Summary

Indonesia, a vast archipelago in Southeast Asia, is famous for its breathtaking landscapes, diversified culture, and thriving tea industry. The Indonesian tea market, while not as well-known as its neighbours', plays an important role in the global tea trade. Tea has been produced for centuries in Indonesia, with the industry dating back to Dutch colonial times. During this time, the Dutch East India Company established tea plantations on the Indonesian islands of Java and Sumatra. These areas were rapidly associated with the cultivation of Indonesian tea. The tea industry has evolved over time, and Indonesia is now one of the world's major tea producers. In Indonesia, tea is more than simply a commodity; it is profoundly interwoven into the culture. The nation practices the art of tea preparation and consumption in a unique and elaborate manner. Tea ceremonies, particularly in Java and Sumatra, are steeped in tradition and often serve as integral parts of social gatherings and celebrations. The beautiful tea estates and plantations of Indonesia have also become tourist attractions. Visitors are drawn to the lush tea gardens to observe the tea-making process, sip freshly brewed tea, and take in the stunning natural surroundings. This tourism not only stimulates local economies, but it also provides possibilities for tea-related experiences and education. International trade agreements and partnerships have an impact on the tea market in Indonesia. The country takes an active role in international tea groups and cooperation to ensure that its teas satisfy global standards. These exchanges enable Indonesian tea to reach new foreign markets, thereby boosting its global presence.

According to the research report "Indonesia Tea Market Overview, 2028," published by Bonafide Research, the Indonesia Tea market was valued more than USD 1 Billion in 2022. In Indonesia's tea business, digital agriculture is gaining traction. Technology is increasingly being used by farmers to monitor and manage their plantations. In order to collect data on soil conditions, climate, and plant health, IoT (Internet of Things) sensors, drones, and satellite imagery are being used. Farmers can use this information to optimise crop yields, avoid resource waste, and ensure the quality of their tea leaves. For both producers and consumers, the authenticity and quality of tea are critical. Various technologies, including blockchain and QR codes, are being used to establish transparent supply chains that allow consumers to trace the origin of their tea leaves. Furthermore, modern technologies such as spectrometers and chromatographs are utilised to more properly examine the quality and composition of tea leaves. Tea subscription services have emerged in Indonesia as a result of technological advancements. These services curate and supply tea on a regular basis to users, introducing them to new and unique flavours. Personalisation of tea selections based on individual preferences is achieved through the application of artificial intelligence and data analytics, resulting in a more individualised tea-drinking experience. Mobile payment systems have grown in popularity as a way to expedite transactions at tea cafes and retail businesses. Apps like Go-Pay, OVO, and other digital wallets have made it easy for consumers to make rapid and cashless purchases, contributing to the tea market's rise.

Based on tea type market is categorised into green tea, black tea, oolong tea, herbal tea and white tea. Green tea is expected to grow at fastest rate in Indonesia tea market. Green tea is frequently considered a healthy beverage due to its possible health advantages, which include antioxidants and numerous bioactive components. It has gained popularity as part of the greater health and wellness trend, appealing to health-conscious customers in Indonesia. Green tea is frequently associated with weight loss and metabolic stimulation. As obesity and weight-related health issues become a concern in many nations, including Indonesia, green tea's potential involvement in weight loss may promote its usage. Herbal therapies for various health conditions have a long history in Indonesia. Green tea is frequently used in traditional herbal medicine practices and is recognised for its possible medicinal benefits, which contributes to its popularity. Green tea can be consumed hot or cold and can be used in a variety of dishes and beverages, including iced tea, smoothies, and desserts. This adaptability may result in a broader choice of consumption possibilities. Green tea is available in several varieties, including pure green tea, flavoured green teas, and herbal blends. Consumers can select from a variety of green tea kinds based on their tastes.

In terms of application market is bifurcated into residential and commercial. Residential application is leading the market of Indonesia tea market. Tea is strongly ingrained in Indonesian culture, and it plays an important role in daily life. Tea is typically served to guests as a sign of hospitality in Indonesia, and tea is frequently sipped in households as a symbol of warmth and social connection. Tea is a versatile beverage that may be customised to suit a variety of tastes and preferences. Indonesians drink a variety of teas, including black tea, green tea, herbal infusions, and flavoured teas. This variety appeals to a wide range of residential users with diverse preferences. As a result of its potential antioxidant effects, tea is frequently viewed as a healthful beverage. Tea use at home, where people can readily incorporate it into their regular routines, driven by the health and wellness trend. Based on distribution channel market is segmented into supermarkets /hypermarkets, speciality stores, convenience stores and online. Supermarket/ hypermarkets is major distribution channel for tea in Indonesia owing to wide distribution network and easily accessible to consumers making it main distribution channel for tea in Indonesia.

Considered in this report:
• Geography: Indonesia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Indonesia Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea
• Others

By Application:
• Residential
• Commercial

By Distribution Channel:
• Supermarkets/ Hypermarkets
• Speciality Stores
• Convenience Stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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