Summary

The South & Central America electric hair brush market is expected to grow from US$ 34.79 million in 2022 to US$ 46.93 million by 2030. It is estimated to grow at a CAGR of 3.8% from 2022 to 2030.

Celebrity Endorsements and Social Media Campaigns

Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals. Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.

South & Central America Electric Hair Brush Market Overview

The South & Central America electric hair brush market is segmented into Brazil, Argentina, and the Rest of South & Central America. The increasing adoption of hair styling products among working women in Brazil and Argentina has surged the adoption of electric hair brushes. In addition, the rising awareness regarding new hairstyles, such as curls or straightened hair, among millennials has further propelled the market growth.

Further, the rising number of supermarkets and hypermarkets and business expansion by key players in the region are significantly contributing to the overall growth of the market in the region. Attractive discount offers and schemes by retail chains, coupled with the availability of various brands, have increased the consumer preference to shop from retail outlets, thereby surging the market growth. Moreover, the population in the region is opting for styling hair at home rather than visiting the salon.

South & Central America Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)

South & Central America Electric Hair Brush Market Segmentation

The South & Central America electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the South & Central America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the South & Central America electric hair brush market in 2022.

Based on category, the South & Central America electric hair brush market is segmented into men, women, and unisex. The women segment held the largest share of the South & Central America electric hair brush market in 2022.

Based on distribution channel, the South & Central America electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the South & Central America electric hair brush market in 2022.

Based on country, the South & Central America electric hair brush market is segmented into Brazil, Argentina, and the Rest of South and Central America. The Rest of South & Central America dominated the South & Central America electric hair brush market in 2022

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the South & Central America electric hair brush market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. South & Central America Electric Hair Brush Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channels
4.3.5 End Consumers
4.4 List of Vendors
5. South & Central America Electric Hair Brush Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
5.1.2 Innovative Product Launches by Key Market Players
5.2 Market Restraints
5.2.1 Hair Damage Caused by Electric Hair Brushes
5.3 Market Opportunities
5.3.1 Technological Advancements in Hair Styling Products
5.4 Future Trends
5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact of Drivers and Restraints:
6. Electric Hair Brush Market - South & Central America Market Analysis
6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 - 2030
6.2 Electric Hair Brush Market Forecast and Analysis
7. South & Central America Electric Hair Brush Market Analysis - Product Type
7.1 Round Brush
7.1.1 Overview
7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
7.2 Flat Brush
7.2.1 Overview
7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Electric Hair Brush Market Analysis - Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)
9. South & Central America Electric Hair Brush Market Analysis - Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. South & Central America Electric Hair Brush Market - Country Analysis
10.1 South and Central America
10.1.1 South and Central America Electric Hair Brush Market Overview
10.1.2 South and Central America Electric Hair Brush Market, Key Country - Revenue 2022 (US$ Million)
10.1.3 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
10.1.3.1 South and Central America Electric Hair Brush Market Breakdown by Country
10.1.3.2 Brazil Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.2.1 Brazil Electric Hair Brush Market Breakdown by Product Type
10.1.3.2.2 Brazil Electric Hair Brush Market Breakdown by Category
10.1.3.2.3 Brazil Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.3 Argentina Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.3.1 Argentina Electric Hair Brush Market Breakdown by Product Type
10.1.3.3.2 Argentina Electric Hair Brush Market Breakdown by Category
10.1.3.3.3 Argentina Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.4 Rest of South and Central America Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.4.1 Rest of South and Central America Electric Hair Brush Market Breakdown by Product Type
10.1.3.4.2 Rest of South and Central America Electric Hair Brush Market Breakdown by Category
10.1.3.4.3 Rest of South and Central America Electric Hair Brush Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 Expansion
11.3 New Product Development
11.4 Other Business Strategies
12. Company Profiles
12.1 Koninklijke Philips NV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Revlon Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Vega Industries Pvt Ltd
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Conair LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 L'ange Hair Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Apalus Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix