Summary

Plant-based dairy remains undeveloped in Morocco. Soya-based drinks was the first product type introduced in Morocco, Copralim was the first mover with its Sojasun, followed by Food Group Trading with its Bjorg brand. These two brands have struggled to gain mass appeal and are only available through modern grocery retailers. In addition, the high price is also a hurdle. Copralim has recently expanded beyond plant-based milk, with Sojasun crème and Sojasun desserts. While soy drinks were the firs... Euromonitor International's Plant-based Dairy in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change. Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Plant-based Dairy market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Plant-Based Dairy in Morocco
Euromonitor International
January 2023

List Of Contents And Tables

PLANT-BASED DAIRY IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based offerings remains limited
Centrale Danone launches Alpro
Modern grocery key distributer of plant-based dairy
PROSPECTS AND OPPORTUNITIES
Plant-based dairy remains niche
Multinationals continue to dominate
Environmental agenda supports plant-based dairy
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 2 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 3 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 4 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 6 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 7 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 8 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 9 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 10 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources