Summary

According to PayNXT360, social commerce industry in Asia Pacific is expected to grow by 14.7% on annual basis to reach US$489327.6 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 10.6% during 2022-2028. The social commerce GMV in the region will increase from US$489327.6 million in 2023 to reach US$894795.4 million by 2028.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at region level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

The global pandemic outbreak has significantly changed consumer shopping behavior in the Asia Pacific region. The rising adoption of digital services, including payments and shopping, has accelerated the growth of social commerce. Retailers, in increasing numbers, are leveraging the outbreak of social channels to forge new relationships with consumers and drive incremental revenue.

Inspired by Pinduoduo in China and Meesho in India, many social commerce startups are leveraging community and group-buying dynamics to build their presence in the segment. This has further driven the competitive landscape of the social commerce market in the Asia Pacific. With the industry expected to record strong growth over the next three to four years, PayNXT360 expects an increasing venture capital and private equity funding to flow in the regional market.

More retailers are seeking to leverage social commerce capabilities to drive sales and growth

Amid the rising popularity of social buying among consumers in Southeast Asia, an increasing number of retailers are testing the space to better engage with their customers and drive growth. For instance,
• Samsung Electronics, one of the leading consumer electronic brands, launched a social commerce campaign, Model Homes, in Southeast Asia. As part of the campaign, the firm ran a pilot three-month program in Indonesia, Thailand, and Singapore. Under the social commerce program, the firm allowed consumers to shop for products through Samsung’s Singapore Instagram store. The campaign was largely targeted toward millennials and Gen Z consumers, who are increasingly shopping through social channels across the Asia Pacific.
From the short to medium-term perspective, PayNXT360 expects more retailers, like Samsung, to launch pilot programs into social commerce to drive customer engagement and sales. This will further drive the competitive landscape of the social commerce industry in the Asia Pacific.

Social commerce startups are raising capital from venture capital and private equity firms to scale operations

The growth of the social commerce industry has been partly fueled by innovative startups, which have made it simpler for individuals and businesses to drive sales through social channels. These startups have also attracted global venture capital and private equity funds, thereby driving multi-million-dollar investment into their business operations.
• In December 2022, SariSuki, the Philippines social commerce startup, announced that the firm had raised US$12.7 million in a capital round that was led by Kickstart Ventures. The community selling platform operates in the grocery segment and has also entered into the quick commerce space through the launch of a new service called Supah. The firm had recorded strong growth over the last 12 months, and through Supah it is taking the competition to market leaders such as Grab in the quick commerce space.

• In September 2022, respond.io, the Malaysian social commerce startup, announced that the firm had raised US$7 million in its Series A round. The capital round was led by Headline and included participation from Calendula Ventures and AltalR Capital, among others. The firm makes it easier for brands, such as Roche, Abenson, Klook, and Yoho, to integrate the social messaging app with their customer relationship management, thereby allowing them to leverage social commerce capabilities to drive sales.
With these funding rounds, the firm is planning to further scale its operations in the domestic and global markets. For instance, respond.io plans to use the capital to further expand its presence in the Middle East market from the short to medium-term perspective.

WhatsApp is targeting opportunities in the Asia Pacific social commerce space through strategic alliances

WhatsApp is one of the leading messaging apps in the Asia Pacific region. Seeking to leverage its popularity in the region, WhatsApp is targeting opportunities in the commerce and payments-related space. To materialize its vision in the region, WhatsApp has already made inroads in the social commerce space through strategic investments across the Asia Pacific. For instance,
• In India, Meta, the parent firm of WhatsApp, invested Reliance in 2020. Earlier in 2022, the firm announced a strategic collaboration with Jio, owned by Reliance, to launch a grocery shopping service on the messaging app. The service will allow consumers to browse the product catalog on WhatsApp. With millions of active daily users on the instant messaging service, this strategic collaboration can drive significant revenue growth for both WhatsApp and Reliance.
In Singapore, the firm also invested in TakeApp, which allows retailers to build their online presence and take orders and run WhatsApp newsletter campaigns. Across the region, WhatsApp is expected to enter into more such strategic collaboration and rollout shopping services for consumers, thereby making bigger inroads in the growing social commerce space over the next three to four years.

This tittle is a bundled offering provides detailed 13 reports, covering regional insights along with data centric analysis at regional and country level:

1. Asia Pacific Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Indonesia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. Japan Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. Malaysia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. South Korea Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Singapore Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Taiwan Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Vietnam Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

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Table of Contents

This tittle is a bundled offering provides detailed 13 reports, covering regional insights along with data centric analysis at regional and country level:

1. Asia Pacific Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Indonesia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. Japan Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. Malaysia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. South Korea Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Singapore Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Taiwan Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Vietnam Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2.Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2.Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3.Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3.Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2.Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3.Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4.Social Commerce Market Share Analysis by Key Players, 2021

4.Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1.Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2.Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3.Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4.Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5.Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6.Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7.Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8.Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5.Social Commerce Industry Market Size and Forecast by End Use Segment
5.1.Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2.Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3.Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4.Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6.Social Commerce Industry Market Size and Forecast by End Use Device
6.1.Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2.Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3.Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7.Social Commerce Industry Market Size and Forecast by Location
7.1.Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2.Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3.Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8.Social Commerce Industry Market Size and Forecast by Cities
8.1.Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2.Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3.Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4.Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9.Social Commerce Industry Market Size and Forecast by Payment Method
9.1.Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2.Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3.Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4.Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5.Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6.Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7.Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8.Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10.Social Commerce Industry Market Size and Forecast by Platforms
10.1.Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2.Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3.Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4.Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5.Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6.Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11.Social Commerce Industry Market Size and Forecast by Contents
11.1.Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2.Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3.Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4.Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5.Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6.Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12.Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1.Social Commerce Spend Share by Age Group, 2022
12.2.Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3.Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4.Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5.Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6.Social Commerce Share by Income Level, 2022
12.7.Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT570
13.2. Related Research

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List of Tables/Graphs

All country reports mentioned above will have the following tables:

Table 1:Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2:Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3:Ecommerce – Transaction Volume (Million), 2019-2028
Table 4:Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5:Social Commerce – Transaction Volume (Million), 2019-2028
Table 6:Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7:Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8:Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9:Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10:Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11:Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12:Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13:Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14:Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15:Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16:Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17:Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18:Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19:Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20:Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21:Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22:Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23:Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24:Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25:Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26:Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27:Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28:Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29:Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30:Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31:Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32:Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33:Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34:Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35:Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36:Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37:Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38:Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39:Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40:Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41:Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42:Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43:Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44:Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028