Summary

Pizza Market Research Report Information by Type (Industrial, and Artisanal), by Size (Regular, Medium, and Large), by Nature (Fresh, Frozen/Ready to Cook, and Crust), by Distribution Channel (Food service, and Food retail), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East & Africa) - Forecast Till 2032

Market Overview
The pizza market was estimated at USD 1,34,301.2 million in 2023. The pizza industry is expected to expand from USD 142567.9 million in 2024 to USD 2,36,576.6 million in 2032, representing a compound annual growth rate (CAGR) of 6.54% during the forecast period.
The world's population is growing, and people live busy lifestyles. The quantity of people with rigorous work schedules has increased the global demand for quick and easy-to-prepare meals. Frozen pizza works wonderfully. Even as things return to normal, the number of people working remotely and students participating in remote learning has increased in recent years. These considerations also necessitate simple and speedy food preparation. Frozen foods make dinner preparation at home easier if consumers need to do it more frequently. Frozen pizza is a popular choice for both dinner and lunch. Furthermore, there is a link between increased at-home snacking and frozen pizza sales. Several companies now offer frozen pizza dough or kits that must be assembled for clients who prefer a more homemade appearance. In addition, grocery stores and restaurants are capitalizing on the frozen pizza fad by introducing their own branded take-and-bake prepared pizzas.
Market Segment insights
The Pizza Market is divided into two categories: industrial and artisanal. The Market has been divided into three segments based on size: ordinary, medium, and big.
According to nature, the Pizza Market is divided into three categories: fresh, frozen/ready to cook, and crust. Based on the roast distribution route, the Market has been divided into food service and food retail.
Regional insights
In 2023, the Europe Pizza market will account for the greatest market share (45.71%), with a CAGR of 8.13%. The European market, which comprises Germany, the United Kingdom, France, Spain, Italy, and other European countries, has a significant impact on the worldwide pizza industry. Each country in this region has its own set of food customs, customer preferences, and market trends, all of which contribute to the diversity and expansion of the global pizza industry.
The North American region, which includes the United States, Canada, and Mexico, has a large impact on the global pizza market. With its rich food culture, diverse customer demographics, and robust market basis, this region has a strong pizza tradition and leads in generating and influencing pizza trends around the world.
The Asia-Pacific area, which includes China, India, Japan, South Korea, Australia, New Zealand, and other countries, is increasingly influential in developing the global pizza industry. This region, recognized for its rapid economic development, urbanization, and diverse food tastes, has unique opportunities and challenges that are impacting global pizza-eating patterns and market developments.
Pizza demand is increasing significantly in the global market, with the majority of it coming from South America. According to the survey, Brazil and Argentina are key drivers of regional market growth.
The Middle East and Africa region, which includes the GCC nations, Turkey, Southern Africa, and Northern Africa, is emerging as a major player in the worldwide pizza industry.
Major Players
Yum! Brands, Inc. (Pizza Hut) (US), Papa John's International, Inc. (US), Domino's Pizza Inc. (US), Nestlé S.A. (Switzerland), Rave Restaurant Group (US), General Mills, Inc. (USA), Little Caesar Enterprises, Inc. (US), Frozen Specialties, Inc. (US), Mod Super-Fast Pizza, LLC (US), and Monte Pizza International BV (Netherlands) are among the key players in the pizza market.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 24
1.1 MARKET ATTRACTIVENESS ANALYSIS 25
1.1.1 GLOBAL PIZZA MARKET, BY TYPE 26
1.1.2 GLOBAL PIZZA MARKET, BY NATURE 27
1.1.3 GLOBAL PIZZA MARKET, BY SIZE 28
1.1.4 GLOBAL PIZZA MARKET, BY DISTRIBUTION CHANNEL 29
1.1.5 GLOBAL PIZZA MARKET, BY REGION 30
2 MARKET INTRODUCTION 32
2.1 DEFINITION 32
2.2 SCOPE OF THE STUDY 32
2.3 RESEARCH OBJECTIVE 32
2.4 MARKET STRUCTURE 33
3 RESEARCH METHODOLOGY 34
3.1 OVERVIEW 34
3.2 DATA FLOW 36
3.2.1 DATA MINING PROCESS 36
3.3 PURCHASED DATABASE: 37
3.4 SECONDARY SOURCES: 38
3.4.1 SECONDARY RESEARCH DATA FLOW: 39
3.5 PRIMARY RESEARCH: 40
3.5.1 PRIMARY RESEARCH DATA FLOW: 41
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 42
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 42
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 43
3.6.1 CONSUMPTION & NET TRADE APPROACH 43
3.6.2 REVENUE ANALYSIS APPROACH 43
3.7 DATA FORECASTING 44
3.7.1 DATA FORECASTING TECHNIQUE 44
3.8 DATA MODELING 45
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 45
3.8.2 DATA MODELING: 46
3.9 TEAMS AND ANALYST CONTRIBUTION 48
4 MARKET DYNAMICS 50
4.1 INTRODUCTION 50
4.2 DRIVERS 51
4.2.1 GROWING INNOVATIONS BY MAJOR PLAYERS 51
4.2.2 INCREASING HEALTH-CONSCIOUS POPULATION 52
4.3 RESTRAINTS 53
4.3.1 FLUCTUATING PRICES OF RAW MATERIAL 53
4.4 OPPORTUNITY 54
4.4.1 EXPANSION OF PIZZA RESTAURANTS 54
4.4.2 THE GROWING WORKING POPULATION COUPLED WITH THEIR INCREASED PREFERENCE FOR ORDERING FOOD ONLINE 55
4.5 CHALLENGES 55
4.5.1 STRICT GOVERNMENT NORMS 55
4.6 STRATEGIC INSIGHTS 56
4.6.1 TECHNOLOGY UPDATE 56
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 56
4.7 REGULATORY UPDATE 57
4.8 MARKET TRENDS 59
4.9 IMPACT ANALYSIS OF COVID-19 59
4.9.1 IMPACT ON OVERALL FOOD INDUSTRY 59
4.9.1.1 ECONOMIC IMPACT 60
4.9.2 IMPACT ON THE GLOBAL PIZZA MARKET 60
4.9.3 IMPACT ON THE SUPPLY CHAIN OF PIZZA 61
4.9.4 IMPACT ON MARKET DEMAND FOR PIZZA 61
4.9.4.1 IMPACT OWING TO RESTRICTIONS/LOCKDOWN 62
4.9.4.2 CONSUMER SENTIMENTS 62
4.9.5 IMPACT ON PRICING OF PIZZA 62
4.9.6 CONSUMER BEHAVIOUR ANALYSIS 63
5 MARKET FACTOR ANALYSIS 64
5.1 VALUE CHAIN ANALYSIS 64
5.1.1 RAW MATERIALS 64
5.1.2 OPERATIONS 64
5.1.3 PACKING 65
5.2 SUPPLY CHAIN ANALYSIS 66
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 66
5.2.1.1 RAW MATERIAL SUPPLIERS 66
5.2.1.2 MANUFACTURERS 66
5.2.1.3 DISTRIBUTION CHANNELS 67
5.2.1.4 END USER 67
5.2.2 INTEGRATION LEVELS 67
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 67
5.3 PORTER’S FIVE FORCES MODEL 69
5.3.1 BARGAINING POWER OF SUPPLIERS 69
5.3.2 BARGAINING POWER OF BUYERS 70
5.3.3 THREAT OF NEW ENTRANTS 70
5.3.4 THREAT OF SUBSTITUTES 70
5.3.5 INTENSITY OF RIVALRY 70
6 GLOBAL PIZZA MARKET, BY TYPE 73
6.1 INTRODUCTION 73
6.2 INDUSTRIAL 75
6.2.1 BRICK PIZZA 76
6.2.2 CONVEYOR PIZZA 76
6.2.3 DECK PIZZA 77
6.2.4 OTHERS 77
6.3 ARTISANAL 78
6.3.1 HAND-CRAFTED TOPPINGS 79
6.3.2 WOOD-FIRED 79
6.3.3 CRAFTMANSHIP 80
6.3.4 OTHERS 80
7 GLOBAL PIZZA MARKET, BY SIZE 82
7.1 INTRODUCTION 82
7.2 REGULAR 83
7.3 MEDIUM 84
7.4 LARGE 85
8 GLOBAL PIZZA MARKET, BY NATURE 87
8.1 INTRODUCTION 87
8.2 FRESH 88
8.3 FROZEN/READY TO COOK 89
8.4 CRUST 90
9 GLOBAL PIZZA MARKET, BY DISTRIBUTION CHANNEL 92
9.1 INTRODUCTION 92
9.2 FOOD SERVICE 93
9.2.1 QUICK SERVICE RESTAURANTS 94
9.2.2 FULL-SERVICE RESTAURANTS 95
9.3 FOOD RETAIL 95
10 GLOBAL PIZZA MARKET, BY REGION 97
10.1 OVERVIEW 97
10.2 NORTH AMERICA 98
10.2.1 US 104
10.2.2 CANADA 106
10.2.3 MEXICO 109
10.3 EUROPE 112
10.3.1 GERMANY 118
10.3.2 UK 120
10.3.3 FRANCE 123
10.3.4 SPAIN 125
10.3.5 ITALY 128
10.3.6 REST OF EUROPE 130
10.4 ASIA PACIFIC 134
10.4.1 CHINA 139
10.4.2 INDIA 142
10.4.3 JAPAN 144
10.4.4 SOUTH KOREA 147
10.4.5 AUSTRALIA & NEW ZEALAND 150
10.4.6 REST OF ASIA-PACIFIC 152
10.5 SOUTH AMERICA 155
10.5.1 BRAZIL 160
10.5.2 ARGENTINA 162
10.5.3 REST OF SOUTH AMERICA 165
10.6 MIDDLE EAST & AFRICA 168
10.6.1 GCC COUNTRIES 173
10.6.2 TURKEY 176
10.6.3 TURKEY 176
10.6.4 SOUTHERN AFRICA 178
10.6.5 NORTHERN AFRICA 181
10.6.6 REST OF MIDDLE EAST & AFRICA 183
11 COMPETITIVE LANDSCAPE 188
11.1 INTRODUCTION 188
11.2 COMPETITION DASHBOARD 188
11.2.1 PRODUCT PORTFOLIO 189
11.2.2 REGIONAL PRESENCE 189
11.2.3 STRATEGIC ALLIANCES 190
11.2.4 INDUSTRY EXPERIENCES 190
11.3 MARKET SHARE ANALYSIS, 2023 190
11.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 190
11.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 191
11.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 191
11.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 191
11.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 192
11.8.1 PRODUCT LAUNCH/ MERGER & AQUASITIONS/PARTERSHIP 192
12 COMPANY PROFILES 197
12.1 YUM! BRANDS, INC. (PIZZA HUT) 197
12.1.1 COMPANY OVERVIEW 197
12.1.2 FINANCIAL OVERVIEW 198
12.1.3 PRODUCTS OFFERED 199
12.1.4 KEY DEVELOPMENTS 199
12.1.5 SWOT ANALYSIS 200
12.1.6 KEY STRATEGIES 200
12.2 PAPA JOHN'S INTERNATIONAL, INC. 202
12.2.1 COMPANY OVERVIEW 202
12.2.2 FINANCIAL OVERVIEW 203
12.2.3 PRODUCTS OFFEREDS 204
12.2.4 KEY DEVELOPMENTS 204
12.2.5 SWOT ANALYSIS 205
12.2.6 KEY STRATEGIESS 207
12.3 DOMINO’S PIZZA, INC 208
12.3.1 COMPANY OVERVIEW 208
12.3.2 . FINANCIAL OVERVIEW 209
12.3.3 PRODUCT PORTFOLIO 210
12.3.4 KEY DEVELOPMENTS 210
12.3.5 SWOT ANALYSIS 211
12.3.6 KEY STRATEGIES 212
12.4 NESTLE S.A 213
12.4.1 COMPANY OVERVIEW 213
12.4.2 FINANCIAL OVERVIEW 214
12.4.3 PRODUCTS OFFERED 215
12.4.4 KEY DEVELOPMENTS 216
12.4.5 SWOT ANALYSIS 217
12.4.6 KEY STRATEGIES 217
12.5 RAVE RESTAURANT GROUP 218
12.5.1 COMPANY OVERVIEW 218
12.5.2 FINANCIAL OVERVIEW 219
12.5.3 PRODUCTS OFFERED 220
12.5.4 KEY DEVELOPMENTS 220
12.5.5 SWOT ANALYSIS 221
12.5.6 KEY STRATEGIES 221
12.6 GENERAL MILLS, INC. 223
12.6.1 COMPANY OVERVIEW 223
12.6.2 FINANCIAL OVERVIEW 224
12.6.3 PRODUCTS OFFERED 225
12.6.4 KEY DEVELOPMENTS 225
12.6.5 KEY STRATEGIES 225
12.7 LITTLE CAESAR ENTERPRISES, INC. 227
12.7.1 COMPANY OVERVIEW 227
12.7.2 FINANCIAL OVERVIEW 227
12.7.3 PRODUCTS OFFERED 228
12.7.4 KEY DEVELOPMENTS 228
12.7.5 KEY STRATEGIES 228
12.8 FROZEN SPECIALTIES INC. 229
12.8.1 COMPANY OVERVIEW 229
12.8.2 FINANCIAL OVERVIEW 230
12.8.3 PRODUCTS OFFERED 230
12.8.4 KEY DEVELOPMENTS 230
12.8.5 KEY STRATEGIES 230
12.9 MOD SUPER FAST PIZZA, LLC. 231
12.9.1 COMPANY OVERVIEW 231
12.9.2 FINANCIAL OVERVIEW 231
12.9.3 PRODUCTS OFFERED 232
12.9.4 KEY DEVELOPMENTS 232
12.9.5 KEY STRATEGIES 232
12.10 MONTE PIZZA INTERNATIONAL B.V 233
12.10.1 COMPANY OVERVIEW 233
12.10.2 FINANCIAL OVERVIEW 233
12.10.3 PRODUCTS OFFERED 233
12.10.4 KEY DEVELOPMENTS 233
12.10.5 KEY STRATEGIES 234
12.11 DATA CITATIONS 236