Summary

The Vietnamese tea market has grown and diversified significantly in recent years, making it an important player in the worldwide tea trade. Tea has been a part of Vietnamese culture for centuries, dating back to the region's early Chinese influence. Tea planting and consumption have a long history in the country, and it is frequently presented to guests as a symbol of welcome. Visitors to Vietnam are greeted with scented cups of tea, and each community has its own tea-drinking practices, resulting in a complex tapestry of tea culture. Vietnam is a large producer of green tea. The vast tea estates of Moc Chau and Thai Nguyen produce high-quality green teas known for their fresh, grassy flavours. Vietnamese tea has gained international recognition and has been well-received in global markets. Its competitive pricing, consistent quality, and dedication to sustainable farming practices have contributed to its increasing popularity. The country's export of tea has witnessed steady growth, and its teas are now found on shelves worldwide. The tea industry in Vietnam has made tremendous progress towards organic and sustainable cultivation practices. Many tea farms in the country are now recognised as organic, and the emphasis on eco-friendly farming benefits not just the environment but also consumers who value sustainability and health. In order to preserve the quality and freshness of its teas, Vietnam's tea industry has adopted advanced processing procedures. This commitment to innovation has contributed to Vietnamese teas' consistent quality, making them a trusted choice among customers. Thai Nguyen is one of Vietnam's most important tea-growing areas, producing a variety of teas such as green, black, and jasmine teas.

According to the research report "Vietnam Tea Market Overview, 2028," published by Bonafide Research, the Vietnam Tea market is expected to reach market size of more than USD 250 Million by 2028. The European Union-Vietnam Free Trade Agreement (EVFTA) is a comprehensive trade deal between the European Union (EU) and Vietnam. While the agreement's primary focus is on trade in commodities and services, it also includes provisions for agricultural products, like tea. The EU has promised to reduce tariffs on 99% of Vietnamese imports over a number of years under the EVFTA. This includes tea. It means that Vietnamese tea exporters can benefit from reduced or free tariffs when exporting tea to EU member countries. Vietnam is well-known for its wide range of tea varieties and flavours. Green, black, oolong, white, yellow and dark teas are among the many varieties produced in the country. Each tea type has distinct flavour profiles, smells, and processing processes, ensuring that there is something for every tea aficionado. The varied flavours of Vietnam's teas are influenced by the country's distinctive geographical and climatic characteristics. The rugged terrain, different altitudes, and diverse microclimates of the country enable the growth of a diverse range of tea types. Vietnamese teas gain regional qualities from terroir, making them really unique. Vietnam is known for its powerful black teas, with locations such as Phu Tho and Son La producing full-bodied, aromatic kinds. These black teas are frequently found in traditional Vietnamese tea ceremonies and are sought after by those who appreciate strong and flavorful brews.

Based on tea type market is bifurcated into green tea, black tea, oolong tea, herbal tea and white tea. Among them green tea is expected to dominate the market of Vietnam with significant market share during the forecast period. Green tea has a long history in Vietnamese culture and is firmly established in the tea-drinking traditions of the country. Traditional Vietnamese green tea, also known as "tra xanh," is frequently brewed and served in households, restaurants, and other social settings. Vietnam is a major producer and exporter of green tea around the world. The quality and low pricing of the country's green tea products have earned it respect in international markets. Export success can lead to a significant domestic presence. Green tea is frequently seen as a healthier option, and a prominent trend in Vietnam's tea sector is a shift towards organic and sustainable growing practices. These practices are consistent with the inclination of health-conscious consumers towards ecologically responsible products. In Vietnam, green tea is frequently used as a foundation for herbal and medicinal teas. Green tea's neutral flavour serves as a great base for blending with other herbs and botanicals to create teas with possible health benefits in the country, which has a rich heritage of herbal medicine. Vietnam has a thriving café culture, and green tea-based beverages, both hot and cold, are frequently found on café menus. These tea options add to green tea's overall popularity. As Vietnamese green teas gain international recognition and exposure, their popularity in the domestic market may increase. High-quality teas exported to other countries reflect favourably on Vietnamese products.

In terms of application market is divided into residential and commercial. Tea is widely consumed in residential and home and are consumers of tea in Vietnam as well. Tea consumption has a long and rich history in Vietnam. Tea is profoundly embedded in the culture and social fabric of the country. It is frequently provided as a symbol of hospitality to guests, and the act of preparing and pouring tea is regarded as a kind and welcoming gesture. Many Vietnamese households have made tea a daily routine. It is typically consumed in the morning to get the day started or as an afternoon pick-me-up. It allows them some downtime and a reprieve from the daily grind. Tea is adaptable and may be tailored to specific tastes. Vietnamese tea can be served hot or cold, with or without sugar, condensed milk, or honey. Because of this versatility, consumers can customise the flavour and strength of their beverages. Based on distribution channel market is bifurcated into supermarkets /hypermarkets, speciality stores, convenience stores and online. Speciality stores are one of the key distribution channels for tea in Vietnam. Speciality stores frequently have a varied and well-curated range of high-quality teas. Customers can choose from a variety of teas, such as standard green teas, black teas, oolong teas, herbal infusions, and specialised blends. This variety caters to tea connoisseurs' discriminating tastes and allows them to experiment with varied flavours and smells. Speciality tea shops place a premium on the freshness and quality of their teas. They frequently get their products from reputed tea farmers directly or have excellent contacts with tea vendors. Customers will receive teas with the best flavour and fragrance profiles as a result.

Considered in this report:
• Geography: Vietnam
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Vietnam Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea
• Others

By Application:
• Residential
• Commercial

By Distribution Channel:
• Supermarkets/ Hypermarkets
• Speciality Stores
• Convenience Stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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