Summary

In the UK, there is a strong emphasis on health and wellbeing, and consumers are placing more importance on leading healthier lives. Bottled water is frequently seen as a healthier substitute for sweetened beverages and is linked to hydration, exercise, and general wellbeing. Bottled water is closely associated with hydration, which is an integral part of maintaining overall well-being and supporting an active lifestyle. Fitness enthusiasts and individuals engaged in physical activities often prioritise bottled water as a means to stay hydrated before, during, and after exercise. The country has experienced a cultural shift away from sugary drinks due to increasing concerns about their impact on health, including issues such as obesity and dental health. This shift has created a demand for healthier alternatives, and bottled water has emerged as a popular choice due to its perceived health benefits and lack of added sugars. Bottled water is often perceived as a product that undergoes strict quality control measures and is sourced from natural springs or purified sources. This perception reinforces the notion that consuming bottled water is a healthy choice, as it is believed to be free from contaminants and impurities that may be present in tap water.

According to the research report "UK Bottled Water Market Overview, 2028," published by Bonafide Research, the UK Bottled Water market is projected to reach a market size of more than USD 4.35 billion by 2028. Bottled water is a popular beverage choice for many consumers who seek convenience, hydration, and a healthier alternative to sugary drinks. Still water refers to non-carbonated bottled water, which is the most commonly consumed type of bottled water in the UK. It includes both spring water and purified water. Flavoured water has seen significant growth, catering to consumers who seek a more exciting taste experience. It is typically infused with natural fruit flavours or extracts, providing a healthier option compared to sugary drinks. Several companies operate in the UK bottled water market, including both global and domestic brands. Some of the prominent players include Nestlé Waters UK Ltd., Coca-Cola European Partners (Glacéau Smartwater), Danone Waters UK & Ireland Ltd. (Evian and Volvic), Highland Spring Ltd., Britvic plc (Drench), Harrogate Water Brands Ltd., Radnor Hills Mineral Water Company Ltd., Princes Ltd., Clearly Drinks Ltd. (Perfectly Clear), and Brecon Carreg Mineral Water Ltd. Bottled water is widely available through various distribution channels, including supermarkets, convenience stores, vending machines, online retailers, and foodservice establishments such as cafes, restaurants, and hotels. Off-trade sales channels for bottled water tend to be more dominant compared to on-trade channels. Tesco, Sainsbury's, Morrisons, Waitrose, and Aldi are some prominent supermarket chains in the UK known for offering bottled water.

The UK bottled water market is indeed regulated by various authorities to ensure product safety and quality. The FSA is the main regulatory body responsible for food safety and hygiene in the UK. It sets regulations and standards for the production, labelling, and distribution of food and beverages, including bottled water. The FSA ensures that bottled water companies comply with regulations related to hygiene, packaging, labelling, and advertising. Although the UK has exited the EU, many of the regulations and standards for bottled water were harmonised with EU legislation. These regulations include requirements for labelling, source water quality, and hygiene standards. One of the significant challenges is the environmental impact of bottled products. Plastic bottles contribute to plastic pollution and are a major concern for sustainability. Consumers and advocacy groups are increasingly pushing for more eco-friendly packaging alternatives and actively seeking ways to reduce their plastic waste. Despite efforts to improve recycling rates, a significant portion of plastic bottles in the UK still end up in landfills or as litter. The challenge lies in creating efficient recycling systems and infrastructure that can handle the volume of plastic waste generated. Additionally, there is a need to educate consumers about the importance of recycling and encourage them to make sustainable choices.

Similar to other markets, there is an increasing trend towards premium and artisanal bottled beverages in the UK. Consumers are willing to pay a premium for high-quality, unique, and locally sourced products. Craft beverages, specialty blends, and innovative flavours are likely to gain popularity, catering to consumers looking for distinctive drinking experiences. Additionally, personalization and functional beverages are expected to be key drivers in the future of the bottled market. Consumers are seeking products that cater to their individual preferences and specific health needs. This includes customised blends, personalised packaging, and beverages with added nutritional benefits or functional ingredients. Furthermore, the digital transformation of the retail industry will continue to impact the bottled market in the UK. Online sales and e-commerce platforms offer convenience and a wider range of beverage choices to consumers. Digital marketing strategies, influencer collaborations, and social media engagement will play a crucial role in reaching and influencing consumers.

Considered in this report
• Geography: UK
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Bottled water market with its value and forecast along with its segments
• Country-wise Germany Bottled water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water



BY Sales Channel
• On trade
• Off trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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