Summary

The freeze-dried food market was projected to reach a CAGR of 8.03% during the forecast period, 2021-2026.

During the peak time of the COVID-19 pandemic, the concerns over food supply due to the lockdown and disturbance in the supply chain, globally, have seen impacted the consumers increasingly turn to the ambient category. A core appeal is the long shelf-life of products in this segment, as it enables people to stock up their pantries. Owing to this, the market has seen a sudden growth, especially during the peak buying months.

The expanding food-processing sector and huge demand for ready-to-eat or convenience food products among consumers have considerably increased in recent years, owing to the busy work lifestyle and the increased number of the working population. This, in turn, has led to an increase in the demand for freeze-dried fruits and vegetables to be used in snacks, soups, dressings, and bakery and confectionery products.​

The increasing consumer awareness about the ill effects of artificial food additives used for food preservation is fueling the demand for natural and healthy food products. ​

Moreover, key drivers augmenting the market are the suitability of the freeze-drying technique for heat-sensitive food products, rise in freeze-dried pet food products, and incorporation of freeze-drying techniques in several food products for longer preservation and convenient consumption.​

Key Market Trends

Targeted Freeze-dried Food Products to Fuel the Industry Revenue

The demand for freeze-dried food products is highly prevalent in a few of the categories, such as bakery products, cereal products, fruits snacks, and vegetable snacks, among others. In the bakery industry, freeze-dried fruits are used in whipped creams and frosting. Freeze-dried fruits are also being widely used in dessert decoration and give color and flavor to the finished products. ​

Healthy snacking is a growing trend. Consumers are continuously focusing on their health and looking for food products, which are vegan, gluten-free, and all-natural, pushing manufacturers across the world toward freeze-dried snacks on the retail shelves. For example, Berry Golden offers a freeze-dried snack (Golden Berry Bites), which is a lightweight, nutritious snack with no-added-sugar and preservatives and is packaged with antioxidants and vitamins A, C, B1, and B3. The berries are also fat-free, have a large amount of fiber, and are greatly enjoyed by children, as well as adults. ​

Asia-Pacific is the Fastest Growing Region for Freeze-dried Food Products

The freeze-dried food market in Asia-Pacific is experiencing rapid expansion due to the increasing consumption of processed food and rising preference for ready-to-eat meals, owing to the rising trend of on-the-go lifestyles of consumers. Such factors make Asia a potential market for freeze-dried foods, and thus, manufacturers are exploring this trend to attract young Asian consumers. Chinese consumers' interest in healthy and innovative products formulated with Chinese ingredients, which fit in their busy lifestyles, provides a great platform for foreign retail manufacturers to expand their businesses in the country. For instance, in 2019, ALDI is an international retail giant, opened two new physical stores in Shanghai’s Jing’an and Minhang districts. The stores offer a variety of products, including freeze-dried fruit snacks.

Competitive Landscape

The freeze-dried food market is competitive in nature, where major players in the market include Mercer Foods LLC, European Freeze Dry, Ajinomoto Co. Inc., Asahi Group Holdings Ltd, and Harmony House Foods Inc., holding a significant share of the market studied. As the global freeze-dried foods market is significantly driven by consumers going for adventure sports and expedition, leading players like European Freeze Dry are concentrating on the production of pre-cooked ready meals, especially for consumers going for expeditions as a growth strategy. Thereby, this is enhancing their position in the market studied. In January 2017, European Freeze Dry introduced a new brand Summit To Eat, to expand their freeze-dried outdoor meals offering, which supported the company to stay ahead of competitors.

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Table of Contents

1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Fruits
5.1.1.1 Strawberry
5.1.1.2 Raspberry
5.1.1.3 Pineapple
5.1.1.4 Apple
5.1.1.5 Mango
5.1.1.6 Other Fruits
5.1.2 Vegetables
5.1.2.1 Pea
5.1.2.2 Corn
5.1.2.3 Carrot
5.1.2.4 Potato
5.1.2.5 Mushroom
5.1.2.6 Other Vegetables
5.1.3 Freeze-dried Poultry
5.1.4 Freeze-dried Meat and Seafood
5.1.5 Other Freeze-dried Foods
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 Italy
5.3.2.3 Russia
5.3.2.4 Germany
5.3.2.5 France
5.3.2.6 United Kingdom
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 India
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Augason Farms
6.4.2 Ajinomoto Co. Inc.
6.4.3 Asahi Group Holdings Ltd
6.4.4 Nuts.com
6.4.5 Harmony House Foods Inc.
6.4.6 Lyofood Sp. z o.o.
6.4.7 European Freeze Dry
6.4.8 Mercer Foods LLC
6.4.9 OFD Foods LLC
6.4.10 Harmony House Foods Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET