Summary

Away-from-home tissue continued to experience feasible growth during 2022. Demand for these products remained largely aided by the majority of consumers returning to pre-pandemic activities. While pandemic restrictions were largely responsible for declining away-from-home-tissue sales in 2020 and for some of 2021, sales improved in 2022 as most local consumers returned to school and work. Additionally, many South Africans returned to visiting public spaces including restaurants and shopping cent...

Euromonitor International's Away-from-Home Tissue and Hygiene in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Away-From-Home Tissue and Hygiene in South Africa
Euromonitor International
April 2023

List Of Contents And Tables

AWAY-FROM-HOME TISSUE AND HYGIENE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Post-pandemic demand for away-from-home tissue continues to improve
Greater focus on hygiene continues to boost sales for away-from-home tissue and hygiene
PROSPECTS AND OPPORTUNITIES
Greater focus on hygiene expected to continue driving sales of AFH boxed facial tissues and wipers
Away-from-home tissue and hygiene expected to record significant growth over the forecast period
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN SOUTH AFRICA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2017-2022
Table 9 Infant Population 2017-2022
Table 10 Female Population by Age 2017-2022
Table 11 Total Population by Age 2017-2022
Table 12 Households 2017-2022
Table 13 Forecast Infant Population 2022-2027
Table 14 Forecast Female Population by Age 2022-2027
Table 15 Forecast Total Population by Age 2022-2027
Table 16 Forecast Households 2022-2027
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources