Summary

Australia Bubble Tea Market
The Australia bubble tea market was valued at $99.5 million in 2023 and is projected to reach $199.6 million by 2033, growing at a CAGR of 7.4% from 2024 to 2033.
Bubble tea is a Taiwanese beverage made from tea, milk, fruits, and a variety of flavorings. The type of tea is black tea; however, a blend of green and floral teas is further used for variation. The round, chewy tapioca pearls are the key ingredient of bubble teas that are boiled and sweetened with a caramel-like syrup to add a textural contrast to the tea. The different types of bubble teas include fruit tea, milk tea, smoothie, matcha bubble tea, taro milk tea, and brown sugar tea.

Rise in inclination toward diverse cuisines, specifically among the young generation, is a major driver of the Australia bubble tea market. In addition, surge in the usage of social media has propelled the market development as platforms such as Instagram and TikTok have played a critical role in making bubble tea a fashionable drink among youngsters. A notable trend acquiring traction in the Australia bubble tea market is the creation of healthy, sugar-free versions of the beverage. Increase in health consciousness among consumers has led to the usage of healthy ingredients such as plant-based milk, tapioca alternatives such as chia seeds or quinoa, and natural sweeteners.

However, the higher price of bubble tea as compared to other forms of beverages due to the usage of multiple, high-quality ingredients is a major restraint of the market. Furthermore, surge in the presence of various bubble tea chains and independent shops has increased competition and saturation in the market, thereby resulting in hampered market development. On the contrary, the formation of popping bubbles filled with flavored juices is projected to present lucrative opportunities for the Australia bubble tea market. According to an article published in the Sydney Morning Herald—an Australian daily newspaper—black pearls are becoming significantly popular such that several customers order them alone, spending around $8 for the toppings without any drink.

Segment Review
The Australia bubble tea market is segmented into flavor, base ingredient, component, and end user. On the basis of flavor, the market is divided into original flavor, coffee flavor, fruit flavor, chocolate flavor, milk flavor, and others. Depending on base ingredient, it is classified into black tea, green tea, oolong tea, and white tea. As per component, it is classified into flavor, creamer, sweetener, liquid, toppings, and others. According to end user, the market is segmented into Generation Z, millennials, and Generation X.
Key Findings
On the basis of flavor, the fruit flavor segment held a notable share of the market in 2023.
Depending on base ingredient, the black tea segment dominated the market in 2023.
As per component, the liquid segment was the highest shareholder in 2023.
According to end user, the millennials segment garnered the highest share of the market in 2023.
Competition Analysis
The major players in the Australia bubble tea market include ShareTea, Cha Time, CoCo Fresh, Gong Cha, Happy Lemon, Tiger Sugar, Tapioca Express, Quickly, Ten Ren's Tea Co. Ltd., and YiFang Bubble Tea. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.

Additional benefits you will get with this purchase are:
● Quarterly Update and* (only available with a corporate license, on listed price)
● 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
● Free Upcoming Version on the Purchase of Five and Enterprise User License.
● 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
● 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
● Free data Pack on the Five and Enterprise User License. (Excel version of the report)
● Free Updated report if the report is 6-12 months old or older.
● 24-hour priority response*
● Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
Key Market Segments
By Flavor
● Original Flavor
● Coffee Flavor
● Fruit Flavor
● Chocolate Flavor
● Milk Flavor
● Others
By Base Ingredient
● Black Tea
● Green Tea
● Oolong Tea
● White Tea
By Component
● Flavor
● Creamer
● Sweetener
● Liquid
● Toppings
○ Tapioca Pearls
○ Konjac Jelly Pearls
○ Popping Pearls
○ Coconut Jelly
● Others
By End User
● Generation Z
● Millennials
● Generation X
● Key Market Players
○ ShareTea
○ Cha Time
○ CoCo Fresh
○ Gong Cha
○ Happy Lemon
○ Tiger Sugar
○ tapioca express
○ Quickly
○ Ten Ren's Tea Co. Ltd.
○ YiFang Bubble Tea

