Summary

The global market for dietary supplements is estimated to be valued at USD 179.53 billion in 2024 and is projected to reach USD 258.75 billion by 2029, at a CAGR of 7.6% during the forecast period. Factors such as shifts toward active lifestyles and a focus on preventive healthcare are major contributors to this expansion. Additionally, novel products targeting specific needs, such as sports nutrition, cognitive health, and digestive health, are gaining popularity among consumers seeking tailored solutions.
Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), manufacturers and distributors are mandated to ensure their products' safety and proper labeling before a product is marketed. The FDA regulates both finished dietary supplements and dietary ingredients under a distinct framework compared with conventional foods and drugs. Once adulterated or misbranded products leave the manufacturer and enter the marketplace, the FDA has several tools such as product recalls, warning letters, import alerts, and legal actions to ensure consumer safety and uphold product integrity. These regulations play a critical role in maintaining consumer trust in the dietary supplement industry by ensuring safety, proper labeling, and product integrity, which indirectly supports the industry's growth and ability to respond to evolving consumer needs, including innovation in delivery formats like liquid and chewable supplements.
Disruption in the dietary supplements market: Consumers demand customized nutritional, and AI-driven recommendations are considered innovative offerings. The FDA is regulating better to ensure the production of safer, more transparent products. Therefore, manufacturers face the need to make substantially greater investments in quality assurances and labeling. Online retail has also disrupted more traditional retail channels through which brands are thriving via direct-to-consumer marketing. Also, Sustainability and clean-label trends are reshaping the product development trend for sustainability and ethically sourced ingredient-conscious consumers. This is, in fact, reshaping industry dynamics, and raising new standards for competition as well as consumer engagement.

“Vitamins is the fastest growing dietary supplement type of dietary supplements market.”
There is a growing demand for vitamins as immunity boosters, energy enhancers, and general health maintenance. Vitamin D supplements, for instance, are gaining acceptance because of their allied benefits of maintaining bone health. Conversely, vitamin C is a major usage product owing to its antioxidant properties and the potential to contribute towards making the skin healthier. Multivitamins have emerged as an extremely attractive product for busy people seeking easy ways of satisfying the everyday requirements of nutritional constituents. Moreover, as per the US Department of Health & Human Services, many adults and children in the United States take one or more vitamins or other dietary supplements, reflecting their growing popularity and diversity. Companies are leveraging this trend with new formats, including gummies, effervescent tablets, and fortified drinks, that satisfy consumer preference for diverse formats. Thus, growing popularity and diverse range highlight their integral role in supporting overall health and wellness, with consumers increasingly turning to these products for convenience and targeted health benefits.
“The tablets segment is dominant in the mode of application segment during the forecast period.”
The tablets segment is likely to continue dominating the mode of application segment during the forecast period. This is because they are convenient, enable precise dosing, and are available everywhere. They are easy to store and have a longer shelf life, with high availability making it easier for consumers to have reliable and cost-effective nutrition that they can depend on. For instance, vitamin D and calcium come in widely available tablet forms, making them preferred choice for individuals seeking consistent and measurable doss. The convenience factor will make tablet form dominate the market, which will become an easy solution for health-conscious consumers.
North America is expected to dominate the dietary supplements market.
North America dominates the dietary supplement market, driven by high consumer demand and a growing trend of wellness-focused lifestyles. According to Glanbia plc's (Ireland) lookout on US supplements, in the United States, for example, over 38% of consumers reportedly take one or more supplements daily, compared to the global average of 26%. This enormous demand has been fueled by the advantages and personalization that supplements provide, enabling consumers to mix products that can be tailored for special health needs. Supplements are also chosen instead of food and beverages due to their ability to provide quicker and more immediate sources of essential nutrients.
Consumers in North America are increasingly turning to supplements to support both physical and mental well-being. According to Innova Health & Nutrition Survey 2022, while 27% of consumers in North America say they have used supplements to enhance their physical health, 34% have used supplements to enhance their mental or emotional well-being, which bodes well for mood support supplements - a space that continues to gain traction. This trend suggests consumer interest in holistic health, reflecting deeper remains of North America's importance in the global dietary supplements market.
In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the dietary supplements market:
• By Company Type: Tier 1 – 30%, Tier 2 – 45%, and Tier 3 – 25%
• By Designation: Directors – 25%, Managers – 50%, Others- 25%
• By Region: North America – 25%, Europe – 25%, Asia Pacific – 35%, South America – 9%, and Rest of the World –6%
Prominent companies in the market Nestlé (Switzerland), Abbott (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), Bayer AG (Germany), Haleon Group of Companies (UK), Herbalife International of America, Inc. (US), Nature’s Sunshine Products, Inc (US), Bionova (India), Arkopharma (France), American Health (US), H&H Group (Hong Kong), Nu Skin (US), and Vitaco (New Zealand).
Other players include Power Gummies (India), Biomedical Research Laboratories, LLC (US), HealthKart.com (India), Nordic Naturals (US), Alfa Laboratories, Inc. (US), NutriScience Corporation (US), Nature’s Essentials (US), Life Extension (US), Solgar Inc (US), and BioGaia (Sweden).
Research Coverage:
This research report categorizes the Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics, Other Types), Mode of Application (Tablets, Capsules, Liquid, Powder, Softgels, Gummies/Chewables, Gel Caps), Target Consumer (Infants, Children, Adults, Pregnant Women, Elderly), Distribution Channel (Pharmacy, Supermarket/Hypermarket, Health & Wellness Stores, Online, Other Distribution Channels), Function (Gut Health, Immune Health, Sports Nutrition, Skin Health, Metabolic Health, Weight Management, Bone & Joint Health, Other Functions), Ingredient Sourcing & Quality (Ingredient Sourcing, Ingredient Quality, Testing & Certification, Ingredient Fraud Prevention, Transparency & Labeling), Technology (Big Data Analytics, 3D Printing, Smart Manufacturing & Automation, Probiotics & Microbiome Technology, Smart Packaging) and Region - Global Forecast to 2029. The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of dietary supplements. A detailed analysis of the key industry players has been done to provide insights into their business overview, services, key strategies, contracts, partnerships, agreements, new service launches, mergers and acquisitions, and recent developments associated with the dietary supplements market. Competitive analysis of upcoming startups in the dietary supplements market ecosystem is covered in this report. Furthermore, industry-specific trends such as technology analysis, ecosystem and market mapping, patent, regulatory landscape, among others, are also covered in the study.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall dietary supplements and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Shift in consumer preferences due to increasing focus on health), restraints (High cost of dietary supplements), opportunities (Shift towards plant-based supplements), and challenges (Consumer skepticism and fake supplements associated with nutraceutical products) influencing the growth of the dietary supplements market.
• New product launch/Innovation: Detailed insights on research & development activities and new product launches in the dietary supplements market.
• Market Development: Comprehensive information about lucrative markets – the report analyzes the dietary supplements across varied regions.
• Market Diversification: Exhaustive information about new services, untapped geographies, recent developments, and investments in the dietary supplements market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, brand/product comparison, and product food prints of leading players such as Nestlé (Switzerland), Abbott (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), and other players in the dietary supplements market.

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Table of Contents

1 INTRODUCTION 37
1.1 STUDY OBJECTIVES 37
1.2 MARKET DEFINITION 37
1.3 STUDY SCOPE 38
1.3.1 MARKET SEGMENTATION 38
1.3.2 INCLUSIONS & EXCLUSIONS 39
1.4 YEARS CONSIDERED 40
1.5 CURRENCY CONSIDERED 40
1.6 UNIT CONSIDERED 41
1.7 STAKEHOLDERS 41
1.8 SUMMARY OF CHANGES 42
2 RESEARCH METHODOLOGY 43
