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ブラジルのティッシュと衛生


Tissue and Hygiene in Brazil

近年、ブラジルのティッシュ・衛生用品業界は大きな変貌を遂げ、世界市場における主要プレーヤーとしての地位を固めている。いくつかのカテゴリーにおける売上高と販売量の著しい伸びにより、ブラジルの業界は他... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Euromonitor International
ユーロモニターインターナショナル
2024年4月24日 US$2,650
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66 英語

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サマリー

近年、ブラジルのティッシュ・衛生用品業界は大きな変貌を遂げ、世界市場における主要プレーヤーとしての地位を固めている。いくつかのカテゴリーにおける売上高と販売量の著しい伸びにより、ブラジルの業界は他国を凌駕し、小売金額売上高で上位に位置づけられ、来年あたりにはドイツを抜いて世界第5位から第4位に浮上すると見られている。このような上昇軌道に乗ったのは、ブラジルの小売業が他国を圧倒しているからである。

ユーロモニター・インターナショナルの調査レポート「ブラジルのティッシュと衛生」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2019年から2023年の最新の小売販売データを提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。

対象製品家庭用ティシュと衛生用品、小売用ティシュと衛生用品、Rx/償還用成人失禁、総合ティシュと衛生用品。

データ範囲:市場規模(過去と予測)、企業シェア、ブランドシェア、流通データ。

このレポートを購入する理由
* ティッシュと衛生市場の詳細な把握;
* 成長分野を特定し、変化を促す要因を特定する;
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する;
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。


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目次

Tissue and Hygiene in Brazil
Euromonitor International
April 2024

List Of Contents And Tables

TISSUE AND HYGIENE IN BRAZIL
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Menstrual care grows despite maturity and social difficulties
Addressing menstrual poverty and health concerns takes centre stage
Media partnerships on menstrual care positively impact companies
PROSPECTS AND OPPORTUNITIES
Holistic care to drive innovation
Private label emerging as an affordable and high-quality alternative
Social responsibility and sustainability are priorities for consumers
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Disposable pants takes the spotlight amidst a declining volume performance for nappies/diapers
Nappies/diapers/pants consolidates and expands after economic crisis
Competitive landscape is not advantageous for all players
PROSPECTS AND OPPORTUNITIES
Premiumisation set to be a significant driver of value growth in the forecast period
Shifting preferences and opportunities for private label in nappies/diapers/pants
Embracing sustainability in baby care in Brazil
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising knowledge around adult incontinence products highlights the category
Digital innovation raises awareness and helps caregivers
Online pharmaceutical channels empower shopping for incontinence products
PROSPECTS AND OPPORTUNITIES
Incontinence pants to gain share, but nappy/diaper format to remain dominant
Sustainable solutions on the rise in the Brazilian market
Innovations to ensure comfort will be a growth driver
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resilience despite a shortage of products
The impact of government programmes increases in Brazil
Geopolitical turmoil presents challenges to the supply chain
PROSPECTS AND OPPORTUNITIES
Brazil’s demographic situation set to drive growth
Farmácia Popular to continue driving growth in Rx/reimbursement adult incontinence
Electronic prescriptions will ensure timely access for consumers
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wipes remain must-have products in Brazil in the post-pandemic landscape
Baby wipes nurture innovation and address the concerns of new parents
Private label gains relevance and grows in wipes
PROSPECTS AND OPPORTUNITIES
Wipes to maintain robust growth and innovation in the forecast period
Usage for cleaning is amongst the main trends, both for households and on-the-go
Navigating eco-friendly initiatives within wipes
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2018-2023
Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consolidation shapes retail tissue in Brazil
Wider scenario of uncertainty shows shifts in consumer preferences
Supply chains and channels broaden the competitive scenario
PROSPECTS AND OPPORTUNITIES
Increasing awareness will drive demand for premium offers
Mergers and acquisitions should weaken, but not disappear
Retail tissue paves the way for greener initiatives
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2018-2023
Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
AFH tissue and hygiene thrives in the post-pandemic era, at least in the short term
Resilience amidst adversity in AFH tissue and hygiene
Strategic pricing and supply chain dynamics consolidate the competitive scenario
PROSPECTS AND OPPORTUNITIES
AFH tissue and hygiene to sustain growth in the forecast period
Opportunities to move towards a greener future
Health awareness set to drive sales of hygiene products
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

 

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Summary

In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in Brazil outpaced that in other nations, positioning itself amongst the top-ranking countries in terms of retail value sales, and is set to go from fifth in the world to fourth in the next year or so, surpassing Germany. This upward trajectory has bee...

Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Tissue and Hygiene in Brazil
Euromonitor International
April 2024

List Of Contents And Tables

TISSUE AND HYGIENE IN BRAZIL
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Menstrual care grows despite maturity and social difficulties
Addressing menstrual poverty and health concerns takes centre stage
Media partnerships on menstrual care positively impact companies
PROSPECTS AND OPPORTUNITIES
Holistic care to drive innovation
Private label emerging as an affordable and high-quality alternative
Social responsibility and sustainability are priorities for consumers
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Disposable pants takes the spotlight amidst a declining volume performance for nappies/diapers
Nappies/diapers/pants consolidates and expands after economic crisis
Competitive landscape is not advantageous for all players
PROSPECTS AND OPPORTUNITIES
Premiumisation set to be a significant driver of value growth in the forecast period
Shifting preferences and opportunities for private label in nappies/diapers/pants
Embracing sustainability in baby care in Brazil
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising knowledge around adult incontinence products highlights the category
Digital innovation raises awareness and helps caregivers
Online pharmaceutical channels empower shopping for incontinence products
PROSPECTS AND OPPORTUNITIES
Incontinence pants to gain share, but nappy/diaper format to remain dominant
Sustainable solutions on the rise in the Brazilian market
Innovations to ensure comfort will be a growth driver
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resilience despite a shortage of products
The impact of government programmes increases in Brazil
Geopolitical turmoil presents challenges to the supply chain
PROSPECTS AND OPPORTUNITIES
Brazil’s demographic situation set to drive growth
Farmácia Popular to continue driving growth in Rx/reimbursement adult incontinence
Electronic prescriptions will ensure timely access for consumers
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wipes remain must-have products in Brazil in the post-pandemic landscape
Baby wipes nurture innovation and address the concerns of new parents
Private label gains relevance and grows in wipes
PROSPECTS AND OPPORTUNITIES
Wipes to maintain robust growth and innovation in the forecast period
Usage for cleaning is amongst the main trends, both for households and on-the-go
Navigating eco-friendly initiatives within wipes
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2018-2023
Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consolidation shapes retail tissue in Brazil
Wider scenario of uncertainty shows shifts in consumer preferences
Supply chains and channels broaden the competitive scenario
PROSPECTS AND OPPORTUNITIES
Increasing awareness will drive demand for premium offers
Mergers and acquisitions should weaken, but not disappear
Retail tissue paves the way for greener initiatives
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2018-2023
Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
AFH tissue and hygiene thrives in the post-pandemic era, at least in the short term
Resilience amidst adversity in AFH tissue and hygiene
Strategic pricing and supply chain dynamics consolidate the competitive scenario
PROSPECTS AND OPPORTUNITIES
AFH tissue and hygiene to sustain growth in the forecast period
Opportunities to move towards a greener future
Health awareness set to drive sales of hygiene products
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

 

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