Summary

The Middle East & Africa fruit fillings market was valued at US$ 207.28 million in 2022 and is expected to reach US$ 303.78 million by 2030; it is estimated to record a CAGR of 4.9% from 2022 to 2030.

Increasing Demand for Convenience Food Bolsters Middle East & Africa Fruit Fillings Market

In recent years, people's lifestyles worldwide have evolved due to hectic work schedules, resulting in people's preference on convenience food products such as biscuits and cookies, cakes and pastries, and other bakery products. The food industry is witnessing a surge in the consumption of high-quality convenience food. The growing number of smaller households and dual-income families tremendously impacts the manufacturing and popularity of these food items. Due to hectic work schedules, people, especially millennials, prefer to be efficient with their time and avoid spending it on tedious baking tasks. Also, they are adopting processed food due to a lack of culinary skills and excessive work hours. Hence, convenience food, including bakery and dairy products, is gaining huge traction among consumers. Changing customer patterns have contributed to the expansion of convenience food retail. In addition, the rising need for ready-to-eat food, growing disposable income, and increasing product requirements from emerging countries are a few factors boosting the demand for convenience food such as biscuits and cookies, cakes and pastries, croissants, etc. Fruit fillings are increasingly used in bakery products to enhance the taste and offer food with different varieties. Fruit fillings add flavor, nutritional value, and appeal to the products, meeting the rising demand for convenient as well as nutritional food options. Thus, the increasing demand for convenience food drives the Middle East & Africa fruit fillings market.

Middle East & Africa Fruit Fillings Market Overview

The major factors driving the growth of the Middle East & Africa fruit fillings market are a shift in consumers' food preferences due to busy lifestyles, an increase in the number of working women, and the growing adoption of healthy & convenience food products. The demand for bakery products such as biscuits, cookies, and RTE snacks is due to the growing need for convenient foods in the region. In the region, biscuits and cookies are among the most consumed bakery products in the region. Fruit fillings are used in biscuits and cookies to enhance the flavors and offer a wide range of products with different flavors. Thus, growing demand for bakery products has propelled the demand for fruit fillings in the region.

Moreover, rise in the awareness of health and wellness in the Middle East & Africa has boosted the demand for healthier food alternatives. Fruit fillings, with their natural attributes, offer a balance between flavor and nutrition, aligning with the evolving preferences of health-conscious consumers. As more people in the region are seeking options that contribute to their well-being, the demand for fruit fillings as a healthier ingredient choice is also increasing.

Middle East & Africa Fruit Fillings Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Fruit Fillings Market Segmentation

The Middle East & Africa fruit fillings market is categorized into product type, application, and country.

Based on product type, the Middle East & Africa fruit fillings market is categorized into tropical fruits melons, drupes, berries, and others. The berries segment held the largest market share in 2022.

In terms of application, the Middle East & Africa fruit fillings market is categorized into biscuits and cookies, pies and tarts, RTE snacks, ice cream and frozen desserts, and others. The others segment held the largest market share in 2022.

By country, the Middle East & Africa fruit fillings market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa fruit fillings market share in 2022.

PT Hakiki Donarta, Barry Callebaut AG, Agrana Beteiligungs AG, EMU AG, Puratos NV, and Orana AS, are some of the leading companies operating in the Middle East & Africa fruit fillings market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Fruit Fillings Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Application
5. Middle East & Africa Fruit Fillings Market - Key Market Dynamics
5.1 Fruit Fillings Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Increasing Demand for Convenience Food
5.2.2 Expanding Bakery and Confectionery Industry
5.3 Market Restraint
5.3.1 Seasonal Availability of Fruits and Fluctuations in Raw Material Prices
5.4 Market Opportunities
5.4.1 Growing Preference for Fruit Flavors
5.5 Future Trends
5.5.1 Rising Trends for Organic and Low-Sugar Fruit Fillings
5.6 Impact of Drivers and Restraints:
6. Fruit Fillings Market - Middle East & Africa Market Analysis
6.1 Fruit Fillings Market Revenue (US$ Million), 2020-2030
6.2 Fruit Fillings Market Forecast Analysis
7. Middle East & Africa Fruit Fillings Market Analysis - by Product Type
7.1 Tropical Fruits
7.1.1 Overview
7.1.2 Tropical Fruits: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
7.2 Melons
7.2.1 Overview
7.2.2 Melons: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
7.3 Drupes
7.3.1 Overview
7.3.2 Drupes: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
7.4 Berries
7.4.1 Overview
7.4.2 Berries: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Fruit Fillings Market Analysis - by Application
8.1 Biscuits and Cookies
8.1.1 Overview
8.1.2 Biscuits and Cookies: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Pies and Tarts
8.2.1 Overview
8.2.2 Pies and Tarts: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
8.3 RTE Snacks
8.3.1 Overview
8.3.2 RTE Snacks: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Ice Cream and Frozen Desserts
8.4.1 Overview
8.4.2 Ice Cream and Frozen Desserts: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Fruit Fillings Market - Country Analysis
9.1 Middle East & Africa Market Overview
9.1.1 Middle East & Africa: Fruit Fillings Market - Revenue and Forecast Analysis - by Country
9.1.1.1 Middle East & Africa: Fruit Fillings Market - Revenue and Forecast Analysis - by Country
9.1.1.2 Saudi Arabia: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.2.1 Saudi Arabia: Fruit Fillings Market Breakdown, by Product Type
9.1.1.2.2 Saudi Arabia: Fruit Fillings Market Breakdown, by Application
9.1.1.3 United Arab Emirates: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.3.1 United Arab Emirates: Fruit Fillings Market Breakdown, by Product Type
9.1.1.3.2 United Arab Emirates: Fruit Fillings Market Breakdown, by Application
9.1.1.4 South Africa: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.4.1 South Africa: Fruit Fillings Market Breakdown, by Product Type
9.1.1.4.2 South Africa: Fruit Fillings Market Breakdown, by Application
9.1.1.5 Rest of Middle East & Africa: Fruit Fillings Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.5.1 Rest of Middle East & Africa: Fruit Fillings Market Breakdown, by Product Type
9.1.1.5.2 Rest of Middle East & Africa: Fruit Fillings Market Breakdown, by Application
10. Industry Landscape
10.1 Overview
10.2 Merger and Acquisition
10.3 Partnerships
11. Company Profiles
11.1 PT Hakiki Donarta
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Barry Callebaut AG
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Agrana Beteiligungs AG
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 EMU AG
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Puratos NV
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Orana AS
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
12. Appendix
12.1 About The Insight Partners