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世界のソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクスデータブック - エンドユースセクター別のソーシャルコマース動向、運用KPI、小売製品ダイナミクス、消費者人口統計に関する50以上のKPI - 2023年第1四半期アップデート


Global Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2023 Update

PayNXT360によると、世界のソーシャルコマース産業は年率17.3%で成長し、2023年には661033.6万米ドルに達すると予想されています。 ソーシャルコマース業界は、予測期間中に安定した成長を遂げ、2022年から202... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
PayNXT360
ペイネクスト360
2023年2月21日 US$7,900
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら
1 英語

 

サマリー

PayNXT360によると、世界のソーシャルコマース産業は年率17.3%で成長し、2023年には661033.6万米ドルに達すると予想されています。

ソーシャルコマース業界は、予測期間中に安定した成長を遂げ、2022年から2028年の間に12.7%のCAGRを記録すると予想されています。世界のソーシャルコマースGMVは、2023年の661033.6百万米ドルから増加し、2028年には1353208.7百万米ドルに達するでしょう。

消費者の購買行動の変化やマーケティング戦略の変化に伴い、ソーシャルメディアチャンネルは、世界の小売業者にとって主要な成長ドライバーとして浮上しています。ソーシャル・ショッピングは、中国で非常に人気がありますが、世界の他の多くの国でも、このトレンドは着実に勢いを増しています。より多くのブランドがTikTokのようなプラットフォームと連携し、楽しくて魅力的なコンテンツを通じて新しい顧客関係を構築し、収益の増加を促進しています。

TikTokがこの分野で急成長を遂げる中、オンライン商取引分野の多くのプレーヤーが、自社のプラットフォームにソーシャルショッピング機能を導入するための投資を増やしています。革新的な新興企業の出現と相まって、世界のソーシャルコマース市場の競争環境は激化しています。また、市場規模の拡大により、プライベートエクイティやベンチャーキャピタルからの投資も増加しており、PayNXT360では、この傾向は今後3~4年間はさらに続くと予想しています。

中国のソーシャルコマース企業は、成長を加速させるためにグローバルに事業を拡大しようとしている

ソーシャル・ショッピングは、中国で主流となっている現象です。消費者の属性はさまざまですが、ライブストリーミングイベントやソーシャルプラットフォームを通じて商品を購入するようになっています。このトレンドは他国でも勢いを増しており、その結果、成長トレンドに乗じて成長を加速させるために、中国に拠点を置く企業は地理的なフットプリントを拡大しています。
- 中国のソーシャルコマース企業であるSuperOrdinaryは、ブランドとインフルエンサーの取引を促進し、両者が消費者を見つけるのを支援する。中国での創業から4年、同社は現在、このビジネスモデルを世界市場に展開しており、当初は米国のクリエイターに焦点を当てている。同社は、クリエイターが自分のプラットフォームやプロフィールで商品を紹介することで報酬を得ることができるサイトやプラットフォームを多数所有しています。
- また、中国のソーシャルコマース企業であるKuaishouは、ソーシャルコマース分野の世界的な大手企業であるTikTokと市場シェアを争う中で、グローバル展開の拡大を図っています。同社はブラジル市場での事業拡大を目指し、ローカライズ戦略を採用することで、動画共有モバイルアプリケーションの定着率を高め、トラフィックを増加させることに成功しました。

SuperOrdinaryとKuaishouが国際的な足跡の拡大を目指す一方で、TikTokもマーケットリーダーとしての地位をさらに強化するために、世界市場への投資を増やしています。

ソーシャルコマース企業は、ビジネスの拡大と成長を目指し、世界各地で資金調達ラウンドを実施している

ソーシャルコマースの市場規模が拡大し、革新的なショッピング体験に対する需要が高まる中、世界市場では多くの新興企業が登場しています。これらの新興企業は現在、成長をさらに加速させ、ビジネスを拡大するために、資金調達ラウンドを実施しています。例えば、以下のようなことです、

- 2022年10月、中南米を代表するソーシャルコマース新興企業の一つであるElenas社は、シリーズB資金調達ラウンドで2000万米ドルを調達し、2022年10月時点の調達資金総額が2800万米ドルに達したことを発表しました。同社は、地域の女性がソーシャル・チャネルを通じてデジタル・カタログの商品を消費者に販売することを可能にしています。シリーズAラウンドとシリーズBラウンドの間に、同社は5倍の収益成長を記録し、メキシコとコロンビアでの販売者ネットワークを増やすことで、事業のさらなる拡大を目指しています。

- 2022年12月、ケニアを拠点とするソーシャルコマースの新興企業であるKapuは、Seed資金調達ラウンドで800万米ドルを調達したと発表しました。Kapuは、この資金をもとにケニアで事業と運営を拡大し、他の地域市場にも進出する予定です。また、Elenasと同様、Kapuも販売者ネットワークを拡大し、消費者へのリーチをさらに拡大する計画です。また、短中期的には、WhatsAppによる注文をサポートし、売り手と買い手の双方にとってショッピングのプロセスを簡素化することが期待されています。

PayNXT360は、成長するソーシャルコマース分野でさらなるイノベーションが起こるにつれ、今後3~4年の間にベンチャーキャピタルやプライベートエクイティファンドが世界市場に流入することが予想されるとしています。

競争が激化する中、ソーシャルコマース分野への進出が進むEコマース事業者

ソーシャル・プラットフォームが一部の消費者にとって好ましいショッピング・チャネルとなりつつある中、Eコマース市場はTikTokやFacebookなどのソーシャル・コマース・プラットフォームに市場シェアを奪われています。その結果、電子商取引の小売業者は、ソーシャルコマース分野での存在感を高めるために、この分野に投資しています。
- 米国の大手小売業者であるAmazonとWalmartは、この分野への投資を増やしています。アマゾンがTikTokにインスパイアされたショッピング機能を立ち上げる一方で、ウォルマートはクリエイターが商品を販売するためのプラットフォームを立ち上げ、米国におけるソーシャルコマース分野を大きく後押ししている。
PayNXT360は、大手企業がこの分野に投資していることから、今後3~4年の間に競争がさらに激化し、世界のソーシャルコマース産業の成長を支えることにもなると予想しています。

本書は、世界および国別のデータ分析に加え、グローバルな知見を網羅した20の詳細なレポートを提供するバンドル製品です:

1.世界のソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
2.アルゼンチンのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
3.オーストラリアのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス (Databook)
4.ブラジルのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
5.カナダソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
6.中国ソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
7.フランスのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
8.ドイツのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
9.インドソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
10.インドネシア・ソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
11.イタリアのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(データブック)
12.メキシコソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
13.ナイジェリアのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(データブック)
14.フィリピンのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
15.ロシア ソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス (Databook)
16.南アフリカのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
17.タイのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)
18.アラブ首長国連邦ソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス (Databook)
19.英国ソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス (Databook)
20.米国ソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス(Databook)

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目次

This tittle is a bundled offering provides detailed 20 reports, covering global insights along with data centric analysis at global and country level:

1. Global Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Canada Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Indonesia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Nigeria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. South Africa Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
17. Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
18. United Arab Emirates Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
19. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
20. United States Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2.Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2.Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3.Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3.Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2.Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3.Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4.Social Commerce Market Share Analysis by Key Players, 2021