ページTOPに戻る

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: AUSTRALIA BUBBLE TEA MARKET, BY FLAVOR
4.1. Market Overview
4.1.1 Market Size and Forecast, By Flavor
4.2. Original Flavor
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.3. Coffee Flavor
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.4. Fruit Flavor
4.4.1. Key Market Trends, Growth Factors and Opportunities
4.5. Chocolate Flavor
4.5.1. Key Market Trends, Growth Factors and Opportunities
4.6. Milk Flavor
4.6.1. Key Market Trends, Growth Factors and Opportunities
4.7. Others
4.7.1. Key Market Trends, Growth Factors and Opportunities
CHAPTER 5: AUSTRALIA BUBBLE TEA MARKET, BY BASE INGREDIENT
5.1. Market Overview
5.1.1 Market Size and Forecast, By Base Ingredient
5.2. Black Tea
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.3. Green Tea
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.4. Oolong Tea
5.4.1. Key Market Trends, Growth Factors and Opportunities
5.5. White Tea
5.5.1. Key Market Trends, Growth Factors and Opportunities
CHAPTER 6: AUSTRALIA BUBBLE TEA MARKET, BY COMPONENT
6.1. Market Overview
6.1.1 Market Size and Forecast, By Component
6.2. Flavor
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.3. Creamer
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.4. Sweetener
6.4.1. Key Market Trends, Growth Factors and Opportunities
6.5. Liquid
6.5.1. Key Market Trends, Growth Factors and Opportunities
6.6. Toppings
6.6.1. Key Market Trends, Growth Factors and Opportunities
6.6.2. Tapioca Pearls
6.6.3. Konjac Jelly Pearls
6.6.4. Popping Pearls
6.6.5. Coconut Jelly
6.7. Others
6.7.1. Key Market Trends, Growth Factors and Opportunities
CHAPTER 7: AUSTRALIA BUBBLE TEA MARKET, BY END USER
7.1. Market Overview
7.1.1 Market Size and Forecast, By End User
7.2. Generation Z
7.2.1. Key Market Trends, Growth Factors and Opportunities
7.3. Millennials
7.3.1. Key Market Trends, Growth Factors and Opportunities
7.4. Generation X
7.4.1. Key Market Trends, Growth Factors and Opportunities
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top Winning Strategies
8.3. Product Mapping Of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top Player Positioning,2023
CHAPTER 9: COMPANY PROFILES
9.1. ShareTea
9.1.1. Company Overview
9.1.2. Key Executives
9.1.3. Company Snapshot
9.1.4. Operating Business Segments
9.1.5. Product Portfolio
9.1.6. Business Performance
9.1.7. Key Strategic Moves and Developments
9.2. Cha Time
9.2.1. Company Overview
9.2.2. Key Executives
9.2.3. Company Snapshot
9.2.4. Operating Business Segments
9.2.5. Product Portfolio
9.2.6. Business Performance
9.2.7. Key Strategic Moves and Developments
9.3. CoCo Fresh
9.3.1. Company Overview
9.3.2. Key Executives
9.3.3. Company Snapshot
9.3.4. Operating Business Segments
9.3.5. Product Portfolio
9.3.6. Business Performance
9.3.7. Key Strategic Moves and Developments
9.4. Gong Cha
9.4.1. Company Overview
9.4.2. Key Executives
9.4.3. Company Snapshot
9.4.4. Operating Business Segments
9.4.5. Product Portfolio
9.4.6. Business Performance
9.4.7. Key Strategic Moves and Developments
9.5. Happy Lemon
9.5.1. Company Overview
9.5.2. Key Executives
9.5.3. Company Snapshot
9.5.4. Operating Business Segments
9.5.5. Product Portfolio
9.5.6. Business Performance
9.5.7. Key Strategic Moves and Developments
9.6. Tiger Sugar
9.6.1. Company Overview
9.6.2. Key Executives
9.6.3. Company Snapshot
