Summary

Cookies are a quick and convenient source of nourishment and energy and have a longer shelf life. The demand for innovative cookie products is consistently rising in developed countries like the United States, the United Kingdom, France, etc. Due to various health and wellness concerns, innovations are transforming market dynamics worldwide. Consumer interest in cookies has grown due to increased product offerings from vendors, including new flavours, safe ingredients, and attractive packaging. Customers are increasingly rejecting items that appear or taste artificial, so businesses should advertise their use of genuine components. Consumer’s desire delectable products with unique flavours and combinations, and cookie makers seem to have understood the concept and executed it flawlessly. Leading manufacturers attempt to improve their long-standing, well-known core items, resulting in higher market growth and creative cookie offerings.

According to the report, "North America Cookies Market Outlook, 2027," published by Bonafide Research, the market is anticipated to add USD 2.86 Billion from 2021 to 2027. The demand for freshly hand-made cookies has surged among consumers as they are more aware of the ingredients used in the products, which also influences the shift toward fresh bakery products. The main reason for the rise in consumption of these new and unprocessed products is the increasing awareness of the transparency of the ingredients used in these products, which is boosting the market across the region. Also, the increased number of people working from home during the lockdown is one factor impacting the growing demand for cookies as people stock up on staple goods such as cookies and biscuits as they incorporate cookies into different parts of the day, such as dessert, as a reward, as a healthy treat after the workout, and for various occasions.

The increased number of tea and coffee shops fuels the demand for cookies and is a key driver for the growth of the cookie market. According to the Food and Agriculture Organization of the United Nations, the global tea industry has seen rapid growth with a growing number of consumers, and as of 2021, global tea production stood at 6.5 million metric tonnes. Rising disposable incomes in the region fuel the expansion of the cookie market. Also, rising consumption of sandwich biscuits, especially among the working-class population in the U.S. and Canada, will drive the regional market further. Moreover, the availability of flavours such as buttercream, chocolate, and peanut butter is expected to contribute to the growth.

Even though the US market is on the verge of saturation, vendors continue to increase visibility through sustained marketing initiatives. Its continued growth is due to the numerous product offerings launched by the many vendors in the market. Vendors are investing in introducing new product categories into the market. For instance, Oreo came up with a completely new category of bacon biscuits, and similarly, Belvita launched an entirely new product category of bacon biscuits that have since gained popularity. Such innovations are playing an instrumental role in elevating their brand appeal among consumers. The growth in this segment is owing to factors such as the growing demand for oatmeal raisin bar cookies among the young population and an increase in product launches by key players. The rising popularity of cookies such as snickerdoodles is propelling the cookies market forward.

The COVID-19 pandemic created chances for several private cookie industry players to enter the market to meet the increased demand. Because cookies are a quick and convenient source of nourishment and energy, demand for innovative cookie products is consistently high in a developed country like the United States. Furthermore, cookie manufacturers focus on increasing sales by encouraging customers to shop online. Consumers are continuing to look for newer variations of cookie items, which allow retailers to tailor a plan to meet their current demands by showing products that are more relevant to them. Further, supermarkets and hypermarkets have an abundance of choices in the biscuit category. As a result, there is fierce competition to differentiate various brands of biscuits on the supermarket shelf. This pushes manufacturers of biscuits to reposition their products as premium items in-store, catering to special consumer needs such as sugar-free, high fiber, gluten-free, flavour, packaging, or targeting specific age groups of consumers. Such a wide supply of biscuits has resulted from the increasing share of supermarkets and hypermarkets.

Ferrero entered the North American market in 1969 with Tic Tac® mints and continues to bring joy with iconic brands like Ferrero Rocher, Kinder, Nutella, Tic Tac, Butterfinger, and Crunch. However, Ferrero recently expanded its portfolio with the addition of Keebler®, Famous Amos®, Mother’s Cookies, and other distinctive cookie brands. The company is also expanding its capabilities in North America, with a new Innovation Center and R&D Lab in Chicago and two major expansions to our Bloomington, Illinois, plant. Ferrero is also creating new jobs and increasing production at its Brantford, Ontario, plant, Ferrero’s largest facility in North America.

In addition to that, Mondelez International, The Campbell Soup Company, Groupo Bimbo, and General Mills are some of the leading players in the cookie market. The companies are increasing their product lines and expanding their presence in the country. Companies are increasing their investments in research and development (R&D) and marketing and are expanding their distribution channels to maintain their position in the market. Furthermore, they are adopting competitive strategies by investing more in product development to introduce cookies and innovative flavours that could cater to a larger audience. Additionally, these players focus on social media platforms and online distribution channels for their online marketing and branding of their products (cookies) to attract more customers. The presence of key vendors such as Costco Wholesale Co. (Costco) and McDonald's Corp. (McDonald's) and the availability of flavours such as buttercream, chocolate, and peanut butter will facilitate the cookies market's growth in North America over the forecast period.

Recent Developments:
• In January 2022, Girl Scouts of the USA organization collaborated with DoorDash, an on-demand delivery platform, to offer its product through digital and offline channels.
• In August 2021, Grupo Bimbo, through its baked goods brand Entenmann's, joined with Obvi to produce the Super Collagen Protein Powder Chocolate Chip Cookie in the United States market. The new product was launched through the company's online portal at MyObvi.com, priced at USD 44.99 for 384 grams pack.
• In January 2021, Mondelez International Inc acquired Hu, a well-being snacking company in the United States, and increased its product portfolio in the biscuits segment.

Covid-19 Impacts:
The COVID-19 pandemic adversely affected the cookies market on its initial phase in North America. Numerous lockdowns resulted in the closure of manufacturing plants and a loss of manpower, resulting in a reduction in cookie production and a greater difficulty in obtaining raw materials. In response to transportation restrictions and the closure of distribution channels, the cookies market suffered a significant decline in sales and revenue. Following the initial panic buy and later the shutdown, retail channels faced a shortage of cookies due to a combination of increased demand for cookies and insufficient supply. However, as the number of COVID-19 cases decline, the market is anticipated to face significant growth opportunities.

Major Companies present in the market:
Nestle SA, PepsiCo, Inc., MARS, Mondelez International, Inc., The Kraft Heinz Company (Berkshire Hathway and 3G Capital), General Mills , Grupo Bimbo, Kellog Co., The Ferrero Group, Danone S.A., Campbell Soup Co., Barilla G. e R. Fratelli S.p.A, Tiffany (IFFCO), Lotus Bakeries, Bahlsen GmbH and Co. KG (The Bahlsen family), United Biscuits (UK) Limited Co. (Pladis global), UNIBIC Foods India Pvt. Ltd., Arcor U.S.A. Inc.

Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Global Cookies market with its value and forecast along with its segments
• Region-wise cookies market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain , Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type
• Bar Cookies
• Sandwich Cookies
• Molded Cookies
• Pressed Cookies
• Rolled Cookies
• Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.)

By Packaging Type
• Flexible Packing
• Rigid Packing
• Other Packing

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores & Retailers
• Online Retailers
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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