世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

ビタミン類：種類（ビタミンA、ビタミンB、ビタミンC、ビタミンD、ビタミンE、ビタミンK）、用途（ヘルスケア製品、食品・飲料、飼料、パーソナルケア製品）、供給源（合成、天然）、地域別市場 - 2028年までの世界予測


Vitamins Market by Type (Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, & Vitamin K), Application (Healthcare Products, Food & Beverages, Feed, and Personal Care Products), Source (Synthetic and Natural) and Region - Global Forecast to 2028

MarketsandMarketsによると、ビタミン類の市場規模は2023年に67億米ドルと推定され、2028年には89億米ドルに達すると予測され、予測期間中のCAGRは金額ベースで6.0%を記録しています。ビタミン欠乏症の蔓延が、全... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 図表数 言語
MarketsandMarkets
マーケッツアンドマーケッツ 		2023年3月29日 US$4,950
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		200 244 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

MarketsandMarketsによると、ビタミン類の市場規模は2023年に67億米ドルと推定され、2028年には89億米ドルに達すると予測され、予測期間中のCAGRは金額ベースで6.0%を記録しています。ビタミン欠乏症の蔓延が、全世界のビタミン市場を牽引しています。

世界保健機関（WHO）によると、ビタミンAの欠乏は、子どもの予防可能な失明の原因となり、下痢や麻疹などの感染症のリスクを高めるとされています。妊娠中は、ビタミンA欠乏症は妊娠3ヶ月目に起こります。適切な母乳育児は、6～59ヶ月の乳幼児のビタミンA欠乏症を防ぐことができます。また、適切な日光浴の不足や日焼け止めの使用の増加により、ビタミンD欠乏症は大人でも非常に多く見られます。パンデミック後は、在宅勤務の傾向もあり、状況は非常に悪くなっています。このことから、ビタミン市場はメーカーにとって大きな可能性を持っていることがわかります。消費者に受け入れられやすいように、日用食品にビタミンを添加するメーカーもある。例えば、ライトグループは、ビタミンAと葉酸を配合した「vit-Aライス」を発売しました。このような製品を開発することで、メーカーが成長するビタミン市場を開拓することができる。

"種類別では、予測期間中、ビタミンBのセグメントが最も大きい。"
ビタミンBは、炭水化物や脂肪を使ってエネルギーを放出したり、アミノ酸を分解したり、エネルギーを含んだ酸素や栄養素を体に運んだりと、人体で様々な役割を担っています。ビタミンBは7種類あります。B1、B2、B3、B5、B6、B9、B12である。それぞれの種類は、皮膚の強化、赤血球や細胞エネルギーの生産、神経系の適切な機能など、体内で異なる役割を担っています。ビタミンB6とビタミンB12は、がんや心臓発作のリスクを軽減するのに役立ちます。また、ビタミンBは代謝、免疫力の維持、消化器官の健康にも役立ちます。このことから、ビタミンBはメーカーに成長機会を提供することがわかります。
"用途別では、食品・飲料分野が予測期間中に最も高い成長率で成長すると予想されます。"
食品＆飲料セグメントは、より良いライフスタイルの開発における食事要件の活用が増加しているため、世界のビタミン市場を支配しました。ビタミンは、免疫力を高め、さまざまな病気から身を守るのに役立ちます。消費者の健康意識は高まり、食事にビタミンを加えることに積極的になっています。その結果、多くの企業が様々なビタミンやミネラルを添加した強化食品・飲料を提供しています。ビタミン強化製品の人気により、ビタミン市場は成長しています。これは、新製品の発売、研究開発における継続的な努力を作成します。すべての上記の要因は、ビタミンメーカーがビジネスを拡大するのに役立ちます。
"ソース別では、ナチュラルセグメントが予測期間中に最も高い成長率で成長すると予想されています。"
健康への関心の高まりによる天然物への需要の高まりから、供給源に基づく天然物セグメントは、予測期間中に最大のシェアを占めると予測されます。天然ビタミンは、植物、果物、その他の天然資源に由来する栄養素やミネラルを使用して作られています。天然資源に由来するため、アレルギー反応や有害な副作用を引き起こすことはありません。天然ビタミンは、長期的な健康効果をもたらします。需要が増加しているように、メーカーは継続的に新製品の発売で取り組んでいます。これは、彼らのビジネスを開発し、顧客の要求を満たすためにメーカーを作成します。
"アジア太平洋市場は、ビタミン市場を支配すると推定されています。"
人口が多いため、中流家庭や健康志向の高い消費者の増加により、ビタミンや栄養補助食品の需要が高まっています。アジア太平洋地域では、健康志向が高まっている。こうした変化は、ビタミンやその他の栄養補助食品に対する需要の増加につながります。アジア太平洋地域の政府は、人々に健康的なライフスタイルと予防医療を推奨しており、これがサプリメントやビタミンの需要増加につながっています。この地域の主要国には、中国、日本、インド、オーストラリアが含まれます。中国は人口が多く、健康への関心が高まっているため、この地域で最大の市場シェアを占めています。電子商取引の増加により、顧客は自分の都合に合わせて製品を購入することができるようになりました。これがビタミン市場の拡大に寄与しています。
プライマリーの内訳
重要な定性的・定量的情報を入手・検証し、将来の市場展望を評価するため、様々な主要業界関係者、主題専門家、主要市場関係者のCレベル幹部、業界コンサルタントなどの専門家に詳細なインタビューを実施しました。一次インタビューの分布は以下の通りです：
バリューチェーン別需要側：43％、供給側：57
役職別CXO-29％、マネージャー-21％、エグゼクティブ-50
地域別アジア太平洋地域-16％、欧州-37％、北米-34％、その他の地域-12％、RoW-13％。

この市場で活動している主なベンダーは、Koninklijke DSM N.V.（オランダ）、Glanbia PLC（アイルランド）、ADM（米国）、BASF（ドイツ）、Lonza Group（スイス）、Adisseo（中国）、Vitablend Nederland B.V. （オランダ）です。
調査範囲

この調査レポートは、ビタミン市場を用途別（ヘルスケア製品、食品・飲料、飼料、パーソナルケア製品）、種類別（ビタミンA、ビタミンB、ビタミンC、ビタミンD、ビタミンE、ビタミンK）、供給源別（天然、合成）、地域別（北米、欧州、アジア太平洋、RoW）に分類して掲載しています。本レポートの範囲は、ビタミン市場の成長に影響を与える促進要因、阻害要因、課題、機会などの主要要因に関する詳細情報を網羅しています。主要な業界プレイヤーを詳細に分析し、その事業概要、ソリューション、新製品の発売、M&A、パートナーシップ、契約、その他ビタミン市場に関する最近の動向についての洞察を提供しています。ビタミン市場における今後の新興企業の競争力分析も本レポートで取り上げています。

本レポートを購入する理由

本レポートは、ビタミン市場全体とサブセグメントの収益数の最も近い近似値に関する情報を提供することで、本市場のマーケットリーダー/新規参入者の助けとなります。本レポートは、関係者が競争環境を理解し、より多くの洞察を得て、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するのに役立ちます。また、本レポートは、関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、および機会に関する情報を提供します。

本レポートは、以下のポイントに関する洞察を提供します：
o C4ISR市場の成長に影響を与える主要な促進要因（市場における栄養強化加工食品の需要の増加、ビタミン欠乏症の蔓延、世界の肉・乳製品消費と飼料生産の増加による飼料強化）、抑制要因（天然ビタミンの原料供給の制約と高コスト）、機会（天然アレルゲンフリービタミンEの調達、パーソナルケア製品へのビタミンDの適用）、課題（原料の不足と価格敏感、規制政策の変更による環境負荷）の分析

o 製品開発/イノベーション：ビタミン市場における今後の技術、研究開発活動、新製品発売に関する詳細な洞察
o 市場開拓：有利な市場に関する包括的な情報 - 本レポートは、様々な地域のC4ISR市場を分析しています。

o 市場の多様化：ビタミン市場における新製品、未開拓の地域、最近の開発、投資に関する情報を網羅的に提供します。

- 競合他社の評価：Koninklijke DSM N.V.、Glanbia PLC、ADM、BASF、Lonza Groupなど、ビタミン剤市場における主要企業の市場シェア、成長戦略、サービス内容を詳細に評価します。

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目次

1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 MARKET DEFINITION 26
1.3 STUDY SCOPE 27
FIGURE 1 MARKET SEGMENTATION 27
1.3.1 INCLUSIONS & EXCLUSIONS 27
1.3.2 REGIONS COVERED 28
1.4 YEARS CONSIDERED 28
1.5 CURRENCY CONSIDERED 29
TABLE 1 USD EXCHANGE RATES CONSIDERED, 2018–2022 29
1.6 UNITS CONSIDERED 29
1.7 STAKEHOLDERS 30
1.8 SUMMARY OF CHANGES 30
1.9 RECESSION IMPACT 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 2 VITAMINS MARKET: RESEARCH DESIGN 32
2.1.1 SECONDARY DATA 32
2.1.1.1 Key data from secondary sources 33
2.1.2 PRIMARY DATA 33
2.1.2.1 Key data from primary sources 33
2.1.2.2 Key industry insights 34
2.1.2.3 Breakdown of primary interviews 35
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 35
2.1.2.4 Primary sources 36
2.2 MARKET SIZE ESTIMATION 36
2.2.1 APPROACH ONE: BOTTOM UP 37
FIGURE 4 VITAMINS MARKET: APPROACH ONE (BOTTOM UP) 37
2.2.2 APPROACH TWO: TOP DOWN 38
FIGURE 5 VITAMINS MARKET: APPROACH TWO (TOP DOWN) 38
2.3 DATA TRIANGULATION 39
FIGURE 6 DATA TRIANGULATION METHODOLOGY 39
2.4 RESEARCH ASSUMPTIONS 40
FIGURE 7 RESEARCH ASSUMPTIONS CONSIDERED 40
2.5 LIMITATIONS 40
FIGURE 8 STUDY LIMITATIONS AND RISK ASSESSMENT 40
2.6 RECESSION IMPACT ON VITAMINS MARKET 41
2.6.1 MACROINDICATORS OF RECESSION 41
FIGURE 9 INDICATORS OF RECESSION 41
FIGURE 10 WORLD INFLATION RATE, 2011-2021 42
FIGURE 11 GLOBAL GDP, 2011-2021 (USD TRILLION) 42
FIGURE 12 RECESSION INDICATORS AND THEIR IMPACT ON VITAMINS MARKET 43
FIGURE 13 GLOBAL VITAMINS MARKET: EARLIER FORECAST VS. RECESSION FORECAST 44
3 EXECUTIVE SUMMARY 45
TABLE 2 VITAMINS MARKET SNAPSHOT, 2023 VS. 2028 45
FIGURE 14 VITAMINS MARKET, BY TYPE, 2023 VS. 2028 (USD MILLION) 46
FIGURE 15 VITAMINS MARKET, BY APPLICATION, 2023 VS. 2028 (USD MILLION) 46
FIGURE 16 VITAMINS MARKET, BY SOURCE, 2023 VS. 2028 (USD MILLION) 47
FIGURE 17 VITAMINS MARKET SHARE, BY REGION, 2022 48
4 PREMIUM INSIGHTS 49
4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN VITAMINS MARKET 49
FIGURE 18 GROWTH IN DEMAND FOR FUNCTIONAL AND NUTRITIONALLY ENRICHED PROCESSED FOOD PRODUCTS TO DRIVE DEMAND FOR VITAMINS 49
4.2 GLOBAL VITAMINS MARKET: CAGR OF MAJOR REGIONAL SUBMARKETS 50
FIGURE 19 CHINA WAS FASTEST-GROWING MARKET GLOBALLY FOR VITAMINS IN 2022 50
4.3 ASIA PACIFIC: VITAMINS MARKET, BY TYPE & KEY COUNTRY 50
FIGURE 20 VITAMIN B ACCOUNTED FOR LARGEST SHARE IN ASIA PACIFIC VITAMINS MARKET 50
4.4 GLOBAL VITAMINS MARKET, BY APPLICATION & REGION 51
FIGURE 21 ASIA PACIFIC AND HEALTHCARE PRODUCTS SEGMENTS PROJECTED TO DOMINATE MARKET 51
4.5 GLOBAL VITAMINS MARKET, BY TYPE 52
FIGURE 22 VITAMIN B PROJECTED TO DOMINATE DURING FORECAST PERIOD 52
4.6 GLOBAL VITAMINS MARKET, BY SOURCE 52
FIGURE 23 SYNTHETIC SEGMENT PROJECTED TO DOMINATE VITAMINS MARKET 52
5 MARKET OVERVIEW 53
5.1 INTRODUCTION 53
5.2 MACROECONOMIC INDICATORS 53
5.2.1 GROWING MICRONUTRIENT DEFICIENCY 53
TABLE 3 VITAMIN DEFICIENCY AND ASSOCIATED RISKS 54
5.3 MARKET DYNAMICS 54
FIGURE 24 MARKET DYNAMICS: VITAMINS MARKET 54
5.3.1 DRIVERS 55
5.3.1.1 Growing demand for nutritionally enriched processed food products in market 55
5.3.1.2 Increasing prevalence of vitamin deficiencies 55
5.3.1.3 Feed fortification due to rise in global meat & dairy product consumption and feed production 56
FIGURE 25 MEAT CONSUMPTION, BY LIVESTOCK MEAT TYPE, 2015–2024 (KT CWE) 56
FIGURE 26 TOP 10 FEED-PRODUCING COUNTRIES, 2021 (MMT) 57
5.3.2 RESTRAINTS 57
5.3.2.1 Constrained supply of raw materials for natural vitamins coupled with high costs 57
5.3.3 OPPORTUNITIES 57
5.3.3.1 Sourcing of natural allergen-free vitamin E 57
5.3.3.2 Applications of vitamin D in personal care products 58
5.3.4 CHALLENGES 58
5.3.4.1 Scarcity of ingredients and price sensitivity 58
5.3.4.2 Environmental impact resulting in changes in regulatory policies 58
6 INDUSTRY TRENDS 59
6.1 INTRODUCTION 59
6.2 TRENDS IMPACTING CUSTOMERS’ BUSINESS 59
FIGURE 27 REVENUE SHIFT FOR VITAMINS MARKET 60
6.3 PRICING ANALYSIS 60
6.3.1 AVERAGE SELLING PRICE TREND ANALYSIS 60
TABLE 4 VITAMINS MARKET: AVERAGE SELLING PRICE, BY TYPE & REGION, 2022 (USD/TON) 60
TABLE 5 VITAMIN A: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 61
TABLE 6 VITAMIN B: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 61
TABLE 7 VITAMIN C: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 61
TABLE 8 VITAMIN D: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 61
TABLE 9 VITAMIN E: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 62
TABLE 10 VITAMIN K: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 62
6.4 VALUE CHAIN 62
6.4.1 RESEARCH & PRODUCT DEVELOPMENT 63
6.4.2 RAW MATERIAL SOURCING 63
6.4.3 PRODUCTION AND PROCESSING 63
6.4.4 DISTRIBUTION 63
6.4.5 MARKETING & SALES 63
FIGURE 28 VALUE CHAIN ANALYSIS OF VITAMINS MARKET 64
6.5 MARKET MAPPING AND ECOSYSTEM OF VITAMINS 64
6.5.1 DEMAND SIDE 64
6.5.2 SUPPLY SIDE 64
FIGURE 29 VITAMINS: MARKET MAP 65
TABLE 11 VITAMINS MARKET: SUPPLY CHAIN (ECOSYSTEM) 65
6.6 TRADE DATA: VITAMINS MARKET 66
TABLE 12 IMPORT DATA OF VITAMINS, BY COUNTRY, 2019 (USD THOUSAND) 66
TABLE 13 IMPORT DATA OF VITAMINS, BY COUNTRY, 2019 (TONS) 66
TABLE 14 EXPORT DATA OF VITAMINS, BY COUNTRY, 2019 (USD THOUSAND) 67
TABLE 15 EXPORT DATA OF VITAMINS, BY COUNTRY, 2019 (TONS) 68
6.7 PORTER’S FIVE FORCES ANALYSIS 68
TABLE 16 VITAMINS MARKET: PORTER’S FIVE FORCES ANALYSIS 69
6.7.1 INTENSITY OF COMPETITIVE RIVALRY 69
6.7.2 BARGAINING POWER OF SUPPLIERS 69
6.7.3 BARGAINING POWER OF BUYERS 69
6.7.4 THREAT OF SUBSTITUTES 70
6.7.5 THREAT OF NEW ENTRANTS 70
6.8 TECHNOLOGY ANALYSIS 70
6.9 PATENT ANALYSIS 70
FIGURE 30 NUMBER OF PATENTS GRANTED BETWEEN 2013 AND 2023 71
TABLE 17 PATENTS PERTAINING TO VITAMINS, 2020–2023 71
6.10 KEY CONFERENCES & EVENTS IN 2022–2024 73
TABLE 18 KEY CONFERENCES & EVENTS IN VITAMINS MARKET, 2023–2024 73
6.11 TARIFF AND REGULATORY LANDSCAPE 74
6.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 19 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 20 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 21 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
6.11.2 VITAMIN REGULATIONS IN NORTH AMERICA 76
6.11.2.1 US 76
6.11.2.2 Canada 76
6.11.3 VITAMIN REGULATIONS IN EUROPE 77
6.11.4 VITAMIN REGULATIONS IN ASIA PACIFIC 77
6.11.4.1 China 77
6.11.4.2 India 77
6.12 KEY STAKEHOLDERS AND BUYING CRITERIA 77
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING VITAMINS FOR DIFFERENT END-USE APPLICATIONS 78
TABLE 22 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR VITAMINS 78
6.12.1 BUYING CRITERIA 78
FIGURE 32 KEY BUYING CRITERIA FOR TOP VITAMIN APPLICATIONS 78
TABLE 23 KEY BUYING CRITERIA FOR KEY VITAMIN APPLICATIONS 79
6.13 CASE STUDIES 79
TABLE 24 CASE STUDY: NEED FOR PLANT-BASED VITAMIN A TO CURB DEFICIENCY 79
7 VITAMINS MARKET, BY TYPE 80
7.1 INTRODUCTION 81
FIGURE 33 VITAMINS MARKET, BY TYPE, 2023 VS. 2028 81
TABLE 25 VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 81
TABLE 26 VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 82
7.2 VITAMIN B 82
7.2.1 RISING AWARENESS OF VITAMIN B-FORTIFIED FOODS TO BOOST MARKET 82
TABLE 27 VITAMIN B MARKET, BY REGION, 2017–2022 (USD MILLION) 82
TABLE 28 VITAMIN B MARKET, BY REGION, 2023–2028 (USD MILLION) 83
TABLE 29 VITAMIN B MARKET, BY REGION, 2017–2022 (KT) 83
TABLE 30 VITAMIN B MARKET, BY REGION, 2023–2028 (KT) 83
7.3 VITAMIN E 84
7.3.1 LIFE-THREATENING CONDITIONS CAUSED BY VITAMIN E DEFICIENCY TO BOOST DEMAND 84
TABLE 31 VITAMIN E MARKET, BY REGION, 2017–2022 (USD MILLION) 84
TABLE 32 VITAMIN E MARKET, BY REGION, 2023–2028 (USD MILLION) 84
TABLE 33 VITAMIN E MARKET, BY REGION, 2017–2022 (KT) 85
TABLE 34 VITAMIN E MARKET, BY REGION, 2023–2028 (KT) 85
7.4 VITAMIN D 85
7.4.1 LESS SUN EXPOSURE AND INCREASING USAGE OF SUNBLOCK CAUSING VITAMIN D DEFICIENCY TO DRIVE DEMAND 85
TABLE 35 VITAMIN D MARKET, BY REGION, 2017–2022 (USD MILLION) 86
TABLE 36 VITAMIN D MARKET, BY REGION, 2023–2028 (USD MILLION) 86
TABLE 37 VITAMIN D MARKET, BY REGION, 2017–2022 (KT) 86
TABLE 38 VITAMIN D MARKET, BY REGION, 2023–2028 (KT) 87
7.5 VITAMIN C 87
7.5.1 SALES OF VITAMIN C GROWING DUE TO INCREASING APPLICATION IN IRON SUPPLEMENTS 87
TABLE 39 VITAMIN C MARKET, BY REGION, 2017–2022 (USD MILLION) 87
TABLE 40 VITAMIN C MARKET, BY REGION, 2023–2028 (USD MILLION) 88
TABLE 41 VITAMIN C MARKET, BY REGION, 2017–2022 (KT) 88
TABLE 42 VITAMIN C MARKET, BY REGION, 2023–2028 (KT) 88
7.6 VITAMIN A 89
7.6.1 INCREASING PREVALENCE OF VITAMIN A DEFICIENCY TO DEMAND INCREASED FORTIFICATION 89
TABLE 43 VITAMIN A MARKET, BY REGION, 2017–2022 (USD MILLION) 89
TABLE 44 VITAMIN A MARKET, BY REGION, 2023–2028 (USD MILLION) 89
TABLE 45 VITAMIN A MARKET, BY REGION, 2017–2022 (KT) 90
TABLE 46 VITAMIN A MARKET, BY REGION, 2023–2028 (KT) 90
7.7 VITAMIN K 90
7.7.1 IMPORTANCE OF VITAMIN K FOR BONE AND BLOOD HEALTH TO FUEL DEMAND 90
TABLE 47 VITAMIN K MARKET, BY REGION, 2017–2022 (USD MILLION) 91
TABLE 48 VITAMIN K MARKET, BY REGION, 2023–2028 (USD MILLION) 91
TABLE 49 VITAMIN K MARKET, BY REGION, 2017–2022 (KT) 91
TABLE 50 VITAMIN K MARKET, BY REGION, 2023–2028 (KT) 92
8 VITAMINS MARKET, BY APPLICATION 93
8.1 INTRODUCTION 94
FIGURE 34 VITAMINS MARKET SHARE, BY APPLICATION, 2023 VS. 2028 (USD MILLION) 94
TABLE 51 VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 95
TABLE 52 VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 95
8.2 HEALTHCARE PRODUCTS 95
8.2.1 GROWING FOCUS OF HEALTH-CONSCIOUS CONSUMERS ON PREVENTATIVE HEALTHCARE TO DRIVE MARKET 95
TABLE 53 HEALTHCARE PRODUCTS: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 96
TABLE 54 HEALTHCARE PRODUCTS: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 96
8.3 FOOD & BEVERAGES 96
8.3.1 NEED TO FULFILL DIETARY REQUIREMENTS TO CONTRIBUTE TO GROWTH IN DEMAND 96
TABLE 55 FOOD & BEVERAGES: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 97
TABLE 56 FOOD & BEVERAGES: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 97
8.3.2 INFANT FOOD 97
8.3.3 DAIRY PRODUCTS 98
8.3.4 BAKERY & CONFECTIONERY PRODUCTS 98
8.3.5 BEVERAGES 98
8.3.6 OTHERS 98
TABLE 57 FOOD & BEVERAGES: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 99
TABLE 58 FOOD & BEVERAGES: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 99
8.4 FEED 99
8.4.1 GROWING FOCUS OF DEVELOPING ECONOMIES ON ANIMAL NUTRITION TO FUEL DEMAND 99
TABLE 59 FEED: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 100
TABLE 60 FEED: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 100
8.5 PERSONAL CARE PRODUCTS 100
8.5.1 INCREASING DEMAND FOR PRODUCTS CONTAINING ESSENTIAL VITAMINS TO DRIVE GROWTH OF SEGMENT 100
TABLE 61 PERSONAL CARE PRODUCTS: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 101
TABLE 62 PERSONAL CARE PRODUCTS: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 101
9 VITAMINS MARKET, BY SOURCE 102
9.1 INTRODUCTION 103
FIGURE 35 VITAMINS MARKET, BY SOURCE, 2023 VS. 2028 103
TABLE 63 VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 103
TABLE 64 VITAMINS MARKET, BY SOURCE, 2023–2028 (USD MILLION) 104
9.2 SYNTHETIC 104
9.2.1 LOW PRODUCTION COST OF SYNTHETIC VITAMINS TO FUEL DEMAND 104
TABLE 65 SYNTHETIC: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 104
TABLE 66 SYNTHETIC: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 105
9.3 NATURAL 105
9.3.1 RISING DEMAND FOR NATURAL PRODUCTS TO BOOST GROWTH 105
TABLE 67 NATURAL: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 106
TABLE 68 NATURAL: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 106
10 VITAMINS MARKET, BY REGION 107
10.1 INTRODUCTION 108
FIGURE 36 ASIA PACIFIC TO BE FASTEST-GROWING MARKET, 2023–2028 108
TABLE 69 VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 109
TABLE 70 VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 109
TABLE 71 VITAMINS MARKET, BY REGION, 2017–2022 (KT) 109
TABLE 72 VITAMINS MARKET, BY REGION, 2023–2028 (KT) 110
10.2 NORTH AMERICA 110
TABLE 73 NORTH AMERICA: VITAMINS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 110
TABLE 74 NORTH AMERICA: VITAMINS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 111
TABLE 75 NORTH AMERICA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 111
TABLE 76 NORTH AMERICA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 111
TABLE 77 NORTH AMERICA: VITAMINS MARKET, BY TYPE, 2017–2022 (KT) 112
TABLE 78 NORTH AMERICA: VITAMINS MARKET, BY TYPE, 2023–2028 (KT) 112
TABLE 79 NORTH AMERICA: VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 112
TABLE 80 NORTH AMERICA: VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 113
TABLE 81 NORTH AMERICA: VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 113
TABLE 82 NORTH AMERICA: VITAMINS MARKET, BY SOURCE, 2023–2028 (USD MILLION) 113
10.2.1 NORTH AMERICA: RECESSION IMPACT ANALYSIS 113
FIGURE 37 NORTH AMERICAN VITAMINS MARKET: RECESSION IMPACT ANALYSIS 114
10.2.2 US 114
10.2.2.1 Rising demand and multiple strategic deals by key players to boost growth 114
TABLE 83 US: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 115
TABLE 84 US: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 115
10.2.3 CANADA 116
10.2.3.1 Growing importance of fortification in human and animal diets to fuel demand for vitamins 116
TABLE 85 CANADA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 116
TABLE 86 CANADA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 116
10.2.4 MEXICO 117
10.2.4.1 High prevalence of lifestyle diseases to demand more health supplements fortified with vitamins 117
TABLE 87 MEXICO: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 117
TABLE 88 MEXICO: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 117
10.3 EUROPE 118
10.3.1 EUROPE: RECESSION IMPACT ANALYSIS 118
FIGURE 38 EUROPE: VITAMINS MARKET SNAPSHOT 119
TABLE 89 EUROPE: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 119
TABLE 90 EUROPE: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 120
TABLE 91 EUROPE: VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 120
TABLE 92 EUROPE: VITAMINS MARKET, BY NATURE, 2023–2028 (USD MILLION) 120
TABLE 93 EUROPE: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 121
TABLE 94 EUROPE: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 121
TABLE 95 EUROPE: VITAMINS MARKET, BY TYPE, 2017–2022 (KT) 121
TABLE 96 EUROPE: VITAMINS MARKET, BY TYPE, 2023–2028 (KT) 122
TABLE 97 EUROPE: VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 122
TABLE 98 EUROPE: VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 122
10.3.2 GERMANY 123
10.3.2.1 Changing lifestyles and preferences for fortified food and dietary supplements to contribute to growth 123
TABLE 99 GERMANY: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 123
TABLE 100 GERMANY: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 123
10.3.3 FRANCE 124
10.3.3.1 Rising applications of wheat protein in feed sector to drive market 124
TABLE 101 FRANCE: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 124
TABLE 102 FRANCE: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 125
10.3.4 UK 125
10.3.4.1 Rising popularity of dietary supplements to fuel growth of vitamins market 125
TABLE 103 UK: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 125
TABLE 104 UK: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 126
10.3.5 ITALY 126
10.3.5.1 Rising popularity of healthy and functional foods driving demand for vitamins 126
TABLE 105 ITALY: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 126
TABLE 106 ITALY: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 127
10.3.6 SPAIN 127
10.3.6.1 Growing feed and food ingredients market to fuel demand for vitamins 127
TABLE 107 SPAIN: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 127
TABLE 108 SPAIN: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 128
10.3.7 REST OF EUROPE 128
10.3.7.1 Growing economies and rising awareness of health to drive demand for vitamins 128
TABLE 109 REST OF EUROPE: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 128
TABLE 110 REST OF EUROPE: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 129
10.4 ASIA PACIFIC 129
10.4.1 ASIA PACIFIC: RECESSION IMPACT ANALYSIS 129
FIGURE 39 ASIA PACIFIC: VITAMINS MARKET SNAPSHOT 130
TABLE 111 ASIA PACIFIC: VITAMINS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 131
TABLE 112 ASIA PACIFIC: VITAMINS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 131
TABLE 113 ASIA PACIFIC: VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 131
TABLE 114 ASIA PACIFIC: VITAMINS MARKET, BY SOURCE, 2023–2028 (USD MILLION) 131
TABLE 115 ASIA PACIFIC: VITAMINS MARKET SIZE, BY TYPE, 2017–2022 (USD MILLION) 132
TABLE 116 ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 132
TABLE 117 ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2017–2022 (KT) 132
TABLE 118 ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2023–2028 (KT) 133
TABLE 119 ASIA PACIFIC: VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 133
TABLE 120 ASIA PACIFIC: VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 133
10.4.2 CHINA 134
10.4.2.1 Large geriatric population to fuel demand for vitamins 134
TABLE 121 CHINA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 134
TABLE 122 CHINA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 135
10.4.3 JAPAN 135
10.4.3.1 Significant demand for nutrient-enriched products to support market growth 135
TABLE 123 JAPAN: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 136
TABLE 124 JAPAN: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 136
10.4.4 INDIA 137
10.4.4.1 Rising popularity of dietary supplements to fuel demand for vitamins 137
TABLE 125 INDIA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 138
TABLE 126 INDIA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 138
10.4.5 AUSTRALIA & NEW ZEALAND 138
10.4.5.1 Changing consumer preferences and increasing health consciousness to drive demand 138
TABLE 127 AUSTRALIA & NEW ZEALAND: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 139
TABLE 128 AUSTRALIA & NEW ZEALAND: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 139
10.4.6 REST OF ASIA PACIFIC 140
10.4.6.1 Growing trend of combining beauty solutions with health to augment demand for vitamins 140
TABLE 129 REST OF ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 140
TABLE 130 REST OF ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 141
10.5 ROW 141
10.5.1 ROW: RECESSION IMPACT ANALYSIS 141
TABLE 131 ROW: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 142
TABLE 132 ROW: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 142
TABLE 133 ROW: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 142
TABLE 134 ROW: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 143
TABLE 135 ROW: VITAMINS MARKET, BY TYPE, 2017–2022 (KT) 143
TABLE 136 ROW: VITAMINS MARKET, BY TYPE, 2023–2028 (KT) 143
TABLE 137 ROW: VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 144
TABLE 138 ROW: VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 144
TABLE 139 ROW: VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 144
TABLE 140 ROW: VITAMINS MARKET, BY SOURCE, 2023–2028 (USD MILLION) 144
10.5.2 SOUTH AMERICA 145
10.5.2.1 Increased vitamin consumption to fuel growth 145
TABLE 141 SOUTH AMERICA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 145
TABLE 142 SOUTH AMERICA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 145
10.5.3 MIDDLE EAST 146
10.5.3.1 Increasing demand for processed food products to drive market 146
TABLE 143 MIDDLE EAST: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 146
TABLE 144 MIDDLE EAST: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 146
10.5.4 AFRICA 147
10.5.4.1 High prevalence of malnutrition and micronutrient deficiencies to fuel demand for vitamin supplements 147
TABLE 145 AFRICA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 147
TABLE 146 AFRICA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 147
11 COMPETITIVE LANDSCAPE 148
11.1 OVERVIEW 148
11.2 STRATEGIES ADOPTED BY KEY PLAYERS 149
TABLE 147 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS 149
11.3 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS 150
FIGURE 40 REVENUE ANALYSIS OF KEY PLAYERS IN MARKET, 2020–2022 (USD BILLION) 150
11.4 MARKET SHARE ANALYSIS 151
TABLE 148 MARKET SHARE ANALYSIS OF VITAMINS MARKET, 2022 151
11.5 COMPANY EVALUATION QUADRANT (KEY PLAYERS) 152
11.5.1 STARS 152
11.5.2 PERVASIVE PLAYERS 152
11.5.3 EMERGING LEADERS 152
11.5.4 PARTICIPANTS 152
FIGURE 41 VITAMINS MARKET: COMPANY EVALUATION QUADRANT, 2022 (KEY PLAYERS) 153
11.5.5 VITAMINS MARKET: PRODUCT FOOTPRINT (KEY PLAYERS) 154
TABLE 149 COMPANY FOOTPRINT, BY TYPE (KEY PLAYERS) 154
TABLE 150 COMPANY FOOTPRINT, BY APPLICATION (KEY PLAYERS) 154
TABLE 151 COMPANY FOOTPRINT, BY SOURCE (KEY PLAYERS) 155
TABLE 152 COMPANY FOOTPRINT, BY REGION (KEY PLAYERS) 155
TABLE 153 OVERALL COMPANY FOOTPRINT (KEY PLAYERS) 156
11.6 VITAMINS MARKET: EVALUATION QUADRANT OF STARTUPS/SMES 156
11.6.1 PROGRESSIVE COMPANIES 156
11.6.2 STARTING BLOCKS 156
11.6.3 RESPONSIVE COMPANIES 156
11.6.4 DYNAMIC COMPANIES 157
FIGURE 42 VITAMINS MARKET: COMPANY EVALUATION QUADRANT, 2022 (STARTUPS/SMES) 157
11.6.5 VITAMINS MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES 158
11.7 COMPETITIVE SCENARIO 158
11.7.1 PRODUCT LAUNCHES 158
TABLE 154 VITAMINS MARKET: PRODUCT LAUNCHES, 2019–2023 158
TABLE 155 VITAMINS MARKET: DEALS, 2019–2022 159
TABLE 156 VITAMINS MARKET: OTHERS, 2019–2022 159
12 COMPANY PROFILES 160
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
12.1 KEY PLAYERS 160
12.1.1 KONINKLIJKE DSM N.V. 160
TABLE 157 KONINKLIJKE DSM N.V.: BUSINESS OVERVIEW 160
FIGURE 43 KONINKLIJKE DSM N.V.: COMPANY SNAPSHOT 161
TABLE 158 KONINKLIJKE DSM N.V.: PRODUCTS OFFERED 161
TABLE 159 KONINKLIJKE DSM N.V.: PRODUCT LAUNCHES 163
TABLE 160 KONINKLIJKE DSM N.V.: DEALS 164
TABLE 161 KONINKLIJKE DSM N.V.: OTHERS 164
12.1.2 GLANBIA PLC 166
TABLE 162 GLANBIA PLC: BUSINESS OVERVIEW 166
FIGURE 44 GLANBIA PLC: COMPANY SNAPSHOT 166
TABLE 163 GLANBIA PLC: PRODUCTS OFFERED 167
12.1.3 ADM 168
TABLE 164 ADM: BUSINESS OVERVIEW 168
FIGURE 45 ADM: COMPANY SNAPSHOT 169
TABLE 165 ADM: PRODUCTS OFFERED 169
TABLE 166 ADM: DEALS 170
12.1.4 BASF 171
TABLE 167 BASF: BUSINESS OVERVIEW 171
FIGURE 46 BASF: COMPANY SNAPSHOT 172
TABLE 168 BASF: PRODUCTS OFFERED 172
12.1.5 LONZA GROUP 174
TABLE 169 LONZA GROUP: BUSINESS OVERVIEW 174
FIGURE 47 LONZA GROUP: COMPANY SNAPSHOT 174
TABLE 170 LONZA GROUP: PRODUCTS OFFERED 175
12.1.6 ADISSEO 176
TABLE 171 ADISSEO: BUSINESS OVERVIEW 176
TABLE 172 ADISSEO: PRODUCTS OFFERED 176
12.1.7 VITABLEND NEDERLAND B.V. 178
TABLE 173 VITABLEND NEDERLAND B.V.: BUSINESS OVERVIEW 178
TABLE 174 VITABLEND NEDERLAND B.V.: PRODUCTS OFFERED 178
12.1.8 STERNVITAMIN GMBH & CO. KG 180
TABLE 175 STERNVITAMIN GMBH & CO. KG: BUSINESS OVERVIEW 180
TABLE 176 STERNVITAMIN GMBH & CO. KG: PRODUCTS OFFERED 180
12.1.9 FARBEST-TALLMAN FOODS CORPORATION 182
TABLE 177 FARBEST-TALLMAN: BUSINESS OVERVIEW 182
TABLE 178 FARBEST-TALLMAN: PRODUCTS OFFERED 182
TABLE 179 FARBEST-TALLMAN: OTHERS 185
12.1.10 THE WRIGHT GROUP 186
TABLE 180 THE WRIGHT GROUP: BUSINESS OVERVIEW 186
TABLE 181 THE WRIGHT GROUP: PRODUCTS OFFERED 186
12.1.11 ZHEJIANG GARDEN BIOCHEMICAL HIGH-TECH CO., LTD 187
TABLE 182 ZHEJIANG GARDEN BIOCHEMICAL HIGH-TECH CO., LTD: BUSINESS OVERVIEW 187
TABLE 183 ZHEJIANG GARDEN BIOCHEMICAL HIGH-TECH CO., LTD: PRODUCTS OFFERED 187
12.1.12 NEWGEN PHARMA 189
TABLE 184 NEWGEN PHARMA: BUSINESS OVERVIEW 189
TABLE 185 NEWGEN PHARMA: PRODUCTS OFFERED 189
12.1.13 RABAR PTY LTD. 190
TABLE 186 RABAR PTY LTD.: BUSINESS OVERVIEW 190
TABLE 187 RABAR PTY LTD.: PRODUCTS OFFERED 190
12.1.14 RESONAC 192
TABLE 188 RESONAC: BUSINESS OVERVIEW 192
TABLE 189 RESONAC: PRODUCTS OFFERED 192
12.1.15 BTSA BIOTECNOLOGÍAS APLICADAS S.L 193
TABLE 190 BTSA BIOTECNOLOGÍAS APLICADAS S.L: BUSINESS OVERVIEW 193
TABLE 191 BTSA BIOTECNOLOGÍAS APLICADAS S.L: PRODUCTS OFFERED 193
TABLE 192 BTSA BIOTECNOLOGÍAS APLICADAS S.L: OTHERS 194
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
13 ADJACENT AND RELATED MARKETS 195
13.1 INTRODUCTION 195
TABLE 193 ADJACENT MARKETS TO VITAMINS MARKET 195
13.2 LIMITATIONS 195
13.3 VITAMINS & MINERALS PREMIXES MARKET 195
13.3.1 MARKET DEFINITION 195
13.3.2 MARKET OVERVIEW 196
TABLE 194 VITAMINS & MINERALS PREMIXES MARKET, BY TYPE, 2019–2021 (USD MILLION) 196
TABLE 195 VITAMINS & MINERAL PREMIXES MARKET, BY TYPE, 2022–2027 (USD MILLION) 196
13.4 VITAMIN D MARKET 197
13.4.1 MARKET DEFINITION 197
13.4.2 MARKET OVERVIEW 197
TABLE 196 VITAMIN D MARKET, BY FORM, 2019–2021 (USD MILLION) 197
TABLE 197 VITAMIN D MARKET, BY FORM, 2022–2027 (USD MILLION) 197
14 APPENDIX 198
14.1 DISCUSSION GUIDE 198
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 202
14.3 CUSTOMIZATION OPTIONS 204
14.4 RELATED REPORTS 204
14.5 AUTHOR DETAILS 205

　

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Summary

According to MarketsandMarkets, the vitamins market size is estimated to be valued at USD 6.7 billion in 2023 and is projected to reach USD 8.9 billion by 2028, recording a CAGR of 6.0% during the forecast period in terms of value. The increasing prevalence of vitamin deficiencies is driving the vitamins market across the globe.

According to the World Health Organization (WHO), vitamin A deficiency causes preventable blindness in children and increases the risk of infections like diarrhea and measles. During pregnancy, Vitamin A deficiency occurs in the third trimester. Proper breastfeeding can prevent vitamin A deficiency in infants and children between 6-59 months. Vitamin D deficiency is also very common in adults due to the lack of proper sun exposure and an increase in the use of sunblock. After the pandemic, the situation has become very bad due to the trend of working from home. This shows that the vitamins market has a lot of scope for the manufacturers. Some manufacturers are adding vitamins to daily food products so that consumers will accept their products easily. For example, The Wright Group introduced the vit-A rice, which contains vitamin A and folic acid. Developing such products can tap the growing vitamin market of manufacturers.

“By type, the Vitamin B segment is the largest segment during the forecast period.”
Vitamin B has different roles to play in the human body, like releasing energy using carbohydrates and fats, breaking down the amino acids, and transporting the oxygen and nutrients which contains the energy to the body. Vitamin B is of seven types. They are B1, B2, B3, B5, B6, B9, and B12. The different type has different roles in the body, like enhancement of skin, production of red blood cell & cellular energy, and proper functioning of the nervous system. Vitamin B6& vitamin B12 help in reducing the risk of cancer and heart attacks. Vitamin B also helps in metabolism, maintaining immunity, and digestive health. This shows that vitamin B provides growth opportunities for manufacturers.
“By application, the food & beverages segment is expected to grow at the highest growth rate during the forecast period.”
The food & beverages segment dominated the global vitamins market due to the increase in the utilization of dietary requirements in the development of a better lifestyle. Vitamins help in increasing immunity and give protection from various diseases. Consumers are becoming health conscious and willing to add vitamins to their diets. As a result, many companies are offering fortified food & drinks by adding various vitamins and minerals. Due to the popularity of fortified products, the vitamins market is growing. This creates new product launches, and continuous efforts in R&D. all the above factors help the Vitamins manufacturers to expand their business.
“By source, natural segment is expected to grow at the highest growth rate during the forecast period.”
The natural segment, based on source, is projected to account for the largest share during the forecast period due to the rising demand for natural products due to increasing health concerns. Natural vitamins are made using the nutrients and minerals which are derived from plants, fruits, and other natural sources. They create allergic reactions and harmful side effects as they are derived from natural resources. Natural vitamins give long-term health benefits. As the demand is increasing, manufacturers are continuously working on new product launches. This creates the manufacturers to develop their business and meet the customers’ demands.
“Asia Pacific market is estimated to dominate the vitamins market. ”
Due to the large population, the increase in the number of middle-class families and health-conscious consumers increases the demand for vitamins and nutritional supplements. Asia Pacific is becoming more health conscious. These changes can lead to an increase in demand for vitamins and other dietary supplements. The governments in the Asia Pacific region are encouraging people towards healthy lifestyles and preventative healthcare, which has led to the increased demand for supplements and vitamins. The leading countries in the region include China, Japan, India, and Australia. China has a vast population and an increase in health concerns holds the largest market share in this region. The increase in e-commerce has helped customers to buy products at their convenience. This contributed to the expansion of the vitamin market.
Breakdown of Primaries:
In-depth interviews have been conducted with various key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information, as well as to assess future market prospects. The distribution of primary interviews is as follows:
By Value Chain: Demand side- 43%, Supply-side- 57%
By Designation: CXOs- 29%, Managers- 21%, Executives- 50%
By Region: Asia Pacific- 16%, Europe- 37%, North America- 34%, Rest of the World- 12%, and RoW - 13%

Key vendors operating in this market are Koninklijke DSM N.V.(Netherlands), Glanbia PLC(Ireland), ADM (US), BASF (Germany), and Lonza Group(Switzerland), Adisseo (China), Vitablend Nederland B.V.(Netherlands).
Research Coverage:

This research report categorizes the vitamins market by application (healthcare products, food & beverages, feed, and personal care products), by Type (vitamin A, vitamin B, vitamin C, vitamin D, vitamin E, and vitamin K), by Source (natural and synthetic), and Region (North America, Europe, Asia Pacific, and RoW). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the vitamins market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, new product launches, mergers & acquisitions, partnerships, agreements, and other recent developments with the vitamins market. Competitive analysis of upcoming startups in the vitamins market is covered in this report.

Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall vitamins market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
o Analysis of key drivers (Growing demand for nutritionally enriched processed food products in the market, Increasing prevalence of vitamin deficiencies, Feed fortification due to rise in global meat & dairy product consumption and feed production), restraints (Constrained supply of raw materials for natural vitamins coupled with high costs), opportunities (Sourcing of natural allergen-free vitamin E, Application of vitamin D in personal care products), and challenges (Scarcity of ingredients and price sensitivity, Environmental impact resulting in changes in regulatory policies) influencing the growth of the C4ISR market

o Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the vitamins market
o Market Development: Comprehensive information about lucrative markets – the report analyses the C4ISR market across varied regions

o Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the vitamins market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Koninklijke DSM N.V., Glanbia PLC, ADM, BASF, Lonza Group, and among others in the vitamins market



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Table of Contents

1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 MARKET DEFINITION 26
1.3 STUDY SCOPE 27
FIGURE 1 MARKET SEGMENTATION 27
1.3.1 INCLUSIONS & EXCLUSIONS 27
1.3.2 REGIONS COVERED 28
1.4 YEARS CONSIDERED 28
1.5 CURRENCY CONSIDERED 29
TABLE 1 USD EXCHANGE RATES CONSIDERED, 2018–2022 29
1.6 UNITS CONSIDERED 29
1.7 STAKEHOLDERS 30
1.8 SUMMARY OF CHANGES 30
1.9 RECESSION IMPACT 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 2 VITAMINS MARKET: RESEARCH DESIGN 32
2.1.1 SECONDARY DATA 32
2.1.1.1 Key data from secondary sources 33
2.1.2 PRIMARY DATA 33
2.1.2.1 Key data from primary sources 33
2.1.2.2 Key industry insights 34
2.1.2.3 Breakdown of primary interviews 35
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 35
2.1.2.4 Primary sources 36
2.2 MARKET SIZE ESTIMATION 36
2.2.1 APPROACH ONE: BOTTOM UP 37
FIGURE 4 VITAMINS MARKET: APPROACH ONE (BOTTOM UP) 37
2.2.2 APPROACH TWO: TOP DOWN 38
FIGURE 5 VITAMINS MARKET: APPROACH TWO (TOP DOWN) 38
2.3 DATA TRIANGULATION 39
FIGURE 6 DATA TRIANGULATION METHODOLOGY 39
2.4 RESEARCH ASSUMPTIONS 40
FIGURE 7 RESEARCH ASSUMPTIONS CONSIDERED 40
2.5 LIMITATIONS 40
FIGURE 8 STUDY LIMITATIONS AND RISK ASSESSMENT 40
2.6 RECESSION IMPACT ON VITAMINS MARKET 41
2.6.1 MACROINDICATORS OF RECESSION 41
FIGURE 9 INDICATORS OF RECESSION 41
FIGURE 10 WORLD INFLATION RATE, 2011-2021 42
FIGURE 11 GLOBAL GDP, 2011-2021 (USD TRILLION) 42
FIGURE 12 RECESSION INDICATORS AND THEIR IMPACT ON VITAMINS MARKET 43
FIGURE 13 GLOBAL VITAMINS MARKET: EARLIER FORECAST VS. RECESSION FORECAST 44
3 EXECUTIVE SUMMARY 45
TABLE 2 VITAMINS MARKET SNAPSHOT, 2023 VS. 2028 45
FIGURE 14 VITAMINS MARKET, BY TYPE, 2023 VS. 2028 (USD MILLION) 46
FIGURE 15 VITAMINS MARKET, BY APPLICATION, 2023 VS. 2028 (USD MILLION) 46
FIGURE 16 VITAMINS MARKET, BY SOURCE, 2023 VS. 2028 (USD MILLION) 47
FIGURE 17 VITAMINS MARKET SHARE, BY REGION, 2022 48
4 PREMIUM INSIGHTS 49
4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN VITAMINS MARKET 49
FIGURE 18 GROWTH IN DEMAND FOR FUNCTIONAL AND NUTRITIONALLY ENRICHED PROCESSED FOOD PRODUCTS TO DRIVE DEMAND FOR VITAMINS 49
4.2 GLOBAL VITAMINS MARKET: CAGR OF MAJOR REGIONAL SUBMARKETS 50
FIGURE 19 CHINA WAS FASTEST-GROWING MARKET GLOBALLY FOR VITAMINS IN 2022 50
4.3 ASIA PACIFIC: VITAMINS MARKET, BY TYPE & KEY COUNTRY 50
FIGURE 20 VITAMIN B ACCOUNTED FOR LARGEST SHARE IN ASIA PACIFIC VITAMINS MARKET 50
4.4 GLOBAL VITAMINS MARKET, BY APPLICATION & REGION 51
FIGURE 21 ASIA PACIFIC AND HEALTHCARE PRODUCTS SEGMENTS PROJECTED TO DOMINATE MARKET 51
4.5 GLOBAL VITAMINS MARKET, BY TYPE 52
FIGURE 22 VITAMIN B PROJECTED TO DOMINATE DURING FORECAST PERIOD 52
4.6 GLOBAL VITAMINS MARKET, BY SOURCE 52
FIGURE 23 SYNTHETIC SEGMENT PROJECTED TO DOMINATE VITAMINS MARKET 52
5 MARKET OVERVIEW 53
5.1 INTRODUCTION 53
5.2 MACROECONOMIC INDICATORS 53
5.2.1 GROWING MICRONUTRIENT DEFICIENCY 53
TABLE 3 VITAMIN DEFICIENCY AND ASSOCIATED RISKS 54
5.3 MARKET DYNAMICS 54
FIGURE 24 MARKET DYNAMICS: VITAMINS MARKET 54
5.3.1 DRIVERS 55
5.3.1.1 Growing demand for nutritionally enriched processed food products in market 55
5.3.1.2 Increasing prevalence of vitamin deficiencies 55
5.3.1.3 Feed fortification due to rise in global meat & dairy product consumption and feed production 56
FIGURE 25 MEAT CONSUMPTION, BY LIVESTOCK MEAT TYPE, 2015–2024 (KT CWE) 56
FIGURE 26 TOP 10 FEED-PRODUCING COUNTRIES, 2021 (MMT) 57
5.3.2 RESTRAINTS 57
5.3.2.1 Constrained supply of raw materials for natural vitamins coupled with high costs 57
5.3.3 OPPORTUNITIES 57
5.3.3.1 Sourcing of natural allergen-free vitamin E 57
5.3.3.2 Applications of vitamin D in personal care products 58
5.3.4 CHALLENGES 58
5.3.4.1 Scarcity of ingredients and price sensitivity 58
5.3.4.2 Environmental impact resulting in changes in regulatory policies 58
6 INDUSTRY TRENDS 59
6.1 INTRODUCTION 59
6.2 TRENDS IMPACTING CUSTOMERS’ BUSINESS 59
FIGURE 27 REVENUE SHIFT FOR VITAMINS MARKET 60
6.3 PRICING ANALYSIS 60
6.3.1 AVERAGE SELLING PRICE TREND ANALYSIS 60
TABLE 4 VITAMINS MARKET: AVERAGE SELLING PRICE, BY TYPE & REGION, 2022 (USD/TON) 60
TABLE 5 VITAMIN A: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 61
TABLE 6 VITAMIN B: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 61
TABLE 7 VITAMIN C: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 61
TABLE 8 VITAMIN D: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 61
TABLE 9 VITAMIN E: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 62
TABLE 10 VITAMIN K: AVERAGE SELLING PRICE, BY REGION, 2017–2022 (USD/TON) 62
6.4 VALUE CHAIN 62
6.4.1 RESEARCH & PRODUCT DEVELOPMENT 63
6.4.2 RAW MATERIAL SOURCING 63
6.4.3 PRODUCTION AND PROCESSING 63
6.4.4 DISTRIBUTION 63
6.4.5 MARKETING & SALES 63
FIGURE 28 VALUE CHAIN ANALYSIS OF VITAMINS MARKET 64
6.5 MARKET MAPPING AND ECOSYSTEM OF VITAMINS 64
6.5.1 DEMAND SIDE 64
6.5.2 SUPPLY SIDE 64
FIGURE 29 VITAMINS: MARKET MAP 65
TABLE 11 VITAMINS MARKET: SUPPLY CHAIN (ECOSYSTEM) 65
6.6 TRADE DATA: VITAMINS MARKET 66
TABLE 12 IMPORT DATA OF VITAMINS, BY COUNTRY, 2019 (USD THOUSAND) 66
TABLE 13 IMPORT DATA OF VITAMINS, BY COUNTRY, 2019 (TONS) 66
TABLE 14 EXPORT DATA OF VITAMINS, BY COUNTRY, 2019 (USD THOUSAND) 67
TABLE 15 EXPORT DATA OF VITAMINS, BY COUNTRY, 2019 (TONS) 68
6.7 PORTER’S FIVE FORCES ANALYSIS 68
TABLE 16 VITAMINS MARKET: PORTER’S FIVE FORCES ANALYSIS 69
6.7.1 INTENSITY OF COMPETITIVE RIVALRY 69
6.7.2 BARGAINING POWER OF SUPPLIERS 69
6.7.3 BARGAINING POWER OF BUYERS 69
6.7.4 THREAT OF SUBSTITUTES 70
6.7.5 THREAT OF NEW ENTRANTS 70
6.8 TECHNOLOGY ANALYSIS 70
6.9 PATENT ANALYSIS 70
FIGURE 30 NUMBER OF PATENTS GRANTED BETWEEN 2013 AND 2023 71
TABLE 17 PATENTS PERTAINING TO VITAMINS, 2020–2023 71
6.10 KEY CONFERENCES & EVENTS IN 2022–2024 73
TABLE 18 KEY CONFERENCES & EVENTS IN VITAMINS MARKET, 2023–2024 73
6.11 TARIFF AND REGULATORY LANDSCAPE 74
6.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 19 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 20 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 21 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
6.11.2 VITAMIN REGULATIONS IN NORTH AMERICA 76
6.11.2.1 US 76
6.11.2.2 Canada 76
6.11.3 VITAMIN REGULATIONS IN EUROPE 77
6.11.4 VITAMIN REGULATIONS IN ASIA PACIFIC 77
6.11.4.1 China 77
6.11.4.2 India 77
6.12 KEY STAKEHOLDERS AND BUYING CRITERIA 77
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING VITAMINS FOR DIFFERENT END-USE APPLICATIONS 78
TABLE 22 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR VITAMINS 78
6.12.1 BUYING CRITERIA 78
FIGURE 32 KEY BUYING CRITERIA FOR TOP VITAMIN APPLICATIONS 78
TABLE 23 KEY BUYING CRITERIA FOR KEY VITAMIN APPLICATIONS 79
6.13 CASE STUDIES 79
TABLE 24 CASE STUDY: NEED FOR PLANT-BASED VITAMIN A TO CURB DEFICIENCY 79
7 VITAMINS MARKET, BY TYPE 80
7.1 INTRODUCTION 81
FIGURE 33 VITAMINS MARKET, BY TYPE, 2023 VS. 2028 81
TABLE 25 VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 81
TABLE 26 VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 82
7.2 VITAMIN B 82
7.2.1 RISING AWARENESS OF VITAMIN B-FORTIFIED FOODS TO BOOST MARKET 82
TABLE 27 VITAMIN B MARKET, BY REGION, 2017–2022 (USD MILLION) 82
TABLE 28 VITAMIN B MARKET, BY REGION, 2023–2028 (USD MILLION) 83
TABLE 29 VITAMIN B MARKET, BY REGION, 2017–2022 (KT) 83
TABLE 30 VITAMIN B MARKET, BY REGION, 2023–2028 (KT) 83
7.3 VITAMIN E 84
7.3.1 LIFE-THREATENING CONDITIONS CAUSED BY VITAMIN E DEFICIENCY TO BOOST DEMAND 84
TABLE 31 VITAMIN E MARKET, BY REGION, 2017–2022 (USD MILLION) 84
TABLE 32 VITAMIN E MARKET, BY REGION, 2023–2028 (USD MILLION) 84
TABLE 33 VITAMIN E MARKET, BY REGION, 2017–2022 (KT) 85
TABLE 34 VITAMIN E MARKET, BY REGION, 2023–2028 (KT) 85
7.4 VITAMIN D 85
7.4.1 LESS SUN EXPOSURE AND INCREASING USAGE OF SUNBLOCK CAUSING VITAMIN D DEFICIENCY TO DRIVE DEMAND 85
TABLE 35 VITAMIN D MARKET, BY REGION, 2017–2022 (USD MILLION) 86
TABLE 36 VITAMIN D MARKET, BY REGION, 2023–2028 (USD MILLION) 86
TABLE 37 VITAMIN D MARKET, BY REGION, 2017–2022 (KT) 86
TABLE 38 VITAMIN D MARKET, BY REGION, 2023–2028 (KT) 87
7.5 VITAMIN C 87
7.5.1 SALES OF VITAMIN C GROWING DUE TO INCREASING APPLICATION IN IRON SUPPLEMENTS 87
TABLE 39 VITAMIN C MARKET, BY REGION, 2017–2022 (USD MILLION) 87
TABLE 40 VITAMIN C MARKET, BY REGION, 2023–2028 (USD MILLION) 88
TABLE 41 VITAMIN C MARKET, BY REGION, 2017–2022 (KT) 88
TABLE 42 VITAMIN C MARKET, BY REGION, 2023–2028 (KT) 88
7.6 VITAMIN A 89
7.6.1 INCREASING PREVALENCE OF VITAMIN A DEFICIENCY TO DEMAND INCREASED FORTIFICATION 89
TABLE 43 VITAMIN A MARKET, BY REGION, 2017–2022 (USD MILLION) 89
TABLE 44 VITAMIN A MARKET, BY REGION, 2023–2028 (USD MILLION) 89
TABLE 45 VITAMIN A MARKET, BY REGION, 2017–2022 (KT) 90
TABLE 46 VITAMIN A MARKET, BY REGION, 2023–2028 (KT) 90
7.7 VITAMIN K 90
7.7.1 IMPORTANCE OF VITAMIN K FOR BONE AND BLOOD HEALTH TO FUEL DEMAND 90
TABLE 47 VITAMIN K MARKET, BY REGION, 2017–2022 (USD MILLION) 91
TABLE 48 VITAMIN K MARKET, BY REGION, 2023–2028 (USD MILLION) 91
TABLE 49 VITAMIN K MARKET, BY REGION, 2017–2022 (KT) 91
TABLE 50 VITAMIN K MARKET, BY REGION, 2023–2028 (KT) 92
8 VITAMINS MARKET, BY APPLICATION 93
8.1 INTRODUCTION 94
FIGURE 34 VITAMINS MARKET SHARE, BY APPLICATION, 2023 VS. 2028 (USD MILLION) 94
TABLE 51 VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 95
TABLE 52 VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 95
8.2 HEALTHCARE PRODUCTS 95
8.2.1 GROWING FOCUS OF HEALTH-CONSCIOUS CONSUMERS ON PREVENTATIVE HEALTHCARE TO DRIVE MARKET 95
TABLE 53 HEALTHCARE PRODUCTS: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 96
TABLE 54 HEALTHCARE PRODUCTS: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 96
8.3 FOOD & BEVERAGES 96
8.3.1 NEED TO FULFILL DIETARY REQUIREMENTS TO CONTRIBUTE TO GROWTH IN DEMAND 96
TABLE 55 FOOD & BEVERAGES: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 97
TABLE 56 FOOD & BEVERAGES: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 97
8.3.2 INFANT FOOD 97
8.3.3 DAIRY PRODUCTS 98
8.3.4 BAKERY & CONFECTIONERY PRODUCTS 98
8.3.5 BEVERAGES 98
8.3.6 OTHERS 98
TABLE 57 FOOD & BEVERAGES: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 99
TABLE 58 FOOD & BEVERAGES: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 99
8.4 FEED 99
8.4.1 GROWING FOCUS OF DEVELOPING ECONOMIES ON ANIMAL NUTRITION TO FUEL DEMAND 99
TABLE 59 FEED: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 100
TABLE 60 FEED: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 100
8.5 PERSONAL CARE PRODUCTS 100
8.5.1 INCREASING DEMAND FOR PRODUCTS CONTAINING ESSENTIAL VITAMINS TO DRIVE GROWTH OF SEGMENT 100
TABLE 61 PERSONAL CARE PRODUCTS: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 101
TABLE 62 PERSONAL CARE PRODUCTS: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 101
9 VITAMINS MARKET, BY SOURCE 102
9.1 INTRODUCTION 103
FIGURE 35 VITAMINS MARKET, BY SOURCE, 2023 VS. 2028 103
TABLE 63 VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 103
TABLE 64 VITAMINS MARKET, BY SOURCE, 2023–2028 (USD MILLION) 104
9.2 SYNTHETIC 104
9.2.1 LOW PRODUCTION COST OF SYNTHETIC VITAMINS TO FUEL DEMAND 104
TABLE 65 SYNTHETIC: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 104
TABLE 66 SYNTHETIC: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 105
9.3 NATURAL 105
9.3.1 RISING DEMAND FOR NATURAL PRODUCTS TO BOOST GROWTH 105
TABLE 67 NATURAL: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 106
TABLE 68 NATURAL: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 106
10 VITAMINS MARKET, BY REGION 107
10.1 INTRODUCTION 108
FIGURE 36 ASIA PACIFIC TO BE FASTEST-GROWING MARKET, 2023–2028 108
TABLE 69 VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 109
TABLE 70 VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 109
TABLE 71 VITAMINS MARKET, BY REGION, 2017–2022 (KT) 109
TABLE 72 VITAMINS MARKET, BY REGION, 2023–2028 (KT) 110
10.2 NORTH AMERICA 110
TABLE 73 NORTH AMERICA: VITAMINS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 110
TABLE 74 NORTH AMERICA: VITAMINS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 111
TABLE 75 NORTH AMERICA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 111
TABLE 76 NORTH AMERICA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 111
TABLE 77 NORTH AMERICA: VITAMINS MARKET, BY TYPE, 2017–2022 (KT) 112
TABLE 78 NORTH AMERICA: VITAMINS MARKET, BY TYPE, 2023–2028 (KT) 112
TABLE 79 NORTH AMERICA: VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 112
TABLE 80 NORTH AMERICA: VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 113
TABLE 81 NORTH AMERICA: VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 113
TABLE 82 NORTH AMERICA: VITAMINS MARKET, BY SOURCE, 2023–2028 (USD MILLION) 113
10.2.1 NORTH AMERICA: RECESSION IMPACT ANALYSIS 113
FIGURE 37 NORTH AMERICAN VITAMINS MARKET: RECESSION IMPACT ANALYSIS 114
10.2.2 US 114
10.2.2.1 Rising demand and multiple strategic deals by key players to boost growth 114
TABLE 83 US: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 115
TABLE 84 US: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 115
10.2.3 CANADA 116
10.2.3.1 Growing importance of fortification in human and animal diets to fuel demand for vitamins 116
TABLE 85 CANADA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 116
TABLE 86 CANADA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 116
10.2.4 MEXICO 117
10.2.4.1 High prevalence of lifestyle diseases to demand more health supplements fortified with vitamins 117
TABLE 87 MEXICO: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 117
TABLE 88 MEXICO: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 117
10.3 EUROPE 118
10.3.1 EUROPE: RECESSION IMPACT ANALYSIS 118
FIGURE 38 EUROPE: VITAMINS MARKET SNAPSHOT 119
TABLE 89 EUROPE: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 119
TABLE 90 EUROPE: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 120
TABLE 91 EUROPE: VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 120
TABLE 92 EUROPE: VITAMINS MARKET, BY NATURE, 2023–2028 (USD MILLION) 120
TABLE 93 EUROPE: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 121
TABLE 94 EUROPE: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 121
TABLE 95 EUROPE: VITAMINS MARKET, BY TYPE, 2017–2022 (KT) 121
TABLE 96 EUROPE: VITAMINS MARKET, BY TYPE, 2023–2028 (KT) 122
TABLE 97 EUROPE: VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 122
TABLE 98 EUROPE: VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 122
10.3.2 GERMANY 123
10.3.2.1 Changing lifestyles and preferences for fortified food and dietary supplements to contribute to growth 123
TABLE 99 GERMANY: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 123
TABLE 100 GERMANY: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 123
10.3.3 FRANCE 124
10.3.3.1 Rising applications of wheat protein in feed sector to drive market 124
TABLE 101 FRANCE: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 124
TABLE 102 FRANCE: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 125
10.3.4 UK 125
10.3.4.1 Rising popularity of dietary supplements to fuel growth of vitamins market 125
TABLE 103 UK: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 125
TABLE 104 UK: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 126
10.3.5 ITALY 126
10.3.5.1 Rising popularity of healthy and functional foods driving demand for vitamins 126
TABLE 105 ITALY: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 126
TABLE 106 ITALY: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 127
10.3.6 SPAIN 127
10.3.6.1 Growing feed and food ingredients market to fuel demand for vitamins 127
TABLE 107 SPAIN: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 127
TABLE 108 SPAIN: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 128
10.3.7 REST OF EUROPE 128
10.3.7.1 Growing economies and rising awareness of health to drive demand for vitamins 128
TABLE 109 REST OF EUROPE: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 128
TABLE 110 REST OF EUROPE: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 129
10.4 ASIA PACIFIC 129
10.4.1 ASIA PACIFIC: RECESSION IMPACT ANALYSIS 129
FIGURE 39 ASIA PACIFIC: VITAMINS MARKET SNAPSHOT 130
TABLE 111 ASIA PACIFIC: VITAMINS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 131
TABLE 112 ASIA PACIFIC: VITAMINS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 131
TABLE 113 ASIA PACIFIC: VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 131
TABLE 114 ASIA PACIFIC: VITAMINS MARKET, BY SOURCE, 2023–2028 (USD MILLION) 131
TABLE 115 ASIA PACIFIC: VITAMINS MARKET SIZE, BY TYPE, 2017–2022 (USD MILLION) 132
TABLE 116 ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 132
TABLE 117 ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2017–2022 (KT) 132
TABLE 118 ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2023–2028 (KT) 133
TABLE 119 ASIA PACIFIC: VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 133
TABLE 120 ASIA PACIFIC: VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 133
10.4.2 CHINA 134
10.4.2.1 Large geriatric population to fuel demand for vitamins 134
TABLE 121 CHINA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 134
TABLE 122 CHINA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 135
10.4.3 JAPAN 135
10.4.3.1 Significant demand for nutrient-enriched products to support market growth 135
TABLE 123 JAPAN: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 136
TABLE 124 JAPAN: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 136
10.4.4 INDIA 137
10.4.4.1 Rising popularity of dietary supplements to fuel demand for vitamins 137
TABLE 125 INDIA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 138
TABLE 126 INDIA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 138
10.4.5 AUSTRALIA & NEW ZEALAND 138
10.4.5.1 Changing consumer preferences and increasing health consciousness to drive demand 138
TABLE 127 AUSTRALIA & NEW ZEALAND: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 139
TABLE 128 AUSTRALIA & NEW ZEALAND: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 139
10.4.6 REST OF ASIA PACIFIC 140
10.4.6.1 Growing trend of combining beauty solutions with health to augment demand for vitamins 140
TABLE 129 REST OF ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 140
TABLE 130 REST OF ASIA PACIFIC: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 141
10.5 ROW 141
10.5.1 ROW: RECESSION IMPACT ANALYSIS 141
TABLE 131 ROW: VITAMINS MARKET, BY REGION, 2017–2022 (USD MILLION) 142
TABLE 132 ROW: VITAMINS MARKET, BY REGION, 2023–2028 (USD MILLION) 142
TABLE 133 ROW: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 142
TABLE 134 ROW: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 143
TABLE 135 ROW: VITAMINS MARKET, BY TYPE, 2017–2022 (KT) 143
TABLE 136 ROW: VITAMINS MARKET, BY TYPE, 2023–2028 (KT) 143
TABLE 137 ROW: VITAMINS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 144
TABLE 138 ROW: VITAMINS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 144
TABLE 139 ROW: VITAMINS MARKET, BY SOURCE, 2017–2022 (USD MILLION) 144
TABLE 140 ROW: VITAMINS MARKET, BY SOURCE, 2023–2028 (USD MILLION) 144
10.5.2 SOUTH AMERICA 145
10.5.2.1 Increased vitamin consumption to fuel growth 145
TABLE 141 SOUTH AMERICA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 145
TABLE 142 SOUTH AMERICA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 145
10.5.3 MIDDLE EAST 146
10.5.3.1 Increasing demand for processed food products to drive market 146
TABLE 143 MIDDLE EAST: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 146
TABLE 144 MIDDLE EAST: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 146
10.5.4 AFRICA 147
10.5.4.1 High prevalence of malnutrition and micronutrient deficiencies to fuel demand for vitamin supplements 147
TABLE 145 AFRICA: VITAMINS MARKET, BY TYPE, 2017–2022 (USD MILLION) 147
TABLE 146 AFRICA: VITAMINS MARKET, BY TYPE, 2023–2028 (USD MILLION) 147
11 COMPETITIVE LANDSCAPE 148
11.1 OVERVIEW 148
11.2 STRATEGIES ADOPTED BY KEY PLAYERS 149
TABLE 147 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS 149
11.3 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS 150
FIGURE 40 REVENUE ANALYSIS OF KEY PLAYERS IN MARKET, 2020–2022 (USD BILLION) 150
11.4 MARKET SHARE ANALYSIS 151
TABLE 148 MARKET SHARE ANALYSIS OF VITAMINS MARKET, 2022 151
11.5 COMPANY EVALUATION QUADRANT (KEY PLAYERS) 152
11.5.1 STARS 152
11.5.2 PERVASIVE PLAYERS 152
11.5.3 EMERGING LEADERS 152
11.5.4 PARTICIPANTS 152
FIGURE 41 VITAMINS MARKET: COMPANY EVALUATION QUADRANT, 2022 (KEY PLAYERS) 153
11.5.5 VITAMINS MARKET: PRODUCT FOOTPRINT (KEY PLAYERS) 154
TABLE 149 COMPANY FOOTPRINT, BY TYPE (KEY PLAYERS) 154
TABLE 150 COMPANY FOOTPRINT, BY APPLICATION (KEY PLAYERS) 154
TABLE 151 COMPANY FOOTPRINT, BY SOURCE (KEY PLAYERS) 155
TABLE 152 COMPANY FOOTPRINT, BY REGION (KEY PLAYERS) 155
TABLE 153 OVERALL COMPANY FOOTPRINT (KEY PLAYERS) 156
11.6 VITAMINS MARKET: EVALUATION QUADRANT OF STARTUPS/SMES 156
11.6.1 PROGRESSIVE COMPANIES 156
11.6.2 STARTING BLOCKS 156
11.6.3 RESPONSIVE COMPANIES 156
11.6.4 DYNAMIC COMPANIES 157
FIGURE 42 VITAMINS MARKET: COMPANY EVALUATION QUADRANT, 2022 (STARTUPS/SMES) 157
11.6.5 VITAMINS MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES 158
11.7 COMPETITIVE SCENARIO 158
11.7.1 PRODUCT LAUNCHES 158
TABLE 154 VITAMINS MARKET: PRODUCT LAUNCHES, 2019–2023 158
TABLE 155 VITAMINS MARKET: DEALS, 2019–2022 159
TABLE 156 VITAMINS MARKET: OTHERS, 2019–2022 159
12 COMPANY PROFILES 160
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
12.1 KEY PLAYERS 160
12.1.1 KONINKLIJKE DSM N.V. 160
TABLE 157 KONINKLIJKE DSM N.V.: BUSINESS OVERVIEW 160
FIGURE 43 KONINKLIJKE DSM N.V.: COMPANY SNAPSHOT 161
TABLE 158 KONINKLIJKE DSM N.V.: PRODUCTS OFFERED 161
TABLE 159 KONINKLIJKE DSM N.V.: PRODUCT LAUNCHES 163
TABLE 160 KONINKLIJKE DSM N.V.: DEALS 164
TABLE 161 KONINKLIJKE DSM N.V.: OTHERS 164
12.1.2 GLANBIA PLC 166
TABLE 162 GLANBIA PLC: BUSINESS OVERVIEW 166
FIGURE 44 GLANBIA PLC: COMPANY SNAPSHOT 166
TABLE 163 GLANBIA PLC: PRODUCTS OFFERED 167
12.1.3 ADM 168
TABLE 164 ADM: BUSINESS OVERVIEW 168
FIGURE 45 ADM: COMPANY SNAPSHOT 169
TABLE 165 ADM: PRODUCTS OFFERED 169
TABLE 166 ADM: DEALS 170
12.1.4 BASF 171
TABLE 167 BASF: BUSINESS OVERVIEW 171
FIGURE 46 BASF: COMPANY SNAPSHOT 172
TABLE 168 BASF: PRODUCTS OFFERED 172
12.1.5 LONZA GROUP 174
TABLE 169 LONZA GROUP: BUSINESS OVERVIEW 174
FIGURE 47 LONZA GROUP: COMPANY SNAPSHOT 174
TABLE 170 LONZA GROUP: PRODUCTS OFFERED 175
12.1.6 ADISSEO 176
TABLE 171 ADISSEO: BUSINESS OVERVIEW 176
TABLE 172 ADISSEO: PRODUCTS OFFERED 176
12.1.7 VITABLEND NEDERLAND B.V. 178
TABLE 173 VITABLEND NEDERLAND B.V.: BUSINESS OVERVIEW 178
TABLE 174 VITABLEND NEDERLAND B.V.: PRODUCTS OFFERED 178
12.1.8 STERNVITAMIN GMBH & CO. KG 180
TABLE 175 STERNVITAMIN GMBH & CO. KG: BUSINESS OVERVIEW 180
TABLE 176 STERNVITAMIN GMBH & CO. KG: PRODUCTS OFFERED 180
12.1.9 FARBEST-TALLMAN FOODS CORPORATION 182
TABLE 177 FARBEST-TALLMAN: BUSINESS OVERVIEW 182
TABLE 178 FARBEST-TALLMAN: PRODUCTS OFFERED 182
TABLE 179 FARBEST-TALLMAN: OTHERS 185
12.1.10 THE WRIGHT GROUP 186
TABLE 180 THE WRIGHT GROUP: BUSINESS OVERVIEW 186
TABLE 181 THE WRIGHT GROUP: PRODUCTS OFFERED 186
12.1.11 ZHEJIANG GARDEN BIOCHEMICAL HIGH-TECH CO., LTD 187
TABLE 182 ZHEJIANG GARDEN BIOCHEMICAL HIGH-TECH CO., LTD: BUSINESS OVERVIEW 187
TABLE 183 ZHEJIANG GARDEN BIOCHEMICAL HIGH-TECH CO., LTD: PRODUCTS OFFERED 187
12.1.12 NEWGEN PHARMA 189
TABLE 184 NEWGEN PHARMA: BUSINESS OVERVIEW 189
TABLE 185 NEWGEN PHARMA: PRODUCTS OFFERED 189
12.1.13 RABAR PTY LTD. 190
TABLE 186 RABAR PTY LTD.: BUSINESS OVERVIEW 190
TABLE 187 RABAR PTY LTD.: PRODUCTS OFFERED 190
12.1.14 RESONAC 192
TABLE 188 RESONAC: BUSINESS OVERVIEW 192
TABLE 189 RESONAC: PRODUCTS OFFERED 192
12.1.15 BTSA BIOTECNOLOGÍAS APLICADAS S.L 193
TABLE 190 BTSA BIOTECNOLOGÍAS APLICADAS S.L: BUSINESS OVERVIEW 193
TABLE 191 BTSA BIOTECNOLOGÍAS APLICADAS S.L: PRODUCTS OFFERED 193
TABLE 192 BTSA BIOTECNOLOGÍAS APLICADAS S.L: OTHERS 194
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
13 ADJACENT AND RELATED MARKETS 195
13.1 INTRODUCTION 195
TABLE 193 ADJACENT MARKETS TO VITAMINS MARKET 195
13.2 LIMITATIONS 195
13.3 VITAMINS & MINERALS PREMIXES MARKET 195
13.3.1 MARKET DEFINITION 195
13.3.2 MARKET OVERVIEW 196
TABLE 194 VITAMINS & MINERALS PREMIXES MARKET, BY TYPE, 2019–2021 (USD MILLION) 196
TABLE 195 VITAMINS & MINERAL PREMIXES MARKET, BY TYPE, 2022–2027 (USD MILLION) 196
13.4 VITAMIN D MARKET 197
13.4.1 MARKET DEFINITION 197
13.4.2 MARKET OVERVIEW 197
TABLE 196 VITAMIN D MARKET, BY FORM, 2019–2021 (USD MILLION) 197
TABLE 197 VITAMIN D MARKET, BY FORM, 2022–2027 (USD MILLION) 197
14 APPENDIX 198
14.1 DISCUSSION GUIDE 198
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 202
14.3 CUSTOMIZATION OPTIONS 204
14.4 RELATED REPORTS 204
14.5 AUTHOR DETAILS 205

　

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