Summary

2022 was a year in which consumers in Chile realised the effect that inflation was having on their pockets. There was a bumpy end to 2019, and 2020 was marked by the fear and uncertainty of the COVID-19 pandemic. However, 2021 was full of promise and spending, as the world started reopening, and the cash flowed from government subsidies and three consecutive pension fund withdrawals, which released massive amounts of money into consumers’ hands, allowing them to purchase basic needs, and also in...

Euromonitor International's Retail in Chile report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ページTOPに戻る

Table of Contents

Retail in Chile
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN CHILE
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Retailers dial down on investments across categories and formats
Increased criminal activity affects both retailers and consumers
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas and New Year
Back to School
Independence Day
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 31 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 32 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 33 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 35 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 37 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 39 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 41 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 43 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 45 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 47 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 49 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 51 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
FEMSA Comercio continues its expansion plan for OXXO, and offloads mandated OK Market units
Forecourt retailers invest in their standalone formats
Online is still an important element, and competition for convenience retailers
PROSPECTS AND OPPORTUNITIES
Use of unmanned stores and self-service technologies expected to increase
Diversification of payment methods to help drive sales in the channel
Convenience retailers set to continue to lead growth in grocery retailers
CHANNEL DATA
Table 53 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 55 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 56 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 57 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 58 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 59 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 60 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 62 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bodega ACuenta remains dominant in discounters
National players continue to dominate discounters
Justo y Bueno, owner of Erbi, continues to deal with reorganisation, and stalls Chile investment
PROSPECTS AND OPPORTUNITIES
Private label gains importance in an environment of reduced spending power
Omnichannel to remain a key element and differentiator for Mayorista 10 and Bodega ACuenta
CHANNEL DATA
Table 64 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 65 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 66 Discounters GBO Company Shares: % Value 2018-2022
Table 67 Discounters GBN Brand Shares: % Value 2019-2022
Table 68 Discounters LBN Brand Shares: Outlets 2019-2022
Table 69 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lider continues to support its strategy of low prices for staples
Despite no new outlets in 2022, remodelling and repairs continue
Role of e-commerce in the business starts to level off as retailers refocus on omnichannel
PROSPECTS AND OPPORTUNITIES
Omnichannel set to continue to dominate
Q-commerce fails to deliver the promised disruption to grocery delivery
Differentiation to continue to come from the number of products offered
CHANNEL DATA
Table 71 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 73 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 74 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 75 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 76 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets incorporate new technologies and continue expansion plans
SMU invests in increasing its online capability with the launch of Unimarc.cl
Private label continues to be key a differentiator for chained supermarket brands
PROSPECTS AND OPPORTUNITIES
Inflation expected to continue to affect consumers over the forecast period, even as it slows
Independent supermarkets remain strong
E-commerce and omnichannel set to continue to affect development of in-store sales
CHANNEL DATA
Table 78 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 79 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 80 Supermarkets GBO Company Shares: % Value 2018-2022
Table 81 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 82 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 83 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
More difficult 2022 for small local grocers due to inflation
Innovation and specialisation key elements going forward
PROSPECTS AND OPPORTUNITIES
Small local grocers will come out the other side modernised
Despite modernisation, the channel will continue to lose ground to other grocery channels
CHANNEL DATA
Table 85 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 87 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Second-hand stores and initiatives continue to be well-received by consumers
Small nationally produced brands grow in the country, highlighting slow fashion
Inflation is still on everyone’s mind
PROSPECTS AND OPPORTUNITIES
Adding new categories brings continued growth for apparel and footwear specialists
E-commerce stabilises, but younger generations will continue to look for personalisation in the channel
Product differentiation and services the future of the channel
CHANNEL DATA
Table 89 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 91 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 92 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 93 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 94 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation affects demand, leading more and more consumers to choose financing options
