Summary

The French e-commerce market is expected to grow at a CAGR of 9.5% over the forecast period from 2022 to 2027. France is one of the major consumer markets in Europe, and it is also a key market for e-commerce. The French e-commerce market is just below the European average in terms of internet penetration, the percentage of e-commerce consumers, and average expenditure.

Key Highlights
In 2021, online sales of e-commerce which includes products and services, recorded 2.1 billion transactions with an increase of 16% compared to 2020. It was also observed that the average value of the basket was EUR 60 in 2021.
France has a wide range of national e-retailers and marketplaces. Amazon is the only organization that is bigger than other French e-commerce market players such as Cdiscount, Vente-Privee and Auchan.
Pixmania, Rue du Commerce, and several other companies have already created their marketplaces to compete with other websites. Besides, Amazon has branched out in several directions. However, such initiatives require substantial investments, and businesses are forced to use their capital. Venteprivee.com and showroomprive.com still dominate private sales websites in France.
In the event of Covid-19, the E-commerce market for goods and products purchased in the country has witnessed a drastic increase. On the contrary, the e-commerce market for the service sector has witnessed a significant decrease.
A large number of customers in the country use cards as a payment option while making purchases. Resistence to use mobile-based payments in France is expected to be a challenge for the e-commerce industry in the country. Moreover, of the devices used for the making online purchases, French customers primarily use laptops and smartphones.
The French Government is highly particular about the product safety regulations that the online retailers must follow. Non-compliance with these regulations may cause the closure of the business or a penalty. For instance, in November 2021, the government of France ordered app stores and search engines to delist Wish, a US e-commerce platform, stating that the online retail platform was flouting product safety regulations.


Key Market Trends

Increased Adoption of E-Commerce due to Evolution of Digitalization


In 2021, France was ranked 15th of 27 members of the Digital Economy and Society Index (DESI). The country is in line with the average digital skills across the European Union region.
The country's connectivity has increased as fixed very high capacity network (VHCN) coverage registered 53% adoption in 2021 compared to 44% in 2020, fast broadband networks (NGA) coverage registered 69% adoption in 2021 compared to 61% in 2020.
Digital technology advancements have aided in minimizing the significance of distance. This advancement has simplified product searches, matched consumer interests to products, and validated quality and reputation. Because of this interconnectedness, e-commerce businesses have grown in importance in the lifestyle of people.
Further factors such as the increase in adoption of advanced payment services, personalization of user experience with Artificial Intelligence, effective marketing using social media, 24/7 Sales and Market presence, Digital Supply Chain and Data management, and many more have further enhanced the E-commerce market. Thus leading to increased adoption of E-commerce in the country.


Fashion products are expected to hold a significant share in the market.


Paris is considered an official fashion capital, alongside Milan, New York, London, and many other emerging cities across the world. Fashion is a deeply rooted aspect of the country's culture and heritage. According to the findings of a study on the French fashion sector, French people are significantly price-sensitive. They are regularly drawn in by special offers, discounts, and so on, whether online or in physical establishments. This creates several opportunities for the companies to expand their business in the country.
Price remains the prime factor while making a purchase, whether it is a luxury or affordable goods, now that online shopping has been becoming a trend. Third-party online retailers continue to grow, increasing the competition in the marketplace.
The global e-commerce platform, Amazon, is highly famous and trusted across France, as in several other countries across the globe. The company holds a considerable share of the French e-commerce market. The wide range of offerings provided by the company, including fashion products and other categories of products, makes it one of the dominant companies in the France e-commerce market.


Competitive Landscape

The level of rivalry in France's e-commerce market is high due to the presence of a large number of market players. The number of local and global brands in the e-commerce market has increased, leading to high competition. Some of the key players in the French e-commerce market are Amazon, eBay, AliExpress, and Cdiscount.


April 2022 - PlantX Life Inc. subsidiary Bloomboxclub Limited launched a new e-commerce platform in France. This new domain integrates PlantX's signature e-commerce and innovative digital infrastructure designed to improve the online user experience and boost customer satisfaction.
May 2022 - The French advertising and PR firm Publicis Groupe acquired Irish-founded e-commerce analytics company Profitero. This platform enables businesses to measure their market share growth performance against competitors, and also the platform's analytics can track more than 70 million products across 700 retail websites, including Amazon.


Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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