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ヘアタオルラップの世界市場:毛髪タイプ別(巻き毛、デリケートヘア、ストレートヘア、その他)、繊維タイプ別(合成繊維、天然繊維)、流通チャネル別(スーパーマーケット、ハイパーマーケット、パーソナルケアブティック、Eコマースプラットフォーム、その他流通チャネル)分析:COVID-19の影響による地域別サイズと動向、2028年までの予測


Global Hair Towel Wrap Market: Analysis By Hair Type (Curly Hair, Delicate Hair, Straight Hair, and Other), By Fiber Type (Synthetic Fiber, and Natural Fiber), By Distribution Channel (Supermarkets and Hypermarkets, Personal Care Boutiques, E-commerce Platforms, and Other Distribution Channel) By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028

2022年の世界のヘアタオルラップ市場規模は3億1,890万米ドルで、2028年には4億5,869万米ドルに達する見込みである。ヘアタオルラップ、特にマイクロファイバー製のものは、ヘアケアに欠かせないアクセサリーとな... もっと見る

 

 

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Daedal Research
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2023年12月15日 US$2,250
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2022年の世界のヘアタオルラップ市場規模は3億1,890万米ドルで、2028年には4億5,869万米ドルに達する見込みである。ヘアタオルラップ、特にマイクロファイバー製のものは、ヘアケアに欠かせないアクセサリーとなり、人々の髪を乾かす方法に革命をもたらした。マイクロファイバー製のラップは、その優れた吸水性で知られ、縮れ毛や切れ毛を引き起こすことなく、髪から余分な水分を優しく取り除く。軽量でコンパクトなデザインなので、旅行や日常使いに最適で、しっかりフィットするので、ハンズフリーで髪を乾かすことができます。マイクロファイバーヘアタオルラップが広く採用されているのは、健康的でまとまりのある髪を促進する効果があるためです。

よりやさしく、髪にやさしいドライ方法を求める声から生まれたヘアタオルラップは、ヘアケアの常識を変えるものとして登場しました。さまざまな吸水性の生地で作られたこの万能ラップは、人々の髪の扱い方に革命をもたらした。縮れ毛や切れ毛を引き起こすことなく、余分な水分を素早く吸収するその能力は、その普及を後押しし、健康で扱いやすい髪を維持するための不可欠なツールとなっている。髪に配慮した乾燥ソリューションの需要が急増し続ける中、ヘアタオルラップはヘアケア革新の最前線であり続ける構えだ。世界のヘアタオルラップ市場は、2023年から2028年の予測期間中にCAGR 6.25%で成長すると予測されている。

市場細分化分析:

毛髪タイプ別:毛髪タイプ別:当市場レポートでは、毛髪タイプに基づき、世界のヘアタオルラップ市場を、巻き毛、デリケート毛、ストレート毛、その他の4つのセグメントに区分しています。2022年、巻き毛は世界のヘアタオルラップ産業の中で最大かつ最速の成長セグメントとして浮上した。この優位性は、カーリーヘア特有の乾燥ニーズと、自然な髪質の受け入れが拡大していることに起因している。カーリーヘアケア製品は、縮れ毛とダメージを最小限に抑えながら、健康的で整ったカールを維持するように設計されている。カーリーヘアケア製品の市場は、カーリーヘアケアのニーズに対する意識の高まりと、カーリーヘアに焦点を当てた美容インフルエンサーの人気により拡大している。

繊維タイプ別:繊維タイプ別:繊維タイプに基づき、世界のヘアタオルラップ市場は合成繊維と天然繊維の2つのセグメントに分けられる。2022年、合成繊維は、その卓越した速乾性、耐久性、手頃な価格により、ヘアタオルラップ業界において支配的かつ最も急成長しているセグメントに浮上した。マイクロファイバー、ポリエステル、ナイロンを含むこれらの人工繊維ラップは、優れた吸水性と低メンテナンス性で人気が高まっており、効率的なヘアケア習慣を求める消費者の多様なニーズに応えている。様々な髪質やライフスタイルに対応する合成繊維ラップの汎用性と幅広い消費者へのアピールにより、市場で支持される選択肢として定着している。

流通チャネル別:すなわち、スーパーマーケットとハイパーマーケット、パーソナル・ケア・ブティック、Eコマース・プラットフォーム、その他の流通チャネルである。2022年、スーパーマーケットとハイパーマーケットは、その利便性と幅広い品揃えにより、ヘアタオルラップ市場で最大のセグメントであった。スーパーマーケットとハイパーマーケットでは、ワンストップショッピングが可能で、価格競争力があり、実際に商品を確認することができる。その幅広い存在感と衝動買いに対応する能力により、市場のリーダーとしての地位は揺るぎないものとなった。2023~2028年の予測期間中、Eコマース分野は最も急成長する分野と予想される。パンデミック(世界的大流行)によってオンライン・ショッピングの人気が高まっているためである。オンライン・ショッピングの利便性は、デジタル・マーケティングの強化や電子商取引の拡大と相まって、このセグメントをかつてない成長に位置づけている。

地域別:本レポートによると、世界のヘアタオルラップ市場は大きく5つの地域に分けられる:北米(米国、カナダ、メキシコ)、欧州(英国、ドイツ、フランス、イタリア、その他欧州)、アジア太平洋(中国、日本、インド、韓国、その他アジア太平洋)、中南米、中東・アフリカである。2022年には、北米地域がヘアタオルラップ市場を独占したが、これは髪の健康への関心の高まり、セルフケア文化の定着、小売網の確立によるものである。インフルエンサーは革新的で環境に優しいラップを宣伝し、消費者は竹や綿のような持続可能な素材を好んだ。繊維素材の進歩や個人向け美容製品のトレンドが市場の成長を促進した。2023~2028年を展望すると、アジア太平洋地域は、革新的で環境に優しいヘアケアソリューションを重視するKビューティーやJビューティーのトレンドの影響力の高まりに牽引され、最も急成長するセグメントと予測される。加えて、急速な技術進歩やパーソナライズされた美容製品への注目が高まっていることも、市場拡大に大きく寄与すると予想される。同地域の中間層人口の増加は、デジタル・マーケティングを通じた消費者意識の向上やeコマース・プラットフォームの普及と相まって、市場の成長をさらに加速させるだろう。これらの要因は、アジア太平洋地域の人口の多様なヘアケア・ニーズと相まって、この地域をヘアタオルラップの世界的な急成長市場にすると思われる。

2023年から2028年の予測期間中、インドはアジア太平洋地域のヘアタオルラップ市場で最も急成長している国になると予測される。この成長には、繊維技術の継続的な進歩、パーソナルグルーミング製品に対する消費者需要の高まり、持続可能で環境に優しい美容ソリューションへの重点の高まりが寄与している。アジア内外で中国の美容トレンドの影響力が拡大し、eコマース・プラットフォームが拡大していることが、ヘアタオルラップの需要をさらに押し上げるだろう。中国の力強い経済成長と進化する消費者のライフスタイル嗜好は、ヘアタオルラップ産業における将来の革新と拡大のための重要な市場として位置づけられている。

ヘアタオルラップの世界市場動向:

成長の原動力:世界のヘアタオルラップ市場の成長は、オンライン小売とeコマースの台頭の影響を大きく受けている。この変化により、ヘアタオルラップは世界的にアクセスしやすくなり、製品の比較、レビューへのアクセス、購入における消費者の利便性が向上した。オンライン・プラットフォームは、小規模でニッチなブランドにも国際的な視聴者を獲得する力を与え、市場を多様化している。また、消費者のニーズに対するEコマースの対応力も市場の急成長を後押ししており、消費者は効率的で質の高いヘアケアソリューションを求めてオンライン・プラットフォームを利用するようになっている。さらに、女性人口の増加、消費者の髪の健康に対する意識の高さ、ソーシャルメディアと美容インフルエンサーの影響力、ヘアタオルラップの多様な利点、製品素材とデザインの革新、家庭用ヘアケアソリューションの需要の高まり、持続可能で環境に優しい製品への注目などにより、近年、市場は成長すると予想される。

課題:一般的なタオルに対する消費者の嗜好の高まりは、ヘアタオルラップ市場にとって大きな課題となっている。一般的なタオルは、ニッチなヘアタオルラップよりも経済的で多目的に使用できると考えられており、特にコストと汎用性が主要な購入検討事項である場合、より多くの消費者にアピールする。この傾向は、特定のヘアケア効果が過小評価される市場における特殊なヘアタオルラップの成長を妨げる。加えて、エネルギー貯蔵ソリューションとしてのスーパーキャパシタの採用増加など、その他の要因も市場にとっての課題である。

市場動向:ヘアタオルラップ市場は、2023年から2028年にかけて、人工知能(AI)によって革命の端境期にある。AI技術は、顧客サービスのチャットボットの改善とともに、パーソナライズされたレコメンデーションと予測分析によってオンラインショッピングを強化する。ヘアタオルラップの場合、AIは個々のヘアケア・ニーズに基づいて製品を提案し、ターゲットを絞った広告と情報に基づいた製品開発を可能にする。電子商取引とマーケティングにおけるAIのこの統合は、パーソナライズされた体験を提供し、製品イノベーションを推進することによって、顧客エンゲージメントを強化し、需要を促進する。ARとVRの統合の拡大、合成繊維のヘアタオルラップの人気の高まり、地方や遠隔地での事業拡大、抗菌性と衛生特性の統合、熱反応素材の採用、アロマセラピー入りタオル、カスタマイズとパーソナライゼーションに対する需要の急増などが考えられる。

COVID-19の影響分析と今後の方向性:

COVID-19の流行は、サプライチェーンの課題や消費者行動の変化など、ヘアタオルラップ市場に大きな混乱をもたらした。こうした障害にもかかわらず、市場は予期せぬ需要の増加を見た。これは、戸締まり期間中にセルフケアと自宅での美容習慣への注目が高まったことによる。この時期は、強固なサプライチェーンと機敏なビジネス戦略の重要性が浮き彫りになった。消費者がオンライン・ショッピングを利用するようになり、eコマースが重要な販売チャネルとなった。

今後、COVID後のヘアタオルラップ市場は、ダイナミックに進化する世界情勢の中で、パーソナルケアとウェルネスに対する消費者の持続的な関心と革新性と適応性の必要性のバランスを取りながら、継続的に成長する態勢を整えている。

競争環境と最近の動向:

世界のヘアタオルラップ市場は活気に満ちており、適度に細分化された市場である。このため、消費者のニーズや嗜好に合わせた多種多様なヘアタオルラップが提供されている。多くの場合、地域に特化した中小企業は、その地域の見識を活かして特化した製品を提供することで、市場のダイナミクスに大きく貢献している。一方、大手企業は、戦略的提携、買収、革新的な製品の発売を通じて、市場での存在感の強化を常に模索している。このような競争環境は、市場の競争力を高めるだけでなく、技術革新と多様性を推進し、業界が継続的な進化と成長を遂げていることを反映している。最近の製品提供と戦略的マーケティング努力の進歩は、市場の適応性とさらなる拡大と技術改良の可能性を浮き彫りにしている。

さらに、ヘアタオルラップ市場の主要企業は以下の通りである:

Aquis Hair Sciences Inc.
タービーツイストLP
パーフェクト・ヘアケア・ホールディング・コーポレーション
エボラツリー
ユーラーテックス
カーリーガール
ボロビューティー
ブクレム社
Anveya Living Private Limited (ThriveCo)
キッチュLLC
リュクス・ビューティ・エッセンシャルズ
シルケ・ロンドン
ナチュラル・シー・スポンジ・カンパニー

世界のヘアタオルラップ市場は多様性で繁栄しており、消費者の好みに合わせて様々な製品を提供している。エボラツリー(Evolatree)やパーフェクト・ヘアケア(The Perfect Haircare)のような専門ブランドは、特殊なヘアケアソリューションを求める消費者をターゲットに、縮れを抑えることを約束するマイクロファイバータオルを開発し、ニッチを切り開いてきた。この市場はまた、戦略的コラボレーションやユニークなデザインも特徴で、Curly GirlやYoulerTexのようなブランドは、特定のセグメントに対応するために製品を差別化している。この戦略は、ブランドの知名度を高めるだけでなく、消費者にカスタマイズされた選択肢を提供し、市場の競争力と革新性を強化している。


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目次

1. Executive Summary

2. Introduction

2.1 Hair Towel Wrap: An Overview
2.1.1 Definition of Hair Towel Wrap
2.1.2 Key Considerations When Choosing a Hair Towel Wrap

2.2 Hair Towel Wrap Segmentation: An Overview
2.2.1 Hair Towel Wrap Segmentation

3. Global Market Analysis

3.1 Global Hair Towel Wrap Market: An Analysis

3.1.1 Global Hair Towel Wrap Market: An Overview
3.1.2 Global Hair Towel Wrap Market by Value
3.1.3 Global Hair Towel Wrap Market by Hair Type (Curly Hair, Delicate Hair, Straight Hair, and Other)
3.1.4 Global Hair Towel Wrap Market by Fiber Type (Synthetic Fiber, and Natural Fiber)
3.1.5 Global Hair Towel Wrap Market by Distribution Channel (Supermarkets and Hypermarkets, Personal Care Boutiques, E-commerce Platforms, and Other Distribution Channel)
3.1.6 Global Hair Towel Wrap Market by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

3.2 Global Hair Towel Wrap Market: Hair Type Analysis

3.2.1 Global Hair Towel Wrap Market by Hair Type: An Overview
3.2.2 Global Curly Hair Towel Wrap Market by Value
3.2.3 Global Delicate Hair Towel Wrap Market by Value
3.2.4 Global Straight Hair Towel Wrap Market by Value
3.2.5 Global Other Hair Towel Wrap Market by Value

3.3 Global Hair Towel Wrap Market: Fiber Type Analysis

3.3.1 Global Hair Towel Wrap Market by Fiber Type: An Overview
3.3.2 Global Synthetic Fiber Hair Towel Wrap Market by Value
3.3.3 Global Natural Fiber Hair Towel Wrap Market by Value

3.4 Global Hair Towel Wrap Market: Distribution Channel Analysis

3.4.1 Global Hair Towel Wrap Market by Distribution Channel: An Overview
3.4.2 Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value
3.4.3 Global Personal Care Boutiques Hair Towel Wrap Market by Value
3.4.4 Global E-commerce Platforms Hair Towel Wrap Market by Value
3.4.5 Global Other Distribution Channel Hair Towel Wrap Market by Value

4. Regional Market Analysis

4.1 North America Hair Towel Wrap Market: An Analysis

4.1.1 North America Hair Towel Wrap Market: An Overview
4.1.2 North America Hair Towel Wrap Market by Value
4.1.3 North America Hair Towel Wrap Market by Region (The US, Canada, and Mexico)
4.1.4 The US Hair Towel Wrap Market by Value
4.1.5 Canada Hair Towel Wrap Market by Value
4.1.6 Mexico Hair Towel Wrap Market by Value

4.2 Europe Hair Towel Wrap Market: An Analysis

4.2.1 Europe Hair Towel Wrap Market: An Overview
4.2.2 Europe Hair Towel Wrap Market by Value
4.2.3 Europe Hair Towel Wrap Market by Region (UK, Germany, France, Italy, and Rest of Europe)
4.2.4 UK Hair Towel Wrap Market by Value
4.2.5 Germany Hair Towel Wrap Market by Value
4.2.6 France Hair Towel Wrap Market by Value
4.2.7 Italy Hair Towel Wrap Market by Value
4.2.8 Rest of Europe Hair Towel Wrap Market by Value

4.3 Asia Pacific Hair Towel Wrap Market: An Analysis

4.3.1 Asia Pacific Hair Towel Wrap Market: An Overview
4.3.2 Asia Pacific Hair Towel Wrap Market by Value
4.3.3 Asia Pacific Hair Towel Wrap Market by Region (China, Japan, India, South Korea, and Rest of Asia Pacific)
4.3.4 China Hair Towel Wrap Market by Value
4.3.5 Japan Hair Towel Wrap Market by Value
4.3.6 India Hair Towel Wrap Market by Value
4.3.7 South Korea Hair Towel Wrap Market by Value
4.3.8 Rest of Asia Pacific Hair Towel Wrap Market by Value

4.4 Latin America Hair Towel Wrap Market: An Analysis

4.4.1 Latin America Hair Towel Wrap Market: An Overview
4.4.2 Latin America Hair Towel Wrap Market by Value

4.5 Middle East & Africa Hair Towel Wrap Market: An Analysis

4.5.1 Middle East & Africa Hair Towel Wrap Market: An Overview
4.5.2 Middle East & Africa Hair Towel Wrap Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Hair Towel Wrap Market
5.2 Post-COVID-19 Impact on Global Hair Towel Wrap Market

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Growing Female Population
6.1.2 High Hair Health Consciousness Among Consumers
6.1.3 Influence of Social Media and Beauty Influencers
6.1.4 Rise in Online Retail and E-commerce
6.1.5 Diverse Advantages of Hair Towel Wraps
6.1.6 Innovation in Product Material and Design
6.1.7 Growing Demand for At-home Hair Care Solutions
6.1.8 Focus on Sustainable and Eco-Friendly Products

6.2 Challenges
6.2.1 Increasing Preference for Regular Towels
6.2.2 Intense Price Competition and Consumer Price Sensitivity

6.3 Market Trends
6.3.1 Integration of Artificial Intelligence
6.3.2 Growing Integration of AR and VR
6.3.3 Growing Popularity for Synthetic Fiber Hair Towel Wraps
6.3.4 Expansion in Rural and Remote Operations
6.3.5 Integration of Antimicrobial and Hygienic Properties
6.3.6 Adoption of Thermal Reactive Materials
6.3.7 Aromatherapy-Infused Towels
6.3.8 Surge Demand for Customization and Personalization

7. Competitive Landscape

7.1 Global Hair Towel Wrap Market: Competitive Landscape
7.2 Global Hair Towel Wrap Market Players: Product Offerings

8. Company Profile

8.1 Aquis Hair Sciences Inc.
8.1.1 Business Overview

8.2 Turbie Twist LP
8.2.1 Business Overview

8.3 The Perfect Hair Care Holding Corporation
8.3.1 Business Overview

8.4 Evolatree
8.4.1 Business Overview

8.5 YoulerTex
8.5.1 Business Overview

8.6 Curly Girl
8.6.1 Business Overview

8.7 VOLO Beauty LLC
8.7.1 Business Overview

8.8 Bouclème Ltd.
8.8.1 Business Overview

8.9 Anveya Living Private Limited (ThriveCo)
8.9.1 Business Overview

8.10 Kitsch LLC
8.10.1 Business Overview

8.11 Luxe Beauty Essentials
8.11.1 Business Overview

8.12 Silke London
8.12.1 Business Overview

8.13 The Natural Sea Sponge Company Ltd.
8.13.1 Business Overview

List of Figures

Figure 1: Key Considerations When Choosing a Hair Towel Wrap
Figure 2: Hair Towel Wrap Segmentation
Figure 3: Global Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 4: Global Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 5: Global Hair Towel Wrap Market by Hair Type; 2022 (Percentage, %)
Figure 6: Global Hair Towel Wrap Market by Fiber Type; 2022 (Percentage, %)
Figure 7: Global Hair Towel Wrap Market by Distribution Channel; 2022 (Percentage, %)
Figure 8: Global Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 9: Global Curly Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 10: Global Curly Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 11: Global Delicate Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 12: Global Delicate Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 13: Global Straight Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 14: Global Straight Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 15: Global Other Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 16: Global Other Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 17: Global Synthetic Fiber Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 18: Global Synthetic Fiber Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 19: Global Natural Fiber Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 20: Global Natural Fiber Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 21: Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 22: Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 23: Global Personal Care Boutiques Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 24: Global Personal Care Boutiques Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 25: Global E-commerce Platforms Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 26: Global E-commerce Platforms Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 27: Global Other Distribution Channel Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 28: Global Other Distribution Channel Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 29: North America Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 30: North America Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 31: North America Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 32: The US Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 33: The US Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 34: Canada Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 35: Canada Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 36: Mexico Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 37: Mexico Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 38: Europe Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 39: Europe Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 40: Europe Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 41: UK Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 42: UK Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 43: Germany Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 44: Germany Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 45: France Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 46: France Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 47: Italy Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 48: Italy Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 49: Rest of Europe Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 50: Rest of Europe Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 51: Asia Pacific Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 52: Asia Pacific Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 53: Asia Pacific Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 54: China Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 55: China Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 56: Japan Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 57: Japan Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 58: India Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 59: India Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 60: South Korea Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 61: South Korea Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 62: Rest of Asia Pacific Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 63: Rest of Asia Pacific Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 64: Latin America Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 65: Latin America Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 66: Middle East & Africa Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 67: Middle East & Africa Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 68: Global Female Population; 2017-2022 (Billion)
Figure 69: Global Hair Care Market; 2023-2028 (US$ Billion)
Figure 70: Global Number of Active Social Media Users; 2018-2023 (Billion)
Figure 71: Global Retail E-commerce Sales; 2021-2027 (US$ Trillion)
Figure 72: Global Artificial Intelligence (AI) Market; 2021-2030 (US$ Billion)
Figure 73: Global AR, VR Market Revenue; 2023-2027 (US$ Billion)
Table 1: Global Hair Towel Wrap Market Players: Product Offerings

 

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Summary

The global hair towel wrap market value in 2022 stood at US$318.90 million and is likely to reach US$458.69 million by 2028. Hair towel wraps, particularly those made from microfiber, have become an essential accessory for hair care, revolutionizing the way people dry their hair. Microfiber wraps, renowned for their exceptional absorbency, gently remove excess moisture from hair without causing frizz or breakage. Their lightweight and compact design make them ideal for travel and everyday use, while their secure fit ensures hands-free drying. The widespread adoption of microfiber hair towel wraps reflects their effectiveness in promoting healthy, manageable hair.

Originating from the desire for a gentler, more hair-friendly drying method, hair towel wraps have emerged as a game-changer in hair care routines. These versatile wraps, crafted from a range of absorbent fabrics, have revolutionized the way people manage their tresses. Their ability to swiftly absorb excess moisture without causing frizz or breakage has propelled their widespread adoption, making them an indispensable tool for maintaining healthy, manageable hair. As the demand for hair-conscious drying solutions continues to surge, hair towel wraps are poised to remain at the forefront of hair care innovation. The global hair towel wrap market is projected to grow at a CAGR of 6.25% during the forecast period of 2023-2028.

Market Segmentation Analysis:

By Hair Type: Based on the hair type, the market report has segmented the global hair towel wrap market, into four segments namely, Curly Hair, Delicate Hair, Straight Hair, and Other. In 2022, the curly hair emerged as the largest and the fastest growing segment within the global hair towel wrap industry. This dominance is attributed to the unique drying needs of curly hair and a growing embrace of natural hair textures. Curly hair care products are designed to maintain healthy, well-defined curls while minimizing frizz and damage. The market for curly hair care products is expanding due to increased awareness of curly hair care needs and the popularity of curly hair-focused beauty influencers.

By Fiber Type: Based on the fiber type, the global hair towel wrap market can be divided into two segments namely, Synthetic Fiber, and Natural Fiber. In 2022, the synthetic fiber emerged as the dominant and the fastest growing segment in the hair towel wrap industry, thanks to its exceptional quick-drying capabilities, durability, and affordability. These man-made fiber wraps, including microfiber, polyester, and nylon, have become increasingly popular for their superior water absorption and low maintenance, meeting the diverse needs of consumers seeking efficient hair care routines. The versatility and wide consumer appeal of synthetic fiber wraps, accommodating various hair types and lifestyles, have established them as a favored choice in the market.

By Distribution Channel: The global hair towel wrap market can be categorized into four main segments based on Distribution Channel, namely, Supermarkets and Hypermarkets, Personal Care Boutiques, E-commerce Platforms, and Other Distribution Channel. In 2022, Supermarkets and Hypermarkets were the largest segment in the hair towel wrap market due to their convenience and wide product selection. They offered a one-stop shopping experience, competitive prices, and the ability to physically assess products. Their widespread presence and ability to cater to impulse purchases solidified their position as the market leader. During the forecasted period of 2023-2028, the e-commerce segment is expected to be the fastest growing segment, owing to the growing popularity of online shopping, accelerated by the pandemic. The convenience of online shopping, coupled with enhanced digital marketing and expanding e-commerce, positions this segment for unprecedented growth.

By Region: According to this report, the global hair towel wrap market can be divided into five major regions: North America (The US, Canada, and Mexico), Europe (UK, Germany, France, Italy, and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, and Rest of Asia Pacific), Latin America, and Middle East & Africa. In 2022, the North America region dominated the hair towel wrap market due to the rising focus on hair health, a strong self-care culture, and a well-established retail network. Influencers promoted innovative, eco-friendly wraps, and consumers preferred sustainable materials like bamboo and cotton. Advancements in textile materials and a trend toward personalized beauty products furthered the market's growth. Looking ahead to 2023-2028, the Asia Pacific is projected to be the fastest-growing segment, driven by the increasing influence of K-beauty and J-beauty trends, which emphasize innovative and eco-friendly hair care solutions. Additionally, rapid technological advancements and a growing focus on personalized beauty products are expected to contribute significantly to market expansion. The region's rising middle-class population, coupled with enhanced consumer awareness through digital marketing and the widespread adoption of e-commerce platforms, will further accelerate the market's growth. These factors, together with the diverse hair care needs of the Asia Pacific population, are set to make this region the fastest-growing market for hair towel wraps globally.

During the forecast period of 2023-2028, India is anticipated to be the fastest-growing country in the Asia Pacific hair towel wrap market. This growth is fueled by ongoing advancements in textile technology, rising consumer demand for personal grooming products, and a growing emphasis on sustainable and eco-friendly beauty solutions. The expanding influence of Chinese beauty trends, both within Asia and internationally, and the expansion of e-commerce platforms, will further boost the demand for hair towel wraps. China's robust economic growth and evolving consumer lifestyle preferences position it as a key market for future innovations and expansions in the hair towel wrap industry.

Global Hair towel wrap Market Dynamics:

Growth Drivers: The growth of the global hair towel wrap market has been significantly influenced by the rise of online retail and e-commerce. This shift has made hair towel wraps more accessible globally, enhancing consumer convenience in product comparison, review accessibility, and purchase. Online platforms have empowered smaller and niche brands to reach an international audience, diversifying the market. E-commerce's responsiveness to consumer needs has also driven rapid market growth, as consumers increasingly turn to online platforms for efficient, quality hair care solutions. Further, the market is expected to grow owing to growing female population, high hair health consciousness among consumers, influence of social media and beauty influencers, diverse advantages of hair towel wraps, innovation in product material and design, growing demand for at-home hair care solutions, focus on sustainable and eco-friendly products, etc. in recent years.

Challenges: The increasing consumer preference for regular towels poses a significant challenge to the hair towel wrap market, primarily due to their perceived versatility, practicality, and cost-effectiveness for various household uses. Regular towels, seen as more economical and multipurpose compared to niche hair towel wraps, appeal to a wider audience, particularly where cost and versatility are major buying considerations. This trend hinders the growth of specialized hair towel wraps in markets that undervalue their specific hair care benefits. Additionally, other factors like the rising adoption of super-capacitors as energy storage solutions, etc. are other challenges to the market.

Market Trends: The hair towel wrap market is on the edge of a revolution from 2023 to 2028, driven by Artificial Intelligence (AI). AI technologies will enhance online shopping with personalized recommendations and predictive analytics, alongside improved customer service chat-bots. For hair towel wraps, AI can tailor product suggestions based on individual hair care needs, enabling targeted advertising and informed product development. This integration of AI in e-commerce and marketing will enhance customer engagement and drive demand by offering personalized experiences and driving product innovation. More trends in the market are believed to grow the hair towel wrap market during the forecasted period, which may include growing integration of AR and VR, growing popularity for synthetic fiber hair towel wraps, expansion in rural and remote operations, integration of antimicrobial and hygienic properties, adoption of thermal reactive materials, aromatherapy-infused towels, surge demand for customization and personalization, etc.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic brought significant disruptions to the hair towel wrap market, including supply chain challenges and shifts in consumer behavior. Despite these hurdles, the market saw an unexpected uptick in demand, driven by the increased focus on self-care and home beauty routines during lockdowns. This period highlighted the importance of robust supply chains and agile business strategies. As consumers turned to online shopping, e-commerce became a critical sales channel.

Moving forward, the post-COVID hair towel wrap market is poised for continued growth, balancing the need for innovation and adaptability with the sustained consumer interest in personal care and wellness in a dynamically evolving global landscape.

Competitive Landscape and Recent Developments:

The global hair towel wrap market is a vibrant and moderately fragmented landscape, featuring a diverse mix of established brands, emerging players, and regional specialists. This array ensures a wide variety of hair towel wraps, each tailored to different consumer needs and preferences. Smaller companies, often with a regional focus, significantly contribute to the market dynamics by using their local insights to offer specialized products. Meanwhile, larger players are constantly seeking to strengthen their market presence through strategic collaborations, acquisitions, and innovative product launches. This competitive environment not only heightens market rivalry but also drives innovation and variety, reflecting an industry in a state of continuous evolution and growth. Recent advancements in product offerings and strategic marketing efforts highlight the market's adaptability and potential for further expansion and technological refinement.

Further, key players in the hair towel wrap market are:

Aquis Hair Sciences Inc.
Turbie Twist LP
The Perfect Hair Care Holding Corporation
Evolatree
YoulerTex
Curly Girl
VOLO Beauty
Bouclème Ltd
Anveya Living Private Limited (ThriveCo)
Kitsch LLC
Luxe Beauty Essentials
Silke London
The Natural Sea Sponge Company Ltd.

The global hair towel wrap market thrives on diversity, offering an array of products tailored to distinct consumer preferences. Specialized brands like Evolatree and The Perfect Haircare have carved a niche by creating microfiber towels that promise to reduce frizz, targeting consumers seeking specialized hair care solutions. The market is also characterized by strategic collaborations and unique designs, exemplified by brands like Curly Girl and YoulerTex, which have differentiated their products to cater to specific segments. This strategy not only enhances brand visibility but also provides consumers with customized options, reinforcing the market's competitive and innovative edge.



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Table of Contents

1. Executive Summary

2. Introduction

2.1 Hair Towel Wrap: An Overview
2.1.1 Definition of Hair Towel Wrap
2.1.2 Key Considerations When Choosing a Hair Towel Wrap

2.2 Hair Towel Wrap Segmentation: An Overview
2.2.1 Hair Towel Wrap Segmentation

3. Global Market Analysis

3.1 Global Hair Towel Wrap Market: An Analysis

3.1.1 Global Hair Towel Wrap Market: An Overview
3.1.2 Global Hair Towel Wrap Market by Value
3.1.3 Global Hair Towel Wrap Market by Hair Type (Curly Hair, Delicate Hair, Straight Hair, and Other)
3.1.4 Global Hair Towel Wrap Market by Fiber Type (Synthetic Fiber, and Natural Fiber)
3.1.5 Global Hair Towel Wrap Market by Distribution Channel (Supermarkets and Hypermarkets, Personal Care Boutiques, E-commerce Platforms, and Other Distribution Channel)
3.1.6 Global Hair Towel Wrap Market by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

3.2 Global Hair Towel Wrap Market: Hair Type Analysis

3.2.1 Global Hair Towel Wrap Market by Hair Type: An Overview
3.2.2 Global Curly Hair Towel Wrap Market by Value
3.2.3 Global Delicate Hair Towel Wrap Market by Value
3.2.4 Global Straight Hair Towel Wrap Market by Value
3.2.5 Global Other Hair Towel Wrap Market by Value

3.3 Global Hair Towel Wrap Market: Fiber Type Analysis

3.3.1 Global Hair Towel Wrap Market by Fiber Type: An Overview
3.3.2 Global Synthetic Fiber Hair Towel Wrap Market by Value
3.3.3 Global Natural Fiber Hair Towel Wrap Market by Value

3.4 Global Hair Towel Wrap Market: Distribution Channel Analysis

3.4.1 Global Hair Towel Wrap Market by Distribution Channel: An Overview
3.4.2 Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value
3.4.3 Global Personal Care Boutiques Hair Towel Wrap Market by Value
3.4.4 Global E-commerce Platforms Hair Towel Wrap Market by Value
3.4.5 Global Other Distribution Channel Hair Towel Wrap Market by Value

4. Regional Market Analysis

4.1 North America Hair Towel Wrap Market: An Analysis

4.1.1 North America Hair Towel Wrap Market: An Overview
4.1.2 North America Hair Towel Wrap Market by Value
4.1.3 North America Hair Towel Wrap Market by Region (The US, Canada, and Mexico)
4.1.4 The US Hair Towel Wrap Market by Value
4.1.5 Canada Hair Towel Wrap Market by Value
4.1.6 Mexico Hair Towel Wrap Market by Value

4.2 Europe Hair Towel Wrap Market: An Analysis

4.2.1 Europe Hair Towel Wrap Market: An Overview
4.2.2 Europe Hair Towel Wrap Market by Value
4.2.3 Europe Hair Towel Wrap Market by Region (UK, Germany, France, Italy, and Rest of Europe)
4.2.4 UK Hair Towel Wrap Market by Value
4.2.5 Germany Hair Towel Wrap Market by Value
4.2.6 France Hair Towel Wrap Market by Value
4.2.7 Italy Hair Towel Wrap Market by Value
4.2.8 Rest of Europe Hair Towel Wrap Market by Value

4.3 Asia Pacific Hair Towel Wrap Market: An Analysis

4.3.1 Asia Pacific Hair Towel Wrap Market: An Overview
4.3.2 Asia Pacific Hair Towel Wrap Market by Value
4.3.3 Asia Pacific Hair Towel Wrap Market by Region (China, Japan, India, South Korea, and Rest of Asia Pacific)
4.3.4 China Hair Towel Wrap Market by Value
4.3.5 Japan Hair Towel Wrap Market by Value
4.3.6 India Hair Towel Wrap Market by Value
4.3.7 South Korea Hair Towel Wrap Market by Value
4.3.8 Rest of Asia Pacific Hair Towel Wrap Market by Value

4.4 Latin America Hair Towel Wrap Market: An Analysis

4.4.1 Latin America Hair Towel Wrap Market: An Overview
4.4.2 Latin America Hair Towel Wrap Market by Value

4.5 Middle East & Africa Hair Towel Wrap Market: An Analysis

4.5.1 Middle East & Africa Hair Towel Wrap Market: An Overview
4.5.2 Middle East & Africa Hair Towel Wrap Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Hair Towel Wrap Market
5.2 Post-COVID-19 Impact on Global Hair Towel Wrap Market

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Growing Female Population
6.1.2 High Hair Health Consciousness Among Consumers
6.1.3 Influence of Social Media and Beauty Influencers
6.1.4 Rise in Online Retail and E-commerce
6.1.5 Diverse Advantages of Hair Towel Wraps
6.1.6 Innovation in Product Material and Design
6.1.7 Growing Demand for At-home Hair Care Solutions
6.1.8 Focus on Sustainable and Eco-Friendly Products

6.2 Challenges
6.2.1 Increasing Preference for Regular Towels
6.2.2 Intense Price Competition and Consumer Price Sensitivity

6.3 Market Trends
6.3.1 Integration of Artificial Intelligence
6.3.2 Growing Integration of AR and VR
6.3.3 Growing Popularity for Synthetic Fiber Hair Towel Wraps
6.3.4 Expansion in Rural and Remote Operations
6.3.5 Integration of Antimicrobial and Hygienic Properties
6.3.6 Adoption of Thermal Reactive Materials
6.3.7 Aromatherapy-Infused Towels
6.3.8 Surge Demand for Customization and Personalization

7. Competitive Landscape

7.1 Global Hair Towel Wrap Market: Competitive Landscape
7.2 Global Hair Towel Wrap Market Players: Product Offerings

8. Company Profile

8.1 Aquis Hair Sciences Inc.
8.1.1 Business Overview

8.2 Turbie Twist LP
8.2.1 Business Overview

8.3 The Perfect Hair Care Holding Corporation
8.3.1 Business Overview

8.4 Evolatree
8.4.1 Business Overview

8.5 YoulerTex
8.5.1 Business Overview

8.6 Curly Girl
8.6.1 Business Overview

8.7 VOLO Beauty LLC
8.7.1 Business Overview

8.8 Bouclème Ltd.
8.8.1 Business Overview

8.9 Anveya Living Private Limited (ThriveCo)
8.9.1 Business Overview

8.10 Kitsch LLC
8.10.1 Business Overview

8.11 Luxe Beauty Essentials
8.11.1 Business Overview

8.12 Silke London
8.12.1 Business Overview

8.13 The Natural Sea Sponge Company Ltd.
8.13.1 Business Overview

List of Figures

Figure 1: Key Considerations When Choosing a Hair Towel Wrap
Figure 2: Hair Towel Wrap Segmentation
Figure 3: Global Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 4: Global Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 5: Global Hair Towel Wrap Market by Hair Type; 2022 (Percentage, %)
Figure 6: Global Hair Towel Wrap Market by Fiber Type; 2022 (Percentage, %)
Figure 7: Global Hair Towel Wrap Market by Distribution Channel; 2022 (Percentage, %)
Figure 8: Global Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 9: Global Curly Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 10: Global Curly Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 11: Global Delicate Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 12: Global Delicate Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 13: Global Straight Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 14: Global Straight Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 15: Global Other Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 16: Global Other Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 17: Global Synthetic Fiber Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 18: Global Synthetic Fiber Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 19: Global Natural Fiber Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 20: Global Natural Fiber Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 21: Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 22: Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 23: Global Personal Care Boutiques Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 24: Global Personal Care Boutiques Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 25: Global E-commerce Platforms Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 26: Global E-commerce Platforms Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 27: Global Other Distribution Channel Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 28: Global Other Distribution Channel Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 29: North America Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 30: North America Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 31: North America Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 32: The US Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 33: The US Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 34: Canada Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 35: Canada Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 36: Mexico Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 37: Mexico Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 38: Europe Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 39: Europe Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 40: Europe Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 41: UK Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 42: UK Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 43: Germany Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 44: Germany Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 45: France Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 46: France Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 47: Italy Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 48: Italy Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 49: Rest of Europe Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 50: Rest of Europe Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 51: Asia Pacific Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 52: Asia Pacific Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 53: Asia Pacific Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 54: China Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 55: China Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 56: Japan Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 57: Japan Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 58: India Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 59: India Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 60: South Korea Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 61: South Korea Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 62: Rest of Asia Pacific Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 63: Rest of Asia Pacific Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 64: Latin America Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 65: Latin America Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 66: Middle East & Africa Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 67: Middle East & Africa Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 68: Global Female Population; 2017-2022 (Billion)
Figure 69: Global Hair Care Market; 2023-2028 (US$ Billion)
Figure 70: Global Number of Active Social Media Users; 2018-2023 (Billion)
Figure 71: Global Retail E-commerce Sales; 2021-2027 (US$ Trillion)
Figure 72: Global Artificial Intelligence (AI) Market; 2021-2030 (US$ Billion)
Figure 73: Global AR, VR Market Revenue; 2023-2027 (US$ Billion)
Table 1: Global Hair Towel Wrap Market Players: Product Offerings

 

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