Summary

Baby food continues to be adversely affected by falling birth rates, economic difficulties, breastfeeding and home-cooked alternatives and variances in distribution. Dried and prepared baby food can be easily replaced by home-cooked food, while rising unit prices force parents to look for cheaper milk formulae or complement with breast milk for economy reasons. Euromonitor International's Dairy Products and Alternatives in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change. Product coverage: Baby Food, Dairy, Plant-based Dairy. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Dairy Products and Alternatives market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ページTOPに戻る

Table of Contents

Dairy Products and Alternatives in Malaysia
Euromonitor International
November 2023

List Of Contents And Tables

DAIRY PRODUCTS AND ALTERNATIVES IN MALAYSIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baby food experiences positive, if moderate, retail volume growth in 2023
Convenience and economic factors inform family sizes and demand trends
Players recalibrate strategies to gain competitive advantages in 2023
PROSPECTS AND OPPORTUNITIES
Rising appreciation of growing-up milk formula as a convenient, nutritious and affordable option
New entrants and launches to add dynamism to baby food over the forecast period
Existing players set to compete intensively in the premium segment
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 16 Distribution of Baby Food by Format: % Value 2018-2023
Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to pre-pandemic norms dampens retail volume growth in 2023, although price rises boost retail current value growth
Low awareness continues to restrict potential of cooking fats
Players continue to focus on distribution in 2023
PROSPECTS AND OPPORTUNITIES
Butter is predicted to see moderate but gradually rising retail volume and value growth as cooking fats continues to decline over the forecast period
Margarine and spreads set to drive growth in the category
Existing players to strengthen distribution strategies over the forecast period
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
New product launches push sales of processed cheese in 2023
Spreadable cheese benefits from the expansion of premium supermarkets
Hard cheese and soft cheese suffer from competition with processed cheese in 2023
PROSPECTS AND OPPORTUNITIES
Hard and soft cheese set to see positive demand trajectories over the forecast period
New products, packaging sizes and marketing and promotion to stimulate interest in cheese
Wider distribution required for spreadable cheese to emerge as a strong category
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2018-2023
Table 33 Sales of Cheese by Category: Value 2018-2023
Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
Table 39 NBO Company Shares of Cheese: % Value 2019-2023
Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
Table 41 Distribution of Cheese by Format: % Value 2018-2023
Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category growth potential stimulates aggressive new product development
Players look to investments in production and marketing to gain a competitive edge
Players expand their distribution reach in drinking milk products
PROSPECTS AND OPPORTUNITIES
New sugar tax may impact demand over the forecast period
Players to leverage production and distribution advantages
New strategies to improve efficiencies
CATEGORY DATA
Table 76 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 77 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 78 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 79 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 80 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 81 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 82 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 83 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 84 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 85 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 86 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Flavoured yoghurt gains traction but drinking yoghurt dominates
Ongoing new product development to sustain the demand for yoghurt
Yoghurt players expand distribution and shelf space and invest in marketing and promotions to reach out to consumers in 2023
PROSPECTS AND OPPORTUNITIES
Yoghurt is set to develop and grow over the forecast period
Players to introduce new and reformulated products to add value
Yoghurt to see foodservice and distribution developments
CATEGORY DATA
Table 46 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 47 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 48 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 51 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 52 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 53 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher prices limit the demand for condensed and evaporated milk
Foodservice sales continue to recover as consumers resume pre-pandemic lifestyles
Players look to tap into the growing health and wellness trend
PROSPECTS AND OPPORTUNITIES
Higher prices to limit the demand for condensed and evaporated milk while coffee whiteners remains niche
The government is set to impact the category with new policies in the forecast period
Cream stands to benefit from retail and foodservice demand
CATEGORY DATA
Table 57 Sales of Other Dairy by Category: Volume 2018-2023
Table 58 Sales of Other Dairy by Category: Value 2018-2023
Table 59 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 60 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 61 Sales of Cream by Type: % Value 2018-2023
Table 62 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 63 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 64 Distribution of Other Dairy by Format: % Value 2018-2023
Table 65 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 66 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 67 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
“Other” plant-based milk continues to gain on soy drinks in 2023
Imported brands compete through quality positioning, while the domestic player Fresh Farm strengthens its distribution reach
Rising costs hinder soy drinks players while the competition intensifies in “other” plant-based milk
PROSPECTS AND OPPORTUNITIES
“Other” plant-based milk is expected to continue to gain ground on soy drinks over the forecast period
Farm Fresh aims to cross categories while leading players are set to expand their distribution
Strong investments are required if plant-based cheese or yoghurt is to take off
CATEGORY DATA
Table 69 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 70 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 71 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 72 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 73 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 74 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 75 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028