Summary

The Middle East & Africa electric hair brush market is expected to grow from US$ 53.07 million in 2022 to US$ 77.82 million by 2030. It is estimated to grow at a CAGR of 4.9% from 2022 to 2030.

Rising Adoption of Hair Care Appliances, Especially Among Women

In recent times, rising beauty awareness and increasing fashion trends among women are driving the demand for haircare appliances such as electric hair brushes, hair straighteners, and hair rollers. Owing to improving standard of living, and the positive effects of personal care on self-esteem and social interaction, consumers are gradually shifting toward premium self-grooming products. Hair styling and grooming have become a part of everyone's lifestyle for health and social reasons. The increasing influence of beauty industry trends on women to maintain their overall appearance is boosting the demand for electric hair care products. Furthermore, the growing awareness among women about the benefits of electric hair care appliances, such as enhanced efficiency, better convenience, and faster speed over conventional hair care appliances, is propelling the market growth. Moreover, the growing concern about physical appearance while going out socially for jobs and other places boosts the demand for electric hair styling appliances. Thus, the rising employment of women strongly influences the demand for electric hair brushes for styling hair. Thus, owing to the above-mentioned factors, the adoption of hair care appliances is increasing among the women population, which is further driving the market growth.

Middle East & Africa Electric Hair Brush Market Overview

The Middle East & Africa electric hair brush market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Middle East & Africa is an emerging personal care market due to the changing lifestyle, rising disposable income, growing youth population, developing distribution networks, and establishing new manufacturing units. In the UAE, consumers prefer technologically advanced electric hair brushes with features such as heat settings and advanced ionic technology to obtain salon-styled hair.

In recent years, the growing social media penetration and advertisement have propelled the region's personal care and beauty products market, including electric hair brushes. Influencers and beauty bloggers have a significant impact on consumer choice. Their positive reviews and endorsement from trusted sources influenced the popularity of specific electric hair brushes. For instance, in October 2019, Philips Hare Care Saudi Arabia announced the campaign #PhilipsStraighteningBrush by collaborating with influencers to promote the launch of Heated Straightening Brush in Saudi Arabia. Further, rapidly changing lifestyle, owing to urbanization, has surged the demand for electric hair brushes that provide stylish looks like a salon. Further, the increasing penetration of modern retailing, coupled with modern retailers offering promotions and discounts on quality brands, has attracted young buyers, thereby contributing to the electric hair brush market growth in the region.

Middle East & Africa Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Electric Hair Brush Market Segmentation

The Middle East & Africa electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the Middle East & Africa electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Middle East & Africa electric hair brush market in 2022.

Based on category, the Middle East & Africa electric hair brush market is segmented into men

women, and unisex. The women segment held the largest share of the Middle East & Africa electric hair brush market in 2022.

Based on distribution channel, the Middle East & Africa electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Middle East & Africa electric hair brush market in 2022.

Based on country, the Middle East & Africa electric hair brush market is segmented into South Africa, Saudi Arabia. the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa electric hair brush market in 2022

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Middle East & Africa electric hair brush market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Middle East & Africa Electric Hair Brush Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channels
4.3.5 End Consumers
4.4 List of Vendors
5. Middle East & Africa Electric Hair Brush Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
5.1.2 Innovative Product Launches by Key Market Players
5.2 Market Restraints
5.2.1 Hair Damage Caused by Electric Hair Brushes
5.3 Market Opportunities
5.3.1 Technological Advancements in Hair Styling Products
5.4 Future Trends
5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact of Drivers and Restraints:
6. Electric Hair Brush Market - Middle East & Africa Market Analysis
6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 - 2030
6.2 Electric Hair Brush Market Forecast and Analysis
7. Middle East & Africa Electric Hair Brush Market Analysis - Product Type
7.1 Round Brush
7.1.1 Overview
7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
7.2 Flat Brush
7.2.1 Overview
7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Electric Hair Brush Market Analysis - Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)
9. Middle East & Africa Electric Hair Brush Market Analysis - Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Middle East & Africa Electric Hair Brush Market - Country Analysis
10.1 Middle East and Africa
10.1.1 Middle East and Africa Electric Hair Brush Market Overview
10.1.2 Middle East and Africa Electric Hair Brush Market, Key Country - Revenue 2022 (US$ Million)
10.1.3 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
10.1.3.1 Middle East and Africa Electric Hair Brush Market Breakdown by Country
10.1.3.2 South Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.2.1 South Africa Electric Hair Brush Market Breakdown by Product Type
10.1.3.2.2 South Africa Electric Hair Brush Market Breakdown by Category
10.1.3.2.3 South Africa Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.3 Saudi Arabia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.3.1 Saudi Arabia Electric Hair Brush Market Breakdown by Product Type
10.1.3.3.2 Saudi Arabia Electric Hair Brush Market Breakdown by Category
10.1.3.3.3 Saudi Arabia Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.4 UAE Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.4.1 UAE Electric Hair Brush Market Breakdown by Product Type
10.1.3.4.2 UAE Electric Hair Brush Market Breakdown by Category
10.1.3.4.3 UAE Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.5 Rest of Middle East and Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.5.1 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Product Type
10.1.3.5.2 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Category
10.1.3.5.3 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 Expansion
11.3 New Product Development
11.4 Other Business Strategies
12. Company Profiles
12.1 Koninklijke Philips NV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Revlon Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Vega Industries Pvt Ltd
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Conair LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Dafni Hair Products Ltd
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 L'ange Hair Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Apalus Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
13. Appendix