Summary

According to PayNXT360, social commerce industry in Brazil is expected to grow by 31.5% on annual basis to reach US$2563.6 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 18.1% during 2022-2028. The social commerce GMV in the country will increase from US$2563.6 million in 2023 to reach US$6940.4 million by 2028.

In Brazil, the rising disposable income along with the wider use of smartphones has resulted in an upsurge in social commerce. The affinity to shop from social channels has resulted in more global firms expanding their presence in Brazil. The presence of global players, including Meta and TikTok, will further drive investment and a competitive landscape in the Brazilian social commerce sector.

To capitalize on the potential growth offered by the social commerce sector in Brazil, global players are forging strategic alliances with domestic creators, which is part of their localization strategy to increase user retention. Furthermore, as the interest in social commerce among brands continue to grow in the Latin American market, more new players including startups are projected to enter the Brazilian industry from the short to medium-term perspective.

Social media giants are making a bigger push in the Brazilian market to accelerate their global growth

With smartphone penetration still relatively low, but growing, the Latin American market has strong growth potential. Consequently, to tap into the market, which is projected to record significant growth over the next three to four years, global social media giants are making a bigger push in the social commerce segment.
• WhatsApp, the chat messaging social app owned by Meta, is making further inroads in the Brazilian social commerce industry. In Q4 2022, Meta announced that it is expanding its directory feature to all businesses in the country. The wide-scale rollout of the service will allow consumers to search for businesses, products, and services on the social platform.

Furthermore, consumers will be able to place orders by adding items to their carts.

The payment service, which WhatsApp has launched in India, is still in the testing phase in Brazil. With millions of consumers using the messaging app daily in the country, the expansion strategy of WhatsApp can accelerate the growth of the social commerce sector significantly from the short to medium-term perspective.

Chinese short-video format social platforms are seeking localization to drive user retention in Brazil

Short-video format social platforms have gained widespread success in China in the social commerce sector. However, they have struggled to replicate their success in global markets, such as Brazil. In their efforts to tap into the growing market size, these firms have adopted a localization strategy to drive user retention. For instance,

• Kuaishou, the second-largest short video app in China, is seeking to make further inroads in the Brazilian market through its localization strategy. From the short to medium-term perspective, the firm has planned to partner with different third-party firms and local creators to increase user retention, while also driving increasing traffic on its platform. In Brazil, the firm is seeking to partner with creators and working-class users to keep up with the growing competition in the segment.

TikTok, the domestic and global competitor of Kuaishou, is also expanding its presence and investment in the Brazilian market to capitalize on the growing market size. As the firm seeks to drive incremental revenue and sales, the firm is expected to expand its Shop feature in the Latin American market, starting with Brazil. With two of the leading Chinese social commerce players competing for market share, PayNXT360 expects the industry to record strong growth from the short to medium-term perspective.

Domestic social commerce firms are partnering with logistic providers to simplify last-mile delivery service

Convenience is one of the major factors when it comes to online shopping for consumers in Brazil. Consequently, to make the shopping and delivery experience seamless and more convenient, domestic social commerce firms are partnering with logistic providers in Brazil. For instance,
• In December 2022, Facily, a social commerce firm in Brazil, announced that the firm had entered into a strategic collaboration with Cainiao, the logistic service owned by Alibaba. Under the collaboration, the two firms are launching a network of 1,000 smart lockers in São Paulo for parcel pickup. Once the orders are placed through Facily, consumers can select the optimal pickup point based on their convenience and location. Shoppers can then access the lockers anytime as preferred using the digital code to access the items.
The service is expected to reduce the pickup time significantly compared to other pickup options. The firms are currently testing the service in São Paulo. However, it plans to further launch the service in more cities across Brazil.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

ページTOPに戻る

Table of Contents

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Brazil Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. Brazil Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. Brazil Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3. Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Brazil Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. Brazil Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. Brazil Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. Brazil Social Commerce Market Share Analysis by Key Players, 2021

4. Brazil Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. Brazil Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. Brazil Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. Brazil Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. Brazil Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. Brazil Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. Brazil Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. Brazil Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. Brazil Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5. Brazil Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. Brazil Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. Brazil Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. Brazil Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. Brazil Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6. Brazil Social Commerce Industry Market Size and Forecast by End Use Device
6.1. Brazil Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. Brazil Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. Brazil Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7. Brazil Social Commerce Industry Market Size and Forecast by Location
7.1. Brazil Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. Brazil Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. Brazil Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8. Brazil Social Commerce Industry Market Size and Forecast by Cities
8.1. Brazil Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. Brazil Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. Brazil Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. Brazil Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9. Brazil Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Brazil Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. Brazil Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. Brazil Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. Brazil Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. Brazil Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. Brazil Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. Brazil Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. Brazil Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10. Brazil Social Commerce Industry Market Size and Forecast by Platforms
10.1. Brazil Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. Brazil Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. Brazil Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. Brazil Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. Brazil Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. Brazil Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11. Brazil Social Commerce Industry Market Size and Forecast by Contents
11.1. Brazil Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. Brazil Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. Brazil Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. Brazil Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. Brazil Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. Brazil Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12. Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Brazil Social Commerce Spend Share by Age Group, 2022
12.2. Brazil Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. Brazil Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. Brazil Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. Brazil Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. Brazil Social Commerce Share by Income Level, 2022
12.7. Brazil Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

ページTOPに戻る

List of Tables/Graphs

Table 1: Brazil Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Brazil Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Brazil Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Brazil Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Brazil Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: Brazil Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: Brazil Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Brazil Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Brazil Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Brazil Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Brazil Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Brazil Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Brazil Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Brazil Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Brazil Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Brazil Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Brazil Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Brazil Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Brazil Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Brazil Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Brazil Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Brazil Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Brazil Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: Brazil Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028