Summary

Overview
Mexico Food Supplement Market reached US$ 4,972.88 million in 2024 and is expected to reach US$ 6,537.55 million by 2028, growing with a CAGR of 7.29% during the forecast period 2025-2028.
The food supplements market in Mexico has been experiencing steady growth, driven by increasing health awareness, a rising interest in fitness and wellness and a shift towards healthier dietary habits. With a population of over 126 million, Mexico presents a large and diverse consumer base, creating significant opportunities for food supplement brands.
Urban areas, particularly Mexico City and Monterrey, are leading the demand, with consumers becoming more conscious of their health and seeking supplements to enhance their well-being. Key categories within the market include vitamins, proteins, minerals and specialized supplements like probiotics, which have gained popularity due to their health benefits.
For instance, Herbalife and Amway have established strong footholds, offering a wide range of dietary supplements targeted at health-conscious consumers. These companies and local brands have capitalized on the growing demand for fitness-related products, with protein powders and energy boosters seeing significant uptake among fitness enthusiasts.
Moreover, as consumers become more focused on natural organic and plant-based options, the market has witnessed a rise in plant-based protein supplements, such as those offered by Vega and Garden of Life, reflecting the global trend towards sustainable and health-conscious products.
The Mexican food supplements market is poised for continued growth, driven by the growing focus on health, fitness and wellness. While challenges such as awareness and distribution barriers exist, the market offers substantial opportunities for brands that can navigate these issues and cater to the evolving needs of Mexican consumers.
Drivers
Rising Prevalence of Chronic Diseases
By adopting strategies like product launches, partnerships and acquisitions, companies can expand their product offerings, enhance brand visibility and reach a broader consumer base in Mexico's competitive food supplements market. These strategies meet the demands of health-conscious consumers and also drive market growth by fostering innovation, increasing accessibility and establishing a long-term market presence. For instance, in 2023, Kyowa Hakko USA is expanding the global reach of its IMMUSE postbiotic with its inaugural product launch in Mexico with the pharmaceutical manufacturer Quifaest.
IMMUSE is a postbiotic that delivers a breakthrough approach to more comprehensive immune support. Over 30 published clinical studies, including 15 human trials, support IMMUSE as an immune activator. The product will be sold at QuifaHealth stores in malls throughout the Mexico City area and Quifaest is anticipating additional distribution.
Additionally, in 2022, Isagenix launched its range of meal shakes and food supplements in Mexico through Blendhub’s platform. Isagenix was looking to grow in the Mexican market but faced two major challenges: the cost of logistics to import its products from the United States and the need to offer local flavors, adapted to Mexican consumers.
Moreover, by adopting strategies like product launches, partnerships and acquisitions, companies can expand their product offerings, enhance brand visibility and reach a broader consumer base in Mexico's competitive food supplements market.
Rising Interest in Fitness and Wellness
The increasing interest in fitness and wellness in Mexico is a significant factor driving the growth of the food supplements market. As more people prioritize healthy lifestyles, there is a growing demand for supplements that support physical fitness, weight management and overall well-being. The growing fitness culture in Mexico, particularly among younger generations, has spurred the demand for specialized sports nutrition supplements. Products like plant-based proteins, post-workout recovery supplements and vitamins designed for athletes are gaining traction.
For instance, according to an article published in the National Library of Medicine, 2024, the 2022 Physical Fitness grade shows that around 60% of Mexican children and adolescents have an adequate BMI for their age. The Physical Fitness grade dropped from 7 in the 2018 Mexican Report Card to 6 in the 2022 edition.
This is because the percentage of children and adolescents who have an adequate BMI for their age decreased by 5% in children aged 5–11 years and 7.5% in adolescents aged 12–19 years. This grade highlights the alarming trend of increasing overweight and obesity identified in Mexican children and adolescents and calls for urgent measures to halt it.
Thus, rising interest in fitness and wellness in Mexico has significantly influenced the food supplements market. Health-conscious consumers are seeking supplements that support their fitness goals, weight management and overall health. As a result, there is a growing demand for products tailored to fitness enthusiasts, athletes and those seeking to improve their wellness, driving market growth and innovation in the food supplements sector.
