution Channel
7.3.12. Rest Of Europe Watermelon Seeds Market
7.3.12.1. Market Size and Forecast, By Nature
7.3.12.2. Market Size and Forecast, By Type
7.3.12.3. Market Size and Forecast, By Distribution Channel
7.4. Asia-Pacific
7.4.1. Key Market Trends and Opportunities
7.4.2. Market Size and Forecast, By Nature
7.4.3. Market Size and Forecast, By Type
7.4.4. Market Size and Forecast, By Distribution Channel
7.4.5. Market Size and Forecast, By Country
7.4.6. China Watermelon Seeds Market
7.4.6.1. Market Size and Forecast, By Nature
7.4.6.2. Market Size and Forecast, By Type
7.4.6.3. Market Size and Forecast, By Distribution Channel
7.4.7. Japan Watermelon Seeds Market
7.4.7.1. Market Size and Forecast, By Nature
7.4.7.2. Market Size and Forecast, By Type
7.4.7.3. Market Size and Forecast, By Distribution Channel
7.4.8. India Watermelon Seeds Market
7.4.8.1. Market Size and Forecast, By Nature
7.4.8.2. Market Size and Forecast, By Type
7.4.8.3. Market Size and Forecast, By Distribution Channel
7.4.9. South Korea Watermelon Seeds Market
7.4.9.1. Market Size and Forecast, By Nature
7.4.9.2. Market Size and Forecast, By Type
7.4.9.3. Market Size and Forecast, By Distribution Channel
7.4.10. Australia Watermelon Seeds Market
7.4.10.1. Market Size and Forecast, By Nature
7.4.10.2. Market Size and Forecast, By Type
7.4.10.3. Market Size and Forecast, By Distribution Channel
7.4.11. Thailand Watermelon Seeds Market
7.4.11.1. Market Size and Forecast, By Nature
7.4.11.2. Market Size and Forecast, By Type
7.4.11.3. Market Size and Forecast, By Distribution Channel
7.4.12. Malaysia Watermelon Seeds Market
7.4.12.1. Market Size and Forecast, By Nature
7.4.12.2. Market Size and Forecast, By Type
7.4.12.3. Market Size and Forecast, By Distribution Channel
7.4.13. Indonesia Watermelon Seeds Market
7.4.13.1. Market Size and Forecast, By Nature
7.4.13.2. Market Size and Forecast, By Type
7.4.13.3. Market Size and Forecast, By Distribution Channel
7.4.14. Rest of Asia-Pacific Watermelon Seeds Market
7.4.14.1. Market Size and Forecast, By Nature
7.4.14.2. Market Size and Forecast, By Type
7.4.14.3. Market Size and Forecast, By Distribution Channel
7.5. LAMEA
7.5.1. Key Market Trends and Opportunities
7.5.2. Market Size and Forecast, By Nature
7.5.3. Market Size and Forecast, By Type
7.5.4. Market Size and Forecast, By Distribution Channel
7.5.5. Market Size and Forecast, By Country
7.5.6. Brazil Watermelon Seeds Market
7.5.6.1. Market Size and Forecast, By Nature
7.5.6.2. Market Size and Forecast, By Type
7.5.6.3. Market Size and Forecast, By Distribution Channel
7.5.7. South Africa Watermelon Seeds Market
7.5.7.1. Market Size and Forecast, By Nature
7.5.7.2. Market Size and Forecast, By Type
7.5.7.3. Market Size and Forecast, By Distribution Channel
7.5.8. Saudi Arabia Watermelon Seeds Market
7.5.8.1. Market Size and Forecast, By Nature
7.5.8.2. Market Size and Forecast, By Type
7.5.8.3. Market Size and Forecast, By Distribution Channel
7.5.9. UAE Watermelon Seeds Market
7.5.9.1. Market Size and Forecast, By Nature
7.5.9.2. Market Size and Forecast, By Type
7.5.9.3. Market Size and Forecast, By Distribution Channel
7.5.10. Argentina Watermelon Seeds Market
7.5.10.1. Market Size and Forecast, By Nature
7.5.10.2. Market Size and Forecast, By Type
7.5.10.3. Market Size and Forecast, By Distribution Channel
7.5.11. Rest of LAMEA Watermelon Seeds Market
7.5.11.1. Market Size and Forecast, By Nature
7.5.11.2. Market Size and Forecast, By Type
7.5.11.3. Market Size and Forecast, By Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top Winning Strategies
8.3. Product Mapping Of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top Player Positioning, 2023
CHAPTER 9: COMPANY PROFILES
9.1. Syngenta AG
9.1.1. Company Overview
9.1.2. Key Executives
9.1.3. Company Snapshot
9.1.4. Operating Business Segments
9.1.5. Product Portfolio
9.1.6. Business Performance
9.1.7. Key Strategic Moves and Developments
9.2. Bayer Crop Science AG.
9.2.1. Company Overview
9.2.2. Key Executives
9.2.3. Company Snapshot
9.2.4. Operating Business Segments
9.2.5. Product Portfolio
9.2.6. Business Performance
9.2.7. Key Strategic Moves and Developments
9.3. Sakata Seed Corporation
9.3.1. Company Overview
9.3.2. Key Executives
9.3.3. Company Snapshot
9.3.4. Operating Business Segments
9.3.5. Product Portfolio
9.3.6. Business Performance
9.3.7. Key Strategic Moves and Developments
9.4. BASF SE
9.4.1. Company Overview
9.4.2. Key Executives
9.4.3. Company Snapshot
9.4.4. Operating Business Segments
9.4.5. Product Portfolio
9.4.6. Business Performance
9.4.7. Key Strategic Moves and Developments
9.5. Rijk Zwaan
9.5.1. Company Overview
9.5.2. Key Executives
9.5.3. Company Snapshot
9.5.4. Operating Business Segments
9.5.5. Product Portfolio
9.5.6. Business Performance
9.5.7. Key Strategic Moves and Developments
9.6. Johnny's Selected Seeds
9.6.1. Company Overview
9.6.2. Key Executives
9.6.3. Company Snapshot
9.6.4. Operating Business Segments
9.6.5. Product Portfolio
9.6.6. Business Performance
9.6.7. Key Strategic Moves and Developments
9.7. Harris Seeds
9.7.1. Company Overview
9.7.2. Key Executives
9.7.3. Company Snapshot
9.7.4. Operating Business Segments
9.7.5. Product Portfolio
9.7.6. Business Performance
9.7.7. Key Strategic Moves and Developments
9.8. Seedway
9.8.1. Company Overview
9.8.2. Key Executives
9.8.3. Company Snapshot
9.8.4. Operating Business Segments
9.8.5. Product Portfolio
9.8.6. Business Performance
9.8.7. Key Strategic Moves and Developments
9.9. HM Clause
9.9.1. Company Overview
9.9.2. Key Executives
9.9.3. Company Snapshot
9.9.4. Operating Business Segments
9.9.5. Product Portfolio
9.9.6. Business Performance
9.9.7. Key Strategic Moves and Developments
9.10. East-West Seed
9.10.1. Company Overview
9.10.2. Key Executives
9.10.3. Company Snapshot
9.10.4. Operating Business Segments
9.10.5. Product Portfolio
9.10.6. Business Performance
9.10.7. Key Strategic Moves and Developments