Summary

According to PayNXT360, social commerce industry in United Kingdom is expected to grow by 31.6% on annual basis to reach US$25237.3 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 21.3% during 2022-2028. The social commerce GMV in the country will increase from US$25237.3 million in 2023 to reach US$80374.1 million by 2028.

In the United Kingdom, consumer appetite for social shopping and buying is still in its nascent stages. While the majority of the population shops online in the country, social commerce has not gained widespread popularity. However, the United Kingdom market certainly has strong growth potential, as the trend is steadily growing, especially among young generation consumers.
To tap into the potential growth of the social commerce segment, PayNXT360 expects global retailers and social commerce players to increase their investment in the market from the short to medium-term perspective. Furthermore, brands are also expected to forge strategic alliances with social platforms in their efforts to diversify their sales channels and drive more revenue, especially at a time when businesses are struggling due to macroeconomic challenges.

The trend of social commerce shopping is also driving the demand for frictionless and integrated in-store experiences

The integrated shopping experience offered by social commerce players is bringing a broader shift in the United Kingdom market, as consumers are even demanding frictionless and integrated experiences while shopping in-store. Notably, the rise of social commerce has made product discovery and purchase easier, and now consumers are demanding the same capabilities for in-store shopping.

Brits are seeking solutions that allow them to locate products inside the store using their smartphone devices. Over 34% of retailers are offering such capabilities for in-store shopping in the United Kingdom. However, majority of them are not aware of such mobile-centric and in-store navigation solutions. While consumers are demanding such frictionless and integrated in-store experiences, due to the convenience they have received from social shopping, retailers can also seek to incorporate social buying into their business strategy to drive growth.
With the trend of social shopping and buying projected to increase over the next three to four years, retailers can drive more sales and revenue, thereby accelerating their growth from the short to medium-term perspective.

Global e-retailers are planning to introduce new social commerce capabilities to drive e-commerce sales

The challenging macroeconomic environment is projected to dampen the growth of the e-commerce marketplace. Firms such as Amazon have already announced their growth projection for Q4 2022. With the surging cost of living and rising inflation impacting the monthly budget for the majority of the brits, the outlook for the e-commerce marketplaces remains dull. Consequently, to lure more customers, especially young generation buyers, global e-retailers are planning to launch new features onto their platforms. For instance,
• Amazon is expected to launch a TikTok-like shopping experience for its customers in the United Kingdom in 2023. The feature is aimed at young generation shoppers, who are more enticed by short-video formats. The firm has already launched the feature in the United States in December 2022 and is planning to roll out the service in other markets, including the United Kingdom, in 2023.
PayNXT360 expects the launch of new social commerce capabilities on its platform in the United Kingdom will further drive the number of social buyers in the country, thereby supporting the growth of the overall industry over the next three to four years.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

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Table of Contents

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. United Kingdom Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. United Kingdom Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. United Kingdom Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. United Kingdom Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3. United Kingdom Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. United Kingdom Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. United Kingdom Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. United Kingdom Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. United Kingdom Social Commerce Market Share Analysis by Key Players, 2021

4. United Kingdom Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. United Kingdom Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. United Kingdom Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. United Kingdom Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. United Kingdom Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. United Kingdom Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. United Kingdom Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. United Kingdom Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. United Kingdom Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5. United Kingdom Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. United Kingdom Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. United Kingdom Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. United Kingdom Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. United Kingdom Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6. United Kingdom Social Commerce Industry Market Size and Forecast by End Use Device
6.1. United Kingdom Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. United Kingdom Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. United Kingdom Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7. United Kingdom Social Commerce Industry Market Size and Forecast by Location
7.1. United Kingdom Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. United Kingdom Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. United Kingdom Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8. United Kingdom Social Commerce Industry Market Size and Forecast by Cities
8.1. United Kingdom Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. United Kingdom Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. United Kingdom Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. United Kingdom Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9. United Kingdom Social Commerce Industry Market Size and Forecast by Payment Method
9.1. United Kingdom Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. United Kingdom Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. United Kingdom Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. United Kingdom Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. United Kingdom Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. United Kingdom Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. United Kingdom Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. United Kingdom Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10. United Kingdom Social Commerce Industry Market Size and Forecast by Platforms
10.1. United Kingdom Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. United Kingdom Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. United Kingdom Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. United Kingdom Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. United Kingdom Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. United Kingdom Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11. United Kingdom Social Commerce Industry Market Size and Forecast by Contents
11.1. United Kingdom Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. United Kingdom Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. United Kingdom Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. United Kingdom Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. United Kingdom Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. United Kingdom Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12. United Kingdom Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. United Kingdom Social Commerce Spend Share by Age Group, 2022
12.2. United Kingdom Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. United Kingdom Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. United Kingdom Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. United Kingdom Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. United Kingdom Social Commerce Share by Income Level, 2022
12.7. United Kingdom Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

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List of Tables/Graphs

Table 1: United Kingdom Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: United Kingdom Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: United Kingdom Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: United Kingdom Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: United Kingdom Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: United Kingdom Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: United Kingdom Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: United Kingdom Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: United Kingdom Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: United Kingdom Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: United Kingdom Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: United Kingdom Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: United Kingdom Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: United Kingdom Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: United Kingdom Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: United Kingdom Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: United Kingdom Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: United Kingdom Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: United Kingdom Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: United Kingdom Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: United Kingdom Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: United Kingdom Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: United Kingdom Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: United Kingdom Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: United Kingdom Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: United Kingdom Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: United Kingdom Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: United Kingdom Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: United Kingdom Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: United Kingdom Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: United Kingdom Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: United Kingdom Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: United Kingdom Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: United Kingdom Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: United Kingdom Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: United Kingdom Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: United Kingdom Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: United Kingdom Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: United Kingdom Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: United Kingdom Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: United Kingdom Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: United Kingdom Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: United Kingdom Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: United Kingdom Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028