レディ・トゥ・ドリンク・ティーとコーヒーの市場規模、シェア、動向分析レポート：製品別（RTDティー、RTDコーヒー）、パッケージ別（缶、ガラス瓶）、価格別、流通チャネル別、地域別、セグメント別予測、2023年～2030年

Ready To Drink Tea And Coffee Market Size, Share & Trends Analysis Report By Product (RTD Tea, RTD Coffee), By Packaging (Canned, Glass Bottle), By Price, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

レディ・トゥ・ドリンク・ティーとコーヒー市場の成長と動向 Grand View Research, Inc.の最新レポートによると、世界のレディ・トゥ・ドリンク・ティーとコーヒーの市場規模は、予測期間中にCAGR 6.2%で成長... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
Grand View Research グランドビューリサーチ	2023年7月18日	US$3,950 シングルユーザライセンス（印刷不可）ライセンス・価格情報注文方法はこちら	120	英語

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レディ・トゥ・ドリンク・ティーとコーヒー市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のレディ・トゥ・ドリンク・ティーとコーヒーの市場規模は、予測期間中にCAGR 6.2%で成長し、2030年までに1678億9000万米ドルに達する見込みである。炭酸飲料に代わるより健康的な飲料としてRTD（Ready-to-Drink）紅茶・コーヒー製品が受け入れられつつあること、また瞬時にエネルギーを供給できることが、市場成長の大きな原動力になると予想される。この製品カテゴリーにおける新しいフレーバーの導入は、市場全体の成長を飛躍的に押し上げると予測される。

メーカーは市場に新しいフレーバーを投入している。例えば、2023年1月、Nguyen Coffee Supply社は2つのRTDコールドブリュー製品を発売し、ベトナムコーヒーラインを拡大した。新商品にはココナッツとコンデンスミルクのフレーバーがある。健康志向の高まりはRTD紅茶・コーヒー市場に影響を与えている。消費者は、抗酸化物質、天然成分、特定の健康強調表示など、機能的なメリットを提供する飲料を求めている。

ハーブエキス、緑茶、スペシャルティコーヒーなどの成分を配合することで、こうしたトレンドを取り込むことができる。ナチュラルでクリーンなラベルの製品に対する需要は著しく伸びている。消費者は、天然素材を使用し、人工添加物、保存料、過度の甘味料を使用していないRTDティーやコーヒーの選択肢をますます求めるようになっている。成分表が透明で簡素化されたクリーンラベル製品は、健康志向の消費者の共感を呼んでいる。

健康志向の消費者は、糖分を抑えた飲料を求めることが多い。RTD紅茶やコーヒーのブランドは、低添加糖や無添加糖の選択肢を提供したり、天然甘味料を利用したり、ステビアやモンクフルーツエキスのような代替甘味料を採用したりして、この傾向に対応してきた。例えば、2022年3月、米国を拠点とするブランドSwoonは、無糖のRTDティー製品「Sweet Tea」を発売した。このRTDティーは、急須で淹れた紅茶に無糖の天然モンクフルーツで甘味をつけたものである。RTD紅茶・コーヒー市場は、複数の国際的プレーヤーと少数の地域的プレーヤーが存在し、その性質上統合されている。

RTD紅茶・コーヒー市場レポートハイライト

- アジア太平洋地域のRTD紅茶・コーヒー産業は、2022年の世界市場で最大部門となるシェアの大半を占める。同地域の消費者は健康志向を強めており、清涼飲料水よりもRTDティーやコーヒーのような健康的な製品を好むようになっている。

- 2022年の市場は、経済的価格帯の製品が、その幅広い入手可能性と手頃な価格により支配的であった。これらの製品は食料品店、コンビニエンスストア、オンライン小売店などで広く販売されているため、消費者は簡単に見つけて購入することができる。

- オンライン流通部門は予測期間中に最も速いCAGRで成長すると予想される。Amazonなどのeコマース・プラットフォームで、さまざまなブランドのRTDティーやコーヒー製品を幅広く入手できるようになったこと、無料配送、季節割引などが、このセグメントを牽引する主な理由である。

- RTDメーカーによるブランディング努力と巧みなマーケティングが、多様な年齢層の消費者を引き付けている。ミレニアル世代は、こうしたエナジードリンクの主要消費者である。しかし、労働者階級もこれらのトレンド飲料にシフトしていることが確認されている。

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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Source Types & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Type Outlook
2.3. Application Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competition Outlook
Chapter 3. Ready to Drink Tea and Coffee Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Manufacturing and Technology Outlook
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographics Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Installation Type Adoption
4.5. Key Observations & Findings
Chapter 5. Ready to Drink Tea and Coffee Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2022 & 2030
5.2. RTD Tea
5.2.1. RTD tea market estimates and forecast, 2017 - 2030 (USD Million)
5.2.2. Black Tea
5.2.2.1. RTD black tea market estimates and forecast, 2017 - 2030 (USD Million)
5.2.3. Green Tea
5.2.3.1. RTD green tea market estimates and forecast, 2017 - 2030 (USD Million)
5.2.4. Fruit
5.2.4.1. RTD fruit tea market estimates and forecast, 2017 - 2030 (USD Million)
5.2.5. Kombucha
5.2.5.1. RTD kombucha market estimates and forecast, 2017 - 2030 (USD Million)
5.2.6. Others
5.2.6.1. RTD other tea market estimates and forecast, 2017 - 2030 (USD Million)
5.3. RTD Coffee
5.3.1. RTD coffee market estimates and forecast, 2017 - 2030 (USD Million)
5.3.2. Cold Brew Coffee
5.3.2.1. RTD cold brew coffee market estimates and forecast, 2017 - 2030 (USD Million)
5.3.3. Iced Coffee
5.3.3.1. RTD iced coffee market estimates and forecast, 2017 - 2030 (USD Million)
5.3.4. Flavored Coffee
5.3.4.1. RTD flavored coffee market estimates and forecast, 2017 - 2030 (USD Million)
5.3.5. Others
5.3.5.1. RTD others coffee market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Ready to Drink Tea and Coffee Market: Packaging Estimates & Trend Analysis
6.1. Packaging Movement Analysis & Market Share, 2022 & 2030
6.2. Canned
6.2.1. Market estimates and forecast by canned, 2017 - 2030 (USD Million)
6.3. Glass Bottle
6.3.1. Market estimates and forecast by glass bottle, 2017 - 2030 (USD Million)
6.4. PET Bottle
6.4.1. Market estimates and forecast by PET bottle, 2017 - 2030 (USD Million)
6.5. Others
6.5.1. Market estimates and forecast by others, 2017 - 2030 (USD Million)
Chapter 7. Ready to Drink Tea and Coffee Market: Price Estimates & Trend Analysis
7.1. Price Movement Analysis & Market Share, 2022 & 2030
7.2. Premium
7.2.1. Market estimates and forecast by premium price, 2017 - 2030 (USD Million)
7.3. Economy
7.3.1. Market estimates and forecast by economy price, 2017 - 2030 (USD Million)
Chapter 8. Ready to Drink Tea and Coffee Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution channel Movement Analysis & Market Share, 2022 & 2030
8.2. Supermarkets/hypermarkets
8.2.1. Market estimates and forecast through supermarkets/hypermarkets, 2017 - 2030 (USD Million)
8.3. Convenience Stores
8.3.1. Market estimates and forecast through convenience stores, 2017 - 2030 (USD Million)
8.4. Food Service
8.4.1. Market estimates and forecast through food service, 2017 - 2030 (USD Million)
8.5. Online
8.5.1. Market estimates and forecast through online distribution channel, 2017 - 2030 (USD Million)
Chapter 9. Ready to Drink Tea and Coffee Market: Regional Estimates & Trend Analysis
9.1. Regional Movement Analysis & Market Share, 2022 & 2030
9.2. North America
9.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.2.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.2.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.2.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.2.6. U.S.
9.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.2.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.2.6.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.2.6.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.2.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.2.7. Canada
9.2.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.2.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.2.7.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.2.7.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.2.7.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.2.8. Mexico
9.2.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.2.8.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.2.8.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.2.8.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.2.8.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.3. Europe
9.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.3.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.3.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.3.5. Germany
9.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.3.5.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.3.5.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.3.5.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.3.6. UK
9.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.3.6.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.3.6.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.3.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.3.7. Italy
9.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.3.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.3.7.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.3.7.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.3.7.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.3.8. France
9.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.3.8.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.3.8.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.3.8.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.3.8.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.3.9. Spain
9.3.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.3.9.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.3.9.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.3.9.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.3.9.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.4. Asia Pacific
9.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.4.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.4.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.4.5. China
9.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.4.5.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.4.5.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.4.5.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.4.6. India
9.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.4.6.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.4.6.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.4.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.4.7. Japan
9.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.4.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.4.7.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.4.7.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.4.7.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.4.8. Australia & New Zealand
9.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.4.8.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.4.8.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.4.8.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.4.8.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.4.9. South Korea
9.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.4.9.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.4.9.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.4.9.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.4.9.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.5. Central & South America
9.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.5.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.5.5. Brazil
9.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.5.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.5.5.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.5.5.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.5.5.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.6. Middle East & Africa
9.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.6.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.6.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.6.6. South Africa
9.6.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
9.6.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
9.6.6.3. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
9.6.6.4. Market estimates and forecast, by price, 2017 - 2030 (USD Million)
9.6.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 10. Competitive Analysis
10.1. Recent developments & impact analysis, by key market participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2022 (%)
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.9. List of key companies analyzed in this section include:
10.9.1. Suntory Holdings Limited
10.9.2. Nestlé
10.9.3. The Coca Cola Company
10.9.4. Unilever
10.9.5. Asahi Group Holdings, Ltd.
10.9.6. PepsiCo
10.9.7. Starbucks Coffee Company
10.9.8. Monster Energy Company
10.9.9. Danone
10.9.10. AriZona Beverages USA

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Table of Contents

Summary

Ready To Drink Tea And Coffee Market Growth & Trends

The global ready to drink tea and coffee market size is expected to reach USD 167.89 billion by 2030, growing at a CAGR of 6.2% during the forecast period, according to a new report by Grand View Research, Inc. The growing acceptance of ready-to-drink (RTD) tea and coffee products as healthier alternatives to carbonated soft drinks, as well as their ability to provide instant energy, is expected to be a significant driver for the market's growth. The introduction of new flavors in this product category is projected to tremendously boost its overall market growth.

Manufacturers are launching new flavors in the market. For instance, in January 2023, Nguyen Coffee Supply expanded its Vietnamese Coffee Line by launching two RTD cold brew products. The new offerings include coconut and condensed milk flavors. The products are made using 100% robusta beans sourced from Vietnam and manufactured in the U.S. The increasing focus on health and wellness has influenced the market for RTD tea and coffee. Consumers are looking for beverages that offer functional benefits, such as antioxidants, natural ingredients, or specific health claims.

The inclusion of ingredients such as herbal extracts, green tea, or specialty coffee varieties taps into these trends. The demand for natural and clean label products has grown significantly. Consumers are increasingly looking for RTD tea and coffee options made with natural ingredients and free from artificial additives, preservatives, or excessive sweeteners. Clean label products that have a transparent and simplified ingredient list resonate well with health-conscious consumers.

Health-conscious consumers often seek beverages with reduced sugar content. RTD tea and coffee brands have responded to this trend by offering options with low or no-added sugars, utilizing natural sweeteners, or employing alternative sweetening solutions like stevia or monk fruit extract. For instance, in March 2022, Swoon, a U.S.-based brand, introduced a no-sugar RTD tea product called Sweet Tea.The RTD tea is made with steeped black tea and sweetened with naturally sugar-free monk fruit. The RTD tea and coffee market is consolidated in nature with the presence of several international players and a few regional players.

Ready To Drink Tea And Coffee Market Report Highlights

• Asia Pacific RTD tea and coffee industry contributed most of the share to become the largest division in the global market in 2022. Consumers in the region are becoming increasingly health-conscious and are preferring healthy products such as RTD tea and coffee over soft drinks, which is supplementing the growth of this market

• Economically-priced products dominated the market in 2022 owing to their wide availability and affordability. They are widely available in grocery stores, convenience stores, and online retailers, thus making them easy for consumers to find and purchase

• The online distribution segment is expected to grow at the fastest CAGR during the forecast period. The increasing availability of a wide range of RTD tea and coffee products of different brands, free delivery, and seasonal discount on e-commerce platforms such as Amazon and others are among the major reasons driving the segment

• Branding efforts and clever marketing implemented by RTD manufacturers are attracting consumers of diverse age groups. Millennials are the major consumers of these energy drinks. However, the working class population has also been observed to shift towards these trending beverages

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本レポートと同分野（食品）の最新刊レポート

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目次

Summary

Table of Contents

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（食品）の最新刊レポート

Grand View Research社の消費者向け食品・飲料分野での最新刊レポート

本レポートと同じKEY WORD（channel）の最新刊レポート

よくあるご質問

Grand View Research社はどのような調査会社ですか?

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