9.6.4. Operating Business Segments
9.6.5. Product Portfolio
9.6.6. Business Performance
9.6.7. Key Strategic Moves and Developments
9.7. Tapioca Express
9.7.1. Company Overview
9.7.2. Key Executives
9.7.3. Company Snapshot
9.7.4. Operating Business Segments
9.7.5. Product Portfolio
9.7.6. Business Performance
9.7.7. Key Strategic Moves and Developments
9.8. Quickly
9.8.1. Company Overview
9.8.2. Key Executives
9.8.3. Company Snapshot
9.8.4. Operating Business Segments
9.8.5. Product Portfolio
9.8.6. Business Performance
9.8.7. Key Strategic Moves and Developments
9.9. Ten Ren's Tea Co. Ltd.
9.9.1. Company Overview
9.9.2. Key Executives
9.9.3. Company Snapshot
9.9.4. Operating Business Segments
9.9.5. Product Portfolio
9.9.6. Business Performance
9.9.7. Key Strategic Moves and Developments
9.10. YiFang Bubble Tea
9.10.1. Company Overview
9.10.2. Key Executives
9.10.3. Company Snapshot
9.10.4. Operating Business Segments
9.10.5. Product Portfolio
9.10.6. Business Performance
9.10.7. Key Strategic Moves and Developments
LIST OF TABLES
TABLE 1. AUSTRALIA BUBBLE TEA MARKET, BY FLAVOR, 2024 - 2033 ($MILLION)
TABLE 2. AUSTRALIA BUBBLE TEA MARKET, BY BASE INGREDIENT, 2024 - 2033 ($MILLION)
TABLE 3. AUSTRALIA BUBBLE TEA MARKET, BY COMPONENT, 2024 - 2033 ($MILLION)
TABLE 4. AUSTRALIA BUBBLE TEA MARKET, BY END USER, 2024 - 2033 ($MILLION)
TABLE 5. SHARETEA: KEY EXECUTIVES
TABLE 6. SHARETEA: COMPANY SNAPSHOT
TABLE 7. SHARETEA: OPERATING SEGMENTS
TABLE 8. SHARETEA: PRODUCT PORTFOLIO
TABLE 9. SHARETEA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 10. CHA TIME: KEY EXECUTIVES
TABLE 11. CHA TIME: COMPANY SNAPSHOT
TABLE 12. CHA TIME: OPERATING SEGMENTS
TABLE 13. CHA TIME: PRODUCT PORTFOLIO
TABLE 14. CHA TIME: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 15. COCO FRESH: KEY EXECUTIVES
TABLE 16. COCO FRESH: COMPANY SNAPSHOT
TABLE 17. COCO FRESH: OPERATING SEGMENTS
TABLE 18. COCO FRESH: PRODUCT PORTFOLIO
TABLE 19. COCO FRESH: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 20. GONG CHA: KEY EXECUTIVES
TABLE 21. GONG CHA: COMPANY SNAPSHOT
TABLE 22. GONG CHA: OPERATING SEGMENTS
TABLE 23. GONG CHA: PRODUCT PORTFOLIO
TABLE 24. GONG CHA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 25. HAPPY LEMON: KEY EXECUTIVES
TABLE 26. HAPPY LEMON: COMPANY SNAPSHOT
TABLE 27. HAPPY LEMON: OPERATING SEGMENTS
TABLE 28. HAPPY LEMON: PRODUCT PORTFOLIO
TABLE 29. HAPPY LEMON: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 30. TIGER SUGAR: KEY EXECUTIVES
TABLE 31. TIGER SUGAR: COMPANY SNAPSHOT
TABLE 32. TIGER SUGAR: OPERATING SEGMENTS
TABLE 33. TIGER SUGAR: PRODUCT PORTFOLIO
TABLE 34. TIGER SUGAR: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 35. TAPIOCA EXPRESS: KEY EXECUTIVES
TABLE 36. TAPIOCA EXPRESS: COMPANY SNAPSHOT
TABLE 37. TAPIOCA EXPRESS: OPERATING SEGMENTS
TABLE 38. TAPIOCA EXPRESS: PRODUCT PORTFOLIO
TABLE 39. TAPIOCA EXPRESS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 40. QUICKLY: KEY EXECUTIVES
TABLE 41. QUICKLY: COMPANY SNAPSHOT
TABLE 42. QUICKLY: OPERATING SEGMENTS
TABLE 43. QUICKLY: PRODUCT PORTFOLIO
TABLE 44. QUICKLY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 45. TEN REN'S TEA CO. LTD.: KEY EXECUTIVES
TABLE 46. TEN REN'S TEA CO. LTD.: COMPANY SNAPSHOT
TABLE 47. TEN REN'S TEA CO. LTD.: OPERATING SEGMENTS
TABLE 48. TEN REN'S TEA CO. LTD.: PRODUCT PORTFOLIO
TABLE 49. TEN REN'S TEA CO. LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 50. YIFANG BUBBLE TEA: KEY EXECUTIVES
