Summary

According to PayNXT360, social commerce industry in Europe is expected to grow by 28.2% on annual basis to reach US$75246.7 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 19.0% during 2022-2028. The social commerce GMV in the region will increase from US$75246.7 million in 2023 to reach US$213894.1 million by 2028.

Consumer appetite has been growing for social shopping and buying across Europe. The growing e-commerce penetration in the region has supported the rise of shopping through social media platforms, including Facebook, Instagram, and others. Furthermore, the investment from these players into boosting their social commerce capabilities has also supported the rise of the market.

Faster checkout processes, product exclusivity, and increasing advertisement from brands and retailers on social media platforms are driving more and more consumers toward social shopping. The trend is especially higher among young generation consumers. Over the next three to four years, PayNXT360 expects the European social commerce industry to record steady growth, amid the growing interest from consumers and brands.

French retailers are leveraging WhatsApp Business capabilities to drive social commerce initiatives

To offer a seamless shopping experience to their customers, more and more retailers are seeking to tap into the social commerce segment. As a result, these firms are leveraging WhatsApp Business services in France. For instance,
• In December 2022, Carrefour, one of the leading retailers in the European market, announced that the firm is utilizing WhatsApp as a sales channel for its customers in France. Under the pilot program, which ran from December 1 to December 21, the retailer allowed customers to order products from four non-food categories, including toys, high-tech, gaming, and household appliances.

The foray into the social commerce segment comes amid the growing desire for a seamless shopping experience among consumers in the region. The social commerce experiment in the French market indicates more potential future trials from the retailer in France as well as in other European markets from the short to medium-term perspective.

Macroeconomic factors are affecting consumer spending and the short-term growth of the social commerce industry across Europe
Rising inflation and surging cost of living are having a major impact on the monthly budget of consumers. This has resulted in many cutting down their spending on non-essential things, including fashion and other products, thereby having a direct impact on online sales for retailers across Europe.
• In Germany, retailers have reported a sharp decline in their multi-channel sales numbers. The report from the German Federal Association for eCommerce revealed that multi-channel sales retailers have experienced a decline of 29.5% during October – November 2022 period.
With the macroeconomic environment expected to further continue from the short to medium-term perspective, PayNXT360 expects the social commerce sector to remain under pressure, as consumer spending will be affected by rising interest rates and surging inflation in the region.

Global players are expected to launch new social commerce capabilities onto their platform in Europe

With competition in the online commerce segment intensifying and consumer spending declining, global retailers are launching new features to boost consumer engagement, sales, and revenue on their platforms.

• Amazon, which already announced that the macroeconomic factors are having a severe impact on its growth and revenue, is planning to launch new social commerce features in its e-commerce marketplace. The firm had already announced a TikTok-like shopping experience in the United States, which is expected to go live in 2023, and the same will be rolled out in other global markets, including in Europe.
More retailers, including direct-to-consumer brands, are projected to foray into the social commerce sector to drive engagement with their customers. Consequently, such new feature launches, like the one from Amazon, will further support the popularity of social buying among shoppers in the region, thereby supporting the growth of the industry over the next three to four years.

This tittle is a bundled offering provides detailed 16 reports, covering regional insights along with data centric analysis at regional and country level:

1. Europe Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Austria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Belgium Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Denmark Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Finland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Greece Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. Ireland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Netherlands Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Poland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Spain Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. Switzerland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

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Table of Contents

This tittle is a bundled offering provides detailed 16 reports, covering regional insights along with data centric analysis at regional and country level:

1. Europe Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Austria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Belgium Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Denmark Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Finland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Greece Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. Ireland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Netherlands Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Poland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Spain Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. Switzerland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2.Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2.Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3.Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3.Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2.Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3.Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4.Social Commerce Market Share Analysis by Key Players, 2021

4.Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1.Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2.Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3.Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4.Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5.Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6.Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7.Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8.Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5.Social Commerce Industry Market Size and Forecast by End Use Segment
5.1.Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2.Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3.Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4.Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6.Social Commerce Industry Market Size and Forecast by End Use Device
6.1.Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2.Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3.Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7.Social Commerce Industry Market Size and Forecast by Location
7.1.Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2.Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3.Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8.Social Commerce Industry Market Size and Forecast by Cities
8.1.Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2.Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3.Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4.Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9.Social Commerce Industry Market Size and Forecast by Payment Method
9.1.Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2.Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3.Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4.Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5.Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6.Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7.Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8.Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10.Social Commerce Industry Market Size and Forecast by Platforms
10.1.Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2.Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3.Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4.Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5.Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6.Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11.Social Commerce Industry Market Size and Forecast by Contents
11.1.Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2.Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3.Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4.Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5.Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6.Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12.Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1.Social Commerce Spend Share by Age Group, 2022
12.2.Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3.Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4.Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5.Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6.Social Commerce Share by Income Level, 2022
12.7.Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT570
13.2. Related Research

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List of Tables/Graphs

All country reports mentioned above will have the following tables:

Table 1:Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2:Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3:Ecommerce – Transaction Volume (Million), 2019-2028
Table 4:Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5:Social Commerce – Transaction Volume (Million), 2019-2028
Table 6:Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7:Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8:Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9:Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10:Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11:Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12:Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13:Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14:Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15:Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16:Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17:Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18:Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19:Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20:Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21:Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22:Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23:Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24:Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25:Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26:Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27:Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28:Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29:Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30:Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31:Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32:Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33:Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34:Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35:Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36:Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37:Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38:Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39:Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40:Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41:Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42:Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43:Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44:Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028