Summary

The United Arab Emirates has a relatively high GDP per capita, and disposable incomes have been rising in recent years. This is leading to increased spending on consumer goods, including tea. Consumers in the United Arab Emirates are becoming increasingly aware of the health benefits of tea, such as its antioxidant content, potential for weight loss, and stress-relieving properties. This is driving demand for tea, especially herbal teas and green tea. Tea culture is becoming increasingly popular in the United Arab Emirates, with more and more people enjoying tea as a social activity or as a way to relax and de-stress. This is driving demand for tea, especially high-quality and specialty teas. The United Arab Emirates has a number of teahouses and cafes that offer a variety of tea experiences. These establishments often offer a variety of brewing methods, as well as tea tasting sessions. The United Arab Emirates has a number of tea companies that export tea to countries all over the world. Some of the most popular United Arab Emirates tea brands include Al Ain Tea, Al Fanar Tea, and Al Marai Tea. United Arab Emirates tea companies are increasingly developing innovative tea products, such as functional teas, flavored teas, and tea blends. These products are designed to appeal to the growing demand for high-quality and unique tea experiences. The United Arab Emirates market is also demanding customized tea blends. Businesses can offer consumers the ability to create their own tea blends, or develop pre-made tea blends that are tailored to specific consumer needs. Emirati tea culture often revolves around "Gahwa," a traditional Arabic tea made from black tea leaves, often brewed with saffron, cardamom, or other spices. Gahwa is typically served in small cups and symbolizes hospitality and respect. During the holy month of Ramadan, tea becomes an integral part of Iftar (the evening meal to break the fast) and Suhur (the pre-dawn meal), often served with dates to break the fast.

According to the research report "United Arab Emirates Tea Market Overview, 2028," published by Bonafide Research, the United Arab Emirates Tea market is anticipated to grow at more than 9% CAGR from 2023 to 2028. There's a growing trend in the mixology scene, where tea is being incorporated into cocktail recipes. Bars and lounges are experimenting with tea-based cocktails, appealing to consumers looking for innovative and refreshing beverage options. Consumer awareness and concern for the environment are driving the demand for eco-friendly tea packaging. Brands are focusing on sustainable materials and biodegradable packaging to meet the growing eco-conscious consumer base. The demand for convenient, ready-to-drink tea products is rising. Bottled teas, tea concentrates, and cold brew options are gaining popularity among consumers seeking convenient and portable tea solutions. Tea's natural and antioxidant-rich properties are being incorporated into beauty and wellness products. Tea-infused skincare items like masks, serums, and body lotions are gaining attention for their purported health and beauty benefits. The UAE is witnessing the emergence of tea-centric festivals and events that celebrate different tea cultures, rituals, and brews. These events offer an opportunity for tea enthusiasts to explore, learn, and indulge in various tea experiences. Subscription services that offer monthly or quarterly tea boxes are gaining popularity. These services provide curated selections of teas and accessories, allowing consumers to discover and sample new varieties. There is an exploration of teas based on ancient health systems like Ayurveda. Blends incorporating herbs and spices from traditional medicinal practices are becoming sought after for their holistic health benefits.

Black tea has a long-standing history and is deeply ingrained in the culture of the United Arab Emirates. It is the traditional and most preferred type of tea consumed across the country. The strong, robust flavors of black tea align well with the taste preferences of many Emirati and expatriate residents. Black tea is often a staple at breakfast and during social gatherings. It is considered a symbol of hospitality and is commonly offered to guests, reflecting the traditional Emirati hospitality. Tea drinking is an integral part of Emirati social customs. Black tea, whether served plain or with added spices like cardamom, saffron, or mint, plays a significant role in the social fabric and daily routines of the people. The United Arab Emirates has a rich tradition of tea ceremonies and rituals. Black tea, often brewed with spices and served in elegant glassware, forms an integral part of these rituals, adding to its significance in local culture. Furthermore, The United Arab Emirates is a global hub for tourism, business, and luxury. The hospitality industry, including hotels, resorts, and restaurants, heavily relies on tea offerings to cater to international and local consumers. The growing number of hospitality establishments drives the demand for tea in the commercial sector. The tea culture in the United Arab Emirates includes a strong presence in cafes, restaurants, and tea rooms. Tea is a common beverage served in various foodservice outlets, particularly as part of afternoon tea services or as a complement to meals. The flourishing café culture, especially in metropolitan areas like Dubai and Abu Dhabi, drives the demand for tea as it is a popular choice among patrons seeking a relaxing experience or a break from work.

Supermarkets and hypermarkets provide a one-stop shopping destination for consumers, offering a wide range of tea products alongside other grocery items. Customers appreciate the convenience of finding a variety of teas in a single location. These retail outlets offer a diverse selection of tea types, brands, flavors, and packaging options. Consumers have access to a broad range of teas, including traditional black tea, green tea, herbal infusions, and specialty blends. Supermarkets and hypermarkets often run promotions, discounts, and special offers on tea products, attracting customers looking for good deals and value for their money. Supermarkets and hypermarkets have numerous outlets across the United Arab Emirates, making them easily accessible to a wide consumer base. This wide distribution network ensures that customers from various regions can purchase their preferred teas conveniently. Consumers can buy tea in bulk quantities or take advantage of cost-effective deals, particularly useful for households or businesses that require larger quantities of tea.

Considered in this report:
• Geography: United Arab Emirates
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United Arab Emirates Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea

By application
• Residential
• Commercial

By Distribution Channel
• Supermarkets /Hyper markets
• Speciality stores
• Convenience stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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