Summary

Egyptians have a long-established tradition of consuming tea. Tea is a central part of social gatherings, daily life, and hospitality. The Egyptian population's preference for tea significantly influences market demand. Tea is deeply embedded in Egyptian culture. The tea culture in Egypt is closely associated with hospitality, where offering and sharing tea is a sign of warm welcome and generosity. Egyptian tea preparation, often referred to as "shai," involves brewing strong black tea and serving it sweet with copious amounts of sugar and often with fresh mint. These specific preferences contribute to consistent consumption patterns. Egypt has a large population, providing a substantial consumer base for tea products. This large market size encourages a competitive landscape and offers opportunities for different tea brands and varieties. The growth of the middle-class segment in Egypt has led to increased disposable income, allowing consumers to spend more on tea products, including premium or specialty teas. Egypt has a vibrant café culture where tea is a popular offering. The café scene, often frequented by locals, expatriates, and tourists, contributes to the consistent consumption of tea. Relative economic stability compared to some other countries in the region supports consistent tea consumption. The stable economic environment allows for sustained demand for tea products. Egypt's status as a tourist destination drives demand for tea in hotels, restaurants, and entertainment venues. The integration of tea in the hospitality industry adds to its market prominence. Tea is an economical beverage choice for the majority of the population in Egypt. Its affordability compared to other beverages has led to widespread consumption, making it a staple for many households. Tea is deeply integrated into the daily routines and rituals of many Egyptians. From morning tea to evening social gatherings, it is a part of daily life and customary practices, leading to consistent consumption.

According to the research report "Egypt Tea Market Overview, 2028," published by Bonafide Research, the Egypt Tea market was valued more than USD 2 Billion in 2022. Offering tea to guests is a sign of hospitality and respect in Egyptian culture. Whether in homes, businesses, or public places, serving tea is a customary way of welcoming guests and demonstrating warmth and friendliness. Tea houses, known as "Monge," are popular gathering spots in Egypt. These tea houses serve as social hubs where people gather to converse, discuss current affairs, or simply relax while sipping tea. Tea is commonly served in small, clear glass cups in Egypt. These cups, known as "fanoos," allow people to appreciate the color and strength of the brewed tea, and they have become symbolic of tea consumption in the country. Tea is served during various celebrations and cultural events, such as weddings, religious festivals, and family gatherings. It's an integral part of these occasions and symbolizes togetherness and hospitality. Tea plays a significant role in business culture in Egypt. It's often served during business meetings, negotiations, and gatherings, aiding in creating a comfortable and welcoming atmosphere for discussions. During the Islamic holy month of Ramadan, tea consumption in Egypt surges, especially after the daily fast-breaking meal (Iftar) when families and communities come together to enjoy tea. Tea is a common feature in Egyptian breakfasts. It's often paired with a variety of traditional breakfast foods such as falafel, ful medames (fava beans), or various breads, adding a refreshing start to the day. Street cafes in Egypt are known for serving tea, creating lively social environments where people gather to engage in discussions, play games, or simply enjoy their tea while watching the bustle of daily life. In certain social settings, tea is often enjoyed alongside smoking the traditional water pipe, known as shisha or hookah. The pairing of tea and hookah sessions is a prevalent practice in Egypt.

Green tea is widely perceived as a healthier beverage due to its high antioxidant content, primarily catechins. It is often associated with potential health benefits such as weight management, improving heart health, and providing antioxidants, appealing to health-conscious consumers. There has been an increased awareness among Egyptian consumers regarding the potential health advantages of green tea. This awareness is fueled by health experts, media, and word-of-mouth, driving the demand for green tea. Green tea is natural and less processed compared to other tea types, aligning with the growing consumer trend towards organic and natural products. The availability of different green tea blends, such as mint, jasmine, and lemon-infused green teas, appeals to a broad range of tastes and preferences among consumers. Egypt's openness to global trends and the influence of the international market have increased the popularity and availability of green tea in the country. Furthermore, Tea is a fundamental part of Egyptian culture and social life. In most households, offering tea to guests is considered a gesture of hospitality and is deeply ingrained in Egyptian customs. Egyptians have a strong tea-drinking tradition, where tea is consumed daily, often multiple times and a day, as a social ritual. Families and friends frequently gather at home, and serving tea is an essential part of these social interactions. Tea consumption at home is a symbol of family bonding and tradition. It is a time for family members to relax, converse, and maintain strong bonds within the household.

Egypt has seen a substantial rise in internet penetration and e-commerce platforms, leading to increased online purchases, including tea. The convenience and ease of online shopping have fuelled the growth of this segment. Egyptian consumers are progressively adopting online shopping habits due to convenience, diverse product availability, and time-saving benefits offered by online platforms. Online channels offer a vast selection of tea types, flavors, and blends, including specialty and niche teas that might not be readily available in physical stores. Online retailers often run promotions, offer discounts, and provide exclusive deals, attracting price-sensitive consumers seeking value for their purchases. Online shopping offers 24/7 accessibility, allowing consumers to shop for tea products at their convenience without the constraints of physical store hours. Improved payment security measures and efficient delivery options provided by online retailers contribute to a more secure and reliable shopping experience. The emergence of specialty tea brands, especially those focusing on organic, health-centric, or unique blends, has found a niche in the online market, catering to specific consumer preferences. The accessibility and popularity of mobile shopping apps make it easier for consumers to browse and buy tea products from their smartphones, contributing to the growth of online sales.

Considered in this report:
• Geography: Egypt
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Egypt Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea

By application
• Residential
• Commercial

By Distribution Channel
• Supermarkets /Hyper markets
• Speciality stores
• Convenience stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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