Summary

Saudi Arabia has a very strong tea culture. Tea is consumed not just in the morning but after every meal. Tea is drunk after breakfast, lunch, and dinner. People enjoy drinking many cups of tea that make them feel refreshed. There are various types of tea that people enjoy here. Apart from enjoying the tea, they love to offer tea to others. In Saudi Arabia, serving tea to others is considered a measure of hospitality. Tea is served to guests at homes, offices, and other places. It is a part of etiquette to serve tea to guests. Even in businesses, serving tea is a way to welcome guests and show them warmth. The term used in Saudi for tea and coffee is ‘shay wa qahweh’. Some tea brands in Saudi Arabia include Twinings, Lipton, Rabea, Just Chill, Organic Rooibos, Al Diafa, Al Kbous, Xinxinchaoshi, Traditional medicinals, Dilmah, Yogi tea. The urban population in Saudi Arabia is growing, leading to changes in lifestyle and consumption habits. The convenience and portability of tea, particularly ready-to-drink options, align well with modern, on-the-go lifestyles. The increasing disposable income in Saudi Arabia allows consumers to spend more on premium or high-quality tea products. This factor contributes to the rising demand for specialty and luxury tea items. The café culture in Saudi Arabia is booming, with tea being a prominent beverage on the menus of numerous cafes. The social aspect of enjoying tea in these settings influences consumer habits and preferences. Seasonal changes and cultural rituals influence the consumption patterns of tea. For instance, during Ramadan, there's an increase in tea consumption, particularly after the evening fast-breaking meal, making it a significant driver for sales during this period.

According to the research report "Saudi Arabia Tea Market Overview, 2028," published by Bonafide Research, the Saudi Arabia Tea market is expected to reach a market size of more than USD 1.30 Billion by 2028. The convenience of ready-to-drink tea products is a growing trend, especially among the younger population and individuals with busy lifestyles. This includes bottled, canned, or instant tea options. Tea companies are introducing a wide range of flavors and blends to cater to diverse consumer preferences. Unique and exotic flavors, as well as innovative combinations, are becoming increasingly popular. There is an increasing demand for environmentally sustainable and ethically sourced teas. Consumers are paying more attention to eco-friendly packaging, fair trade practices, and the environmental impact of tea production. The integration of tea into mixology and culinary arts is a rising trend. Tea-based cocktails, desserts, and savory dishes are becoming popular in the food and beverage sector. The emergence of specialized tea shops and boutiques offering a curated selection of teas and providing an immersive tea experience is gaining popularity. These spaces often offer tastings, workshops, and personalized guidance. Subscription-based tea services and curated gift sets are becoming popular, offering consumers a convenient way to explore different teas and blends while also making for thoughtful gift options. Blending different tea types and flavors, as well as infusing tea with herbs, spices, and fruits to create unique and innovative taste profiles, is a growing trend among tea enthusiasts. The utilization of tea in beauty and wellness products, such as skincare items and relaxation aids, is a trend reflecting the growing understanding of tea's antioxidant and healing properties. Teas being incorporated into health and fitness routines as part of detox programs, weight management strategies, and pre- or post-workout beverages due to their perceived health benefits.

Green tea is associated with numerous health benefits due to its high antioxidant content, particularly catechins and polyphenols, which are believed to offer various health advantages. In a health-conscious society, consumers are increasingly drawn to green tea for its potential positive effects, such as aiding in weight management, supporting heart health, and offering antioxidant properties. Saudi Arabia is witnessing a growing trend toward health and wellness. The increasing awareness of the potential health benefits of green tea, promoted through various media, health experts, and influencers, is driving its consumption. Green tea is often linked to aiding weight loss or management. This association with wellness and fitness appeals to consumers who are focused on leading a healthier lifestyle. Green tea is perceived as aligning with Islamic dietary guidelines, and its consumption resonates well within the cultural and religious framework of the society, further encouraging its adoption. Green tea is available in various blends, such as matcha, jasmine, and other herbal combinations, which caters to a diverse consumer base with different taste preferences. In addition, Saudi Arabia has witnessed substantial growth in its hospitality sector, including hotels, restaurants, cafes, and catering services. Tea is an essential part of the beverage menu in these establishments, driving the commercial demand for tea. The country's position as a destination for religious pilgrimages and an emerging tourist spot has led to an increased demand for tea in hotels, restaurants, and catering services, enhancing the commercial tea segment. Tea is a customary beverage served in various social and business events, such as meetings, conferences, and banquets. This demand for tea in large-scale gatherings contributes to the growth of the commercial segment.

Supermarkets and hypermarkets offer a one-stop shopping experience, providing a wide array of tea products along with other grocery items. This convenience factor attracts consumers seeking diverse tea choices under one roof. Supermarkets and hypermarkets often run promotions, special deals, and discounts on tea products, attracting cost-conscious consumers looking for value for money and quality offerings. Supermarkets and hypermarkets have numerous branches across Saudi Arabia, making them easily accessible to a wide consumer base. Their widespread presence ensures that customers from various regions have access to their preferred teas conveniently. Some of these supermarkets and hypermarkets create an engaging in-store experience, with tea sections designed to attract and inform customers, providing guidance on various tea types and blends. During festivals, seasons, or specific cultural events, supermarkets and hypermarkets often promote special tea selections, attracting consumers seeking tea for specific occasions.

Considered in this report:
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Saudi Arabia Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea

By application
• Residential
• Commercial

By Distribution Channel
• Supermarkets /Hyper markets
• Speciality stores
• Convenience stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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