Summary

Non-alcoholic Liquors & Mocktails Market Research Report Information by Product Type (Rum, Vodka, Whiskey, Gin, Tequila, Aperitif, Mocktails, and Others), Category (Regular, and Premium), By Form (Fresh and Processed), By Flavor (Herbal and Botanical, Spiced, Exotic and Tropical Fruits & Vegetables, Oak, Agave, Smoky, and others), And By Region (China, Malaysia, Germany, Portugal, Saudi Arabia, and GCC) - Forecast Till 2032

Market Overview
In 2023, the market size of non-alcoholic liquors and mocktails was estimated to be USD 6.16 billion. During the forecast period (2024-2032), the Non-alcoholic Liquors & Mocktails market industry is anticipated to experience a compound annual growth rate (CAGR) of 8.57%, increasing from USD 12.79 billion in 2023 to USD 12.79 billion by 2032.
The market for non-alcoholic liquors and mocktails is primarily propelled by the increasing desire of consumers to lead more fulfilling lives. As consumers become more cognizant of the detrimental effects of alcohol consumption, they are increasingly seeking alternatives that provide comparable culinary experiences without the health risks associated with alcohol consumption. Gen Z and millennials are particularly prominent in this trend due to their increased willingness to experiment with non-alcoholic alternatives and their emphasis on well-being. Customers' preferences are significantly affected by developments in health and wellness. Humans have become increasingly cautious about their dietary and consumption behaviors because of the increasing emphasis on intellectual and physical health.
The market is experiencing substantial development because of the increasing awareness among consumers regarding the health benefits of non-alcoholic liquor. This transition in consumer preference is primarily driven by the increasing emphasis on health and wellness. The consumption of traditional alcoholic beverages, which are frequently associated with a variety of health issues, including liver disease, high blood pressure, and addiction, has experienced a significant decrease as individuals become more health conscious. However, non-alcoholic liquors provide a safer alternative that enables consumers to partake in the social aspects of imbibing without the corresponding health risks.

Market segment insights
Rum, vodka, whiskey, gin, tequila, aperitifs, mocktails, and other products comprise the non-alcoholic liquors & mocktails market segmentation, which is based on product type.
In the Non-alcoholic Liquors & Mocktails market segmentation, there are two categories: regular and premium.
Herbal and botanical, fragrant, exotic, and tropical fruits and vegetables, oak, agave, and smoky are among the market segmentations that are based on flavor.

Regional Perspectives
The Non-alcoholic Liquors & Mocktails market in China is projected to reach a value of USD 9.67 billion by 2032, with a compound annual growth rate (CAGR) of 9.12% from 2024 to 2032. In 2023, the market's largest value was USD 4.46 billion. The market for non-alcoholic beverages and mocktails in China is rapidly expanding as a result of evolving consumer preferences and an increasing emphasis on health and wellness. Nevertheless, China is the world's largest exporter of mocktails, which is why it plays a significant role in the global market.
Additionally, the ready-to-drink (RTD) mocktails sector is expanding as a result of the convenience and variety that are being promoted. These beverages are readily accessible in numerous supermarkets and retail establishments, providing consumers with a convenient method of locating a delectable and trendy beverage without the need to prepare it themselves.
It is anticipated that the Non-alcoholic Liquors & Mocktails market in Germany will expand at a compound annual growth rate (CAGR) of 7.40% between 2024 and 2032. These evolving consumer behaviors are also advantageous to the mocktail industry in Germany. There is a potential for a greater emphasis on improving the at-home consumption experience, as nearly half of consumers (47%) engage in less frequent outings.

Major Players
Seedlip, Keurig Dr Pepper Inc., Curious Elixirs, Proposition Cocktail Co., Mocktail Beverages Inc., New London Light, The Free Spirits Company, Welch's, Three Spirits, and Sobrii are among the key companies in the Non-alcoholic Liquors & Mocktails market.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 16
1.1 MARKET ATTRACTIVENESS ANALYSIS 17
1.1.1 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOR 18
1.1.2 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE 19
1.1.3 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY 20
1.1.4 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY REGION 21
2 MARKET INTRODUCTION 23
2.1 DEFINITION 23
2.2 SCOPE OF THE STUDY 23
2.3 RESEARCH OBJECTIVE 23
2.4 MARKET STRUCTURE 24
3 RESEARCH METHODOLOGY 25
3.1 OVERVIEW 25
3.2 DATA FLOW 27
3.2.1 DATA MINING PROCESS 27
3.3 PURCHASED DATABASE: 28
3.4 SECONDARY SOURCES: 29
3.4.1 SECONDARY RESEARCH DATA FLOW: 31
3.5 PRIMARY RESEARCH: 32
3.5.1 PRIMARY RESEARCH DATA FLOW: 33
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 34
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 34
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 35
3.6.1 CONSUMPTION & NET TRADE APPROACH 35
3.6.2 REVENUE ANALYSIS APPROACH 35
3.7 DATA FORECASTING 36
3.7.1 DATA FORECASTING TECHNIQUE 36
3.8 DATA MODELING 37
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 37
3.8.2 DATA MODELING: 38
3.9 TEAMS AND ANALYST CONTRIBUTION 39
4 MARKET DYNAMICS 42
4.2 DRIVERS 42
4.2.1 INCREASING CONSUMERS INCLINATION TOWARDS NON-ALCOHOLIC LIQUORS DUE TO THE RANGE OF BENEFITS ASSOCIATED WITH THEIR CONSUMPTION 42
4.2.2 GROWING INNOVATION BY KEY PLAYERS 43
4.3 RESTRAINTS 44
4.3.1 INSTABILITY OF THE PRICES OF RAW MATERIALS 44
4.4 OPPORTUNITY 45
4.4.1 GROWING CONSUMPTION OF ALCOHOL-FREE BEER 45
4.4.2 EXPANSION POLICIES ADOPTED KEY PLAYERS 45
4.5 CHALLENGES 46
4.5.1 STRICT GOVERNMENT LAWS 46
4.6 STRATEGIC INSIGHTS 46
4.6.1 TECHNOLOGY UPDATE 46
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 47
4.7 REGULATORY UPDATE 47
4.8 MARKET TRENDS 48
4.9 CONSUMER SENTIMENTS 48
4.11.1 INCREASING DEMAND OF FRUITS FLAVORS IN MOCKTAILS & NON-ALCOHOLIC LIQUORS 49
4.12 MARKET TRENDS FOR THE FLAVORS USED IN FUNCTIONAL BEVERAGES BY APPLICATION AREA 50
4.12.1 GROWING TREND OF ORANGE FLAVORS FOR BETTER SKIN HEALTH 50
4.12.2 INCREASING BENEFIT ASSOCIATED WITH THE USAGE OF GINGER IN MOCKTAILS FOR GUT HEALTH 50
4.13 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH BOTANICAL EXTRACTS 51
4.14 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH EXOTIC FRUITS 51
4.15 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH ROOTS 52
4.16 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH VEGETABLES 52
5 FUNCTIONAL BEVERAGES MARKET ANALYSIS BY APPLICATION AREA 53
5.1.1 ENERGY & ENDURANCE 53
5.1.2 MUSCLE HEALTH (INCL. WEIGHT MANAGEMENT) 53
5.1.3 GUT HEALTH (IMMUNE & DIGESTIVE HEALTH) 54
5.1.4 SKIN HEALTH 54
5.1.5 BRAIN HEALTH 54
5.1.6 OTHERS 55
5.2 QUALITATIVE ANALYSIS OF KEY RAW MATERIALS 56
5.2.1 GINSENG 56
5.2.2 MUSHROOM 56
5.2.3 COLLAGEN 57
5.2.4 GUARANA 57
5.2.5 PREBIOTIC/PROBIOTIC 57
5.2.6 OTHER SPECIFIC INGREDIENTS 58
6 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR 60
6.1 INTRODUCTION 60
6.2 HERBAL AND BOTANICAL 63
6.2.1 MINT 63
6.2.2 BASIL 64
6.2.3 ROSEMARY 64
6.2.4 LEMONGRASS 64
6.2.5 OTHERS 64
6.3 SPICED 65
6.3.1 GINGER 65
6.3.2 CINNAMON 66
6.3.3 CARDAMOM 66
6.3.4 CLOVE 66
6.4 EXOTIC AND TROPICAL FRUITS & VEGETABLES 67
6.4.1 PINEAPPLE 67
6.4.2 GUAVA 67
6.4.3 PASSIONFRUIT 68
6.4.4 DRAGON FRUIT 68
6.4.5 LYCHEE 68
6.4.6 MANGO 69
6.4.7 BERRY 69
6.4.8 ORANGE 69
6.4.9 TOMATO 70
6.4.10 OTHERS 70
6.5 OAK 71
6.6 AGAVE 72
6.7 SMOKY 73
6.8 OTHERS 73
7 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE 75
7.1 INTRODUCTION 75
7.2 RUM 78
7.3 TEQUILA 78
7.4 VODKA 79
7.5 WHISKEY 80
7.6 GIN 81
7.7 APERITIF 82
7.8 MOCKTAILS 83
7.8.1 VIRGIN MOJITO 83
7.8.2 SHIRLEY TEMPLE 83
7.8.3 VIRGIN PINA COLADA 84
7.8.4 VIRGIN BLOODY MARY 84
7.8.5 OTHERS 84
7.9 OTHERS 85
8 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY 86
8.1 INTRODUCTION 86
8.2 REGULAR 87
8.3 PREMIUM 88
9 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY REGION/COUNTRY 89
9.1 OVERVIEW 89
9.2 CHINA 90
9.3 MALAYSIA 93
9.4 GERMANY 96
9.5 PORTUGAL 99
9.6 SAUDI ARABIA 102
9.7 GCC 105
10 COMPETITIVE LANDSCAPE 109
10.1 INTRODUCTION 109
10.2 COMPETITION DASHBOARD 110
10.2.1 PRODUCT PORTFOLIO 110
10.2.2 REGIONAL PRESENCE 111
10.2.3 STRATEGIC ALLIANCES 111
10.2.4 INDUSTRY EXPERIENCES 111
10.3 MARKET SHARE ANALYSIS, 2023 112
10.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 112
10.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 112
10.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 113
10.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 113
10.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 114
10.8.1 PRODUCT LAUNCH 114
10.8.2 FLAVOR LAUNCH 114
10.8.3 MARKET EXPANSION 115
10.9 DATA CITATIONS 117