Summary

According to PayNXT360, social commerce industry in Germany is expected to grow by 17.2% on annual basis to reach US$12273.6 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 11.8% during 2022-2028. The social commerce GMV in the country will increase from US$12273.6 million in 2023 to reach US$24022.4 million by 2028.

The trend of social commerce has been gaining rapid momentum among consumers in Germany. According to PayNXT360 estimates, over 32% of all the online shoppers in the country have already made purchases through social media platforms, with discount codes being the major trigger driving purchases through social channels in the country.
Over 37% of the shoppers made a purchase from the social media platforms due to the availability of discount codes. However, other factors, including product exclusivity, ease of purchase, and influencer marketing have also led to the growth of social commerce. With social networks driving impulsive purchases in Germany, PayNXT360 expects a steady growth outlook for the sector in the medium to long-term perspective.

Innovative startups are funding rounds to expand social commerce experiences in Germany

More and more retailers are looking to tap into the growth opportunity offered by the social commerce sector in Germany. As a result, many innovative startups have emerged in the country, allowing retailers to reach potential buyers by offering social live and social commerce experiences. These firms are now raising capital to further expand their presence and growth in the country.
• In August 2022, LiSA, a German startup in the social commerce space, announced that the firm had raised €2.7 in a funding round, which was led by TechVision Fund. The startup enables online retailers to tap into the potential of social commerce. The headless content management system enables retailers and online platforms to build social commerce experiences for their customers. This in turn drives the customer engagement, conversions, and organic social sharing rates for retailers and online platforms.
• In July 2022, Charles, another German-based startup, announced that the firm had raised €19.5 in a Series A funding round to drive conversational commerce growth in the European region. The investment round was led by Salesforce Ventures, HV Capital, and Accel. The firm enables merchants to provide customers with a conversational commerce experience through messaging apps. Through Charles, retailers can sell their products through chat, while offering them a personalized experience.
These innovative startups, along with their multi-million-dollar fundraising rounds are expected to keep supporting the growth of the social commerce industry in Germany from the short to medium-term perspective.

Social media buyers prefer different social media channels to make purchases online in Germany

Amid the growing shift to social channels, Germans are preferring a wide range of social media platforms to complete their purchases. The rising shift to social channels has resulted in a growing investment from these firms, and the trend is projected to further continue from the short to medium-term perspective. YouTube, for instance, has announced that the firm will make a further push into the social commerce space in 2023, which will subsequently drive investment from the firm in the sector.

Rising inflation and surging cost of living is projected to impact the short-term growth of the social commerce industry in Germany

The macroeconomic factors have had a severe impact on consumer spending, as the surging inflation and cost of living are denting the monthly budget for many across German. This is evident in the double-digit decline experienced by online sales during October – November 2022 period. According to a report from the German Federal Association for eCommerce, online sales declined by 16.8% compared to the same period in 2021.
This decline in online sales has also had an impact on social commerce sales. Consumer spending is expected to remain affected from the short to medium-term perspective. Consequently, the growth of the social commerce market in Germany is expected to remain subdued over the next few quarters.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

ページTOPに戻る

Table of Contents

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Germany Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Germany Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. Germany Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. Germany Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3. Germany Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Germany Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. Germany Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. Germany Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. Germany Social Commerce Market Share Analysis by Key Players, 2021

4. Germany Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. Germany Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. Germany Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. Germany Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. Germany Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. Germany Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. Germany Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. Germany Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. Germany Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5. Germany Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. Germany Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. Germany Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. Germany Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. Germany Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6. Germany Social Commerce Industry Market Size and Forecast by End Use Device
6.1. Germany Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. Germany Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. Germany Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7. Germany Social Commerce Industry Market Size and Forecast by Location
7.1. Germany Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. Germany Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. Germany Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8. Germany Social Commerce Industry Market Size and Forecast by Cities
8.1. Germany Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. Germany Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. Germany Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. Germany Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9. Germany Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Germany Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. Germany Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. Germany Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. Germany Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. Germany Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. Germany Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. Germany Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. Germany Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10. Germany Social Commerce Industry Market Size and Forecast by Platforms
10.1. Germany Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. Germany Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. Germany Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. Germany Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. Germany Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. Germany Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11. Germany Social Commerce Industry Market Size and Forecast by Contents
11.1. Germany Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. Germany Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. Germany Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. Germany Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. Germany Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. Germany Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12. Germany Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Germany Social Commerce Spend Share by Age Group, 2022
12.2. Germany Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. Germany Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. Germany Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. Germany Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. Germany Social Commerce Share by Income Level, 2022
12.7. Germany Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

ページTOPに戻る

List of Tables/Graphs

Table 1: Germany Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Germany Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Germany Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Germany Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Germany Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: Germany Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: Germany Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Germany Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Germany Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Germany Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Germany Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Germany Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Germany Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Germany Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Germany Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Germany Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Germany Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Germany Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Germany Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Germany Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Germany Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Germany Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Germany Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Germany Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Germany Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Germany Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Germany Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Germany Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Germany Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Germany Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Germany Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Germany Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Germany Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Germany Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: Germany Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Germany Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: Germany Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Germany Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Germany Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: Germany Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: Germany Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: Germany Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: Germany Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Germany Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028