Summary

According to PayNXT360, social commerce industry in Australia is expected to grow by 14.4% on annual basis to reach US$1655.5 million in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 11.7% during 2022-2028. The social commerce GMV in the country will increase from US$1655.5 million in 2023 to reach US$3212.0 million by 2028.

As social media platforms, such as Facebook, Instagram, and TikTok, continue to invest and improve their social commerce capabilities, the trend of social buying and shopping is projected to grow at a significant rate in Australia. While retailers will continue to partner with influencers to drive their social commerce revenue, spending by brands in the space will be significantly higher for activities such as brand awareness, engagement, and online store traffic.

Furthermore, the competitive landscape in the Australian social commerce industry is also expected to grow significantly, amid the entry of new players that are seeking to tap into the growing trend of live stream shopping. Millennials and Gen Z shoppers are projected to drive social commerce revenue for brands and retailers in the country. Overall, the industry is expected to record steady growth over the next three to four years, as investment in the sector continues to rise.

Retailers are leveraging social commerce capabilities to reach more customers and drive engagement

The popularity of social commerce has increased significantly in Australia and this trend is projected to further grow from the short to medium-term perspective. Consequently, to gain a competitive advantage, retailers are increasingly investing in the space to drive engagement and reach more customers. For instance,

• LSKD, an Australian sportswear brand, has increasingly invested in social commerce capabilities and is planning to further boost its investment in the space to drive customer engagement. The firm is planning to offer consumers a social media-like experience on its website and is, therefore, betting on video content capabilities. The firm already has a strong presence in the social commerce space and future investment will assist the firm in further strengthening its position in the sector.
From the short to medium-term perspective, PayNXT360 expects more retailers to increase their investment in the social commerce space, which will also drive the growth of the overall market over the next three to four years.

New players are entering the social commerce market through the launch of the shoppable video platform

The consumer demand for innovative and interactive shopping experiences has driven the growth of the social commerce industry. With the rising trend of live streaming shopping in Australia, more players are entering the segment, thereby driving the competitive landscape as well.
• Tolstoy, the new shoppable video platform launched in Australia, is seeking to revolutionize the way consumers make purchases while driving incremental revenue for brands and retailers. As of November 2022, the firm has partnered with over 5,000 brands, which also includes hundreds of businesses in Australia, including Hero Packaging, Culture Kings, and others. The shoppable video platform has made it easier for Australian retailers to embrace the shift to social commerce while allowing them to drive incremental revenue.
With the firm having over 40 million consumers watching videos every month, the entry into the Australian market can further accelerate the growth of the domestic social commerce industry from the short to medium-term perspective.

Global social media platforms are projected to contribute to the domestic market growth significantly

Leading social media platforms are increasingly boosting their investment as they continue to make inroads in the social commerce space. This investment from global players is expected to assist the domestic market growth significantly. For instance,

• In November 2022, YouTube, the video-sharing platform owned by Google, that the firm is further delving deeper into the social commerce space. In 2023, the firm is planning to launch new social commerce capabilities on its platform, as it seeks to garner more market share in the global social commerce industry. In Australia, the firm already allows consumers to shop from the platform through its Shorts feature.
From the short to medium-term perspective, more such firms are expected to launch innovative features. Consequently, the investment and innovation by these leading players in the global market will keep supporting the industry growth in Australia over the next three to four years.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

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Table of Contents

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Australia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Australia Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. Australia Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. Australia Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3. Australia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Australia Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. Australia Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. Australia Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. Australia Social Commerce Market Share Analysis by Key Players, 2021

4. Australia Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. Australia Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. Australia Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. Australia Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. Australia Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. Australia Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. Australia Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. Australia Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. Australia Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5. Australia Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. Australia Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. Australia Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. Australia Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. Australia Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6. Australia Social Commerce Industry Market Size and Forecast by End Use Device
6.1. Australia Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. Australia Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. Australia Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7. Australia Social Commerce Industry Market Size and Forecast by Location
7.1. Australia Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. Australia Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. Australia Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8. Australia Social Commerce Industry Market Size and Forecast by Cities
8.1. Australia Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. Australia Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. Australia Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. Australia Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9. Australia Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Australia Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. Australia Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. Australia Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. Australia Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. Australia Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. Australia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. Australia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. Australia Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10. Australia Social Commerce Industry Market Size and Forecast by Platforms
10.1. Australia Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. Australia Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. Australia Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. Australia Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. Australia Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. Australia Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11. Australia Social Commerce Industry Market Size and Forecast by Contents
11.1. Australia Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. Australia Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. Australia Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. Australia Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. Australia Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. Australia Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12. Australia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Australia Social Commerce Spend Share by Age Group, 2022
12.2. Australia Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. Australia Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. Australia Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. Australia Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. Australia Social Commerce Share by Income Level, 2022
12.7. Australia Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

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List of Tables/Graphs

Table 1: Australia Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Australia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Australia Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Australia Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Australia Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: Australia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: Australia Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Australia Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Australia Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Australia Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Australia Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Australia Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Australia Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Australia Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Australia Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Australia Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Australia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Australia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Australia Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Australia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Australia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Australia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Australia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Australia Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Australia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Australia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Australia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Australia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Australia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Australia Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Australia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Australia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Australia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Australia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: Australia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Australia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: Australia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Australia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Australia Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: Australia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: Australia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: Australia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: Australia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Australia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028