Increased criminal activity affects retailers and consumers
E-commerce and department stores still the main competition for appliances and electronics specialists
PROSPECTS AND OPPORTUNITIES
E-commerce and omnichannel set to continue to affect the development of in-store sales
Manufacturers of appliances and electronics expand their store networks
Specialists to continue to expand their affordable product catalogues with the latest innovations
CHANNEL DATA
Table 96 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 98 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 99 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 100 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 101 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pharmacies continues expansion into new product offerings
Optical goods stores experiences growth, but continues to feel the pressure from online players
Store remodelling and new product lines bring dynamism to beauty specialists
PROSPECTS AND OPPORTUNITIES
Competition from department stores and informal retail to continue to pressure beauty specialists
Increases in prices to continue to help promotional activity
No movements in ownership or new names confirmed for the forecast period
CHANNEL DATA
Table 103 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 105 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 106 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 107 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 108 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 109 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 110 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 112 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
IKEA starts operations, but has a rocky launch
SuperZoo helps pet shops and superstores see steady growth
Home improvement and gardening stores benefits from rising interest rates and home prices
PROSPECTS AND OPPORTUNITIES
IKEA will ensure renewed dynamism over the forecast period
Omnichannel still the buzzword, and innovative initiatives set to grow
Pet shops and superstores still has ample room for growth
CHANNEL DATA
Table 114 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 116 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 117 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 118 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 119 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 120 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 121 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 123 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players work hard at rethinking their stores
Private label gains importance in an environment of reduced spending power
La Polar continues to deal with issues
PROSPECTS AND OPPORTUNITIES
Expansion should remain slow over the forecast period
Omnichannel and strategies to connect consumers to stores likely in the forecast period
Leveraging of financial retail key to expand payment options
CHANNEL DATA
Table 143 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 144 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 145 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 146 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 147 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 148 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 149 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 150 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 151 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 152 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 153 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Natura continues to lead direct selling
Consumer health direct selling loses ground as consumers limit purchases and turn to other channels
Beauty and personal care direct selling sees increased pressure from competing channels
PROSPECTS AND OPPORTUNITIES
Omnichannel and use of credit set to impact forecast years
Leveraging experiences will be the next challenge for direct sellers
Number of agents set to experience ups and downs
CHANNEL DATA
Table 125 Direct Selling by Category: Value 2017-2022
Table 126 Direct Selling by Category: % Value Growth 2017-2022
Table 127 Direct Selling GBO Company Shares: % Value 2018-2022
Table 128 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 129 Direct Selling Forecasts by Category: Value 2022-2027
Table 130 Direct Selling Forecasts by Category: % Value Growth 2022-2027
VENDING IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vending product diversification suffers on the back of the pandemic
New payment methods add some dynamism to the channel
PROSPECTS AND OPPORTUNITIES
Unmanned solutions could be a growth area for vending
Convenience stores and third party delivery players increase the competition
CHANNEL DATA
Table 131 Vending by Category: Value 2017-2022
Table 132 Vending by Category: % Value Growth 2017-2022
Table 133 Vending GBO Company Shares: % Value 2018-2022
Table 134 Vending GBN Brand Shares: % Value 2019-2022
Table 135 Vending Forecasts by Category: Value 2022-2027
Table 136 Vending Forecasts by Category: % Value Growth 2022-2027
RETAIL E-COMMERCE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
E-commerce continues to rise, but shows signs of having peaked in terms of growth, entering its next stage
Foods and appliances and electronics continue to capture consumer preference
Informal markets continue to grow and slow growth in e-commerce
PROSPECTS AND OPPORTUNITIES
Growth of marketplaces and the possible arrival of Amazon to mark the forecast period
Layering of engagement and experiences key for e-commerce
Logistics is still a sore point for the industry
CHANNEL DATA
Table 137 Retail E-Commerce by Product and Category: Value 2017-2022
Table 138 Retail E-Commerce by Product and Category: % Value Growth 2017-2022
Table 139 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 140 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 141 Forecast Retail E-Commerce by Product and Category: Value 2022-2027
Table 142 Forecast Retail E-Commerce by Product and Category: % Value Growth 2022-2027