Restraints
Limited Distribution Channels
Limited distribution channels significantly restrain the growth of the food supplements market in Mexico, especially in rural and remote areas. While urban centers like Mexico City and Monterrey benefit from a wide array of health stores, pharmacies and access to e-commerce platforms like Amazon Mexico and Linio, rural populations struggle with limited availability of these products.
For instance, brands such as Herbalife and GNC have established a strong presence in major cities but face challenges expanding into smaller towns where health and wellness stores are fewer. In more isolated areas, consumers often rely on local markets or general stores that do not carry specialized products like protein powders, vitamins or herbal supplements.
Furthermore, internet access remains limited in some regions, impeding the growth of e-commerce sales. These distribution barriers hinder brands from reaching a wider consumer base, particularly in lower-income areas where health-conscious habits and supplement consumption are still emerging.
Moreover, the lack of education on the benefits of supplements in these regions compounds the issue. Without effective distribution networks in place, many consumers remain unaware of the health benefits of food supplements or have difficulty accessing the products even when they are interested. This overall limited reach for food supplement brands ultimately stunts the market's potential growth.
Segment Analysis
The Mexican food supplement market is segmented based on ingredients, dosage, application, age and distribution channel.
Rising Prevalence of Gastrointestinal Disorders and Awareness Drives Segment Growth
The gastrointestinal health segment is poised to hold the largest share of the Mexican food supplement market. The increasing awareness among Mexican consumers about the importance of digestive health is driving the demand for supplements targeting gastrointestinal issues. This includes products that support gut health, improve digestion and promote regular bowel function. As a result, gastrointestinal health-related food supplements are capturing a larger portion of the market.
A rise in gastrointestinal disorders such as irritable bowel syndrome (IBS), acid reflux and bloating are further propelling the demand for supplements designed to alleviate these conditions. These disorders are common in Mexico, making digestive health a priority for many consumers, thus fueling market growth.
The growing popularity of probiotics and digestive enzyme supplements plays a significant role in expanding the gastrointestinal health segment within the food supplement market. These products are often marketed as natural solutions for improving gut microbiota balance, enhancing digestion and boosting immunity, which are all appealing benefits for health-conscious consumers in Mexico.
Sustainability Analysis
The market for food supplements in Mexico has experienced significant growth due to increasing consumer interest in health and wellness. Analyzing the growing demand for plant-based organic and clean-label supplements can shed light on the environmental sustainability of the market. There is a rising preference for sustainable ingredients and packaging in the food supplement industry.
The sustainability analysis should evaluate the carbon footprint, water usage and waste generated by food supplement manufacturers in Mexico. Additionally, the sourcing of raw materials, such as herbs, minerals and vitamins, should be examined for environmental impacts. Sustainable agricultural practices in sourcing raw materials can play a key role in ensuring the sustainability of the food supplement market.
The Mexican government has policies and regulations in place to address sustainability in the food sector. These may include requirements for eco-friendly packaging, responsible waste management and adherence to health standards for food supplements. Understanding these regulations will help assess how food supplement companies are aligning with sustainability goals.
Unmet Needs
The significant unmet need in the Mexican food supplements market is educational awareness among consumers, especially in rural and less urbanized areas. Many consumers still do not fully understand the benefits and proper usage of food supplements, leading to the underutilization of these products. For instance, despite the growing popularity of probiotics and vitamins, a large portion of the population is unaware of how these products can support immunity, digestive health or overall well-being.
Companies could address this gap by investing in educational campaigns, workshops or collaborations with healthcare professionals to provide information about the benefits of supplements and how they fit into a healthy lifestyle. Another unmet need is the accessibility and availability of food supplements in underserved regions. While urban areas like Mexico City have well-established distribution networks through retail stores and e-commerce platforms, rural areas often face limited access to quality supplements.
Additionally, there is a growing demand for personalized and targeted nutrition in Mexico, but the availability of customized supplement solutions remains limited. Many consumers are looking for supplements that cater to specific health concerns, such as weight management, energy boosting or stress reduction, but the market is predominantly driven by generic formulations.
There is a rising demand for sustainable and ethical products. While some international brands offer organic and plant-based supplements, there is still a gap in the market for locally sourced, eco-friendly and ethically produced options. The demand for sustainable packaging, cruelty-free certifications and products free from harmful chemicals is growing rapidly.
Competitive Landscape
The major players in the Mexico market include Omnilife Group, S.A. De C.V., Biofarma Natural CMD SA de CV, PlenLife, 4Life Trademarks, LLC, Pavia De Mexico SA DE CV, B Life Company, BIOCODEX (Biocodex de México, SA de CV), Amway Corporation (Amway de México, S. de R.L. de C.V.), Herbalife International of America, Inc. (Herbalife International de Mexico. S.A. de C.V.), BioGaia AB (BioGaia Mexico), NOW Health Group, Inc. and Nestlé S.A. (Nestlé Brands, SA de CV).
By Ingredient
• Vitamins
• Botanicals
• Minerals
• Protein & Amino Acids
• Omega Fatty Acids
• Probiotics
• Others
By Dosage
• Tablet
• Capsules
• Liquid
• Powder
• Chewables & Gummies
• Soft Gels
• Others
By Application
• Gastrointestinal Health
o Gut Microbiota/Microbiome Balance
o Digestion
o Constipation
o Bloating
o Diarrhea
o Leaky Gut
o Inflammation
o Others
 Gluten sensitivity
 Abdominal Pain
 GERD/Helicobacter Pylori
 Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
 Gut Flora/Gut Microbiome Restoration
 Others
• Vaginal Health
• Urinary Tract Health
o Kidney Stones
o UTIs
o Others
• Oral Health
• Anti/Healthy Ageing
• Allergies/Asthma
• Bone & Joint Health
o Osteoarthritis
o Osteoporosis/Low Mineral Bone Density
o Inflammation
• Brain/Mental Health
o Sleep
o Cognition
o Mood
o Depression
o Focus
• Cardiovascular Health
• Circulation
• Energy/Fatigue Reduction
• Metabolic Syndrome/Blood Glucose
• Liver Health
• Energy
• Immunity/Respiratory Infections
• Nutrient Absorption
• Skin-Hair-Nails
o Atopic Dermatitis & Eczema
o Acne
o Rosacea
o Hair Growth/Hair Loss
o Skin Microbiome
o Others
• Sports
• Women’s Health
o Fertility
o Menopause
o Pregnancy
o PCOS
o Vaginal Health & Health Vaginal Microbiome
o Vaginal Infections (BV/VVC)
o Pregnancy Outcomes
o Others
• Men’s Health & Men's Fertility
• Weight Management
• Pediatric Health
o Colic
o Constipation
o Regurgitation
o Atopic Dermatitis
o Others
• Others
By Age
• Infant
• Children
• Adults
• Seniors
By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Other Distribution Channels
Key Developments
• In October 2024, UK-based ProBiotix Health plc partnered with Mexico's Raff to distribute probiotics aimed at supporting cardiometabolic health. The deal strengthens ProBiotix's global reach and addresses the rising demand for health-focused ingredients in Latin America.
• In May 2022, M8 Pharmaceuticals' Mexican affiliate received COFEPRIS approval for MOKBIO, the first psychobiotic L. plantarum PS128 in Mexico. This innovative probiotic supports neurological and mental health, targeting conditions like anxiety, depression, autism and Parkinson's disease. MOKBIO marks M8's first original product approval in the country.
Why Purchase the Report?
• To visualize the Mexico food supplement market segmentation based on ingredient, dosage, application, age and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Mexico food supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping is available in Excel and consists of key products of all the major players.
The Mexico food supplement market report would provide approximately 51 tables, 65 figures and 198 pages.
Target Audience 2025
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Ingredient
3.2. Snippet by Dosage
3.3. Snippet by Application
3.4. Snippet by Age
3.5. Snippet by Distribution Channel
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Strategies Adopted by the Companies
4.1.1.2. Rising Interest in Fitness and Wellness
4.1.2. Restraints
4.1.2.1. Limited Distribution Channels
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion
6. By Ingredient
6.1. Introduction
6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
6.1.2. Market Attractiveness Index, By Ingredient
6.2. Vitamins*
6.2.1. Introduction
6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Botanicals
6.4. Minerals
6.5. Protein & Amino Acids
6.6. Omega Fatty Acids
6.7. Probiotics
6.8. Others
7. By Dosage
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Dosage
7.1.2. Market Attractiveness Index, By Dosage
7.2. Tablet*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Capsules
7.4. Liquid
7.5. Powder
7.6. Others
8. Application
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
8.1.2. Market Attractiveness Index, By Application
8.2. Gastrointestinal Health*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.2.3. Gut Microbiota/Microbiome Balance
8.2.4. Digestion
8.2.5. Constipation
8.2.6. Bloating
8.2.7. Diarrhea
8.2.8. Leaky Gut
8.2.9. Inflammation
8.2.10. Others
8.2.10.1. Gluten sensitivity
8.2.10.2. Abdominal Pain
8.2.10.3. GERD/Helicobacter pylori
8.2.10.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
8.2.10.5. Gut Flora/Gut Microbiome Restoration
8.2.10.6. Others
8.3. Vaginal Health
8.4. Urinary Tract Health
8.4.1. Kidney Stones
8.4.2. UTIs
8.4.3. Others
8.5. Oral Health
8.6. Anti/Healthy Ageing
8.7. Allergies/Asthma
8.8. Bone & Joint Health
8.8.1. Osteoarthritis
8.8.2. Osteoporosis/Low Mineral Bone Density
8.8.3. Inflammation
8.9. Brain/Mental Health
8.9.1. Sleep
8.9.2. Cognition
8.9.3. Mood
8.9.4. Depression
8.9.5. Focus
8.10. Cardiovascular Health
8.11. Circulation
8.12. Energy/Fatigue Reduction
8.13. Metabolic Syndrome/Blood Glucose
8.14. Liver Health
8.15. Energy
8.16. Immunity/Respiratory Infections
8.17. Nutrient Absorption
8.18. Skin-Hair-Nails
8.18.1. Atopic Dermatitis & Eczema
8.18.2. Acne
8.18.3. Rosacea
8.18.4. Hair Growth/Hair Loss
8.18.5. Skin Microbiome
8.18.6. Others
8.19. Sports
8.20. Women’s Health
8.20.1. Fertility
8.20.2. Menopause
8.20.3. Pregnancy
8.20.4. PCOS
8.20.5. Vaginal Health & Health Vaginal Microbiome
8.20.6. Vaginal Infections (BV/VVC)
8.20.7. Pregnancy Outcomes
8.20.8. Others
8.21. Men’s Health & Men's Fertility
8.22. Weight Management
8.23. Pediatric Health
8.23.1. Colic
8.23.2. Constipation
8.23.3. Regurgitation
8.23.4. Atopic Dermatitis
8.23.5. Others
8.24. Others
9. Age
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
9.1.2. Market Attractiveness Index, By Age
9.2. Infant*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Children
9.4. Adults
9.5. Seniors
10. Distribution Channel
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Pharmacies and Drug Stores
10.4. Convenience Stores
10.5. Online Retailers
10.6. Other Distribution Channels
11. Sustainability Analysis
11.1. Environmental Analysis
11.2. Economic Analysis
11.3. Governance Analysis
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. Omnilife Group, S.A. De C.V.*
13.1.1. Company Overview
13.1.2. Type Portfolio and Description
13.1.3. Financial Overview
13.1.4. Key Developments
13.2. Biofarma Natural CMD SA de CV
13.3. PlenLife
13.4. 4Life Trademarks, LLC
13.5. Pavia De Mexico SA DE CV
13.6. B Life Company
13.7. BIOCODEX (Biocodex de México, SA de CV)
13.8. Amway Corporation (Amway de México, S. de R.L. de C.V.)
13.9. Herbalife International of America, Inc. (Herbalife International de Mexico. S.A. de C.V.)
13.10. BioGaia AB (BioGaia Mexico)
13.11. NOW Health Group, Inc.
13.12. Nestlé S.A. (Nestlé Brands, SA de CV)
LIST NOT EXHAUSTIVE
14. Appendix
14.1. About Us and Services
14.2. Contact Us