2.1 RESEARCH DATA 43
2.1.1 SECONDARY DATA 44
2.1.1.1 Key data from secondary sources 44
2.1.2 PRIMARY DATA 44
2.1.2.1 Key data from primary sources 45
2.1.2.2 Breakdown of primary profiles 45
2.1.2.3 Key insights from industry experts 46
2.2 MARKET SIZE ESTIMATION 46
2.2.1 TOP-DOWN APPROACH 47
2.2.2 SUPPLY-SIDE ANALYSIS 47
2.2.3 BOTTOM-UP APPROACH (DEMAND SIDE) 48
2.3 DATA TRIANGULATION 50
2.4 RESEARCH ASSUMPTIONS 51
2.5 RESEARCH LIMITATIONS AND RISK ASSESSMENT 52
3 EXECUTIVE SUMMARY 53
4 PREMIUM INSIGHTS 59
4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN DIETARY SUPPLEMENTS MARKET 59
4.2 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE AND COUNTRY 60
4.3 DIETARY SUPPLEMENTS MARKET, BY TYPE 60
4.4 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER 61
4.5 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION 61
4.6 DIETARY SUPPLEMENTS MARKET, BY FUNCTION 62
4.7 DIETARY SUPPLEMENTS MARKET, BY TYPE AND REGION 63
4.8 DIETARY SUPPLEMENTS MARKET: GEOGRAPHIC SNAPSHOT 64
5 MARKET OVERVIEW 65
5.1 INTRODUCTION 65
5.2 MACROECONOMIC FACTORS 65
5.2.1 RISING PREVALENCE OF CHRONIC DISEASES 65
5.3 MARKET DYNAMICS 68
5.3.1 DRIVERS 68
5.3.1.1 Shift in consumer preferences due to increasing focus on health 68
5.3.1.2 Rising healthcare burden due to chronic ailments 69
5.3.1.3 Rising geriatric population and their growing use of dietary supplements 70
5.3.1.4 Growing retail sales of functional foods 71
5.3.2 RESTRAINTS 72
5.3.2.1 High cost of dietary supplements 72
5.3.2.2 High R&D investments and cost of clinical trials 73
5.3.3 OPPORTUNITIES 73
5.3.3.1 Shift toward plant-based supplements 73
5.3.3.2 Consumer awareness about micronutrient deficiencies 74
5.3.3.3 Government mandates related to food fortification 75
5.3.4 CHALLENGES 76
5.3.4.1 Consumer skepticism and fake supplements associated with nutraceutical products 76
5.3.4.2 Challenging regulatory environment 77
5.4 IMPACT OF GEN AI ON FOOD & BEVERAGE INGREDIENTS/ADDITIVES 78
5.4.1 USE OF GEN AI IN FOOD & BEVERAGE INGREDIENTS/ADDITIVES 79
5.4.2 CASE STUDIES FOR GENERATIVE AI IN FOOD & BEVERAGE INGREDIENTS/ADDITIVES 80
5.4.2.1 Kerry Trendspotter leveraged AI and ML to analyze consumer-generated social media content, identifying and predicting food trends 80
5.4.2.2 IFF partnered with Salus Optima to create personalized nutrition platform using AI to provide customized dietary recommendations based on individuals' metabolic health 81
5.4.2.3 Ingredion utilized cloud-based data analytics, AI, and cloud technology to address challenges in F&B industry 81
5.4.3 IMPACT OF GENERATIVE AI/AI ON DIETARY SUPPLEMENTS MARKET 82
5.4.4 ADJACENT ECOSYSTEM WORKING ON GENERATIVE AI 82
6 INDUSTRY TRENDS 83
6.1 INTRODUCTION 83
6.2 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 83
6.3 PRICING ANALYSIS 84
6.3.1 AVERAGE SELLING PRICE TREND OF DIETARY SUPPLEMENTS AMONG
KEY PLAYERS 84
6.3.2 AVERAGE SELLING PRICE TREND, BY TYPE 85
6.3.3 AVERAGE SELLING PRICE TREND, BY REGION 86
6.4 SUPPLY CHAIN ANALYSIS 86
6.5 VALUE CHAIN ANALYSIS 88
6.5.1 RESEARCH AND DEVELOPMENT 88
6.5.2 SOURCING 89
6.5.3 MANUFACTURING 89
6.5.4 PACKAGING AND STORAGE 89
6.5.5 DISTRIBUTION 89
6.5.6 END USERS 89
6.6 ECOSYSTEM 89
6.6.1 SUPPLY SIDE 89
6.6.2 DEMAND SIDE 90
6.7 TECHNOLOGY ANALYSIS 91
6.7.1 KEY TECHNOLOGIES 91
6.7.1.1 CRISPR and gene editing 91
6.7.1.2 Food microencapsulation 92
6.7.1.2.1 Encapsulation of omega-3 to mask odor 92
6.7.2 COMPLEMENTARY TECHNOLOGIES 93
6.7.2.1 Robotics 93
6.7.2.2 3D printing 93
6.7.2.3 Hologram sciences 93
6.7.3 ADJACENT TECHNOLOGIES 93
6.7.3.1 Biotechnology 93
6.8 PATENT ANALYSIS 94
6.9 TRADE ANALYSIS 102
6.9.1 EXPORT SCENARIO OF PROVITAMINS AND VITAMINS 102
6.9.1.1 Export scenario of provitamins and vitamins 102
6.9.2 IMPORT SCENARIO OF PROVITAMINS AND VITAMINS 104
6.9.2.1 Import scenario of provitamins and vitamins 104
6.9.3 TRADE DATA ANALYSIS OF PROBIOTICS 105
6.10 KEY CONFERENCES AND EVENTS, 2024–2025 106
6.11 TARIFF AND REGULATORY LANDSCAPE 107
6.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 107
6.12 GLOBAL REGULATION OF DIETARY SUPPLEMENTS 111
6.12.1 US 111
6.12.1.1 Longevity of tablet form to drive market growth 111
6.12.1.1.1 Dietary supplements 111
6.12.1.1.2 Functional beverages 112
6.12.1.1.3 FDA Dietary Supplements - Specific Requirements and Guidance 112
6.12.1.1.4 New dietary ingredients 112
6.12.1.1.5 Current good manufacturing practices 112
6.12.1.1.6 Botanicals 113
6.12.1.1.7 Probiotics 113
6.12.1.1.8 Path for approval of herbal products by FDA 113
6.12.1.1.9 Manufacturing dietary supplements 114
6.12.1.1.10 Global standards for evaluation of probiotics 114
6.12.1.1.11 Regulation of probiotics as dietary supplements 114
6.12.2 CANADA 116
6.12.2.1 Dietary supplements 116
6.12.2.1.1 Regulatory compliance 116
6.12.2.1.2 Licensing requirement 116
6.12.2.1.3 Product licensing 116
6.12.2.1.4 Site licensing 117
6.12.2.1.5 Natural and Non-prescription Health Products Directorate (NNHPD) 117
6.12.2.1.6 Marketed Health Products Directorate (MHPD) 117
6.12.2.1.7 Health Products and Food Branch Inspectorate (HPFBI) 117
6.12.2.1.8 Content and composition of natural health products in Canada 117
6.12.2.1.8.1 Vitamin and minerals 117
6.12.2.1.9 Probiotics 118
6.12.2.1.10 Nutritional supplements 118
6.12.3 MEXICO 123
6.12.3.1 Dietary supplements & functional foods 123
6.12.4 GERMANY 125
6.12.4.1 Dietary supplements 125
6.12.5 UK 129
6.12.5.1 Dietary supplements 129
6.12.5.2 Herbal products 130
6.12.6 FRANCE 132
6.12.6.1 Dietary supplements 132
6.12.6.2 Botanicals 133
6.12.7 SPAIN 134
6.12.7.1 Dietary supplements 134
6.12.7.2 Botanicals 134
6.12.8 CHINA 135
6.12.8.1 Functional foods 135
6.12.8.2 Dietary supplements 135
6.12.8.3 Relevant regulation on health food 136
6.12.9 INDIA 137
6.12.9.1 Dietary supplements 137

6.12.10 JAPAN 142
6.12.10.1 Dietary supplements 142
6.12.11 AUSTRALIA & NEW ZEALAND 143
6.12.11.1 Dietary supplements 143
6.12.11.2 Vitamins and minerals 144
6.12.12 BRAZIL 145
6.12.12.1 Dietary supplements 145
6.12.12.2 Nutrients, bioactive substances, and enzymes 145
6.12.12.3 Probiotics 146
6.12.12.4 Herbal medicines 146
6.12.13 ARGENTINA 146
6.12.13.1 Functional foods 146
6.12.13.2 Dietary supplements 148
6.12.13.3 Vitamins and minerals 148
6.12.13.4 Herbal substances 148
6.12.14 COLOMBIA 149
6.12.14.1 Dietary supplements 149
6.12.14.2 Vitamins and minerals 149
6.12.14.3 Herbal substances 149
6.12.14.4 Other substances 149
6.12.15 AFRICA 151
6.12.15.1 Functional foods 151
6.12.15.2 Dietary supplements 151
6.12.15.3 Registrations in South Africa 152
6.12.15.4 Composition of supplements in South Africa 152
6.12.16 MIDDLE EAST 153
6.12.16.1 Dietary supplements 153
6.13 PORTER’S FIVE FORCES ANALYSIS 157
6.13.1 INTENSITY OF COMPETITIVE RIVALRY 158
6.13.2 BARGAINING POWER OF SUPPLIERS 159
6.13.3 BARGAINING POWER OF BUYERS 159
6.13.4 THREAT OF SUBSTITUTES 159
6.13.5 THREAT OF NEW ENTRANTS 159
6.14 KEY STAKEHOLDERS AND BUYING CRITERIA 160
6.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 160
6.14.2 BUYING CRITERIA 161
6.15 INVESTMENT AND FUNDING SCENARIO 162
6.16 CASE STUDY ANALYSIS 163

7 DIETARY SUPPLEMENTS MARKET, BY INGREDIENT SOURCING & QUALITY 164
7.1 INTRODUCTION 164
7.2 INGREDIENT SOURCING 164
7.3 INGREDIENT QUALITY 164
7.4 TESTING & CERTIFICATION 165
7.5 INGREDIENT FRAUD PREVENTION 165
7.6 TRANSPARENCY & LABELING 166
8 DIETARY SUPPLEMENTS MARKET, BY TECHNOLOGY 167
8.1 INTRODUCTION 167
8.2 ENZYME ENGINEERING 167
8.3 SMART MANUFACTURING & AUTOMATION 168
8.4 MOLECULAR DISTILLATION 168
8.5 MULTI-LAYER EMBEDDING 168
8.6 MICROENCAPSULATED POWDER FOR PROBIOTIFICATION IN FOOD PRODUCTS 169
9 DIETARY SUPPLEMENTS MARKET, BY TYPE 170
9.1 INTRODUCTION 171
9.2 BOTANICALS 173
9.2.1 RISING DEMAND FOR PLANT-BASED FOOD PRODUCTS TO PROPEL MARKET GROWTH 173
9.3 VITAMINS 176
9.3.1 DEFICIENCY OF VITAMINS TO BE KEY FACTOR FOR DRIVING THEIR USAGE 176
9.3.2 VITAMIN A 180
9.3.3 VITAMIN B 180
9.3.4 VITAMIN C 180
9.3.5 VITAMIN D 180
9.3.6 OTHER VITAMINS 181
9.4 MINERALS 181
9.4.1 RISING AWARENESS ABOUT IMPORTANCE OF MINERALS TO SUPPORT MARKET GROWTH 181
9.4.2 CALCIUM 185
9.4.3 IRON 185
9.4.4 OTHER MINERALS 185
9.5 AMINO ACIDS 186
9.5.1 NEED TO IMPROVE METABOLIC HEALTH TO TRIGGER DEMAND FOR AMINO ACIDS 186
9.5.2 BRANCHED-CHAIN AMINO ACIDS 189
9.5.3 L-ARGININE 190
9.5.4 GLUTAMINE 190

9.6 ENZYMES 190
9.6.1 IMPORTANCE OF ENZYMES IN ALL METABOLIC PROCESSES TO DRIVE DEMAND 190
9.7 PROBIOTICS 193
9.7.1 SURGE IN DEMAND FOR FORTIFIED FOOD PRODUCTS TO DRIVE GROWTH OF PROBIOTICS SEGMENT 193
9.8 OTHER TYPES 195
10 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION 198
10.1 INTRODUCTION 199
10.2 TABLETS 200
10.2.1 LONGEVITY OF TABLET FORM TO DRIVE DEMAND 200
10.3 CAPSULES 202
10.3.1 EASE OF SWALLOWING AND VERSATILE FORMULATION TO BOOST DEMAND 202
10.4 LIQUID 203
10.4.1 ENHANCED ABSORPTION AND BIOAVAILABILITY TO BOLSTER DEMAND 203
10.5 POWDER 204
10.5.1 EASY RELEASE OF ACTIVE INGREDIENTS TO DRIVE USE OF POWDER FORM 204
10.6 GUMMIES/CHEWABLES 206
10.6.1 RISING CONSUMER DEMAND FOR CONVENIENT, FLAVORFUL, AND INNOVATIVE NUTRITIONAL SOLUTIONS TO DRIVE MARKET 206
11 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER 208
11.1 INTRODUCTION 209
11.2 INFANTS 211
11.2.1 ESSENTIAL NUTRIENTS REQUIRED FOR INFANT NUTRITION TO TRIGGER DEMAND FOR DIETARY SUPPLEMENTS 211
11.3 CHILDREN 212
11.3.1 ENHANCING COGNITIVE HEALTH AND IMMUNITY TO PROPEL DEMAND FOR DIETARY SUPPLEMENTS AMONG CHILDREN 212
11.4 ADULTS 213
11.4.1 ADDRESSING NUTRITIONAL DEFICIENCIES TO DRIVE DEMAND FOR DIETARY SUPPLEMENTS AMONG ADULTS 213
11.5 PREGNANT WOMEN 215
11.5.1 OPTIMIZING MATERNAL AND FETAL HEALTH TO LEAD TO RISING DEMAND FOR DIETARY SUPPLEMENTS DURING PREGNANCY 215
11.6 ELDERLY 216
11.6.1 CONSUMPTION OF DIETARY SUPPLEMENTS BY ELDERLY TO SUPPORT NUTRITIONAL NEEDS AND ENSURE OPTIMAL HEALTH OUTCOME 216

12 DIETARY SUPPLEMENTS MARKET, BY FUNCTION 218
12.1 INTRODUCTION 219
12.2 GUT HEALTH 222
12.2.1 GROWING CONSUMER AWARENESS OF GUT MICROBIOME TO BOOST DEMAND FOR GUT HEALTH SUPPLEMENTS 222
12.3 IMMUNE HEALTH 223
12.3.1 RISING CONSUMER FOCUS ON PREVENTIVE HEALTH AND NATURAL DEFENSE SUPPORT TO DRIVE DEMAND FOR IMMUNITY-BOOSTING SUPPLEMENTS 223
12.4 SPORTS NUTRITION 224
12.4.1 INCREASED NUTRIENT REQUIREMENTS DUE TO DEMANDING PHYSICAL ACTIVITIES TO DRIVE MARKET 224
12.5 SKIN HEALTH 226
12.5.1 INCREASING FOCUS ON PREVENTIVE CARE AND PURSUIT OF RADIANT, YOUTHFUL SKIN TO DRIVE MARKET FOR SKIN HEALTH SUPPLEMENTS 226
12.6 METABOLIC HEALTH 228
12.6.1 GROWING PREVALENCE OF LIFESTYLE-RELATED DISORDERS TO DRIVE MARKET 228
12.7 WEIGHT MANAGEMENT 229
12.7.1 SHIFTING CONSUMER PRIORITIES TOWARD HEALTHIER LIFESTYLES AND SUSTAINABLE WEIGHT CONTROL SOLUTIONS TO DRIVE MARKET 229
12.8 BONE & JOINT HEALTH 230
12.8.1 GROWING AGING POPULATION AND ESCALATING INCIDENCES OF OSTEOPOROSIS AND ARTHRITIS TO DRIVE MARKET 230
12.9 OTHER FUNCTIONS 232
13 DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 234
13.1 INTRODUCTION 235
13.2 PHARMACIES 237
13.2.1 REQUIREMENT FOR TRUSTED ADVICE AND CONVENIENT ACCESS TO DRIVE MARKET 237
13.3 SUPERMARKETS/HYPERMARKETS 238
13.3.1 DEMAND FOR ACCESSIBILITY AND CONVENIENCE TO FUEL MARKET GROWTH 238
13.4 HEALTH & WELLNESS STORES 239
13.4.1 NEED FOR PERSONALIZED SOLUTIONS, EXPERT GUIDANCE, AND PREMIUM PRODUCT OFFERINGS TO DRIVE MARKET 239
13.5 ONLINE 239
13.5.1 COST-EFFECTIVE OPERATIONS AND EXPANDED REACH TO PROPEL MARKET 239
13.6 OTHER DISTRIBUTION CHANNELS 240
14 DIETARY SUPPLEMENTS MARKET, BY REGION 242
14.1 INTRODUCTION 243
14.2 NORTH AMERICA 245
14.2.1 US 251
14.2.1.1 Rise in number of health-conscious customers, surge in demand for functional food products, and growth in aging population to propel market 251
14.2.2 CANADA 253
14.2.2.1 Rise in prevalence of chronic diseases to fuel demand for dietary supplements in Canada 253
14.2.3 MEXICO 254
14.2.3.1 Malnutrition and obesity to trigger demand for dietary supplements 254
14.3 EUROPE 256
14.3.1 GERMANY 262
14.3.1.1 Surge in demand for plant-based food products to boost market growth 262
14.3.2 UK 263
14.3.2.1 Need to promote healthier lifestyles and proper nutrition and rising demand for herbal and probiotic supplements to foster market growth 263
14.3.3 FRANCE 265
14.3.3.1 Rising awareness about health benefits, government support for nutritional supplements, and rising demand for nutritional supplements to bolster market growth 265
14.3.4 ITALY 267
14.3.4.1 High prevalence of vitamin D deficiency to contribute to demand for dietary supplements 267
14.3.5 SPAIN 268
14.3.5.1 Consumer preference for clean-label ingredients to accelerate market growth 268
14.3.6 REST OF EUROPE 270
14.4 ASIA PACIFIC 271
14.4.1 CHINA 276
14.4.1.1 Rapid growth of elderly & millennial populations and eCommerce platforms to accelerate market growth 276
14.4.2 INDIA 278
14.4.2.1 Health consciousness, changing lifestyles, increasing consumer affluence, and increased life expectancy to drive demand for dietary supplements 278
14.4.3 JAPAN 280
14.4.3.1 Rapidly aging population and increasing health consciousness to drive demand for dietary supplements 280
14.4.4 AUSTRALIA & NEW ZEALAND 282
14.4.4.1 Prevalence of chronic diseases and obesity among consumers to support demand 282
14.4.5 REST OF ASIA PACIFIC 283
14.5 SOUTH AMERICA 285
14.5.1 BRAZIL 290
14.5.1.1 Increasing preference for functional food products to drive demand 290

14.5.2 ARGENTINA 291
14.5.2.1 Rising number of health-conscious consumers and increasing adoption of vegan diets to drive market 291
14.5.3 REST OF SOUTH AMERICA 292
