サマリー

2020年のコロナウイルス（COVID-19）の大流行は、ウイルスに対する抵抗力を提供するために衛生と清潔さの重要性に対する認識を高めたため、小売用ティシュと衛生は恩恵を受けた。2020年の小売ティシュの数量増加の急増に続き、2021年には減少に転じたが、市場規模は2019年よりも高い水準を維持した。一方、高い衛生意識が引き続き小売用衛生の数量成長を後押しした。2022年には、小売用ティシュと小売用衛生用品はともに堅調な数量成長を記録した。

Euromonitor Internationalのパキスタンのティッシュと衛生レポートは国レベルの市場規模と形状を包括的にガイドします。2018年から2022年の最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。

対象製品在宅用ティッシュと衛生用品、小売用ティッシュと衛生用品、Rx/償還用成人失禁、総合ティッシュと衛生用品。

データ範囲：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。

このレポートを購入する理由
* ティッシュと衛生市場の詳細な把握；
* 成長分野を特定し、変化を促す要因を特定する；
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する；
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。

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目次

Tissue and Hygiene in Pakistan
Euromonitor International
June 2023

List Of Contents And Tables

TISSUE AND HYGIENE IN PAKISTAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong sales growth in sanitary protection in line with urbanisation effects
Greater availability and accessibility of sanitary protection pushes sales
Procter & Gamble continues to dominate the category
PROSPECTS AND OPPORTUNITIES
Growth to remain strong as urbanisation accelerates
Customisation and personalisation are likely to be more visible in the product offer
Growth in local production although there is no real threat to the multinational leaders
CATEGORY DATA
Table 18 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing awareness and education drive strong growth in 2022
Polarised demand remains a factor in 2022
Health and beauty specialists is a significant channel but small local grocers dominates
PROSPECTS AND OPPORTUNITIES
Growing urban population to underpin the performance of nappies/diapers over the forecast period
The shift to branded products is set to continue
Large price-sensitive population offers opportunities for local players
CATEGORY DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN PAKISTAN
2022 DEVELOPMENTS
WIPES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving economic conditions push sales of wipes
More women in the workforce increases the need for fast and convenient personal hygiene solutions
Strong multinational brands limit the room for manoeuvre for competitors
PROSPECTS AND OPPORTUNITIES
Demand to increase considerably over the forecast period
Hygiene-focused wipes are likely to grow in popularity
Leading players to push sales via education
CATEGORY DATA
Table 30 Retail Sales of Wipes by Category: Value 2017-2022
Table 31 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 33 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 34 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 35 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy growth on the back of strong demographic trends
Packages Ltd leads domestic domination of retail tissue
A move away from traditional ways of living fosters demand in 2022
PROSPECTS AND OPPORTUNITIES
Greater exposure to modern living trends to stimulate a need for retail tissue
Western-style flushable toilets boost the use of toilet paper while boxed facial tissues enjoy an upmarket image
The competitive landscape is unlikely to see any major shifts
CATEGORY DATA
Table 36 Retail Sales of Tissue by Category: Value 2017-2022
Table 37 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 39 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 40 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Away-from-home demand rebounds as society reopens
Toilet paper and napkins become must-have in horeca
Local manufacturers maintain AFH stronghold
PROSPECTS AND OPPORTUNITIES
Economic recovery to increase provision of AFH products in business/industry and horeca
Key review period trends to continue to widen the appeal of AFH products
Focus on preventative health, convenience and comfort to spur AFH sales
CATEGORY DATA
Table 42 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 44 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 46 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027