Summary

The Asia Pacific electric hair brush market is expected to grow from US$ 253.01 million in 2022 to US$ 386.49 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.

Innovative Product Launches by Key Market Players

The electric hair brushes market is significantly growing with an upward trend. Manufacturers are investing significantly to launch innovative products to attract a large consumer base. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. It is the most advanced and latest addition to the company's current range of hair straightening brushes with anti-frizz, anti-scald, teeth, ceramic coating, and thermo-protect technology. Moreover, well-established players operating in the electric brush market are expanding their product portfolio to gain a considerable market. For instance, in July 2022, Koninklijke Philips N.V. launched Philips UV Protect Hair Straightener 7000 series and Philips UV Protect Hair Dryer with mineral ionic care feature to lower UV damage, Philips Hair Straightener 5000 series with 2x ionic care to minimize heat damage and Philips 5000 Series Heated Straightening Brush with Ionic feature. Hence, innovative product launches by key market players are driving the demand for electric hair brushes.

Asia Pacific Electric Hair Brush Market Overview

The electric hair brush market in Asia Pacific is segmented into China, Japan, South Korea, Australia, India, and the Rest of Asia Pacific. These developing countries are witnessing rapid growth in the middle-class population and urbanization, which offers several opportunities for the key market players. In China, Japan, and India, the increase in innovations in electric hair brush products is driving the market. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. Additionally, in August 2023, Koninklijke Philips N.V. announced the launch of the Philips Hair Straightening Brush to target Gen Z and millennial customers in India. Increasing promotional activities and campaigns by fashion influencers and style icons in social media forums, including Instagram, Facebook, YouTube, and Pinterest, has played a vital role in promoting hair grooming in the region. For instance, in February 2023, Koninklijke Philips N.V. showcased its hair straightening range with a new campaign, #YourHairYourWay, featuring Alia Bhatt, a famous Bollywood star. Thus, celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes. Further, electric hair brushes have gained popularity in Australia owing to women's surging demand for salon-style hair at home. In addition, Instagram influencers' promotion of electric hair brushes has further propelled the demand. For instance, the demand for the "Rotating Hot Air Brush" from a discount store owned by the brand Anko surged since Sydney hairstylist Janet Nguyen filmed using it on an Instagram video. In South Korea, consumers prioritize hair care and scalp health, which has surged the product demand. The electric hair brush with features such as infrared technology or scalp massaging function has gained popularity to promote hair health. The factors mentioned above are expected to drive the region's electric hair brush market.

Asia Pacific Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific Electric Hair Brush Market Segmentation

The Asia Pacific electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the Asia Pacific electric hair brush market is Bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Asia Pacific electric hair brush market in 2022.

Based on category, the Asia Pacific electric hair brush market is segmented into men, women, and unisex. The women segment held the largest share of the Asia Pacific electric hair brush market in 2022.

Based on distribution channel, the Asia Pacific electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Asia Pacific electric hair brush market in 2022

Based on country, the Asia Pacific electric hair brush market is segmented into the Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific electric hair brush market in 2022

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Asia Pacific electric hair brush market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Asia Pacific Electric Hair Brush Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channels
4.3.5 End Consumers
4.4 List of Vendors
5. Asia Pacific Electric Hair Brush Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
5.1.2 Innovative Product Launches by Key Market Players
5.2 Market Restraints
5.2.1 Hair Damage Caused by Electric Hair Brushes
5.3 Market Opportunities
5.3.1 Technological Advancements in Hair Styling Products
5.4 Future Trends
5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact of Drivers and Restraints:
6. Electric Hair Brush Market - Asia Pacific Market Analysis
6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 - 2030
6.2 Electric Hair Brush Market Forecast and Analysis
7. Asia Pacific Electric Hair Brush Market Analysis - Product Type
7.1 Round Brush
7.1.1 Overview
7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
7.2 Flat Brush
7.2.1 Overview
7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Electric Hair Brush Market Analysis - Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)
9. Asia Pacific Electric Hair Brush Market Analysis - Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Asia Pacific Electric Hair Brush Market - Country Analysis
10.1 Asia Pacific
10.1.1 Asia Pacific Electric Hair Brush Market Overview
10.1.2 Asia Pacific Electric Hair Brush Market, By Key Country - Revenue 2022 (US$ Million)
10.1.3 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
10.1.3.1 Asia Pacific Electric Hair Brush Market Breakdown by Country
10.1.3.2 Australia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.2.1 Australia Electric Hair Brush Market Breakdown by Product Type
10.1.3.2.2 Australia Electric Hair Brush Market Breakdown by Category
10.1.3.2.3 Australia Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.3 China Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.3.1 China Electric Hair Brush Market Breakdown by Product Type
10.1.3.3.2 China Electric Hair Brush Market Breakdown by Category
10.1.3.3.3 China Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.4 India Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.4.1 India Electric Hair Brush Market Breakdown by Product Type
10.1.3.4.2 India Electric Hair Brush Market Breakdown by Category
10.1.3.4.3 India Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.5 Japan Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.5.1 Japan Electric Hair Brush Market Breakdown by Product Type
10.1.3.5.2 Japan Electric Hair Brush Market Breakdown by Category
10.1.3.5.3 Japan Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.6 South Korea Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.6.1 South Korea Electric Hair Brush Market Breakdown by Product Type
10.1.3.6.2 South Korea Electric Hair Brush Market Breakdown by Category
10.1.3.6.3 South Korea Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.7 Rest of Asia Pacific Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.7.1 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Product Type
10.1.3.7.2 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Category
10.1.3.7.3 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 Expansion
11.3 New Product Development
11.4 Other Business Strategies
12. Company Profiles
12.1 Koninklijke Philips NV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Revlon Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Vega Industries Pvt Ltd
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Conair LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Dafni Hair Products Ltd
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 L'ange Hair Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Apalus Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
13. Appendix