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ブラジルのソーシャルコマース市場のインテリジェンスと今後の成長ダイナミクス データブック エンドユーザー部門別ソーシャルコマース動向、運用KPI、小売製品動向、消費者人口統計に関する50以上のKPI - 2023年第2四半期最新版


Brazil Social Commerce Market Intelligence and Future Growth Dynamics Databook 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2023 Update

PayNXT360によると、ブラジルのソーシャルコマース産業は年率29.0%成長し、2023年には26億4000万米ドルに達すると予想されている。 ソーシャルコマース産業は予測期間中に安定した成長が見込まれ、2023年~20... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
PayNXT360
ペイネクスト360
2023年8月23日 US$1,500
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら
70 英語

 

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PayNXT360によると、ブラジルのソーシャルコマース産業は年率29.0%成長し、2023年には26億4000万米ドルに達すると予想されている。

ソーシャルコマース産業は予測期間中に安定した成長が見込まれ、2023年~2028年のCAGRは22.0%を記録する。国内のソーシャルコマースのGMVは、2023年の26.4億米ドルから増加し、2028年には71.5億米ドルに達する。

ブラジルでは、可処分所得の増加とスマートフォンの普及により、ソーシャルコマースが急増している。ソーシャル・チャンネルから買い物をする親近感から、ブラジルでのプレゼンスを拡大するグローバル企業が増えている。メタ(Meta)やティックトック(TikTok)をはじめとするグローバルプレーヤーの存在は、ブラジルのソーシャルコマース部門における投資と競争環境をさらに促進するだろう。

ブラジルのソーシャルコマースセクターがもたらす潜在的な成長を活用するため、グローバルプレイヤーは国内のクリエイターと戦略的提携を結んでおり、これはユーザーの定着を高めるローカライズ戦略の一環でもある。さらに、ラテンアメリカ市場においてブランド間のソーシャルコマースへの関心が高まるにつれ、短期的・中期的な観点から、新興企業を含むより多くの新規プレーヤーがブラジルの業界に参入すると予測されている。

ソーシャルメディア大手は、グローバルな成長を加速させるため、ブラジル市場でより大きなプッシュをしている。

スマートフォンの普及率はまだ比較的低いものの、成長傾向にある中南米市場は、大きな成長の可能性を秘めている。そのため、今後3~4年で大きな成長を記録すると予測される同市場に参入するため、世界のソーシャルメディア大手はソーシャルコマース分野に力を入れている。
- Metaが所有するチャット・メッセージング・ソーシャルアプリのWhatsAppは、ブラジルのソーシャルコマース業界にさらに進出している。メタ社は2022年第4四半期、ブラジルの全企業にディレクトリ機能を拡大すると発表した。このサービスの広範な展開により、消費者はソーシャル・プラットフォーム上で企業や製品、サービスを検索できるようになる。

さらに、消費者は商品をカートに入れて注文することができるようになる。

WhatsAppがインドで開始したこの決済サービスは、ブラジルではまだテスト段階だ。ブラジルでは数百万人の消費者が毎日メッセージングアプリを利用しており、WhatsAppの拡大戦略は短期的・中期的な観点からソーシャルコマース分野の成長を大きく加速させる可能性がある。

中国のショートビデオ形式のソーシャルプラットフォームは、ブラジルでのユーザー維持を促進するためにローカライズを模索している。

短編動画形式のソーシャル・プラットフォームは、中国のソーシャル・コマース分野で広く成功を収めている。しかし、ブラジルのようなグローバル市場では、その成功の再現に苦戦している。拡大する市場規模に対応するため、これらの企業はユーザーの定着を促進するローカライズ戦略を採用している。例えば

- 中国第2位のショート動画アプリであるKuaishouは、ローカライズ戦略を通じてブラジル市場へのさらなる進出を図っている。同社は、短期的・中期的な観点から、様々なサードパーティ企業や現地のクリエイターと提携し、ユーザーのリテンションを高めると同時に、プラットフォーム上のトラフィックを増加させることを計画している。ブラジルでは、クリエイターや労働者階級のユーザーとの提携を模索し、このセグメントにおける競争の激化に対応していく。

Kuaishouの国内および世界的な競合であるTikTokも、市場規模の拡大に対応するため、ブラジル市場でのプレゼンスと投資を拡大している。収益と売上の増加を目指す同社は、ブラジルを手始めに、ラテンアメリカ市場でショップ機能を拡大する見込みだ。中国の大手ソーシャルコマース事業者2社が市場シェアを争う中、PayNXT360は短期的・中期的な観点から、同業界が力強い成長を記録すると予想している。

国内ソーシャルコマース企業は物流業者と提携し、ラストワンマイルの配送サービスを簡素化している

ブラジルの消費者がオンラインショッピングを利用する際、利便性は主要な要素の1つである。そのため、ショッピングと配送の体験をシームレスでより便利にするために、国内のソーシャルコマース企業はブラジルの物流業者と提携している。例えば
- 2022年12月、ブラジルのソーシャルコマース企業Facilyは、アリババ傘下の物流サービスCainiaoと戦略的提携を結んだと発表した。この協業により、両社はサンパウロに1000台のスマートロッカーのネットワークを構築し、小包の集荷を開始する。Facilyを通じて注文を受けると、消費者は利便性と場所に応じて最適な受け取り場所を選択できる。その後、買い物客はデジタルコードを使っていつでも好きな時にロッカーにアクセスすることができる。
このサービスは、他の集荷オプションに比べて集荷時間を大幅に短縮できると期待されている。両社は現在、サンパウロでこのサービスをテストしている。しかし、今後はブラジル全土のより多くの都市でサービスを開始する予定である。

本レポートは、ソーシャルコマース業界の市場機会とリスクを網羅し、データ中心の詳細な分析を提供する。ブラジルレベルで50以上のKPIを掲載し、ソーシャルコマース市場のダイナミクス、市場規模、予測、市場シェア統計を包括的に理解できる。

PayNXT360の調査手法は業界のベストプラクティスに基づいています。独自の分析プラットフォームを活用した偏りのない分析により、新たなビジネスチャンスや投資市場に関する詳細な見解を提供します。

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目次

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Brazil Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. Brazil Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. Brazil Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3. Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Brazil Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. Brazil Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. Brazil Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. Brazil Social Commerce Market Share Analysis by Key Players, 2021

4. Brazil Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. Brazil Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. Brazil Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. Brazil Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. Brazil Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. Brazil Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. Brazil Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. Brazil Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. Brazil Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5. Brazil Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. Brazil Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. Brazil Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. Brazil Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. Brazil Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6. Brazil Social Commerce Industry Market Size and Forecast by End Use Device
6.1. Brazil Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. Brazil Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. Brazil Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7. Brazil Social Commerce Industry Market Size and Forecast by Location
7.1. Brazil Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. Brazil Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. Brazil Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8. Brazil Social Commerce Industry Market Size and Forecast by Cities
8.1. Brazil Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. Brazil Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. Brazil Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. Brazil Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9. Brazil Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Brazil Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. Brazil Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. Brazil Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. Brazil Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. Brazil Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. Brazil Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. Brazil Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. Brazil Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10. Brazil Social Commerce Industry Market Size and Forecast by Platforms
10.1. Brazil Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. Brazil Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. Brazil Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. Brazil Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. Brazil Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. Brazil Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11. Brazil Social Commerce Industry Market Size and Forecast by Contents
11.1. Brazil Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. Brazil Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. Brazil Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. Brazil Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. Brazil Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. Brazil Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12. Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Brazil Social Commerce Spend Share by Age Group, 2022
12.2. Brazil Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. Brazil Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. Brazil Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. Brazil Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. Brazil Social Commerce Share by Income Level, 2022
12.7. Brazil Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

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図表リスト

Table 1: Brazil Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Brazil Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Brazil Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Brazil Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Brazil Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: Brazil Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: Brazil Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Brazil Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Brazil Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Brazil Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Brazil Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Brazil Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Brazil Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Brazil Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Brazil Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Brazil Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Brazil Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Brazil Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Brazil Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Brazil Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Brazil Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Brazil Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Brazil Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: Brazil Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

 

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Summary

According to PayNXT360, social commerce industry in Brazil is expected to grow by 29.0% on annual basis to reach US$2.64 billion in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 22.0% during 2023-2028. The social commerce GMV in the country will increase from US$2.64 billion in 2023 to reach US$7.15 billion by 2028.

In Brazil, the rising disposable income along with the wider use of smartphones has resulted in an upsurge in social commerce. The affinity to shop from social channels has resulted in more global firms expanding their presence in Brazil. The presence of global players, including Meta and TikTok, will further drive investment and a competitive landscape in the Brazilian social commerce sector.

To capitalize on the potential growth offered by the social commerce sector in Brazil, global players are forging strategic alliances with domestic creators, which is part of their localization strategy to increase user retention. Furthermore, as the interest in social commerce among brands continue to grow in the Latin American market, more new players including startups are projected to enter the Brazilian industry from the short to medium-term perspective.

Social media giants are making a bigger push in the Brazilian market to accelerate their global growth

With smartphone penetration still relatively low, but growing, the Latin American market has strong growth potential. Consequently, to tap into the market, which is projected to record significant growth over the next three to four years, global social media giants are making a bigger push in the social commerce segment.
• WhatsApp, the chat messaging social app owned by Meta, is making further inroads in the Brazilian social commerce industry. In Q4 2022, Meta announced that it is expanding its directory feature to all businesses in the Brazil. The wide-scale rollout of the service will allow consumers to search for businesses, products, and services on the social platform.

Furthermore, consumers will be able to place orders by adding items to their carts.

The payment service, which WhatsApp has launched in India, is still in the testing phase in Brazil. With millions of consumers using the messaging app daily in the Brazil, the expansion strategy of WhatsApp can accelerate the growth of the social commerce sector significantly from the short to medium-term perspective.

Chinese short-video format social platforms are seeking localization to drive user retention in Brazil

Short-video format social platforms have gained widespread success in China in the social commerce sector. However, they have struggled to replicate their success in global markets, such as Brazil. In their efforts to tap into the growing market size, these firms have adopted a localization strategy to drive user retention. For instance,

• Kuaishou, the second-largest short video app in China, is seeking to make further inroads in the Brazilian market through its localization strategy. From the short to medium-term perspective, the firm has planned to partner with different third-party firms and local creators to increase user retention, while also driving increasing traffic on its platform. In Brazil, the firm is seeking to partner with creators and working-class users to keep up with the growing competition in the segment.

TikTok, the domestic and global competitor of Kuaishou, is also expanding its presence and investment in the Brazilian market to capitalize on the growing market size. As the firm seeks to drive incremental revenue and sales, the firm is expected to expand its Shop feature in the Latin American market, starting with Brazil. With two of the leading Chinese social commerce players competing for market share, PayNXT360 expects the industry to record strong growth from the short to medium-term perspective.

Domestic social commerce firms are partnering with logistic providers to simplify last-mile delivery service

Convenience is one of the major factors when it comes to online shopping for consumers in Brazil. Consequently, to make the shopping and delivery experience seamless and more convenient, domestic social commerce firms are partnering with logistic providers in Brazil. For instance,
• In December 2022, Facily, a social commerce firm in Brazil, announced that the firm had entered into a strategic collaboration with Cainiao, the logistic service owned by Alibaba. Under the collaboration, the two firms are launching a network of 1,000 smart lockers in São Paulo for parcel pickup. Once the orders are placed through Facily, consumers can select the optimal pickup point based on their convenience and location. Shoppers can then access the lockers anytime as preferred using the digital code to access the items.
The service is expected to reduce the pickup time significantly compared to other pickup options. The firms are currently testing the service in São Paulo. However, it plans to further launch the service in more cities across Brazil.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at Brazil level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.



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Table of Contents

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Brazil Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. Brazil Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. Brazil Ecommerce - Transaction Volume Trend Analysis, 2019-2028

3. Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Brazil Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. Brazil Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. Brazil Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. Brazil Social Commerce Market Share Analysis by Key Players, 2021

4. Brazil Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. Brazil Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. Brazil Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. Brazil Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. Brazil Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. Brazil Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. Brazil Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. Brazil Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. Brazil Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028

5. Brazil Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. Brazil Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. Brazil Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. Brazil Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. Brazil Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028

6. Brazil Social Commerce Industry Market Size and Forecast by End Use Device
6.1. Brazil Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. Brazil Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. Brazil Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028

7. Brazil Social Commerce Industry Market Size and Forecast by Location
7.1. Brazil Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. Brazil Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. Brazil Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028

8. Brazil Social Commerce Industry Market Size and Forecast by Cities
8.1. Brazil Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. Brazil Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. Brazil Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. Brazil Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028

9. Brazil Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Brazil Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. Brazil Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. Brazil Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. Brazil Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. Brazil Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. Brazil Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. Brazil Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. Brazil Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028

10. Brazil Social Commerce Industry Market Size and Forecast by Platforms
10.1. Brazil Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. Brazil Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. Brazil Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. Brazil Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. Brazil Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. Brazil Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028

11. Brazil Social Commerce Industry Market Size and Forecast by Contents
11.1. Brazil Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. Brazil Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. Brazil Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. Brazil Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. Brazil Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. Brazil Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028

12. Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Brazil Social Commerce Spend Share by Age Group, 2022
12.2. Brazil Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. Brazil Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. Brazil Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. Brazil Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. Brazil Social Commerce Share by Income Level, 2022
12.7. Brazil Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

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List of Tables/Graphs

Table 1: Brazil Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Brazil Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Brazil Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Brazil Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Brazil Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: Brazil Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: Brazil Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Brazil Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Brazil Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Brazil Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Brazil Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Brazil Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Brazil Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Brazil Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Brazil Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Brazil Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Brazil Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Brazil Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Brazil Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Brazil Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Brazil Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Brazil Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Brazil Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: Brazil Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

 

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