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2022年、タイがパンデミックからの復興への道を歩み始めたことで、消費者の行動に大きな変化がありました。COVID-19は、タイにおける消費行動の急速な変化のきっかけとなり、パンデミックは地域経済、消費者の自由な移動能力、インバウンド観光という主要なターゲットへの入国制限に影響を与えた。2021年にはさらにCOVID-19の波がタイを襲い、その後、国境の再開が遅れ、国内の経済活動が制限されることになりました...

ユーロモニター・インターナショナルのタイの消費者向けフードサービスに関する調査レポートは、全国レベルの市場規模と形状に関する包括的なガイドを提供しています。セクター別の食品サービス売上高、店舗数、取引件数を掲載しており、成長を牽引する食品サービスセクターを特定することができます。主要企業、主要ブランドを特定し、食習慣、ライフスタイルの変化、観光消費、法律問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。

製品のカバー率。場所別コンシューマーフーズサービス、タイプ別コンシューマーフーズサービス。

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* 消費者向けフードサービス市場の詳細な情報を得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。

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目次

Consumer Foodservice in Thailand
Euromonitor International
February 2023

List Of Contents And Tables

CONSUMER FOODSERVICE IN THAILAND
EXECUTIVE SUMMARY
Consumer foodservice in 2022: The big picture
2022 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading chained limited-service companies invest in expansion plans as COVID-19 fears subside
Increased number of eat-in customers seen in chained limited-service restaurants
Aggressive promotion has been launched in the midst of high inflation rate economy
PROSPECTS AND OPPORTUNITIES
Limited-service restaurants located in travel locations are expected to thrive as tourists return in greater numbers
Leading brands target generation Z with store renovations and new menus to create a more modern dining experience
Limited-service restaurants set to bounce back strongly despite prevailing economic uncertainty
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027
CAFÉS/BARS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Chained cafés see further outlet closures in 2022 as profits remain squeezed
New menu strategy launched by chained cafés to attract local customers
Players turn to promotional offers and discounted menus to sustain demand
PROSPECTS AND OPPORTUNITIES
Tourism set to play a key role in the growth of cafés/bars but operators will also need to focus on local demand
New products and services likely to be introduced to attract busy workers
Health and wellness trend should prove fruitful for juice/smoothie bars
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2017-2022
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2018-2022
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2019-2022
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2022-2027
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2022-2027
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2022-2027
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2022-2027
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2022-2027
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2022-2027
FULL-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Full-service restaurants bounce back as COVID-19 fears subside in 2022
Menu prices rise as players face mounting costs due to high inflation
Robot waiters on the rise as Thailand faces labour shortages
PROSPECTS AND OPPORTUNITIES
Full-service restaurants set for strong growth
Health-conscious consumers likely to demand healthier menus
Players will need to ensure that their offer reflects the state of the economy
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2022
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2022
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2022-2027
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2022-2027
Table 54 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2022-2027
SELF-SERVICE CAFETERIAS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ikea Restaurant maintains strict hygiene protocols despite COVID-19 fears subsiding
Ikea continuously supports plant-based menu in their outlets
Local adaptation on food has been continuously implemented in Ikea
PROSPECTS AND OPPORTUNITIES
Marketing campaigns on price promotion has been launched to attract more customers
Seasonal menus help drive more sales through Ikea Restaurant
Home delivery should continue to provide an additional source of income for Ikea Restaurant
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2017-2022
Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2017-2022
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2017-2022
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2017-2022
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2017-2022
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2017-2022
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2018-2022
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2022
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2022-2027
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2022-2027
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2022-2027
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2022-2027
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2022-2027
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2022-2027
STREET STALLS/KIOSKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading players in street stalls/kiosks report a strong sales recovery in 2022
Leading players expand through the introduction of new food concepts
Independent operators turn to home delivery services to supplement their income
PROSPECTS AND OPPORTUNITIES
The end of the government’s spending stimulus campaign could impact growth
Unstable economy and high inflation could benefit street stalls/kiosks, while food delivery apps should help increase their exposure
The return of inbound tourism set to provide a big boost to business
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2017-2022
Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2017-2022
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2017-2022
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2017-2022
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2017-2022
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2017-2022
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2018-2022
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2022
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2022-2027
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2022-2027
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2022-2027
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2022-2027
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2022-2027
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2022-2027
CONSUMER FOODSERVICE BY LOCATION IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Restaurants inside retailing stores are quickly expanded this year
Increase in inbound arrivals boosts sales through travel and lodging locations
As consumer confidence returns people look to pursue more leisure activities
PROSPECTS AND OPPORTUNITIES
The recovery of Thailand’s travel and tourism industry key to the future of both consumer foodservice and the wider economy
Government’s spending stimulus campaign set to boost sales through travel and lodging locations
Retail locations should see increased appeal with Bangkok Mall set to open in 2023
CATEGORY DATA
Table 85 Consumer Foodservice by Location: Units/Outlets 2017-2022
Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2017-2022
Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2017-2022
Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
Table 103 Consumer Foodservice through Retail: Units/Outlets 2017-2022
Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2017-2022
Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
Table 115 Consumer Foodservice through Travel: Units/Outlets 2017-2022
Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2022-2027
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2022-2027
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2022-2027
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2022-2027
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2022-2027
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2022-2027
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2022-2027
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2022-2027
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2022-2027
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2022-2027
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2022-2027
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2022-2027
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2022-2027
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2022-2027
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2022-2027
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2022-2027
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2022-2027
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2022-2027
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2022-2027
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2022-2027
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2022-2027
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2022-2027
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2022-2027
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2022-2027
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2022-2027
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2022-2027
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2022-2027
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2022-2027
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2022-2027
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2022-2027
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2022-2027
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2022-2027
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2022-2027
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2022-2027
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2022-2027
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2022-2027