TABLE 51. YIFANG BUBBLE TEA: COMPANY SNAPSHOT
TABLE 52. YIFANG BUBBLE TEA: OPERATING SEGMENTS
TABLE 53. YIFANG BUBBLE TEA: PRODUCT PORTFOLIO
TABLE 54. YIFANG BUBBLE TEA: KEY STRATEGIC MOVES AND DEVELOPMENTS
LIST OF FIGURES
FIGURE 1. AUSTRALIA BUBBLE TEA MARKET,2024 - 2033
FIGURE 2. SEGMENTATION OF AUSTRALIA BUBBLE TEA MARKET,2024 - 2033
FIGURE 3. TOP INVESTMENT POCKET IN AUSTRALIA BUBBLE TEA MARKET,2024 - 2033
FIGURE 4. MODERATE BARGAINING POWER OF BUYERS
FIGURE 5. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 6. MODERATE THREAT OF NEW ENTRANTS
FIGURE 7. LOW THREAT OF SUBSTITUTION
FIGURE 8. HIGH COMPETITIVE RIVALRY
FIGURE 9. OPPORTUNITIES, RESTRAINTS AND DRIVERS: AUSTRALIA BUBBLE TEA MARKET
FIGURE 10. AUSTRALIA BUBBLE TEA MARKET , BY FLAVOR,2024 - 2033 ($MILLION)
FIGURE 11. AUSTRALIA BUBBLE TEA MARKET , BY BASE INGREDIENT,2024 - 2033 ($MILLION)
FIGURE 12. AUSTRALIA BUBBLE TEA MARKET , BY COMPONENT,2024 - 2033 ($MILLION)
FIGURE 13. AUSTRALIA BUBBLE TEA MARKET , BY END USER,2024 - 2033 ($MILLION)
FIGURE 14. TOP WINNING STRATEGIES, BY YEAR, 2021-2023*
FIGURE 15. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2021-2023*
FIGURE 16. TOP WINNING STRATEGIES, BY COMPANY, 2021-2023*
FIGURE 17. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 18. COMPETITIVE DASHBOARD
FIGURE 19. COMPETITIVE HEATMAP: AUSTRALIA BUBBLE TEA MARKET
FIGURE 20. TOP PLAYER POSITIONING,2023
FIGURE 21. SHARETEA: NET SALES, 2021-2023 ($MILLION)
FIGURE 22. SHARETEA: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 23. SHARETEA: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 24. CHA TIME: NET SALES, 2021-2023 ($MILLION)
FIGURE 25. CHA TIME: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 26. CHA TIME: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 27. COCO FRESH: NET SALES, 2021-2023 ($MILLION)
FIGURE 28. COCO FRESH: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 29. COCO FRESH: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 30. GONG CHA: NET SALES, 2021-2023 ($MILLION)
FIGURE 31. GONG CHA: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 32. GONG CHA: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 33. HAPPY LEMON: NET SALES, 2021-2023 ($MILLION)
FIGURE 34. HAPPY LEMON: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 35. HAPPY LEMON: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 36. TIGER SUGAR: NET SALES, 2021-2023 ($MILLION)
FIGURE 37. TIGER SUGAR: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 38. TIGER SUGAR: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 39. TAPIOCA EXPRESS: NET SALES, 2021-2023 ($MILLION)
FIGURE 40. TAPIOCA EXPRESS: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 41. TAPIOCA EXPRESS: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 42. QUICKLY: NET SALES, 2021-2023 ($MILLION)
FIGURE 43. QUICKLY: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 44. QUICKLY: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 45. TEN REN'S TEA CO. LTD.: NET SALES, 2021-2023 ($MILLION)
FIGURE 46. TEN REN'S TEA CO. LTD.: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 47. TEN REN'S TEA CO. LTD.: REVENUE SHARE, BY REGION, 2023 (%)
FIGURE 48. YIFANG BUBBLE TEA: NET SALES, 2021-2023 ($MILLION)
FIGURE 49. YIFANG BUBBLE TEA: REVENUE SHARE, BY SEGMENT, 2023 (%)
FIGURE 50. YIFANG BUBBLE TEA: REVENUE SHARE, BY REGION, 2023 (%)