Summary

According to PayNXT360, social commerce industry in United States is expected to grow by 21.4% on annual basis to reach US$62919.7 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 15.0% during 2022-2028. The social commerce GMV in the country will increase from US$62919.7 million in 2023 to reach US$145228.2 million by 2028.

In the United States, the social commerce sector is poised to record strong amid the growing investment from social media platforms and retailers. Over the last few years, leading social media platforms have launched a plethora of social commerce capabilities onto their platform. Pinterest launched the Shopping List feature, Twitter launched Twitter Shops, and Snapchat introduced AR filters to make the buying experience more experiential.

Furthermore, amid the growing shift from e-commerce shopping to social buying, more and more leading brands are forging strategic alliances with social media platforms to drive consumer engagement, sales, and revenue in the country. The growing interest and investment in the sector, coupled with more than 76 million social commerce buyers in 2022, are projected to keep driving the industry growth in the United States over the short to medium term.

Domestic and foreign social media platforms are delving deeper into the social commerce space

Amid the increasing competition in the space, social media platforms have continued to increase their investment in developing and launching innovative features that can accelerate their growth in the segment.
• In November 2022, YouTube, the social platform owned by Google, announced that the firm will increase its investment in shopping programs in 2023. The investment is part of the firm’s strategy to capture more market share in the social commerce space. The firm also rolled out an affiliate marketing scheme in the United States. Currently, in its beta phase, the widespread rollout is projected in 2023.
• TikTok, another leading player in the space, announced the launch of in-app shopping capabilities in November 2022, as it seeks to deepen its footprint in the United States market. The firm first launched the Shops feature in the United Kingdom in 2021. The launch in the United States comes at a time when TikTok is looking to make a bigger push into the e-commerce market that is dominated by Amazon. The firm is also planning to open fulfillment centers in the country to accelerate its growth and compete with Amazon.

From the short to medium-term perspective, PayNXT360 expects more social media platforms to invest in the space, which will keep driving the competitive landscape of the United States social commerce industry.

US-based retailers are launching new features to drive their social commerce capabilities and growth

Amid the surging cost of living and rising inflation, major retailers such as Amazon have projected flat growth from the short-term perspective. Consequently, to drive consumer shopping activities, these retailers are launching new features and shopping experiences in the United States.
• In December 2022, Amazon announced that the firm is planning to roll out a TikTok-like shopping experience on its platform. The launch of the new feature is aimed at generating more interest from young generation Americans, who are enticed by short-video formats. Initially, the firm is planning to roll out the feature for selected users in the United States, before rolling out the service in the global market.
• Alongside Amazon, Walmart is also making big strides in the social commerce segment. In October 2022, the firm announced the launch of a new creator platform. The platform provides content creators with tools, thereby allowing them earn commission by selling products on the platform. The platform is still in its beta stage, and the firm is projected to roll out the service fully in 2023.

PayNXT360 expects these retailers to further increase their investment and innovate in the space over the next three to four years, as the social commerce space continues to grow and gain prominence among brands and consumers.

Marketplace sellers are shifting to social media channels to reduce their reliance on e-commerce platforms

In the United States, a growing number of marketplace sellers are seeking to reduce their reliance on major e-commerce platforms, as they wish to diversify their sales avenues in the country. While this can have a seismic impact on the growth of the B2C e-commerce sector, the trend is having a positive growth impact on the social commerce industry.
Many Amazon sellers have turned to social media channels to promote their businesses and boost sales in the United States. One of the major reasons why sellers are switching to social media platforms is the high commission charged by e-commerce marketplaces such as Amazon, Walmart, and eBay. Furthermore, as the economy continues to face macro challenges, fewer sellers in the country are willing to stake their fortunes entirely on one single platform.
The need for diversification and commission-free sales generated through social media platforms is projected to keep driving more sellers to social commerce capabilities, thereby assisting the overall industry growth from the short to medium-term perspective.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

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Table of Contents

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. United States Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. United States Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. United States Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. United States Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3. United States Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. United States Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. United States Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. United States Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. United States Social Commerce Market Share Analysis by Key Players, 2021

4. United States Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. United States Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. United States Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. United States Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. United States Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. United States Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. United States Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. United States Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. United States Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5. United States Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. United States Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. United States Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. United States Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. United States Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6. United States Social Commerce Industry Market Size and Forecast by End Use Device
6.1. United States Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. United States Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. United States Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7. United States Social Commerce Industry Market Size and Forecast by Location
7.1. United States Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. United States Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. United States Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8. United States Social Commerce Industry Market Size and Forecast by Cities
8.1. United States Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. United States Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. United States Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. United States Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9. United States Social Commerce Industry Market Size and Forecast by Payment Method
9.1. United States Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. United States Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. United States Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. United States Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. United States Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. United States Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. United States Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. United States Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10. United States Social Commerce Industry Market Size and Forecast by Platforms
10.1. United States Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. United States Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. United States Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. United States Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. United States Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. United States Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11. United States Social Commerce Industry Market Size and Forecast by Contents
11.1. United States Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. United States Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. United States Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. United States Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. United States Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. United States Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12. United States Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. United States Social Commerce Spend Share by Age Group, 2022
12.2. United States Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. United States Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. United States Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. United States Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. United States Social Commerce Share by Income Level, 2022
12.7. United States Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

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List of Tables/Graphs

Table 1: United States Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: United States Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: United States Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: United States Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: United States Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: United States Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: United States Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: United States Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: United States Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: United States Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: United States Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: United States Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: United States Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: United States Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: United States Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: United States Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: United States Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: United States Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: United States Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: United States Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: United States Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: United States Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028