Summary

Colombia's tea market has undergone tremendous transition in recent years, owing to shifting customer preferences, increased knowledge of health and wellness, and a developing culinary scene. These developments have resulted in a renaissance in the way tea is produced, eaten, and perceived in this South American country. Colombia has seen an increase in health consciousness among its people. Tea is becoming increasingly popular as consumers seek healthier beverage alternatives. Tea's potential health benefits, such as antioxidants and the wellness aspects of various herbal infusions have made it a popular choice for individuals seeking to live a balanced lifestyle. Colombia is a traditional coffee country, but the tea market is diversifying. In addition to conventional black and green teas, there is an increasing demand for herbal infusions, specialty blends and exotic teas. These tea options cater to customers who are looking for flavors and unique experiences. Colombia’s culinary scene has embraced the inclusion of tea in its food culture. Restaurants, cafes and restaurants include tea in their menus, serving tea with a variety of foods and desserts. This combination of tea and food enhances the dining experience and encourages customers to explore different teas. Thanks to its favorable climate, Colombia’s fertile landscapes are perfect for growing tea. As a result, tea tourism is on the rise, tourists visit tea estates and plantations to learn about tea making and are interested in trying it in a tranquil tea garden. Colombia's diverse climate and geographical regions provide an ideal environment for cultivating a wide variety of tea plants and herbal ingredients. The country's unique biodiversity offers opportunities for producing exotic and indigenous teas that reflect its rich natural heritage.

According to the research report "Colombia Tea Market Overview, 2028," published by Bonafide Research, the Colombia Tea market was valued more than USD 30 Million in 2022. Colombia has a long history of employing indigenous plants and herbs for both medicinal and culinary uses. This legacy has set the way for the rise in popularity of herbal infusions in Colombia, and many Colombians have grown up with the practice of taking herbs for their alleged health benefits. The rise of small-scale and artisanal tea producers in Colombia demonstrates a dedication to quality and authenticity in tea production. These manufacturers frequently employ traditional processes and locally sourced ingredients to create one-of-a-kind and handcrafted tea blends. Colombia's wellness business has embraced tea as part of its offerings, with tea-focused rituals and treatments that promote relaxation and well-being. Furthermore, Colombia's picturesque scenery and favourable climate have given rise to tea tourism, with tea estates welcoming visitors for tea-related experiences. Cundinamarca is a famous tea-producing region in Colombia, recognized for its quality tea. The parts of the district with favorable climatic conditions and high altitude are ideal for the cultivation of tea plants. Tea gardens and plantations in the region are becoming increasingly popular with tea tourists. Boyacá, located in the Colombian Andes, is another important tea-growing region. Boyaka’s cliffs and mild climate are perfect for tea production. The region is known for its traditional teas and herbs. Tolima in the Andes has also emerged as a center for tea production. The temperature and soil of the region are favorable for the cultivation of tea plants. Traditional black and green teas and herbal infusions are also made in Tolima.

Based on tea type market is fragmented into green tea, black tea, oolong tea, herbal tea and white tea. Green tea is expected to grow at fastest rate in Colombia tea market with significant CAGR during the forecast period. Green tea is well-known for its possible health advantages, which are mostly linked to its high quantities of antioxidants, particularly catechins. As global and local health and wellness trends gain traction, more Colombians are turning to green tea as a better beverage alternative. Green tea's potential health benefits, such as weight control and cardiovascular health, connect with the growing demand for a balanced lifestyle. In Colombia, green tea is well-known for its historic use in home cures and natural medicine. This legacy has led to green tea's long-term presence in households and its acceptance as a beverage with possible health advantages in Colombian society. Green tea is available in a variety of varietals and mixes, providing a wide range of flavour profiles. Colombian customers can experiment with several green tea kinds, ranging from sencha to matcha, and appreciate the distinct flavour experiences they provide. This variety responds to changing customer tastes. Green tea production is frequently associated with sustainability and environmentally friendly practices. This characteristic appeals to Colombian consumers who value ethically and environmentally sourced products, fueling demand for green tea.

In terms of application market is bifurcated into residential and commercial. Commercial application is expected to register highest growth rate in Colombia tea market. Colombian consumers are increasingly turning to tea as the beverage of choice in shopping malls. The demand for tea in cafes, restaurants, hotels, or offices is increasing. This shift in consumer preferences reflects a growing appreciation for the versatility and health benefits of tea. The emergence of specialty teas such as loose leaf teas of high quality and unique blends has attracted the attention of retail outlets these companies are increasingly offering a wide range of specialty teas to cater to the tastes and preferences of their customers. Colombia’s cafe culture is booming, with coffee shops and teahouses popular hangouts. Many of these establishments offer an extensive range of tea options, appealing to a variety of people looking for a relaxing and sociable atmosphere to enjoy their tea. Based on distribution channel market is segmented into supermarkets /hypermarkets, speciality stores, convenience stores and online. Online channel is expected to register highest CAGR in Colombia tea market. Colombia has seen an increase in e-commerce and internet purchasing. Online platforms are becoming increasingly popular among customers due to their convenience and accessibility. This move to digital purchasing extends to tea product purchases, with more customers choosing to buy their favourite teas online. Consumers may shop for tea online from the convenience of their own homes or on the road, eliminating the need to visit physical establishments. This convenience is especially appealing to busy people and those who enjoy a stress-free shopping experience. Customer reviews and ratings for tea goods are frequently featured on online retailers' websites. This input from other consumers assists others in evaluating the quality and taste of teas, resulting in more confident purchasing decisions.

Considered in this report:
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Colombia Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea
• Others

By Application:
• Residential
• Commercial

By Distribution Channel:
• Supermarkets/ Hypermarkets
• Speciality Stores
• Convenience Stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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