Summary

The kitchen appliances market in Switzerland has grown significantly in the past and is expected to continue to do the same in the coming years owing to the favorable income levels of the consumers as well as the stable and steadily growing economy of the country. Its economic performance has been assisted by improving consumer sentiment, higher employment, and a strong showing by the export sector. Consumers enjoy more sophisticated coffee machines. Though store retailers dominate, internet retailing gains ground. Electronics and appliance specialist retailers remain the leading distribution channel driving the kitchen appliance sales in Switzerland. However, the fastest-growing channel is internet retailing. It is set to continue gaining share over the forecast period due to the convenience and high level of price transparency that it offers, along with the rapid expansion of Amazon and other online pure players. The kitchen appliances market in Switzerland has grown significantly in the past and is expected to continue to do the same in the coming years owing to the favorable income levels of the consumers as well as the stable and steadily growing economy of the country. Its economic performance has been assisted by improving consumer sentiment, higher employment, and a strong showing by the export sector. Consumers enjoy more sophisticated coffee machines. Though store retailers dominate, internet retailing gains ground. Electronics and appliance specialist retailers remain the leading distribution channel driving the kitchen appliance sales in Switzerland. However, the fastest-growing channel is internet retailing. It is set to continue gaining share over the forecast period due to the convenience and high level of price transparency that it offers, along with the rapid expansion of Amazon and other online pure players.

Key Market Trends

Small Cooking Appliances are Innovating Rapidly Compared to Major Appliances

The performance of the smaller appliances was majorly supported by the growing interest in consumer nutrition with appliances that enable consumers to prepare balanced and nutritious meals eyeing stronger growth. Food preparation appliances such as slow juicers, food processors, blenders, along with small cooking appliances such as light fryers and electric steamers performed well over the review period and continue to maintain the trend in the forecast period as well.

Internet Retailing is Giving Immense Support to the Appliances Market

Current value sales through internet retailing continued to post a strong performance in 2018. Internet retailers continued to offer Swiss consumers the opportunity to shop around for the best prices at any time, as well as the ability to view a large variety of products and related information in a convenient way. In 2018, internet retailers are more eager to invest heavily to develop their online capabilities and hence shift their focus from providing straightforward online purchasing functions to offering a wider shopping experience to their consumers. Domestic player Digitec Galaxus AG held the top position in the internet retailing in 2018. Digitec is an online market leader in IT, consumer electronics and telecommunication, while Galaxus offers a broad product range including household items, toys, and sports equipment.

Competitive Landscape

Market is highly fragmented with many local players leading the small appliances. The top players slightly consolidate their shares over the review period.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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