Summary

Italy's diverse regions offer a wealth of plant-based dishes that celebrate local produce and culinary traditions. Plant-based Italian dishes often feature ingredients such as tomatoes, eggplants, zucchini, mushrooms, and various types of pasta and risotto. Italian cuisine places great emphasis on using fresh, seasonal, and high-quality ingredients. Plant-based dishes in Italy showcase the natural flavors of fruits, vegetables, legumes, and grains. Italy is famous for its pasta and pizza, and plant-based versions of these iconic dishes have become increasingly popular. Vegan pasta dishes often feature tomato-based sauces, vegetable toppings, and vegan cheese alternatives. Italy has also seen the emergence of plant-based cheese alternatives made from nuts, seeds, and tofu, catering to the increasing demand for dairy-free options. Italian gelaterias have started offering plant-based gelato made from coconut, almond, or soy milk, providing vegan-friendly alternatives to traditional gelato flavors. Italian street food culture has also embraced plant-based options. Food trucks and stalls in Italy offer vegan versions of classic street foods, such as arancini (rice balls), panelle (chickpea fritters), and focaccia, providing plant-based alternatives to popular street snacks. In addition, Plant-based catering services have become sought-after choices for weddings, banquets, and other special events, providing gourmet plant-based menus that appeal to a diverse audience.

According to the research report "Italy Plant Based Food Market Overview, 2028," published by Bonafide Research, the Italy Plant Based Food market is expected to add USD 687.70 Million from 2023 to 2028. Growing consumer awareness of the health benefits associated with plant-based diets, including reduced risk of chronic diseases and improved overall well-being, was driving the demand for plant-based food options in Italy. A rising awareness of animal welfare issues and a desire to support ethical and compassionate food choices were encouraging consumers to choose plant-based products over animal-based alternatives. Technological innovations, such as advanced food processing techniques and ingredient formulations, have led to significant improvements in the taste, texture, and nutritional profiles of plant-based products. These advancements have played a crucial role in enhancing the overall appeal and acceptance of plant-based foods. Plant-based food products are no longer confined to niche health food stores; they have become increasingly prevalent in mainstream supermarkets and retail outlets. This trend has made plant-based options more accessible to the general population and has contributed to their widespread adoption. The fast-food industry has responded to the rising demand for plant-based options by introducing plant-based burgers, sandwiches, and other quick-service items. This trend reflects the desire for convenient and accessible plant-based meals for on-the-go lifestyles.

Based on product type the market is divided into Plant-based Milk, Plant-based Meat and Seafood, Plant-based Cheese, Plant-based Desserts, Plant-based Ice Cream, Plant-based Yogurt, Plant-based Butter, Plant-based Bars, Plant-based Bakery Snacks and Confectionery, Plant-based Creamer, Plant Based Mayyonaise and Salad Dressing and Others. Among them, Plant Based Milk segment is expected to the highest Market Share. Consumers have become more health-conscious, which has increased demand for healthier and more sustainable food options. Plant-based milk, such as almond, soy, oat, and coconut milk, is seen as a healthier alternative to typical dairy milk since it is lower in saturated fat and cholesterol. Concerns about the environmental impact of animal husbandry have prompted many customers to seek out more environmentally friendly and sustainable food options. Plant-based milk production uses fewer natural resources, emits fewer greenhouse gases, and has a smaller water footprint than dairy milk, making it an appealing option for environmentally concerned consumers. Plant-based milk products are often fortified with essential nutrients such as vitamins (e.g., vitamin D, B12) and minerals (e.g., calcium, iron) to enhance their nutritional profile and better compete with dairy milk. This fortification makes plant-based milk a viable alternative for consumers concerned about meeting their dietary requirements. Furthermore, like many other nations, Italy has a population that is lactose intolerant or allergic to dairy products. Plant-based yoghurt is a good alternative for these people, providing them with a dairy-free, easier-to-digest option. Consumers in Italy, like those in the rest of Europe, are growing increasingly worried about the environmental impact of animal husbandry. Plant-based yoghurt production uses fewer natural resources and produces fewer greenhouse gas emissions than dairy yoghurt, making it a more sustainable option.

Hypermarkets and supermarkets are the primary distribution channels for plant-based food products in Italy. These large retail stores offer a wide variety of products, including both traditional and plant-based options. Many well-known supermarket chains in Italy carry a wide range of plant-based food products, making them easily accessible to consumers. Some prominent hypermarkets and supermarkets in Italy include one of the largest supermarket chains in Italy, Esselunga, offers a substantial selection of plant-based products, including plant-based meats, dairy alternatives, and ready-to-eat meals. Furthermore, one of the largest supermarket chains in Italy, Esselunga, offers a substantial selection of plant-based products, including plant-based meats, dairy alternatives, and ready-to-eat meals. In addition, Convenience stores, also known as "distributori" or "tabaccherie," are also important distribution channels for plant-based food products in Italy. These smaller retail outlets cater to consumers looking for quick and convenient purchases. While convenience stores may have a more limited selection of plant-based products compared to larger supermarkets, they still contribute to the overall accessibility of such items.

The publication of Italian plant-based cookbooks has expanded, offering traditional Italian recipes adapted to vegan or vegetarian diets, making it easier for people to recreate Italian flavors in plant-based form. For instance, Published by Quadrille Publishing Ltd, "Vegan Italy" is known for its beautifully curated recipes that capture the essence of Italian cooking without the use of animal products. The book covers a wide range of dishes, including pasta, pizza, risotto, soups, salads, and desserts, along with vegan alternatives to classic Italian sauces and cheeses. Each recipe is thoughtfully presented with clear instructions, making it accessible for home cooks of all skill levels to recreate the dishes in their kitchens. Furthermore, Published by Regan Arts, "Plantlab" presents a unique perspective on plant-based cooking, emphasizing the use of fresh, whole foods, and innovative techniques to create gourmet dishes that appeal to both vegans and non-vegans alike. The cookbook goes beyond traditional vegan recipes, exploring cutting-edge culinary methods that elevate plant-based ingredients to new heights.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Plant-based Food with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Plant-based Milk
• Plant-based Meat and Seafood (Tofu, Quorn, Seitan, Fish, TVP, Burger Patties, Tempeh, Hot Dogs and Sausages, Meatballs, Ground Meat, Nuggets, Crumbles, Shreds, Crab, shrimp, Others)
• Plant-based Cheese
• Plant-based Desserts (Cakes, Pastries, Custard, Pudding, etc.)
• Plant-based Ice Cream
• Plant-based Yogurt
• Plant-based Butter
• Plant-based Bars (Protein Bars, Energy Bars, Cereal Bars, Fruit & Nut Bars, etc.)
• Plant-based Bakery Snacks and Confectionery (Biscuit and Cookies, Bread and Rolls, Chocolate, etc.)
• Plant-based Creamer
• Plant Based Mayonnaise and Salad Dressing
• Others

By Distribution Channel
• Hypermarkets and Supermarkets
• Convenience Stores
• E-Commerce
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Plant-based Food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Italy Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Italy Plant-based Food Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast, By Product Type
6.3. Market Size and Forecast, By Distribution Channel
7. Italy Plant-based Food Market Segmentations
7.1. Italy Plant-based Food Market, By Product Type
7.1.1. Italy Plant-based Food Market Size, By Plant-based Milk, 2017-2028
7.1.2. Italy Plant-based Food Market Size, By Plant-based Meat and Seafood, 2017-2028
7.1.3. Italy Plant-based Food Market Size, By Plant-based Cheese, 2017-2028
7.1.4. Italy Plant-based Food Market Size, By Plant-based Desserts, 2017-2028
7.1.5. Italy Plant-based Food Market Size, By Plant-based Ice Cream, 2017-2028
7.1.6. Italy Plant-based Food Market Size, By Plant-based Yogurt, 2017-2028
7.1.7. Italy Plant-based Food Market Size, By Plant-based Butter, 2017-2028
7.1.8. Italy Plant-based Food Market Size, By Plant-based Bars, 2017-2028
7.1.9. Italy Plant-based Food Market Size, By Plant-based Bakery Snacks and Confectionery, 2017-2028
7.1.10. Italy Plant-based Food Market Size, By Plant-based Creamer, 2017-2028
7.1.11. Italy Plant-based Food Market Size, By Plant Based Mayonnaise and Salad Dressing, 2017-2028
7.1.12. Italy Plant-based Food Market Size, By Others, 2017-2028
7.2. Italy Plant-based Food Market, By Distribution Channel
7.2.1. Italy Plant-based Food Market Size, By Hypermarkets and Supermarkets, 2017-2028
7.2.2. Italy Plant-based Food Market Size, By Convenience Stores, 2017-2028
7.2.3. Italy Plant-based Food Market Size, By E-Commerce, 2017-2028
7.2.4. Italy Plant-based Food Market Size, By Others, 2017-2028
8. Italy Plant-based Food Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Distribution Channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures

Figure 1: Italy Plant-based Food Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Distribution Channel
Figure 4: Porter's Five Forces of Italy Plant-based Food Market

List of Table

Table 1 : Influencing Factors for Global Plant-based Food Market, 2022
Table 2 : Italy Plant-based Food Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 3 : Italy Plant-based Food Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 4: Italy Plant-based Food Market Size of Plant-based Milk (2017 to 2028) in USD Million
Table 5: Italy Plant-based Food Market Size of Plant-based Meat and Seafood (2017 to 2028) in USD Million
Table 6: Italy Plant-based Food Market Size of Plant-based Cheese (2017 to 2028) in USD Million
Table 7: Italy Plant-based Food Market Size of Plant-based Desserts (2017 to 2028) in USD Million
Table 8: Italy Plant-based Food Market Size of Plant-based Ice Cream (2017 to 2028) in USD Million
Table 9: Italy Plant-based Food Market Size of Plant-based Yogurt (2017 to 2028) in USD Million
Table 10: Italy Plant-based Food Market Size of Plant-based Butter (2017 to 2028) in USD Million
Table 11: Italy Plant-based Food Market Size of Plant-based Bars (2017 to 2028) in USD Million
Table 12: Italy Plant-based Food Market Size of Plant-based Bakery Snacks and Confectionery (2017 to 2028) in USD Million
Table 13: Italy Plant-based Food Market Size of Plant-based Creamer (2017 to 2028) in USD Million
Table 14: Italy Plant-based Food Market Size of Plant Based Mayonnaise and Salad Dressing (2017 to 2028) in USD Million
Table 15: Italy Plant-based Food Market Size of Others (2017 to 2028) in USD Million
Table 16: Italy Plant-based Food Market Size of Hypermarkets and Supermarkets (2017 to 2028) in USD Million
Table 17: Italy Plant-based Food Market Size of Convenience Stores (2017 to 2028) in USD Million
Table 18: Italy Plant-based Food Market Size of E-Commerce (2017 to 2028) in USD Million
Table 19: Italy Plant-based Food Market Size of Others (2017 to 2028) in USD Million