Summary

The global quinoa market, valued at approximately USD 77.75 billion in 2023, is anticipated to grow at a robust CAGR of 12.9% during the forecast period from 2024 to 2032, reaching an estimated USD 205.24 billion by the end of 2032. Quinoa, a nutrient-dense seed indigenous to the Andean region of South America, serves as an excellent grain alternative, offering a complete protein profile with all nine essential amino acids. Being gluten-free and rich in fiber, vitamins, and minerals, quinoa has found widespread popularity in diverse culinary applications, ranging from salads and soups to being a nutritious side dish.
The escalating health consciousness among consumers significantly propels the quinoa market. Increasing awareness of quinoa's substantial nutritional benefits, including its high protein content, fiber, and essential amino acids, drives consumer preference for this superfood. For instance, brands such as "Ancient Harvest" highlight quinoa's role in a balanced diet, catering to health-focused consumers, thereby accelerating market growth. Additionally, the surge in plant-based diets bolsters the demand for quinoa, given its status as a complete plant protein that offers essential amino acids often lacking in other plant foods. Companies like Bob’s Red Mill and Quinoa Corporation have expanded their quinoa-based product lines, meeting the growing demand from vegans and vegetarians and reinforcing quinoa's market position as a versatile and nutritious protein alternative. The quinoa market also presents significant opportunities through innovative product offerings. Companies like Quinoa Corporation are pioneering quinoa-based snacks and beverages, while brands such as Ancient Harvest introduce quinoa meal kits that simplify meal preparation for health-conscious consumers. These innovative products attract a broad consumer base, ranging from busy professionals to health enthusiasts, thus broadening quinoa's market reach and fostering growth. Moreover, the expanding organic food market offers substantial growth potential for quinoa, especially as organic quinoa gains traction among health-conscious consumers. Brands like Ancient Harvest and Bob's Red Mill are capitalizing on this trend by providing certified organic quinoa, which meets the rising consumer demand for healthier and eco-friendly food options, further driving market growth. However, the quinoa market faces challenges, primarily due to high production costs. Quinoa cultivation requires specific climatic conditions and fertile soil, often leading to higher production costs compared to other grains. For instance, the traditional quinoa farming in the Andes region incurs significantly higher expenses, impacting profitability and market competitiveness.
North America dominated the quinoa market in 2023, accounting for the largest revenue share, driven by a well-established player presence, growing implementation of digital pathology services with advanced imaging tools, and increasing awareness about regular health screening. The region is expected to maintain its dominance over the forecast period. The Asia Pacific region is projected to exhibit the highest CAGR of 11.6% from 2024 to 2032, fueled by growing digitization and the adoption of advanced technologies across various industries, including healthcare, life sciences, media, and aerospace.
Major market players included in this report are:
Grain Millers, Inc. (U.S.)
General Mills, Inc. (U.S.)
Avena Foods Limited (Canada)
Richardson International Limited (Canada)
Cerealto Siro Foods (Spain)
Nestlé SA (Switzerland)
Molino Spadoni spa (Italy)
Weetabix (U.K.)
Valsemøllen (Denmark)
Grillon D'Or (France)
The detailed segments and sub-segment of the market are explained below:
By Product Type
• Quinoa Grain
• Intermediate Product
• Processed Product
By Type
• White Quinoa Seeds
• Black Quinoa Seeds
• Red Quinoa Seeds
By Application
• Direct Edible
• Reprocessing Products
By Certification
• Conventional
• Organic
• Fair Trade and Dual
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
Latin America
• Brazil
• Mexico
• RoLA
Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA
Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market

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Table of Contents

Chapter 1. Global Quinoa Market Executive Summary
1.1. Global Quinoa Market Size & Forecast (2022- 2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Product Type
1.3.2. By Type
1.3.3. By Application
1.3.4. By Certification
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Quinoa Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Quinoa Market Dynamics
3.1. Market Drivers
3.1.1. Rising Health Consciousness
3.1.2. Growth in Plant-Based Diets
3.2. Market Challenges
3.2.1. High Production Costs
3.3. Market Opportunities
3.3.1. Innovation in Product Offerings
3.3.2. Expanding Organic Food Market

Chapter 4. Global Quinoa Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Quinoa Market Size & Forecasts by Product Type 2022-2032
5.1. Segment Dashboard
5.2. Global Quinoa Market: Product Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. Quinoa Grain
5.2.2. Intermediate Product
5.2.3. Processed Product

Chapter 6. Global Quinoa Market Size & Forecasts by Type 2022-2032
6.1. Segment Dashboard
6.2. Global Quinoa Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. White Quinoa Seeds
6.2.2. Black Quinoa Seeds
6.2.3. Red Quinoa Seeds

Chapter 7. Global Quinoa Market Size & Forecasts by Application 2022-2032
7.1. Segment Dashboard
7.2. Global Quinoa Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.2.1. Direct Edible
7.2.2. Reprocessing Products

Chapter 8. Global Quinoa Market Size & Forecasts by Certification 2022-2032
8.1. Segment Dashboard
8.2. Global Quinoa Market: Certification Revenue Trend Analysis, 2022 & 2032 (USD Billion)
8.2.1. Conventional
8.2.2. Organic
8.2.3. Fair Trade and Dual

Chapter 9. Global Quinoa Market Size & Forecasts by Region 2022-2032
9.1. North America Quinoa Market
9.1.1. U.S. Quinoa Market
9.1.1.1. Product Type breakdown size & forecasts, 2022-2032
9.1.1.2. Type breakdown size & forecasts, 2022-2032
9.1.1.3. Application breakdown size & forecasts, 2022-2032
9.1.1.4. Certification breakdown size & forecasts, 2022-2032
9.1.2. Canada Quinoa Market
9.1.2.1. Product Type breakdown size & forecasts, 2022-2032
9.1.2.2. Type breakdown size & forecasts, 2022-2032
9.1.2.3. Application breakdown size & forecasts, 2022-2032
9.1.2.4. Certification breakdown size & forecasts, 2022-2032

9.2. Europe Quinoa Market
9.2.1. UK Quinoa Market
9.2.1.1. Product Type breakdown size & forecasts, 2022-2032
9.2.1.2. Type breakdown size & forecasts, 2022-2032
9.2.1.3. Application breakdown size & forecasts, 2022-2032
9.2.1.4. Certification breakdown size & forecasts, 2022-2032
9.2.2. Germany Quinoa Market
9.2.2.1. Product Type breakdown size & forecasts, 2022-2032
9.2.2.2. Type breakdown size & forecasts, 2022-2032
9.2.2.3. Application breakdown size & forecasts, 2022-2032
9.2.2.4. Certification breakdown size & forecasts, 2022-2032

9.3. Asia-Pacific Quinoa Market
9.3.1. China Quinoa Market
9.3.1.1. Product Type breakdown size & forecasts, 2022-2032
9.3.1.2. Type breakdown size & forecasts, 2022-2032
9.3.1.3. Application breakdown size & forecasts, 2022-2032
9.3.1.4. Certification breakdown size & forecasts, 2022-2032
9.3.2. India Quinoa Market
9.3.2.1. Product Type breakdown size & forecasts, 2022-2032
9.3.2.2. Type breakdown size & forecasts, 2022-2032
9.3.2.3. Application breakdown size & forecasts, 2022-2032
9.3.2.4. Certification breakdown size & forecasts, 2022-2032

9.4. Latin America Quinoa Market
9.4.1. Brazil Quinoa Market
9.4.1.1. Product Type breakdown size & forecasts, 2022-2032
9.4.1.2. Type breakdown size & forecasts, 2022-2032
9.4.1.3. Application breakdown size & forecasts, 2022-2032
9.4.1.4. Certification breakdown size & forecasts, 2022-2032
9.4.2. Mexico Quinoa Market
9.4.2.1. Product Type breakdown size & forecasts, 2022-2032
9.4.2.2. Type breakdown size & forecasts, 2022-2032
9.4.2.3. Application breakdown size & forecasts, 2022-2032
9.4.2.4. Certification breakdown size & forecasts, 2022-2032

9.5. Middle East & Africa Quinoa Market
9.5.1. Saudi Arabia Quinoa Market
9.5.1.1. Product Type breakdown size & forecasts, 2022-2032
9.5.1.2. Type breakdown size & forecasts, 2022-2032
9.5.1.3. Application breakdown size & forecasts, 2022-2032
9.5.1.4. Certification breakdown size & forecasts, 2022-2032
9.5.2. South Africa Quinoa Market

Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. Company 1
10.1.2. Company 2
10.1.3. Company 3
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Grain Millers, Inc.
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Market Strategies
10.3.2. General Mills, Inc.
10.3.3. Avena Foods Limited
10.3.4. Richardson International Limited
10.3.5. Cerealto Siro Foods
10.3.6. Nestlé SA
10.3.7. Molino Spadoni spa
10.3.8. Weetabix
10.3.9. Valsemøllen
10.3.10. Grillon D'Or

Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes