Summary

The global digestive remedies market in 2023 stood at US$19.56 billion, and is likely to reach US$25.62 billion by 2029. Digestive remedies are treatments or medicines that try to relieve pain or symptoms caused by digestive disorders. These remedies might include over-the-counter drugs, herbal supplements, or dietary adjustments that help the gastrointestinal tract work more effectively. They are frequently used to treat common digestive issues such as heartburn, indigestion, bloating, constipation, and diarrhea.

The increase in sedentary lifestyles and unhealthy dietary habits is contributing to the growing demand for digestive remedies in recent years. This shift has resulted in a higher incidence of digestive disorders, causing people to seek relief and improve their overall digestive health. The growing stress levels in modern life, insufficient physical activity/obesity and natural digestive remedies have also contributed to fuel the demand for digestive remedies. Moreover, a shift towards functional foods/probiotics and the growth of the VMS category would impact digestive remedies industry. The global digestive remedies market is projected to grow at a CAGR of 4.61% during the forecast period of 2024-2029.

Market Segmentation Analysis:

By Type: The market report has segmented the global digestive remedies market into seven segments namely, Antacids, Laxatives, Diarrheal Remedies, Proton Pump Inhibitors (PPIs), Digestive Enzymes, Motion Sickness, and Others. In 2023, the antacids segment dominated the market share as heightened stress levels, poor diets, and inactive lifestyles lead to widespread acid reflux, heartburn, and indigestion, prompting individuals to seek remedies. On the other hand, the laxatives segment is expected to be the fastest-growing segment due to its increasing prevalence of constipation, which is influenced by factors such as aging population and sedentary lifestyles, leading to a higher demand for effective treatments.

By Formulation: Based on the formulation, the global digestive remedies market can be segmented into four segments: Capsules, Tablets, Powder, and Others. In 2023, the capsule segment dominated the market, as consumers become increasingly aware of gut health importance and prefer convenient, easily consumable solutions like capsules, fitting well with their busy lifestyles. The powder segment is expected to be the fastest-growing segment due to its versatile and convenient formulations, easily mixed with liquids or meals, appeal to a wide range of customers.

By Distribution Channel: The global digestive remedies market can be divided into three segments based on distribution channel: Pharmacies & Drugstores, Online Providers, and Others. The Online Providers segment of the digestive remedies market is expected to be the fastest-growing due to the convenience and accessibility of online shopping. The growth of e-commerce, combined with the increasing usage of smartphones and the internet, has made it easier for customers to explore, compare, and purchase digestive remedies from the comfort of their own homes, which is likely to drive demand for online providers in the future years.

By End User: The global digestive remedies market can be divided into two segments according to end user: Adult, and Pediatric. The adult segment holds the largest market share in 2023, as well as the fastest growing market due to the increased demand for digestive remedies due to factors such as increased stress, unhealthy dietary habits, and sedentary lifestyles. These factors can contribute to digestive issues in adults, leading to a greater need for digestive support to maintain overall gut health, especially as natural digestive enzyme production decreases with age.

By Region: According to this report, the global digestive remedies market can be divided into five major regions: North America (The US, Mexico, and Canada), Europe (Germany, UK, France, and Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Middle East & Africa, and Latin America. In 2023, North America dominated the global digestive remedies market due to the high prevalence of digestive disorders. The region has seen an increase in gastrointestinal diseases such as IBS, IBD, GERD, and constipation, due to changes in lifestyle, poor eating habits, sedentary lifestyles, and higher stress levels, along with a well-established healthcare infrastructure and strong R&D endeavors, which have fueled growth in the market.

The Asia Pacific digestive remedies market is expected to grow at the fastest CAGR from 2024 to 2029 due to increasing investment in healthcare infrastructure and greater access to medical care. The heightened awareness about the importance of digestive health, combined with government policies and initiatives aimed at boosting the pharmaceutical and healthcare sectors, is also driving the growth of the market in the region. India is expected to be the fastest-growing market for digestive remedies in the Asia Pacific due to rapid urbanization, a burgeoning middle class, and a large and growing population, along with increased awareness of digestive health, rising disposable incomes, and government support for the healthcare and pharmaceutical sectors.

Global Digestive Remedies Market Dynamics:

Growth Drivers: The increasing prevalence of gastrointestinal disorders like IBS, GERD, and IBD has driven the demand for effective digestive remedies. This has led to significant investments in R&D, exploring novel therapeutic targets and personalized treatment approaches. Therefore, the global digestive remedies market has grown in recent years as newer therapies and improved management strategies emerge for these gastrointestinal conditions. Further, the market is expected to grow owing to rapid urbanization, growth of e-commerce, aging population, rising disposable income, increased consumer focus on health, etc. in recent years.

Challenges: Counterfeit digestive remedies endanger public health and hamper market growth by undermining consumer trust and causing financial losses for genuine manufacturers. Companies are investing in anti-counterfeiting measures and collaborating with governments and regulatory bodies to combat this issue. Addressing the counterfeit product challenge is crucial for the overall development of the global digestive remedies market. Additionally, other factors like regulatory hurdles, etc. are other challenges to the market.

Market Trends: The growing adoption of personalized medicines, which tailor treatments to an individual's genetic make-up, gut flora, and lifestyle, will likely to benefit the global digestive remedies market. This approach fuels innovation and demand by providing more effective, targeted therapies, ultimately improving patient outcomes and driving market growth in the coming years. More trends in the market are believed to grow the digestive remedies market during the forecasted period, which may include increasing penetration of Artificial Intelligence and Machine Learning, escalation of Internet of Things (IOT), increase in demand for probiotics, increase in telemedicine and digital health platforms, increasing demand for functional foods and nutraceuticals, etc.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic has had both positive and negative impacts on the global digestive remedies market, with growth in some areas and challenges in others. The pandemic has driven digital transformation and underscored the importance of supply chain resilience. The post-COVID impact on the digestive remedies market is expected to result in increased sustained health focus, e-commerce growth, supply chain resilience, product innovation, and increased telemedicine adoption.

Competitive Landscape and Recent Developments:

The global digestive remedies market is competitive and fragmented, consisting of numerous players, including established pharmaceutical and nutraceuticals corporations and smaller businesses. This diverse landscape leads to a dynamic market environment that addresses the growing demand for digestive health solutions. Companies focus on R&D to create innovative therapies, invest in modern production technology, and employ novel marketing techniques emphasizing customer awareness and education. Strategic partnerships, mergers, and acquisitions are common as firms seek to expand their product offerings and market presence.

Further, key players in the digestive remedies market are:

Bayer AG
Sanofi S.A.
Pfizer Inc.
Abbott Laboratories
Procter & Gamble Co.
Reckitt Benckiser Group PLC.
Johnson & Johnson
Nestlé S.A. (Nestlé Health Science)
Haleon PLC
Sun Pharmaceutical Industries Ltd.
Perrigo Company PLC
Menarini Group

The digestive remedies market is highly competitive, with numerous players vying for a sizeable market share. To gain an edge, companies employ strategies like product innovation, marketing efforts, mergers and acquisitions, and partnerships. Innovations include new formulations, flavors, and delivery systems to cater to consumer preferences. Manufacturers expand their product portfolios to target various digestive issues or age groups, capturing a larger market share. Marketing strategies involve online and offline advertising, social media campaigns, and influencer partnerships to attract consumers. Mergers and acquisitions, such as GSK's spinoff of its consumer healthcare business, Haleon, in 2023, and its joint venture with Pfizer in 2019, showcase companies expanding product offerings or refocusing on profitable therapeutic areas. Partnerships and collaborations with research institutions and academic centers enable access to new research, technologies, and expertise, fostering innovative product development. The competitive nature of the digestive remedies market propels companies to continually adapt and evolve their strategies, ultimately benefiting consumers with a greater variety of products and ongoing improvements in quality and effectiveness.

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Table of Contents

1. Executive Summary

2. Introduction

2.1 Digestive Remedies: An Overview
2.1.1 Definition of Digestive Remedies
2.1.2 Benefits of Digestive Remedies

2.2 Digestive Remedies Segmentation: An Overview
2.2.1 Digestive Remedies Segmentation

3. Global Market Analysis

3.1 Global Digestive Remedies Market: An Analysis

3.1.1 Global Digestive Remedies Market: An Overview
3.1.2 Global Digestive Remedies Market by Value
3.1.3 Global Digestive Remedies Market by Type (Antacids, Laxatives, Diarrheal Remedies, Proton Pump Inhibitors (PPIs), Digestive Enzymes, Motion Sickness, and Others)
3.1.4 Global Digestive Remedies Market by Formulation (Capsules, Tablets, Powder, and Others)
3.1.5 Global Digestive Remedies Market by Distribution Channel (Pharmacies & Drugstores, Online Providers, and Others)
3.1.6 Global Digestive Remedies Market by End User (Pediatrics, and Adults)
3.1.7 Global Digestive Remedies Market by Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America)

3.2 Global Digestive Remedies Market: Type Analysis

3.2.1 Global Digestive Remedies Market by Type: An Overview
3.2.2 Global Antacids Market by Value
3.2.3 Global Laxatives Market by Value
3.2.4 Global Diarrheal Remedies Market by Value
3.2.5 Global Proton Pump Inhibitors (PPIs) Market by Value
3.2.6 Global Digestive Enzymes Remedies Market by Value
3.2.7 Global Motion Sickness Remedies Market by Value
3.2.8 Global Others Digestive Remedies Market by Value

3.3 Global Digestive Remedies Market: Formulation Analysis

3.3.1 Global Digestive Remedies Market by Formulation: An Overview
3.3.2 Global Capsules Digestive Remedies Market by Value
3.3.3 Global Tablets Digestive Remedies Market by Value
3.3.4 Global Powder Digestive Remedies Market by Value
3.3.5 Global Others Digestive Remedies Market by Value

3.4 Global Digestive Remedies Market: Distribution Channel Analysis

3.4.1 Global Digestive Remedies Market by Distribution Channel: An Overview
3.4.2 Global Pharmacies & Drug Stores Digestive Remedies Market by Value
3.4.3 Global Online Providers Digestive Remedies Market by Value
3.4.4 Global Others Digestive Remedies Market by Value

3.5 Global Digestive Remedies Market: End User Analysis

3.5.1 Global Digestive Remedies Market by End User: An Overview
3.5.2 Global Adult Digestive Remedies Market by Value
3.5.3 Global Pediatric Digestive Remedies Market by Value

4. Regional Market Analysis

4.1 North America Digestive Remedies Market: An Analysis

4.1.1 North America Digestive Remedies Market: An Overview
4.1.2 North America Digestive Remedies Market by Value
4.1.3 North America Digestive Remedies Market by Type (Laxatives, Antacids, Diarrheal Remedies, Proton Pump Inhibitors (PPIs), Motion Sickness, Digestive Enzymes, and Others)
4.1.3 North America Digestive Remedies Market by Region (The US, Mexico, and Canada)
4.1.4 The US Digestive Remedies Market by Value
4.1.5 Mexico Digestive Remedies Market by Value
4.1.6 Canada Digestive Remedies Market by Value

4.2 Europe Digestive Remedies Market: An Analysis

4.2.1 Europe Digestive Remedies Market: An Overview
4.2.2 Europe Digestive Remedies Market by Value
4.2.3 Europe Digestive Remedies Market by Region (Germany, UK, France, and Rest of Europe)
4.2.4 Germany Digestive Remedies Market by Value
4.2.5 UK Digestive Remedies Market by Value
4.2.6 France Digestive Remedies Market by Value
4.2.7 Rest of Europe Digestive Remedies Market by Value

4.3 Asia Pacific Digestive Remedies Market: An Analysis

4.3.1 Asia Pacific Digestive Remedies Market: An Overview
4.3.2 Asia Pacific Digestive Remedies Market by Value
4.3.3 Asia Pacific Digestive Remedies Market by Type (Antacids, Laxatives, Diarrheal Remedies, Digestive Enzymes, Proton Pump Inhibitors (PPIs), Motion Sickness, and Others)
4.3.4 Asia Pacific Digestive Remedies Market by Region (China, Japan, India, and Rest of Asia Pacific)
4.3.5 China Digestive Remedies Market by Value
4.3.6 Japan Digestive Remedies Market by Value
4.3.7 India Digestive Remedies Market by Value
4.3.8 Rest of Asia Pacific Digestive Remedies Market by Value

4.4 Latin America Digestive Remedies Market: An Analysis

4.4.1 Latin America Digestive Remedies Market: An Overview
4.4.2 Latin America Digestive Remedies Market by Value

4.5 Middle East & Africa Digestive Remedies Market: An Analysis

4.5.1 Middle East & Africa Digestive Remedies Market: An Overview
4.5.2 Middle East & Africa Digestive Remedies Market by Value

5. Impact of COVID

5.1 Impact of COVID-19 on Global Digestive Remedies Market
5.2 Post-COVID-19 Impact on Global Digestive Remedies Market

6. Market Dynamics

6.1 Growth Driver
6.1.1 Rapid Urbanization
6.1.2 Growth of E-commerce
6.1.3 Rising Disposable Income
6.1.4 Aging Population
6.1.5 Prevalence of Gastrointestinal Disorders
6.1.6 Increased Consumer Focus on Health

6.2 Challenges
6.2.1 Counterfeit Products
6.2.2 Regulatory Hurdles

6.3 Market Trends
6.3.1 Increasing Penetration of Artificial Intelligence and Machine Learning
6.3.2 Escalation of Internet of Things (IOT)
6.3.3 Increase in Telemedicine and Digital Health Platforms
6.3.4 Increasing Demand for Probiotics
6.3.5 Increasing Demand for Functional Foods and Nutraceuticals
6.3.6 Growing Adoption of Personalized Medicines

7. Competitive Landscape

7.1 Global Digestive Remedies Market: Competitive Landscape
7.2 Global Digestive Remedies Players by Market Share

8. Company Profiles

8.1 Bayer AG
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 Sanofi S.A.
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 Pfizer Inc.
8.3.1 Business Overview
8.3.2 Business Segments
8.3.3 Business Strategy

8.4 Abbott Laboratories
8.4.1 Business Overview
8.4.2 Segments
8.4.3 Business Strategy

8.5 Procter & Gamble Co.
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy

8.6 Reckitt Benckiser Group PLC.
8.6.1 Business Overview
8.6.2 Operating Segments
8.6.3 Business Strategy

8.7 Johnson & Johnson
8.7.1 Business Overview
8.7.2 Business Segments
8.7.3 Business Strategy

8.8 Nestlé S.A. (Nestlé Health Science)
8.8.1 Business Overview
8.8.2 Sales by Product Category
8.8.3 Business Strategy

8.9 Haleon PLC
8.9.1 Business Overview
8.9.2 Operating Segments
8.9.3 Business Strategy

8.10 Sun Pharmaceutical Industries Ltd.
8.10.1 Business Overview
8.10.2 Business Segments
8.10.3 Business Strategy

8.11 Perrigo Company PLC
8.11.1 Business Overview
8.11.2 Operating Segments
8.11.3 Business Strategy

8.12 Menarini Group
8.12.1 Business Overview
8.12.2 Business Strategy

List of Figures

Figure 1: Benefits of Digestive Remedies
Figure 2: Digestive Remedies Segmentation
Figure 3: Global Digestive Remedies Market by Value; 2019-2023 (US$ Billion)
Figure 4: Global Digestive Remedies Market by Value; 2024-2029 (US$ Billion)
Figure 5: Global Digestive Remedies Market by Type; 2023 (Percentage, %)
Figure 6: Global Digestive Remedies Market by Formulation; 2023 (Percentage, %)
Figure 7: Global Digestive Remedies Market by Distribution Channel; 2023 (Percentage, %)
Figure 8: Global Digestive Remedies Market by End User; 2023 (Percentage, %)
Figure 9: Global Digestive Remedies Market by Region; 2023 (Percentage, %)
Figure 10: Global Antacids Market by Value, 2019-2023 (US$ Billion)
Figure 11: Global Antacids Market by Value, 2024-2029 (US$ Billion)
Figure 12: Global Laxatives Market by Value, 2019-2023 (US$ Billion)
Figure 13: Global Laxatives Market by Value, 2024-2029 (US$ Billion)
Figure 14: Global Diarrheal Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 15: Global Diarrheal Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 16: Global Proton Pump Inhibitors (PPIs) Market by Value, 2019-2023 (US$ Billion)
Figure 17: Global Proton Pump Inhibitors (PPIs) Market by Value, 2024-2029 (US$ Billion)
Figure 18: Global Digestive Enzymes Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 19: Global Digestive Enzymes Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 20: Global Motion Sickness Remedies Market by Value, 2019-2023 (US$ Million)
Figure 21: Global Motion Sickness Remedies Market by Value, 2024-2029 (US$ Million)
Figure 22: Global Others Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 23: Global Others Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 24: Global Capsules Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 25: Global Capsules Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 26: Global Tablets Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 27: Global Tablets Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 28: Global Powder Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 29: Global Powder Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 30: Global Others Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 31: Global Others Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 32: Global Pharmacies & Drug Stores Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 33: Global Pharmacies & Drug Stores Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 34: Global Online Providers Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 35: Global Online Providers Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 36: Global Others Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 37: Global Others Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 38: Global Adult Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 39: Global Adult Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 40: Global Pediatric Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 41: Global Pediatric Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 42: North America Digestive Remedies Market by Value; 2019-2023 (US$ Billion)
Figure 43: North America Digestive Remedies Market by Value; 2024-2029 (US$ Billion)
Figure 44: North America Digestive Remedies Market by Type; 2023 (Percentage, %)
Figure 45: North America Digestive Remedies Market by Region; 2023 (Percentage, %)
Figure 46: The US Digestive Remedies Market by Value, 2019-2023 (US$ Billion)
Figure 47: The US Digestive Remedies Market by Value, 2024-2029 (US$ Billion)
Figure 48: Mexico Digestive Remedies Market by Value, 2019-2023 (US$ Million)
Figure 49: Mexico Digestive Remedies Market by Value, 2024-2029 (US$ Million)
Figure 50: Canada Digestive Remedies Market by Value, 2019-2023 (US$ Million)
Figure 51: Canada Digestive Remedies Market by Value, 2024-2029 (US$ Million)
Figure 52: Europe Digestive Remedies Market by Value; 2019-2023 (US$ Million)
Figure 53: Europe Digestive Remedies Market by Value; 2024-2029 (US$ Million)
Figure 54: Europe Digestive Remedies Market by Region; 2023 (Percentage, %)
Figure 55: Germany Digestive Remedies Market by Value; 2019-2023 (US$ Billion)
Figure 56: Germany Digestive Remedies Market by Value; 2024-2029 (US$ Billion)
Figure 57: UK Digestive Remedies Market by Value; 2019-2023 (US$ Million)
Figure 58: UK Digestive Remedies Market by Value; 2024-2029 (US$ Billion)
Figure 59: France Digestive Remedies Market by Value; 2019-2023 (US$ Million)
Figure 60: France Digestive Remedies Market by Value; 2024-2029 (US$ Million)
Figure 61: Rest of Europe Digestive Remedies Market by Value; 2019-2023 (US$ Billion)
Figure 62: Rest of Europe Digestive Remedies Market by Value; 2024-2029 (US$ Million)
Figure 63: Asia Pacific Digestive Remedies Market by Value; 2019-2023 (US$ Billion)
Figure 64: Asia Pacific Digestive Remedies Market by Value; 2024-2029 (US$ Billion)
Figure 65: Asia Pacific Digestive Remedies Market by Type; 2023 (Percentage, %)
Figure 66: Asia Pacific Digestive Remedies Market by Region; 2023 (Percentage, %)
Figure 67: China Digestive Remedies Market by Value; 2019-2023 (US$ Billion)
Figure 68: China Digestive Remedies Market by Value; 2024-2029 (US$ Billion)
Figure 69: Japan Digestive Remedies Market by Value; 2019-2023 (US$ Million)
Figure 70: Japan Digestive Remedies Market by Value; 2024-2029 (US$ Million)
Figure 71: India Digestive Remedies Market by Value; 2019-2023 (US$ Million)
Figure 72: India Digestive Remedies Market by Value; 2024-2029 (US$ Million)
Figure 73: Rest of Asia Pacific Digestive Remedies Market by Value; 2019-2023 (US$ Million)
Figure 74: Rest of Asia Pacific Digestive Remedies Market by Value; 2024-2029 (US$ Billion)
Figure 75: Latin America Digestive Remedies Market by Value; 2019-2023 (US$ Billion)
Figure 76: Latin America Digestive Remedies Market by Value; 2024-2029 (US$ Billion)
Figure 77: Middle East & Africa Digestive Remedies Market by Value; 2019-2023 (US$ Billion)
Figure 78: Middle East & Africa Digestive Remedies Market by Value; 2024-2029 (US$ Million)
Figure 79: Global Urban Population; 2016, 2021 & 2050 (Billion)
Figure 80: Global Retail Ecommerce Sales; 2021-2027 (US$ Trillion)
Figure 81: Advanced Economies and Emerging Market & Developing Economies GDP Per Capita; 2018-2027 (US$ Thousand)
Figure 82: Global Percentage Of Population Aged 65 Years Or Over; 2022, 2030 & 2050 (Percentage, %)
Figure 83: Global Artificial Intelligence (AI) Market Revenues; 2020-2023 (US$ Billion)
Figure 84: Global Number of Internet of Things (IOT) Connected Devices; 2017-2025 (Billion)
Figure 85: Global Digestive Remedies Players by Market Share; 2023 (Percentage, %)
Figure 86: Bayer AG Net Sales by Segment; 2023 (Percentage, %)
Figure 87: Sanofi S.A. Net Sales by Segments; 2023 (Percentage, %)
Figure 88: Pfizer Inc. Revenue by Segment; 2023 (Percentage, %)
Figure 89: Abbott Laboratories Revenue by Segment; 2023 (Percentage, %)
Figure 90: Procter & Gamble Co. Net Sales by Segment; 2023 (Percentage, %)
Figure 91: Reckitt Benckiser Group PLC. Net Revenue by Segment; 2023 (Percentage, %)
Figure 92: Johnson & Johnson Sales by Business Segment; 2023 (Percentage, %)
Figure 93: Nestlé S.A. Total Sales by Product Category; 2023 (Percentage, %)
Figure 94: Haleon PLC Revenue by Segment; 2023 (Percentage, %)
Figure 95: Sun Pharmaceutical Industries Ltd. Revenue by Segment; 2023 (Percentage, %)
Figure 96: Perrigo Company PLC Net Sales by Segment; 2023 (Percentage, %)