Summary

The wallpaper market size was valued at US$ 30.55 million in 2023 and is projected to reach US$ 42.55 million by 2031; it is estimated to register a CAGR of 4.2% from 2023 to 2031.

Wallpaper refers to designer patterns, textures, and digital images that are used to decorate walls. It is commonly used for interior decoration in homes and commercial spaces, catering to different aesthetic preferences and functional requirements. It adds a touch of elegance to a residential space or enhances the ambiance of a non-residential environment; wallpaper can be tailored to suit various needs and design preferences. The manufacturers categorize their products based on residential or non-residential usage. Residential wallpapers are designed to meet the specific needs of home environments, with considerations for aesthetics, durability, and ease of installation. Commercial wallpapers, on the other hand, are engineered to withstand higher levels of traffic and wear and tear in public spaces such as offices, hotels, and restaurants. This classification is crucial as it influences the choice of paper, including factors such as thickness and weight, to ensure that the wallpaper meets the specific requirements of its intended environment.

The non-residential construction sector experiences a continuous need for non-residential developments. According to the US Commerce Department reported a 11.3% increase in total construction spending to $2.05 trillion as of November 2022. Actual construction spending reached $1.8 billion through November 2023, 6.2% higher than the previous year. Private non-residential construction spending reached $698.2 billion, private residential construction at $896.8 billion, and public construction at $455.1 billion. The construction of hotels, resorts, shopping malls, office towers, and entertainment complexes to cater to the growing influx of population and businesses has aided the demand growth of wallpapers. Furthermore, the increased demand for non-residential and institutional spaces, including offices, retail stores, hospitals, and educational facilities, has led to a surge in the need for quality and visually appealing wallcovering to enhance these spaces' interior design and ambiance. Manufacturers are responding to this demand growth by introducing innovative wallpaper designs, textures, and materials catering to the non-residential construction sector's aesthetic preferences and functional requirements. Thus, the proliferating non-residential construction sector drives the wallpaper market.

Based on type, the wallpaper market is segmented into paper based, vinyl based, fabric based, and others. The vinyl based segment held the largest share of the market in 2023. Vinyl-based wallpaper is the most widely purchased by customers among all types of wallpaper. Vinyl-based wallpaper is highly durable, making it an excellent choice for residential purposes such as decorating kid’s rooms, bathrooms, and kitchens. It is available in numerous styles, including pre-pasted, peel-and-stick, and textured, providing endless decorating options for home and commercial buildings. Vinyl-based wallpaper has a base with a vinyl film layered on its top. This base and layering process provides durability to wallpaper, making it thick, washable, and long-lasting. Vinyl-coated wallpaper is treated with a chemical form of vinyl, such as acrylic vinyl. This coating provides an additional layer of protection from humidity and moisture. Vinyl-based wallpaper is preferably used in public spaces, including hotels, restaurants, and shopping complexes.

A few players operating in the wallpaper market include Milton & King Pty Ltd, Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonné, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&decò S.r.l., Galerie Limited, Farrow and Ball Ltd, Osborne and Little, Cole and Son (Wallpapers) Ltd, and Holden Deco, and among others. Players operating in the wallpaper market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.

The overall wallpaper market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the wallpaper market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Wallpaper Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Competitive Rivalry
4.2.4 Threat of Substitutes
4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
4.3.1 Raw Materials:
4.3.2 Manufacturers:
4.3.3 End Use
4.3.4 List of Vendors in the Value Chain
5. Wallpaper Market – Key Market Dynamics
5.1 Wallpaper Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Proliferating Non-Residential Construction sector
5.2.2 Advantages of Vinyl Based Wallpaper
5.3 Market Restraints
5.3.1 Availability of Alternative
5.4 Market Opportunities
5.4.1 Increasing Home Décor and Interior Design Activities
5.5 Future Trends
5.5.1 Increasing Demand for Sustainable and Eco-Friendly Products
5.6 Impact of Drivers and Restraints:
6. Wallpaper Market – Global Market Analysis
6.1 Wallpaper Market Revenue (US$ Million), 2021–2031
6.2 Wallpaper Market Forecast Analysis
7. Wallpaper Market Analysis – by Type
7.1 Paper Based
7.1.1 Overview
7.1.2 Paper Based: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Vinyl Based
7.2.1 Overview
7.2.2 Vinyl Based: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Fabric Based
7.3.1 Overview
7.3.2 Fabric Based: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
8. Wallpaper Market Analysis – by End-use
8.1 Residential
8.1.1 Overview
8.1.2 Residential: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Non-residential
8.2.1 Overview
8.2.2 Non-residential: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9. Wallpaper Market – Geographical Analysis
9.1 Overview
9.2 North America
9.2.1 North America Wallpaper Market Overview
9.2.2 North America: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.2.3 North America: Wallpaper Market Breakdown, by Type
9.2.3.1 North America: Wallpaper Market – Revenue and Forecast Analysis – by Type
9.2.4 North America: Wallpaper Market Breakdown, by End-use
9.2.4.1 North America: Wallpaper Market – Revenue and Forecast Analysis – by End-use
9.2.5 North America: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.2.5.1 North America: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.2.5.2 United States: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.2.5.2.1 United States: Wallpaper Market Breakdown, by Type
9.2.5.2.2 United States: Wallpaper Market Breakdown, by End-use
9.2.5.3 Canada: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.2.5.3.1 Canada: Wallpaper Market Breakdown, by Type
9.2.5.3.2 Canada: Wallpaper Market Breakdown, by End-use
9.2.5.4 Mexico: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.2.5.4.1 Mexico: Wallpaper Market Breakdown, by Type
9.2.5.4.2 Mexico: Wallpaper Market Breakdown, by End-use
9.3 Europe
9.3.1 Europe Wallpaper Market Overview
9.3.2 Europe: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.3.3 Europe: Wallpaper Market Breakdown, by Type
9.3.3.1 Europe: Wallpaper Market – Revenue and Forecast Analysis – by Type
9.3.4 Europe: Wallpaper Market Breakdown, by End-use
9.3.4.1 Europe: Wallpaper Market – Revenue and Forecast Analysis – by End-use
9.3.5 Europe: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.3.5.1 Europe: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.3.5.2 Germany: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.2.1 Germany: Wallpaper Market Breakdown, by Type
9.3.5.2.2 Germany: Wallpaper Market Breakdown, by End-use
9.3.5.3 France: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.3.1 France: Wallpaper Market Breakdown, by Type
9.3.5.3.2 France: Wallpaper Market Breakdown, by End-use
9.3.5.4 United Kingdom: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.4.1 United Kingdom: Wallpaper Market Breakdown, by Type
9.3.5.4.2 United Kingdom: Wallpaper Market Breakdown, by End-use
9.3.5.5 Italy: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.5.1 Italy: Wallpaper Market Breakdown, by Type
9.3.5.5.2 Italy: Wallpaper Market Breakdown, by End-use
9.3.5.6 Spain: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.6.1 Spain: Wallpaper Market Breakdown, by Type
9.3.5.6.2 Spain: Wallpaper Market Breakdown, by End-use
9.3.5.7 Rest of Europe: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.7.1 Rest of Europe: Wallpaper Market Breakdown, by Type
9.3.5.7.2 Rest of Europe: Wallpaper Market Breakdown, by End-use
9.4 Asia Pacific
9.4.1 Asia Pacific Wallpaper Market Overview
9.4.2 Asia Pacific: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.4.3 Asia Pacific: Wallpaper Market Breakdown, by Type
9.4.3.1 Asia Pacific: Wallpaper Market – Revenue and Forecast Analysis – by Type
9.4.4 Asia Pacific: Wallpaper Market Breakdown, by End-use
9.4.4.1 Asia Pacific: Wallpaper Market – Revenue and Forecast Analysis – by End-use
9.4.5 Asia Pacific: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.4.5.1 Asia Pacific: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.4.5.2 Australia: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.2.1 Australia: Wallpaper Market Breakdown, by Type
9.4.5.2.2 Australia: Wallpaper Market Breakdown, by End-use
9.4.5.3 China: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.3.1 China: Wallpaper Market Breakdown, by Type
9.4.5.3.2 China: Wallpaper Market Breakdown, by End-use
9.4.5.4 India: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.4.1 India: Wallpaper Market Breakdown, by Type
9.4.5.4.2 India: Wallpaper Market Breakdown, by End-use
9.4.5.5 Japan: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.5.1 Japan: Wallpaper Market Breakdown, by Type
9.4.5.5.2 Japan: Wallpaper Market Breakdown, by End-use
9.4.5.6 South Korea: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.6.1 South Korea: Wallpaper Market Breakdown, by Type
9.4.5.6.2 South Korea: Wallpaper Market Breakdown, by End-use
9.4.5.7 Rest of APAC: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.7.1 Rest of APAC: Wallpaper Market Breakdown, by Type
9.4.5.7.2 Rest of APAC: Wallpaper Market Breakdown, by End-use
9.5 Middle East and Africa
9.5.1 Middle East and Africa Wallpaper Market Overview
9.5.2 Middle East and Africa: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.5.3 Middle East and Africa: Wallpaper Market Breakdown, by Type
9.5.3.1 Middle East and Africa: Wallpaper Market – Revenue and Forecast Analysis – by Type
9.5.4 Middle East and Africa: Wallpaper Market Breakdown, by End-use
9.5.4.1 Middle East and Africa: Wallpaper Market – Revenue and Forecast Analysis – by End-use
9.5.5 Middle East and Africa: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.5.5.1 Middle East and Africa: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.5.5.2 South Africa: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.5.5.2.1 South Africa: Wallpaper Market Breakdown, by Type
9.5.5.2.2 South Africa: Wallpaper Market Breakdown, by End-use
9.5.5.3 Saudi Arabia: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.5.5.3.1 Saudi Arabia: Wallpaper Market Breakdown, by Type
9.5.5.3.2 Saudi Arabia: Wallpaper Market Breakdown, by End-use
9.5.5.4 United Arab Emirates: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.5.5.4.1 United Arab Emirates: Wallpaper Market Breakdown, by Type
9.5.5.4.2 United Arab Emirates: Wallpaper Market Breakdown, by End-use
9.5.5.5 Rest of Middle East and Africa: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.5.5.5.1 Rest of Middle East and Africa: Wallpaper Market Breakdown, by Type
9.5.5.5.2 Rest of Middle East and Africa: Wallpaper Market Breakdown, by End-use
9.6 South and Central America
9.6.1 South and Central America Wallpaper Market Overview
9.6.2 South and Central America: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.6.3 South and Central America: Wallpaper Market Breakdown, by Type
9.6.3.1 South and Central America: Wallpaper Market – Revenue and Forecast Analysis – by Type
9.6.4 South and Central America: Wallpaper Market Breakdown, by End-use
9.6.4.1 South and Central America: Wallpaper Market – Revenue and Forecast Analysis – by End-use
9.6.5 South and Central America: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.6.5.1 South and Central America: Wallpaper Market – Revenue and Forecast Analysis – by Country
9.6.5.2 Brazil: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.2.1 Brazil: Wallpaper Market Breakdown, by Type
9.6.5.2.2 Brazil: Wallpaper Market Breakdown, by End-use
9.6.5.3 Argentina: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.3.1 Argentina: Wallpaper Market Breakdown, by Type
9.6.5.3.2 Argentina: Wallpaper Market Breakdown, by End-use
9.6.5.4 Rest of South and Central America: Wallpaper Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.4.1 Rest of South and Central America: Wallpaper Market Breakdown, by Type
9.6.5.4.2 Rest of South and Central America: Wallpaper Market Breakdown, by End-use
10. Competitive Landscape
10.1 Company Positioning & Concentration
10.2 Heat Map Analysis
11. Industry Landscape
11.1 Overview
11.2 Agreements, Collaborations, And Joint Ventures
11.3 Partnership and Collaboration
11.4 Other Strategies and Developments
12. Company Profiles
12.1 Milton & King Pty Ltd.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Walls Republic US
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 A-Street Prints
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Abigail Edwards
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Glamora Srl
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Coordonné
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Boråstapeter AB
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Sanderson Design Group
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Asian Paints Ltd
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Wall&decò S.r.l.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 Galerie Limited
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 Farrow and Ball Ltd
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
12.13 Osborne and Little
12.13.1 Key Facts
12.13.2 Business Description
12.13.3 Products and Services
12.13.4 Financial Overview
12.13.5 SWOT Analysis
12.13.6 Key Developments
12.14 Cole and Son (Wallpapers) Ltd
12.14.1 Key Facts
12.14.2 Business Description
12.14.3 Products and Services
12.14.4 Financial Overview
12.14.5 SWOT Analysis
12.14.6 Key Developments
12.15 Holden Decor
12.15.1 Key Facts
12.15.2 Business Description
12.15.3 Products and Services
12.15.4 Financial Overview
12.15.5 SWOT Analysis
12.15.6 Key Developments
13. Appendix
13.1 About The Insight Partners