ブラジルのティッシュと衛生Tissue and Hygiene in Brazil 近年、ブラジルのティッシュ・衛生用品業界は大きな変貌を遂げ、世界市場における主要プレーヤーとしての地位を固めている。いくつかのカテゴリーにおける売上高と販売量の著しい伸びにより、ブラジルの業界は他... もっと見る
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サマリー近年、ブラジルのティッシュ・衛生用品業界は大きな変貌を遂げ、世界市場における主要プレーヤーとしての地位を固めている。いくつかのカテゴリーにおける売上高と販売量の著しい伸びにより、ブラジルの業界は他国を凌駕し、小売金額売上高で上位に位置づけられ、来年あたりにはドイツを抜いて世界第5位から第4位に浮上すると見られている。このような上昇軌道に乗ったのは、ブラジルの小売業が他国を圧倒しているからである。ユーロモニター・インターナショナルの調査レポート「ブラジルのティッシュと衛生」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2019年から2023年の最新の小売販売データを提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品家庭用ティシュと衛生用品、小売用ティシュと衛生用品、Rx/償還用成人失禁、総合ティシュと衛生用品。 データ範囲:市場規模(過去と予測)、企業シェア、ブランドシェア、流通データ。 このレポートを購入する理由 * ティッシュと衛生市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Tissue and Hygiene in BrazilEuromonitor International April 2024 List Of Contents And Tables TISSUE AND HYGIENE IN BRAZIL EXECUTIVE SUMMARY Tissue and hygiene in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2018-2023 Table 2 Infant Population 2018-2023 Table 3 Female Population by Age 2018-2023 Table 4 Total Population by Age 2018-2023 Table 5 Households 2018-2023 Table 6 Forecast Infant Population 2023-2028 Table 7 Forecast Female Population by Age 2023-2028 Table 8 Forecast Total Population by Age 2023-2028 Table 9 Forecast Households 2023-2028 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources MENSTRUAL CARE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Menstrual care grows despite maturity and social difficulties Addressing menstrual poverty and health concerns takes centre stage Media partnerships on menstrual care positively impact companies PROSPECTS AND OPPORTUNITIES Holistic care to drive innovation Private label emerging as an affordable and high-quality alternative Social responsibility and sustainability are priorities for consumers CATEGORY DATA Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023 Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023 Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023 Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023 Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023 Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028 Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028 NAPPIES/DIAPERS/PANTS IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Disposable pants takes the spotlight amidst a declining volume performance for nappies/diapers Nappies/diapers/pants consolidates and expands after economic crisis Competitive landscape is not advantageous for all players PROSPECTS AND OPPORTUNITIES Premiumisation set to be a significant driver of value growth in the forecast period Shifting preferences and opportunities for private label in nappies/diapers/pants Embracing sustainability in baby care in Brazil CATEGORY DATA Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028 RETAIL ADULT INCONTINENCE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Rising knowledge around adult incontinence products highlights the category Digital innovation raises awareness and helps caregivers Online pharmaceutical channels empower shopping for incontinence products PROSPECTS AND OPPORTUNITIES Incontinence pants to gain share, but nappy/diaper format to remain dominant Sustainable solutions on the rise in the Brazilian market Innovations to ensure comfort will be a growth driver CATEGORY DATA Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028 RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Resilience despite a shortage of products The impact of government programmes increases in Brazil Geopolitical turmoil presents challenges to the supply chain PROSPECTS AND OPPORTUNITIES Brazil’s demographic situation set to drive growth Farmácia Popular to continue driving growth in Rx/reimbursement adult incontinence Electronic prescriptions will ensure timely access for consumers CATEGORY DATA Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023 Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023 Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028 Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028 WIPES IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Wipes remain must-have products in Brazil in the post-pandemic landscape Baby wipes nurture innovation and address the concerns of new parents Private label gains relevance and grows in wipes PROSPECTS AND OPPORTUNITIES Wipes to maintain robust growth and innovation in the forecast period Usage for cleaning is amongst the main trends, both for households and on-the-go Navigating eco-friendly initiatives within wipes CATEGORY DATA Table 42 Retail Sales of Wipes by Category: Value 2018-2023 Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023 Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023 Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023 Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028 Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028 RETAIL TISSUE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Consolidation shapes retail tissue in Brazil Wider scenario of uncertainty shows shifts in consumer preferences Supply chains and channels broaden the competitive scenario PROSPECTS AND OPPORTUNITIES Increasing awareness will drive demand for premium offers Mergers and acquisitions should weaken, but not disappear Retail tissue paves the way for greener initiatives CATEGORY DATA Table 48 Retail Sales of Tissue by Category: Value 2018-2023 Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023 Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023 Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023 Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028 Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028 AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS AFH tissue and hygiene thrives in the post-pandemic era, at least in the short term Resilience amidst adversity in AFH tissue and hygiene Strategic pricing and supply chain dynamics consolidate the competitive scenario PROSPECTS AND OPPORTUNITIES AFH tissue and hygiene to sustain growth in the forecast period Opportunities to move towards a greener future Health awareness set to drive sales of hygiene products CATEGORY DATA Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023 Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023 Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023 Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023 Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023 Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028 Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
SummaryIn recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in Brazil outpaced that in other nations, positioning itself amongst the top-ranking countries in terms of retail value sales, and is set to go from fifth in the world to fourth in the next year or so, surpassing Germany. This upward trajectory has bee... Table of ContentsTissue and Hygiene in BrazilEuromonitor International April 2024 List Of Contents And Tables TISSUE AND HYGIENE IN BRAZIL EXECUTIVE SUMMARY Tissue and hygiene in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for tissue and hygiene? MARKET INDICATORS Table 1 Birth Rates 2018-2023 Table 2 Infant Population 2018-2023 Table 3 Female Population by Age 2018-2023 Table 4 Total Population by Age 2018-2023 Table 5 Households 2018-2023 Table 6 Forecast Infant Population 2023-2028 Table 7 Forecast Female Population by Age 2023-2028 Table 8 Forecast Total Population by Age 2023-2028 Table 9 Forecast Households 2023-2028 MARKET DATA Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources MENSTRUAL CARE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Menstrual care grows despite maturity and social difficulties Addressing menstrual poverty and health concerns takes centre stage Media partnerships on menstrual care positively impact companies PROSPECTS AND OPPORTUNITIES Holistic care to drive innovation Private label emerging as an affordable and high-quality alternative Social responsibility and sustainability are priorities for consumers CATEGORY DATA Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023 Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023 Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023 Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023 Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023 Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028 Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028 NAPPIES/DIAPERS/PANTS IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Disposable pants takes the spotlight amidst a declining volume performance for nappies/diapers Nappies/diapers/pants consolidates and expands after economic crisis Competitive landscape is not advantageous for all players PROSPECTS AND OPPORTUNITIES Premiumisation set to be a significant driver of value growth in the forecast period Shifting preferences and opportunities for private label in nappies/diapers/pants Embracing sustainability in baby care in Brazil CATEGORY DATA Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028 RETAIL ADULT INCONTINENCE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Rising knowledge around adult incontinence products highlights the category Digital innovation raises awareness and helps caregivers Online pharmaceutical channels empower shopping for incontinence products PROSPECTS AND OPPORTUNITIES Incontinence pants to gain share, but nappy/diaper format to remain dominant Sustainable solutions on the rise in the Brazilian market Innovations to ensure comfort will be a growth driver CATEGORY DATA Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028 RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Resilience despite a shortage of products The impact of government programmes increases in Brazil Geopolitical turmoil presents challenges to the supply chain PROSPECTS AND OPPORTUNITIES Brazil’s demographic situation set to drive growth Farmácia Popular to continue driving growth in Rx/reimbursement adult incontinence Electronic prescriptions will ensure timely access for consumers CATEGORY DATA Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023 Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023 Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028 Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028 WIPES IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Wipes remain must-have products in Brazil in the post-pandemic landscape Baby wipes nurture innovation and address the concerns of new parents Private label gains relevance and grows in wipes PROSPECTS AND OPPORTUNITIES Wipes to maintain robust growth and innovation in the forecast period Usage for cleaning is amongst the main trends, both for households and on-the-go Navigating eco-friendly initiatives within wipes CATEGORY DATA Table 42 Retail Sales of Wipes by Category: Value 2018-2023 Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023 Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023 Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023 Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028 Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028 RETAIL TISSUE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS Consolidation shapes retail tissue in Brazil Wider scenario of uncertainty shows shifts in consumer preferences Supply chains and channels broaden the competitive scenario PROSPECTS AND OPPORTUNITIES Increasing awareness will drive demand for premium offers Mergers and acquisitions should weaken, but not disappear Retail tissue paves the way for greener initiatives CATEGORY DATA Table 48 Retail Sales of Tissue by Category: Value 2018-2023 Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023 Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023 Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023 Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028 Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028 AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZIL KEY DATA FINDINGS 2023 DEVELOPMENTS AFH tissue and hygiene thrives in the post-pandemic era, at least in the short term Resilience amidst adversity in AFH tissue and hygiene Strategic pricing and supply chain dynamics consolidate the competitive scenario PROSPECTS AND OPPORTUNITIES AFH tissue and hygiene to sustain growth in the forecast period Opportunities to move towards a greener future Health awareness set to drive sales of hygiene products CATEGORY DATA Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023 Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023 Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023 Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023 Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023 Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028 Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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