Summary

Pakistan's tea market has shown sustained expansion, owing to a number of significant factors. One of the key factors is the country's large population, which contributes to high tea consumption. Furthermore, the versatility of tea, which can be drunk hot or cold, simple or flavoured, has contributed to its popularity. Tea is significant in Pakistani hospitality and social rituals. It is usual to provide tea to guests as a symbol of warmth and welcome. Tea is an essential element of the Pakistani way of life, encouraging friendship and connections whether it's a business meeting, a family gathering, or a street-side discussion. Tea booths and small tea businesses are ubiquitous sights throughout Pakistan, where commercial agreements are frequently concluded over a cup of tea. This practice emphasises the role of tea as a symbol of conviviality and a means of building relationships. Pakistan is a tea-drinking country. Despite the availability of a wide range of beverages, from detox smoothies and iced lattes to laal sharbat, tea remains Pakistan's most popular beverage, both in rural and urban regions. Despite the fact that tea is not grown domestically, the country boasts one of the highest per capita tea consumption rates in the world—one kilogramme versus the global average of 0.79 kg. Tea has a long history in Pakistan, dating back to the British colonial period, when tea plantations were introduced to the country. It gradually became a necessary beverage, and the tradition of drinking tea with milk and sugar was formed. Today's tea culture in Pakistan displays a fusion of British and native flavours. Pakistan offers adequate tea planting sites, particularly in the north. One difficulty is reducing dependency on tea imports by boosting the scale and efficiency of tea farming. Local production is increasing in popularity, and attempts to promote tea planting are opening up new doors for growers. Pakistan's stunning landscapes offer a one-of-a-kind setting for tea tourism. Tea plantations and gardens can become tourist attractions by providing tourists with the opportunity to learn about tea production and enjoy tea in picturesque surroundings.

According to the research report "Pakistan Tea Market Overview, 2028," published by Bonafide Research, the Pakistan Tea market was valued more than USD 2 Billion in 2022. Pakistan is a big tea consumer as well as a tea exporter. Tea is exported mostly to countries in the Middle East and Central Asia. The increase in tea exports represents potential for economic development and progress. Tea is not just culturally significant but also affordable. It is frequently seen as a low-cost beverage alternative, making it accessible to a wide range of people. Tea remains a staple enjoyed by people from all walks of life in Pakistan, despite its diverse demographic and varying financial levels. Its affordability makes it a popular choice, especially in a country with a wide range of income levels. Tea variations available in Pakistan include black tea, green tea, and herbal infusions. While classic black tea with milk and sugar continues to be popular, there is growing interest in other varieties of tea. Green tea has gained popularity among health-conscious customers due to its alleged health advantages, while herbal infusions provide a caffeine-free, refreshing alternative. Chai wallahs, or tea merchants, are a well-known feature of the Pakistani landscape. These little tea booths and vendors are vital to the local economy and community. They frequently serve as meeting places for commercial transactions and neighbourhood talks, emphasising the function of tea in establishing ties and connecting people. These merchants popularity helps to support the tea business and provides economic opportunities for many.

In terms of type market is divided into green tea, black tea, oolong tea, herbal tea and white tea. Among them black tea is commonly consumed in Pakistan. Chai dhabas, or tea stalls, can be found all over Pakistan. These modest roadside cafes serve individuals from all walks of life with hot, robust, and sweet black tea. Chai dhabas create a sense of community around the beverage by providing a gathering space for socialising, debating current events, and enjoying a cup of tea. Black tea is frequently consumed in groups and is said to be a bonding experience. Families, friends, and co-workers commonly gather to share a cup of tea. Brewing and serving tea is a community activity that fosters friendships and conversations. The flavour of black tea is powerful and pleasant. It is traditionally prepared with spices such as cardamom, cloves, and cinnamon, as well as milk and sugar, to produce a rich and aromatic infusion that appeals to the Pakistani palate. Black tea is reasonably inexpensive, making it accessible to a wide spectrum of individuals in Pakistan. It is a cost-effective and easily accessible beverage, making it a popular choice for everyday use. Black tea is associated with a variety of health advantages, including antioxidants, potential heart health benefits, and improved digestion. This idea of health benefits may contribute to its usage.

Based on application market is divided into residential and commercial. Commercial application is predicted to grow at fastest rate in Pakistan tea market. Pakistan is a major exporter of tea, particularly green tea, to international markets such as the United Arab Emirates and Afghanistan. This export-oriented strategy frequently involves large-scale commercial production to meet global demand, which can have an impact on the tea market. Tea is widely used in huge quantities in commercial enterprises such as workplaces, hotels, restaurants, and catering services. The demand for tea in the corporate sector for employees and consumers can greatly influence commercial tea consumption. Pakistan has a number of tea processing plants that serve both domestic and international markets. Tea is produced in these facilities for commercial applications such as tea bags, instant tea, and packaged mixes. Pakistan imports a substantial amount of tea to meet domestic demand, and commercial companies frequently play an important role in the distribution and sale of foreign tea. This leads to the prominence of commercial applications in the tea market. Tea is a popular beverage supplied in Pakistani retail establishments such as tea houses, cafes, and restaurants. Growth in the retail and hospitality industries may increase commercial tea consumption. The distribution channel of market includes supermarkets /hypermarkets, speciality stores, convenience stores and online. Convenience stores are major distribution channel in Pakistan for tea. Convenience stores are widely scattered throughout Pakistan's urban and rural areas. They sell tea in widely accessible locations, allowing customers to buy tea without having to travel to larger supermarkets or specialty stores. Convenience stores frequently have a strong local presence and are strongly embedded in the communities they serve. This local presence generates a sense of familiarity and trust among customers, increasing their likelihood of purchasing tea from these locations. Convenience stores are notorious for displaying tea products at the checkout desk, encouraging impulse purchases.

Considered in this report:
• Geography: Pakistan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Pakistan Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea
• Others

By Application:
• Residential
• Commercial

By Distribution Channel:
• Supermarkets/ Hypermarkets
• Speciality Stores
• Convenience Stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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