14.6 REST OF THE WORLD (ROW) 294
14.6.1 AFRICA 299
14.6.1.1 Rise in vitamin deficiency among women and children to fuel market growth 299
14.6.2 MIDDLE EAST 300
14.6.2.1 Use of dietary supplements for pharmaceuticals and sports nutrition to boost market growth 300
15 COMPETITIVE LANDSCAPE 303
15.1 OVERVIEW 303
15.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 304
15.3 REVENUE ANALYSIS 307
15.4 MARKET SHARE ANALYSIS 308
15.4.1 MARKET RANKING ANALYSIS 309
15.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 311
15.5.1 STARS 311
15.5.2 EMERGING LEADERS 311
15.5.3 PERVASIVE PLAYERS 311
15.5.4 PARTICIPANTS 312
15.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 313
15.5.5.1 Company footprint 313
15.5.5.2 Type footprint 314
15.5.5.3 Mode of application footprint 315
15.5.5.4 Function footprint 316
15.5.5.5 Regional footprint 317
15.6 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023 317
15.6.1 PROGRESSIVE COMPANIES 318
15.6.2 RESPONSIVE COMPANIES 318
15.6.3 DYNAMIC COMPANIES 318
15.6.4 STARTING BLOCKS 318
15.6.5 COMPETITIVE BENCHMARKING, START-UPS/SMES, 2023 320
15.6.5.1 Detailed list of key start-ups/SMEs 320
15.6.5.2 Competitive benchmarking of start-ups/SMEs 321
15.7 COMPANY VALUATION AND FINANCIAL METRICS 322
15.7.1 COMPANY VALUATION 322
15.7.2 FINANCIAL METRICS 323
15.8 BRAND/PRODUCT COMPARISON 323

15.9 COMPETITIVE SCENARIO AND TRENDS 324
15.9.1 PRODUCT LAUNCHES 324
15.9.2 DEALS 328
15.9.3 EXPANSIONS 335
15.9.4 OTHER DEALS/DEVELOPMENTS 338
16 COMPANY PROFILES 340
16.1 KEY PLAYERS 340
16.1.1 NESTLÉ 340
16.1.1.1 Business overview 340
16.1.1.2 Products/Solutions/Services offered 341
16.1.1.3 Recent developments 347
16.1.1.3.1 Product launches 347
16.1.1.3.2 Deals 348
16.1.1.3.3 Expansions 351
16.1.1.3.4 Other deals/developments 351
16.1.1.4 MnM view 352
16.1.1.4.1 Key strengths 352
16.1.1.4.2 Strategic choices 352
16.1.1.4.3 Weaknesses and competitive threats 353
16.1.2 ABBOTT 354
16.1.2.1 Business overview 354
16.1.2.2 Products/Solutions/Services offered 355
16.1.2.3 Recent developments 362
16.1.2.3.1 Product launches 362
16.1.2.3.2 Deals 363
16.1.2.4 MnM view 363
16.1.2.4.1 Right to win 363
16.1.2.4.2 Strategic choices 363
16.1.2.4.3 Weaknesses and competitive threats 364
16.1.3 OTSUKA HOLDINGS CO., LTD. 365
16.1.3.1 Business overview 365
16.1.3.2 Products/Solutions/Services offered 366
16.1.3.3 Recent developments 367
16.1.3.3.1 Product launches 367
16.1.3.3.2 Deals 368
16.1.3.4 MnM view 368
16.1.3.4.1 Key strengths 368
16.1.3.4.2 Strategic choices 368
16.1.3.4.3 Weaknesses and competitive threats 369

16.1.4 HALEON GROUP OF COMPANIES 370
16.1.4.1 Business overview 370
16.1.4.2 Products/Solutions/Services offered 371
16.1.4.3 Recent developments 373
16.1.4.3.1 Expansions 373
16.1.4.4 MnM view 373
16.1.4.4.1 Key strengths 373
16.1.4.4.2 Strategic choices 373
16.1.4.4.3 Weaknesses and competitive threats 374
16.1.5 GLANBIA PLC 375
16.1.5.1 Business overview 375
16.1.5.2 Products/Services/Solutions offered 376
16.1.5.3 Recent developments 378
16.1.5.3.1 Deals 378
16.1.5.4 MnM view 379
16.1.5.4.1 Key strengths 379
16.1.5.4.2 Strategic choices 379
16.1.5.4.3 Weaknesses and competitive threats 379
16.1.6 BAYER AG 380
16.1.6.1 Business overview 380
16.1.6.2 Products/Services/Solutions offered 382
16.1.6.3 Recent developments 382
16.1.6.3.1 Deals 382
16.1.6.3.2 Expansions 383
16.1.6.4 MnM view 383
16.1.7 H&H GROUP 384
16.1.7.1 Business overview 384
16.1.7.2 Products/Services/Solutions offered 385
16.1.7.3 Recent developments 386
16.1.7.3.1 Product launches 386
16.1.7.3.2 Deals 386
16.1.7.3.3 Expansions 387
16.1.7.4 MnM view 387
16.1.8 NATURE’S SUNSHINE PRODUCTS, INC. 388
16.1.8.1 Business overview 388
16.1.8.2 Products/Services/Solutions offered 389
16.1.8.3 Recent developments 399
16.1.8.3.1 Product launches 399
16.1.8.4 MnM view 399
16.1.9 NU SKIN 400
16.1.9.1 Business overview 400
16.1.9.2 Products/Services/Solutions offered 401
16.1.9.3 MnM view 402
16.1.10 AMWAY CORP. 403
16.1.10.1 Business overview 403
16.1.10.2 Products/Services/Solutions offered 404
16.1.10.3 Recent developments 404
16.1.10.3.1 Product launches 404
16.1.10.3.2 Deals 405
16.1.10.4 MnM view 405
16.1.11 HERBALIFE INTERNATIONAL OF AMERICA, INC. 406
16.1.11.1 Business overview 406
16.1.11.2 Products/Services/Solutions offered 407
16.1.11.3 Recent developments 413
16.1.11.3.1 Product launches 413
16.1.11.3.2 Deals 414
16.1.11.4 MnM view 414
16.1.12 BIONOVA 415
16.1.12.1 Business overview 415
16.1.12.2 Products/Services/Solutions offered 415
16.1.12.3 MnM view 418
16.1.13 ARKOPHARMA 419
16.1.13.1 Business overview 419
16.1.13.2 Products/Services/Solutions offered 419
16.1.13.3 MnM view 420
16.1.14 AMERICAN HEALTH 421
16.1.14.1 Business overview 421
16.1.14.2 Products/Services/Solutions offered 421
16.1.14.3 MnM view 422
16.1.15 VITACO 423
16.1.15.1 Business overview 423
16.1.15.2 Products/Services/Solutions offered 423
16.1.15.3 Recent developments 424
16.1.15.4 MnM view 424
16.2 OTHER PLAYERS/START-UPS/SMES 425
16.2.1 POWER GUMMIES 425
16.2.1.1 Business overview 425
16.2.1.2 Products/Services/Solutions offered 425
16.2.1.3 MnM view 426
16.2.2 BIOMEDICAL RESEARCH LABORATORIES, LLC 427
16.2.2.1 Business overview 427
16.2.2.2 Products/Services/Solutions offered 427
16.2.2.3 MnM view 427

16.2.3 HEALTHKART.COM 428
16.2.3.1 Business overview 428
16.2.3.2 Products/Services/Solutions offered 428
16.2.3.3 MnM view 431
16.2.4 NORDIC NATURALS 432
16.2.4.1 Business overview 432
16.2.4.2 Products/Services/Solutions offered 432
16.2.4.3 MnM view 433
16.2.5 BIOGAIA 434
16.2.5.1 Business overview 434
16.2.5.2 Products/Services/Solutions offered 435
16.2.5.3 Recent developments 436
16.2.5.3.1 Product launches 436
16.2.5.3.2 Deals 437
16.2.5.3.3 Expansions 438
16.2.5.4 MnM view 439
16.2.6 ALFA LABORATORIES, INC. 440
16.2.7 NUTRISCIENCE CORPORATION 441
16.2.8 NATURE’S ESSENTIALS 442
16.2.9 LIFE EXTENSION 443
16.2.10 SOLGAR INC. 444
16.3 DIETARY SUPPLEMENTS INGREDIENT MANUFACTURERS 445
16.3.1 ADM 445
16.3.2 CARGILL, INCORPORATED 446
16.3.3 INTERNATIONAL FLAVORS & FRAGRANCES INC 447
16.3.4 BASF SE 448
16.3.5 DSM-FIRMENICH 450
16.3.6 ASSOCIATED BRITISH FOODS PLC 452
16.3.7 KYOWA KIRIN CO., LTD 453
16.3.8 FONTERRA CO-OPERATIVE GROUP LIMITED 454
16.3.9 KERRY GROUP PLC 455
16.3.10 DIVI'S NUTRACEUTICALS 456
17 ADJACENT & RELATED MARKETS 457
17.1 INTRODUCTION 457
17.2 LIMITATIONS 457
17.3 NUTRACEUTICAL INGREDIENTS MARKET 458
17.3.1 MARKET DEFINITION 458
17.3.2 MARKET OVERVIEW 458
17.4 PROBIOTICS MARKET 459
17.4.1 MARKET DEFINITION 459
17.4.2 MARKET OVERVIEW 459
18 APPENDIX 461
18.1 DISCUSSION GUIDE 461
18.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 468
18.3 CUSTOMIZATION OPTIONS 470
18.4 RELATED REPORTS 470
18.5 AUTHOR DETAILS 471