Summary

Argentina possesses rich natural resources, an agricultural sector that is highly export-oriented, and a diversified industrial base that has a high production rate of home appliances occupying the market. An average Argentine consumer highly tends to be rational and conservative with their money and prefers to buy products that are strictly either necessary or cost-effective. This behavior clearly explains the rise in sales revenue generated from certain home appliances, like cookers and ovens, which are both a necessity and come at affordable prices. This also states the customer’s interest to switch healthy habits and their preference to eat healthily. They also have become more selective with regard to new products, new brands that are entering the market, and they tend to favor nationally manufactured products rather than imported ones. E-commerce penetration is also increasing gradually but is failing to grab the greater share of the market, owing to their limitations like high delivery charges and less or limited after-sales services offered.

Key Market Trends

Products Which Bring Convenience to Customers are Leading the Market

The convenience that the product brings to the consumer's life is making them opt for it. The small home appliances come with a shorter lifespan, which makes it easy for the consumer to replace or exchange them for a newer model. The sales volume of coffee machines was almost doubled in the study period and are followed by small kitchen appliances. Customer choices are making a transition. They are shifting to innovative and energy-efficient products for their daily utilization. Products like egg cookers are the best example that explains the increasing manufacturer’s interest to focus more on automating people’s daily activities by taking a load off their shoulders. They also improve accuracy and are bringing innovation by producing multi-utility products than single utility products.

Store-based Purchases are Forecast to Continue Grabbing Major Sales Volume

Even though the e-commerce penetration and percentage of customers who are willing to spend on online shopping are increasing, especially among the younger generations, yet consumers are still preferring to buy their products via stores or outlets only. The factors that are driving these sales are the after-sales service and delivery of the purchased product. It is observed that online sales platforms are failing to reach the average customers who do not have their own logistics services. The shipping charges for the majority of the products are almost the same as the price of the product they purchased. The factor that most customers from this region prefer to repair their products rather than replacing them is making them choose nearby stores for their desired purchase. All these factors are affecting the Argentine purchasing decision, thus increasing store-based purchases.

Competitive Landscape

The report covers major international players operating in the Argentine home appliances market. Technology and innovation are driving the market across the world. All the major players are coming up with innovation and are investing a high amount in their R&D facilities. The Argentine market welcomes newcomers who can bring a difference in the way the product range is offered. The market has high room for innovation in the way it operates. The market also holds a great scope for online retailers to penetrate.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

ページTOPに戻る

Table of Contents