Summary

Argentina's tea market, which has been eclipsed by its South American neighbour Brazil's coffee dominance, is undergoing a significant rebound and expansion. Tea is emerging as a tempting beverage option in the region, which is famed for its rich culinary traditions and wine culture. Tea has a special position in the culture and lifestyle of the people of Argentina. The country has a yerba mate tradition, which is a form of herbal tea drunk with a straw in a shared mate gourd. Beyond mate, traditional teas such as black tea are gaining appeal, and herbal infusions are in high demand. The Argentina tea market is distinguished by its diversity, which includes classic black teas, green teas, herbal blends, and a growing interest in herbal teas, specialty and exotic teas. Argentina is famous for mate, a herbal infusion prepared from the yerba mate plant's leaves. It's a valued practice in Argentine culture to share a mate gourd and pass it around among friends and family. While mate is the most popular tea-like beverage, conventional teas such as black tea and green tea are becoming more popular among a wider audience. Mate drinking is more than just a beverage option in Argentina; it is a cultural tradition. It's not uncommon to see individuals from various walks of life walking around with a thermos and a mate gourd, sharing the drink on the streets, in parks, and even at work. Mate's attitude of friendship and sharing reflects the deep social relationships fostered by tea culture in the country.

According to the research report "Argentina Tea Market Overview, 2028," published by Bonafide Research, the Argentina Tea market is expected to reach market size of more than USD 550 Million by 2028. According to recent research it was found that on an average an individual consumes around 200 grams of tea annually. Argentina is famed for its culinary innovation, and tea has become an important element of that landscape. Tea-infused foods, such as tea-based pastries, sauces, and even tea-infused drinks, are becoming increasingly popular. The marriage of tea and Argentine cuisine demonstrates tea's flexibility and versatility in a variety of culinary contexts. Tea is being cleverly used in cocktail concoctions by Argentine mixologists. Tea-based cocktails have become popular, with distinct flavours and an intriguing fusion of Argentine culture and foreign mixology. Argentina has introduced contemporary tea processing technology, which improves tea processing efficiency and precision. Tea producers can now process tea leaves with better consistency, resulting in higher-quality teas, thanks to advanced apparatus such as withering troughs, rolling machines, and drying equipment. Technological improvements have enabled Argentine teas to undergo stringent quality control and certification processes. Quality evaluation tools, including electronic sensors and testing equipment, are used to ensure that tea meets international standards and certifications, thereby increasing its marketability. Tea-related mobile applications and tools are becoming increasingly popular in Argentina. These apps include information about tea varietals, brewing methods, and tea combination suggestions. Some apps also offer virtual tea tastings and events. Some Argentine households have embraced smart tea appliances equipped with Internet of Things (IoT) technology. These appliances, such as smart kettles and teapots, allow users to control brewing temperature and time via smartphone apps, ensuring a perfectly brewed cup of tea.

Based on tea type market is bifurcated into green tea, black tea, oolong tea, herbal tea and white tea. Herbal tea is one of the commonly consumed in Argentina. Argentine culture has a long history of herbal infusions as traditional treatments for many ailments. Many Argentines have grown up with the practice of preparing herbs and plants for their supposed healing properties. Thanks to this cultural practice, herbal teas have become an integral part of daily life. Argentina’s ethnic heritage has contributed to the consumption of herbal teas. Argentine herbal teas incorporate flavors and ingredients from indigenous civilizations, European colonialism and neighbouring countries. Customers can choose from a wide variety of vegetables, fruits and plants, each with their own unique flavours. Herbal teas are popular for their digestive and aromatic properties. Popular herbs include peppermint, chamomile and anise, which are popular choices because they can help with digestion and provide a soothing, aromatic experience. Herb tea is naturally caffeine-free, making it an ideal choice for consumers who want to reduce their caffeine intake. This symptom allows one to take herbs both during the day and in the evening without worrying about sleep disturbance. In addition to its enjoyment as a beverage, herbal infusions are used in traditional medicine and homeopathic practices in Argentina. They are often seen as a means to an all-encompassing health and well-being.

Based on application market is segmented into residential and commercial. Residential application will lead the market of Argentina during the forecast period. The Argentine household has a long tradition of tea, often associated with family gatherings and social gatherings. Making and sharing tea is a valued tradition deeply embedded in the culture. This cultural practice supports tea as the preferred beverage in the domestic setting. Traditional black and green teas, herbal infusions and standard blends are available in the Argentine tea market. Such tea options allow individuals to try new teas in their own homes. As health and wellness improves, residents are demanding better drinks. Known for its potential health benefits, tea has gained popularity as a healthy and low-calorie option for people looking to maintain a healthy lifestyle. The distribution channel of the market include supermarkets /hypermarkets, speciality stores, convenience stores and online. Supermarkets /hypermarkets is predicted to lead the distribution channel of tea market of Argentina. Supermarkets and department stores offer a wide range of tea products, including traditional black and green teas, herbal infusions, specialty blends and international teas That broad range this ensures that customers have a selection of teas, allowing them to explore tea options. These supermarkets provide a one-stop shop for customers. Customers can purchase tea along with other groceries, beverages, snacks and condiments, all in one visit. The ease of coordinating shopping needs appeals to busy shoppers. Supermarkets and supermarkets carry a steady and reliable supply of tea products. Customers can rely on these outlets to stock their favourite teas, ensuring that they always have the tea they want.

Considered in this report:
• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Argentina Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea
• Others

By Application:
• Residential
• Commercial

By Distribution Channel:
• Supermarkets/ Hypermarkets
• Speciality Stores
• Convenience Stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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