Summary

According to PayNXT360, social commerce industry in Brazil is expected to grow by 31.2% on annual basis to reach US$3,397.13 million in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 25.7% during 2024-2029. The social commerce GMV in the country will increase from US$2,589.78 million in 2023 to reach US$10,655.60 million by 2029.

The social commerce market is expected to grow at a steady pace over the medium term in Brazil. The rising access to smartphones and growing internet penetration are supporting the uptake in social buying in the Latin American market. A higher amount of time spent on social platforms will also aid the growth of the industry from the short to medium-term perspective in Brazil.

To tap into the online commerce shift, social media platforms have also been forging strategic alliances to accelerate their revenue growth. The trend is projected to continue further over the medium term in the Brazilian market, as firms seek to capitalize on the growth opportunity. Overall, PayNXT360 maintains a positive growth outlook for the social commerce industry in Brazil over the next three to four years.

WhatsApp Business is experiencing strong popularity in Brazil amid the growing trend of social buying

WhatsApp is one of the most popular social channels in Brazil. The usage rate of the instant messaging app is up in the 90’s in the Latin American market. It is also one of the reasons why WhatsApp chose Brazil to test its payment function, WhatsApp Pay. Meta also entered into a strategic collaboration with Mercado Libre, enabling small businesses to showcase their product catalog on WhatsApp.

The integration of payments and product discovery features, therefore, enables users to make seamless purchases without leaving the app. The soaring popularity of the instant messaging app is also reflected in the revenue generated by WhatsApp Business in Brazil. Going forward, PayNXT360 expects WhatsApp to forge more strategic alliances, as part of its strategy to drive revenue growth by leveraging the popularity of social commerce features. This, in turn, will support the growth of the industry over the next three to four years in Brazil.

Young shoppers will continue to drive the growth of the social commerce market in Brazil in 2024

The growth in the social buying sector is projected to be largely driven by the rising uptake of social media platforms among young generation Brazilians. Gen Z and millennials are expected to lead the growth of social commerce over the medium term in the Brazilian market. Consequently, PayNXT360 expects platforms like TikTok to record strong growth over the next three to four years in Brazil, as the social channel is widely popular among young generation users. TikTok, notably, has also announced the launch of its music streaming platform in Brazil in 2023. This shows that the firm is committed to increasing its investment in the Brazilian market over the next three to four years.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

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Table of Contents

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Brazil Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Brazil Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Brazil Ecommerce – Transaction Volume Trend Analysis, 2020-2029

3. Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Brazil Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Brazil Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Brazil Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. Brazil Social Commerce Market Share Analysis by Key Players, 2023

4. Brazil Social Commerce Industry Market Size and Forecast by Location
4.1. Brazil Social Commerce Market Share by Location (%), 2023
4.2. Brazil Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Brazil Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029

5. Brazil Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Brazil Social Commerce Market Share by Product Categories (%), 2023
5.2. Brazil Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Brazil Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Brazil Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Brazil Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Brazil Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Brazil Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Brazil Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029

6. Brazil Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Brazil Social Commerce Market Share by End Use Segment (%), 2023
6.2. Brazil Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Brazil Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Brazil Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029

7. Brazil Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Brazil Social Commerce Market Share by End Use Device (%), 2023
7.2. Brazil Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Brazil Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029

8. Brazil Social Commerce Industry Market Size and Forecast by Cities
8.1. Brazil Social Commerce Market Share by Cities (%), 2023
8.2. Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

9. Brazil Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Brazil Social Commerce Market Share by Payment Method (%), 2023
9.2. Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Brazil Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029

10. Brazil Social Commerce Industry Market Size and Forecast by Platforms
10.1. Brazil Social Commerce Market Share by Platforms Method (%), 2023
10.2. Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029

11. Brazil Social Commerce Industry Market Size and Forecast by Contents
11.1. Brazil Social Commerce Market Share by Contents (%), 2023
11.2. Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Brazil Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Brazil Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Brazil Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029

12. Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Brazil Social Commerce Spend Share by Age Group, 2023
12.2. Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Brazil Social Commerce Share by Income Level, 2023
12.7. Brazil Social Commerce Share by Gender, 2023

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

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List of Tables/Graphs

Table 1: Brazil Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Brazil Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Brazil Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: Brazil Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Brazil Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: Brazil Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: Brazil Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Brazil Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Brazil Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Brazil Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Brazil Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Brazil Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Brazil Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Brazil Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Brazil Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Brazil Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Brazil Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Brazil Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Brazil Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Brazil Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Brazil Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Brazil Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Brazil Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Brazil Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029