4.Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1.Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2.Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3.Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4.Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5.Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6.Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7.Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8.Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5.Social Commerce Industry Market Size and Forecast by End Use Segment
5.1.Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2.Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3.Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4.Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6.Social Commerce Industry Market Size and Forecast by End Use Device
6.1.Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2.Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3.Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7.Social Commerce Industry Market Size and Forecast by Location
7.1.Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2.Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3.Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8.Social Commerce Industry Market Size and Forecast by Cities
8.1.Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2.Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3.Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4.Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9.Social Commerce Industry Market Size and Forecast by Payment Method
9.1.Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2.Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3.Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4.Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5.Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6.Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7.Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8.Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10.Social Commerce Industry Market Size and Forecast by Platforms
10.1.Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2.Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3.Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4.Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5.Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6.Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11.Social Commerce Industry Market Size and Forecast by Contents
11.1.Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2.Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3.Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4.Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5.Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6.Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12.Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1.Social Commerce Spend Share by Age Group, 2022
12.2.Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3.Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4.Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5.Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6.Social Commerce Share by Income Level, 2022
12.7.Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT570
13.2. Related Research

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図表リスト

All country reports mentioned above will have the following tables:

Table 1:Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2:Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3:Ecommerce – Transaction Volume (Million), 2019-2028
Table 4:Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5:Social Commerce – Transaction Volume (Million), 2019-2028
Table 6:Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7:Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8:Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9:Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10:Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11:Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12:Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13:Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14:Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15:Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16:Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17:Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18:Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19:Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20:Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21:Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22:Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23:Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24:Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25:Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26:Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27:Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28:Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29:Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30:Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31:Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32:Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33:Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34:Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35:Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36:Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37:Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38:Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39:Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40:Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41:Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42:Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43:Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44:Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

 

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Summary

According to PayNXT360, Global social commerce industry is expected to grow by 17.3% on annual basis to reach US$661033.6 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 12.7% during 2022-2028. The global social commerce GMV will increase from US$661033.6 million in 2023 to reach US$1353208.7 million by 2028.

With the shift in consumer shopping behavior and changing marketing strategies, social media channels have emerged as a leading growth driver for retailers globally. Social shopping, while extremely popular in China, the trend is also gaining steady momentum in many other nations around the world. More brands are working with platforms such as TikTok to build new customer relationships and drive incremental revenue through fun and engaging content.

Amid the rapid growth achieved by TikTok in the space, more players in the online commerce space are increasing their investment to launch social shopping features onto their platforms. This coupled with the emergence of innovative startups is driving the competitive landscape of the global social commerce market. The growing market size has also resulted in increased investment from private equity and venture capital firms in the sector, and PayNXT360 expects the trend to further continue over the next three to four years.

Chinese social commerce firms are seeking to expand their operations globally to accelerate growth

Social shopping is a mainstream phenomenon in China. Consumers across demographics are buying products through live stream events and social platforms. The trend is also gaining momentum in other nations, and as a result, to capitalize on the growing trend and accelerate their growth, China-based firms are expanding their geographical footprint.
• SuperOrdinary, the Chinese social commerce firm, facilitates deals between brands and influencers, helping both to find consumers. Four years after its launch in China, the firm is now taking the business model to the global market, with an initial focus on the United States creators. The firm owns an array of sites and platform that allows creators to earn when they share products on their platforms and profiles.
• Kuaishou, another Chinese social commerce firm, is seeking to expand its global footprint as it competes for market share with TikTok, one of the leading players in the global social commerce segment. The firm is targeting expansion in the Brazilian market and has adopted a localization strategy to better its retention rate and drive increased traffic to the short video-sharing mobile application.

While both SuperOrdinary and Kuaishou are seeking to expand their international footprint, TikTok is also making an increasing investment in the global market to further strengthen its position as the market leader.

Social commerce firms are raising funding rounds globally to scale and grow their business

Amid the growing market size and demand for the innovative social commerce shopping experience, many startups have emerged in the global market. These startups are now raising funding rounds to further accelerate their growth as well as scale their business. For instance,

• In October 2022, Elenas, one of the leading Latin American social commerce startups, announced that the firm had raised US$20 million in its Series B funding round, bringing the total fund raised to US$28 million, as of October 2022. The firm allows women in the region to sell products from the digital catalog to consumers through social channels. Between Series A and Series B rounds, the firm recorded revenue growth of 5x and is looking to further scale its business by increasing its seller network in Mexico and Colombia.

• In December 2022, Kapu, the Kenya-based social commerce startup, announced that the firm had raised US$8 million in a Seed funding round. The firm is planning to use the capital to scale its business and operations across Kenya, before launching in other regional markets. Like Elenas, Kapu is also planning to increase its seller network, thereby further expanding its reach among the consumers. From the short to medium-term perspective, the firm is also expected to offer support for WhatsApp orders, which will simplify the shopping process for both sellers and buyers.

As more innovation takes place in the growing social commerce segment, PayNXT360 expects an increasing amount of venture capital and private equity funds to flow into the global market over the next three to four years.

E-commerce retailers are making further inroads into the social commerce sector amid growing competition

With social platforms becoming a preferred shopping channel for some consumers, e-commerce marketplaces are losing market share to social commerce platforms, such as TikTok and Facebook. Consequently, e-commerce retailers are investing in the space to build their presence in the social commerce sector.
• Amazon and Walmart, two of the leading retailers in the United States, are increasingly investing in the space. While Amazon has launched a TikTok-inspired shopping feature, Walmart has launched a platform for creators to sell products, in a major push in the social commerce sector in the United States.
With big giants investing in the space, PayNXT360 expects the competition to further intensify over the next three to four years, which also supports the growth of the global social commerce industry.

This tittle is a bundled offering provides detailed 20 reports, covering global insights along with data centric analysis at global and country level:

1. Global Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Canada Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Indonesia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Nigeria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. South Africa Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
17. Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
18. United Arab Emirates Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
19. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
20. United States Social Commerce Market Intelligence and Future Growth Dynamics (Databook)



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Table of Contents

This tittle is a bundled offering provides detailed 20 reports, covering global insights along with data centric analysis at global and country level:

1. Global Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Canada Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Indonesia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Nigeria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. South Africa Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
17. Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
18. United Arab Emirates Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
19. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
20. United States Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2.Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2.Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3.Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3.Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2.Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3.Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4.Social Commerce Market Share Analysis by Key Players, 2021

4.Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1.Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2.Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3.Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4.Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5.Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6.Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7.Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8.Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5.Social Commerce Industry Market Size and Forecast by End Use Segment
5.1.Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2.Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3.Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4.Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6.Social Commerce Industry Market Size and Forecast by End Use Device
6.1.Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2.Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3.Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7.Social Commerce Industry Market Size and Forecast by Location
7.1.Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2.Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3.Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8.Social Commerce Industry Market Size and Forecast by Cities
8.1.Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2.Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3.Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4.Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9.Social Commerce Industry Market Size and Forecast by Payment Method
9.1.Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2.Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3.Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4.Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5.Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6.Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7.Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8.Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10.Social Commerce Industry Market Size and Forecast by Platforms
10.1.Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2.Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3.Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4.Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5.Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6.Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11.Social Commerce Industry Market Size and Forecast by Contents
11.1.Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2.Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3.Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4.Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5.Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6.Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12.Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1.Social Commerce Spend Share by Age Group, 2022
12.2.Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3.Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4.Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5.Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6.Social Commerce Share by Income Level, 2022
12.7.Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT570
13.2. Related Research

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List of Tables/Graphs

All country reports mentioned above will have the following tables:

Table 1:Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2:Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3:Ecommerce – Transaction Volume (Million), 2019-2028
Table 4:Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5:Social Commerce – Transaction Volume (Million), 2019-2028
Table 6:Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7:Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8:Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9:Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10:Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11:Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12:Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13:Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14:Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15:Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16:Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17:Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18:Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19:Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20:Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21:Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22:Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23:Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24:Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25:Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26:Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27:Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28:Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29:Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30:Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31:Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32:Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33:Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34:Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35:Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36:Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37:Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38:Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39:Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40:Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41:Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42:Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43:Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44:Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

 

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